With such a terrible start to their IPO and trading history investors are looking for a strong earnings report from Facebook. Not only that but they are hoping CEO Mark Zuckerberg will announce new and exciting ways of monetising the platform.
For business owners, it’s going to be interesting to see how Facebook improve their platform to allow for greater Return On Investment. One of the major issues that businesses have had is the ability to generate returns, and some of the changes Facebook is proposing should help address those issues.
As a business owner it’s important to stay up to date with the latest changes, here’s a great article that talks about some of the rumored Facebook changes http://www.nytimes.com/2012/07/23/technology/facebook-advertising-efforts-face-a-day-of-judgment.html