Businesses are thriving under the influence of social media platforms such as Facebook, Twitter and Pintrest. But there are so many mistakes that you might be making without even realizing. What’s even scarier is how easy it is to make these mistakes.
I’m going to take you through some of the biggest mistakes a business can make on social media, and how to fix it. (Just in case you’re making a mistake)
1- You’re not using social media
This is the biggest mistake that you could ever make. Not only are social media revenues expected to reach $9.3 billion by the end of 2012, over 62% of adults (possible customers) are actively using at least 1 social media platform.
Don’t fear though, this mistake is easy to rectify. Jump online and set up a facebook, twitter, pintrest, google + or linked in account and start communicating.
2- Not using relevant content
This is a mistake so many businesses are making. Instead of posting content that’s relevant to their target market, they are posting content that’s ‘trending’ at the moment. You won’t get any traction because your audience quite simply doesn’t care.
The best thing to do is stick to what works for your company. Take the beauty industry for example, L’Oreal only posts images or status updates that are relevent to their company. (How to do your makeup, images of new products and video tutorials.) Their target market is looking for that kind of information, and they receive positive feedback.
3- You don’t communicate with your fans
This is a big no-no. All social media sites are communication platforms. If your fans are asking questions or even posting feedback you need to be responding. ‘Ignoring’ them could lead to loss of fans and a negative reputation.
Check your accounts daily, if someone’s posted a question or even just a statement try to respond in a timely manner, not only does this make you look good it will humanize your business.
4- Not investing time to manage your pages
Many businesses create a page, occasionally post something and believe they have conquered social media. WRONG.
Social media takes time and often patience. You need to constantly be updating your content, ensuring you communicate with your fans and monitoring changes so you know what works and what doesn’t
Allocate a certain time frame each day to maintain your social media pages. If you don’t have time use an outsourced business to maintain your page for you.
Now if you are making any of these mistakes, stop fretting. It is so easy to get caught up in the hype or completely forget why you’re using social media. Of course these are only 4 possible mistakes you could be making, there are 100’s more. Just remember, social media isn’t as easy as it seems, but there are people out there who can certainly help!