Now I know, we’re not Americans, so you’re probably thinking what does this have to do with your business? Well it’s a good thought for you to have, so before I share with you study here’s why I think it’s important to you: Business owners get so focussed on the “google solution” to their traffic problems that they forget there are other ways of generating traffic. They forget that other advertising platforms exist and as a result end up paying more than they should for advertising and getting lower returns on investment. So I’m sharing this study with you in hope that it will open your eyes to other advertising