Recently we’ve been working with a group of clients to optimize their Facebook Advertising and we found something surprising across all of their accounts.  While they had good budgets, good ads and had targeted their demographics correctly there conversion was low. Initially they thought it was something to do with their offer, but upon further investigation we discovered their budget was running out very quickly.  For example, there daily budget reset each night at midnight and before 6am their local time each day the budget was spent. The rapid spending of their budget meant their target market wasn’t actually seeing the ads at a time where they were likely to