Following the announcement from Facebook that its new Timeline feature is finally ready for launch, there comes the news that it is set to go live for all commercial, brand and business profiles on the social networking site. On March 31st all brand pages on Facebook will be updated to the Timeline Profile, replacing the previous fan pages. This brings a range of important changes which will affect every aspect of your profile, from adverts to the way that you interact with your customers and target audience. Here are three ways to make your Facebook timeline work for your social media strategy. 1. Be bold with the content above
Everyone rejoice, you are not alone with your social media addictions! With the amount of activity on the World Wide Web streaming at an unbelievably fast pace every minute, it’s almost impossible to keep tabs on social media statistics – that’s why with our friends from Digital Trends, Hubspot and The Social Skinny we bring to you the freshest and most entertaining social media facts of 2012/3. 618 million people use Facebook daily, 23% check their News Feed five times a day or more! Click to Tweet! There are 2.7 billion “likes” on Facebook clicked per day! Click to Tweet! Shockingly enough, 95% of Facebook wall posts are NOT answered by
In this video I am going to share the insights of Social Bakers CEO, Jan Rezab and how he is mastering social analytic world domination. Additionally you will be told some hard facts about social media that you will want to apply to your social platforms immediately! Grab your pens, paper and laptop as I’m about to share some of the insights shared with me, with you right now!
The 4 guest speakers that will be discussed today are; Mike Hickinbotham from Telstra on Content. Amie Weller from Farm Digital about storytelling through Social Media. Helen Crossely from Facebook on measuring ROI and measuring business objectives and 4 simple ways you can start cheaply and quickly Stephenie Rodriguez from Sticki Media discussing social media in the three ‘T’s.
So what were Social Bakers recommendations? Monitor and measure your activity DAILY. This will give you real time analytics. Drive the industry and invest in innovations. i.e redbull space jump. Devote resources with social media customer service Post only local and relevant content in a timly manner. Make sure you get into the newsfeed. Look into when your competitors post, just schedule before them, steal their thunder!
Social media marketing is no longer a trend: it is a permanent business platform that is developing a completely new field in marketing and technology. It is perhaps one of the most innovative fields to let your brand really flow. A lot of people are impressed on how much social media brings the brand and the customer close because they are actually interacting on a one on one level because no other platform can offer that on a similar scale. However, this is exactly what makes it more complex and difficult. Social media marketing requires a lot of strategy building, a lot of planning and a lot of technical expertise
Social media marketing is now on of the most important platforms for businesses to grow. Social media presence especially on Facebook is now directly linked by Google and other search engines to your rank formula. This means if you don’t have a good social media presence you can say goodbye to your number one ranking on any search engine. Business pages on social media have now become a reference directory for customers. Just like in the old days people picked up the phone book or the yellow pages to refer to the best business in need, today people log online and look for businesses on Facebook. It has become more
More and more, social media is growing to dominate the Internet landscape. Spearheaded by Facebook, Twitter, Google +, and Instagram, users have embraced the call of social media in numbers like never before. Businesses that do not embrace this trend will likely fall behind their competition, and do serious damage to their profits and customer base. Don’t believe it? Check out these statistics and trends from 2012, and see what we think it means for 2013. Facebook – The 800-lb Gorilla Facebook is everywhere, and for good reason. This social network has more users and market share than any other. In 2012, the number of Monthly active Facebook users topped
Recently we’ve been working with a group of clients to optimize their Facebook Advertising and we found something surprising across all of their accounts. While they had good budgets, good ads and had targeted their demographics correctly there conversion was low. Initially they thought it was something to do with their offer, but upon further investigation we discovered their budget was running out very quickly. For example, there daily budget reset each night at midnight and before 6am their local time each day the budget was spent. The rapid spending of their budget meant their target market wasn’t actually seeing the ads at a time where they were likely to
In another move by Facebook to improve it’s revenue outlook and halt it’s falling share price, it’s been announced today that a new advertising service is launching. The new service, dubbed Sponsored Results, is currently in testing and is being called “Facebook’s Answer To Search Advertisements”. Very simply put, when you search in the search bar on Facebook traditionally you only saw free results. Either you saw Fan Pages, Events Or People, now businesses are being given the opportunity to include advertisements into this search bar area. The move by Facebook is a good one as it should help to bring onside media buyers who are familiar with the search