Part 2 of Online Marketing Consultant Samuel Junghenn On StartupClub.tv! In this episode Samuel reflects on Think Big Online’s integrated marketing technique and answers the questions about the “Bigger” picture of Online Marketing. Additionally Samuel discusses advertising, PPC, SEO, Social Media, Email marketing, auto responders and Video Marketing.
The continuous evolution of technology greatly impactshow we do business today. Looking back to the times where companies rely on TV, radio and newspapers to promote their products or services, things have changed and it is a different ball game nowadays. The use of internet as Marketing Avenue has been widely acknowledged and having great presence online plays a vital role in lifting your business to the next level. The internet has become one of the most profitable marketing hubs for various businesses these days. Many companies are allocating sufficient funds for their Online Marketing campaigns more importantly on Search Engine Optimisation. As to why SEO is important for business,
What does an SEO company actually do? This is a very interesting question since SEO firms do a lot of complex things that help to rank your website higher. To give you an overview of what SEO companies really do behind the scenes I’ve created a simplified version below to hopefully give you an insight. Let’s start by pointing out that the generally organic traffic is better targeted traffic, so the more targeted traffic you get by dominating searches for keywords relating to your offered products or services, the greater chances converting those visits into sales and revenue. Let us say that you have a product and you wanted to sell
SEO for Businesses SEO what you need to know – Businesses online certainly need to know everything they can about SEO if there is to be any chance of success in their marketing endeavors and ranking highly in search engines. Almost all businesses now days employ a website as an important part of their marketing strategy. If your business lacks a good understanding of search engine optimisation then chances are you are leaving a lot of money on the table. Search engine optimisation and effective search engine marketing need not be difficult and essentially there are only a couple of things that businesses need to keep in mind when approaching
SEO – It’s all about traffic SEO what not to do – SEO or search engine optimisation is all about high search engine rankings and high rankings is ultimately about better traffic. We all know the significance of website traffic especially for business websites with a service or product to sell. Better traffic translates to bigger sales and unfortunately there are people who resort to some shady and underhanded strategies just to acquire it. Knowing what to do is just as important as knowing what not to do and that is especially true for search engine optimization and search engine marketing. Don’t make the mistake of thinking that you can
What are Meta Tags? SEO Are Meta Tags Important? Are Meta tags at all still significant in SEO? Arguments abound in the world of search engine marketing and this is often a subject that sparks a lot of debate. Not surprisingly, Meta data is often something that a lot of people tend to misunderstand. Now in the early years of web marketing, search engine optimisation only revolved around technical data such as title tags, keywords and yes, Meta tag which can be collectively referred today as on page SEO. Search engines back then were at its infancy and did not yet possess the kind of algorithms that they implement today
After the shake-ups that rocked the online business world in 2012 (Panda and Penguin anyone?), savvy business owners are looking ahead to 2013 with an eye towards taking advantage of the next major developments. What’s the sticking point? No one’s sure just what they’re going to be! Don’t worry; we’re here to help you out with that. We’ve done the research, polished up our crystal ball, and brewed the tea leaves. So without further ado, here are our predictions for top 3 things internet business owners need to know for 2013. #1 – Google will change their algorithm No, really. They will. Google and their guru Matt Cutts have focused
Over the last few weeks I’ve been amazed by all the announcements coming out by Google and the industry commentary. Amazed not because Google’s making changes, rather because it’s the same thing I’ve been saying for years. You see, often I talk to companies and they tell me about how other SEO professionals have told them they need high PR back links and keyword loaded pages to rank. When I hear this I immediately cringe and grow angry with the people they’ve been talking to. Sure these kind of tactics will work for a little while as you game the system but in the long term the site will get
What is anchor text over optimization? For many people in the internet marketing business, this is probably the first time you’ve actually heard about. In the post Panda and Penguin world of SEO though, it’s a problem that needs to be rectified and rectified quickly! Now to get a good grasp on this particular problem, we need to better understand what anchor text is. Anchor text is basically words that you’ll often find highlighted and underscored within a particular web content that when clicked, takes users to a certain web page. Search engines use it to determine what they are likely to see as they follow and crawl over the
Internet Marketing is just like Dating Now this may sound strange but one of the best practical analogies that can be said about Internet marketing is that it’s practically just like dating. Now comparing something that seems to be as complicated as online marketing to dating may seem too far off but read on and we’ll tell you how exactly this is so. The dating perspective on internet marketing Well imagine that you’ve just met someone you really like and that you are on your first date. You don’t ask that someone right away to be your girlfriend/boyfriend or worse – ask them to marry you right?