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The 4 guest speakers that will be discussed today are, Mike Hickinbotham from Telstra on Content. Amie Weller from Farm Digital about storytelling through Social Media. Helen Crossely from Facebook on measuring ROI and measuring business objectives and 4 simple ways you can start cheaply and quickly Stephenie Rodriguez from Sticki Media discussing social media in the three ‘T’s.
Social media marketing is no longer a trend: it is a permanent business platform that is developing a completely new field in marketing and technology. It is perhaps one of the most innovative fields to let your brand really flow. A lot of people are impressed on how much social media brings the brand and the customer close because they are actually interacting on a one on one level because no other platform can offer that on a similar scale. However, this is exactly what makes it more complex and difficult. Social media marketing requires a lot of strategy building, a lot of planning and a lot of technical expertise
Pandora is the latest online music platform to land on Australian shores. Similar to Spotify it gives listeners the chance to listen to the music they want for free, Pandora however takes on more of a radio feel. One of Pandora’s exclusive features is its Music Genome Project. The MGP is considered the most sophisticated taxonomy of musical information ever collected. But what does that mean for you? Pandora boasts that it will deliver a “great radio experience to each and every listener”. Pandora achieves this by having each and every song categorised by not only genre but also the beats, instruments, melody rhythm and vocals so when you type
We’re active members in multiple forums and over the last few weeks forum members have been posting about how Google+ is increasing the SEO rankings on their site. Obviously Google hasn’t come out an explicitly told us that using their social network will boost rankings but it seems a small algorithm change has occurred and it’s starting to affect rankings. Now one of the major reasons that Google+ is helping with search engine rankings compared to other social networks is Google actually indexes Google+ posts. This means content posted on Google+ with links can help to increase web property profiles with Google. Google does take into account in their algorithm
It is rather unfortunate that Australian businesses tend to be a little slow when adopting and embracing new social networks. One to look out for, and set to be the “social network story” of 2012 is Pinterest. In just a few short months it went from virtually unknown social network to a viral success, they’re doing something right! What Is Pinterest? If you haven’t heard of Pinterest then you’re probably wondering what all the fuss is about. Pinterest is a social networking and social publishing site based on photos. Basically the idea is that each user has a “theme board” where they can pin stuff they like from around the
While Mark Zuckerberg and his investors are out celebrating their $100 Billion Dollar valuation Facebook users like us are left wondering… ….With all this pressure of being a public company now, is facebook going to break their promise and start charging for user accounts? It’s a valid question considering the fact that Facebook recently launched a new money making enterprise, where users can pay as much as $2 to highlight a post. The idea of this highlighted post is that more users will get to see it and as a result you would get greater results from your post. Now in a business context this isn’t a bad idea, but
We’ve all done it at one point in our life. I know I have, in particular my high school years were filled with attention seeking facebook status’s (ASFS). At the age of 16 I definitely wasn’t thinking about prospective employers surfing through my facebook page and reading through my status updates, thankfully I grew up and very smartly removed any such posts. Unfortunately ASFS have become somewhat of a trend, particularly for women. That’s right I said women, not girls. It seems that my news feed is suddenly inundated with the moans and groans of these women I know and to tell you the truth I don’t care and
It looks like Google Plus is gathering momentum with Google announcing last month that their version of a social network has reached 90 Million users with it expected to hit 100 million this week. Google plus is starting to have an affect on search engine results with as many a 4 listings out of the top 10 results in Google now being results that friends have plus oned. Mashable has the full report at Analyst: Google+ Hits 100 Million Users (mashable.com)
Looking for information on how to make a Facebook Page for your business? Are you practically clueless on how to create a Facebook page to promote your business? Well if you are looking to promote your products or services through Facebook, a Facebook page is a must! It’s different from Facebook profiles and groups in a sense that it’s more organized and can be described as a mini single page website that caters to local businesses, products and services. It enables social media marketing professionals to reach out to their target audience quickly and effectively through a dominant social network. Basic steps on how to make a Facebook
The new “Timeline” and other significant changes in Facebook marketing It used to be that Facebook marketing had the upper hand when it comes to the shelf life of posts and updates compared to social networks. If you’ve been marketing with Facebook for quite some time though, you would know all too well that this is certainly no longer the case. Facebook had undergone a lot of changes over the years the latest of which is the addition of a new feature called “Timeline” which promises to change the way we look at marketing in this particular social media network – the life of Facebook status updates is diminishing rapidly