To better understand where online marketing is currently at and where it is going in 2013 we conducted a survey across all the main areas of online marketing in Australia and have decoded the findings into a compact report.

Some key findings included in this report:

  • Where The Easy Money Is
  • Businesses Main Goals For Online Marketing 
  • Which Social Media Works Best 
  • How To Get A Great ROI     
  • Biggest Problems With Online Marketing
  • How To Measure Results                          
  • What Makes The Biggest Impact          
  • What’s Happening in 2013
  • Biggest Frustrations
  • Most Satisfying Results

 

This survey of Australian businesses was conducted during the end of November to the first week in December 2012 in an effort to understand how businesses are using the online marketing.

The survey is made up of small and large businesses that sell B2B (business to business) and B2C (Business to consumer).  It involved hundreds of businesses from many different sectors of various sizes, driven from a range of sources including, email marketing, social media, search engines and phone contact.

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