To better understand where online marketing is currently at and where it is going in 2013 we conducted a survey across all the main areas of online marketing in Australia and have decoded the findings into a compact report.
Some key findings included in this report:
Where The Easy Money Is
Businesses Main Goals For Online Marketing
Which Social Media Works Best
How To Get A Great ROI
Biggest Problems With Online Marketing
How To Measure Results
What Makes The Biggest Impact
What’s Happening in 2013
Most Satisfying Results
This survey of Australian businesses was conducted during the end of November to the first week in December 2012 in an effort to understand how businesses are using the online marketing.
The survey is made up of small and large businesses that sell B2B (business to business) and B2C (Business to consumer). It involved hundreds of businesses from many different sectors of various sizes, driven from a range of sources including, email marketing, social media, search engines and phone contact.
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