It’s midmonth of January and Valentine’s Day is just around the corner. Come to think of it – it is another Social Media Marketing Campaign and Competition!
Small and big brands are starting to plan their Social Media Marketing Strategies with loads of creative twisted promos and gimmicks in order to win the hearts of their target consumers this coming Valentine’s Day 2018.
And, beyond the usual gifts every Valentine’s Day. Consumer behaviours have drastically shifted due to digital influences. In fact, based on our Valentine’s Day 2017 campaign observations – they have been willing to pay more just to make their loved ones feel extra special every 14th day of February.
That’s why this is where your clear picture and big opportunity to get more sales for your business opens.
So without further ado let’s start talking about the 3 Effective Social Media Marketing Tactics for Valentine’s Day 2018.
List and Share Blog Posts Involving Gift Ideas
It is important for your brand to show that you care and know what their special loved ones want and need. Write blogs about your products and act as the expert by listing your products as a gift idea mix it up with other brands in a different niche. And, of course, state why your gift idea is something that a receiver will love.
Do not just write about your product like it is a regular product description. Always remember to write about the 3Ws – What will your product solve? What is unique about your product? And, Why will the receiver love it?
Give valuable insights and ideas. Not all people are good with gifts. Guide them and help them realise what is worth giving.
Create Catchy and Problem Solving Promos
As stated in our introduction – small and big brands are preparing for Valentine’s Day.
That is why it is important for you to stand out!
There are a lot of ways to create catchy promos for Valentine’s Day such as saying – you’re giving away free shipping on the 14th day of February delivered to their loved ones door step while they are busy working in the office, free gift wrap and delivered before the most awaited day, free personalise dedication card, discounts, bundles and more. But, you need to make sure that you can actually deliver what you have promised in your adverts. Since your promo will either make or break your brand.
Bonus Tip: Conceptualise something unique, sweet and realistic. Do not overpromise to get more sales. Create something achievable and deliverable.
Invest Early in Facebook Advertising
We know and we are fully aware that Mark Zuckerberg has announced that there will be certain changes in the newsfeeds. But, of course, that announcement should not stop you from advertising. Facebook was built for both users and businesses. Changes are just being made to create a balance between both and increase the user experience.
Starting your Facebook Adverts as early as now is your advantage of getting more social proofs for your business.
Tricia Nichole Canlas is a Certified Digital Marketer who specialises in Social Media Marketing. She is also Google Adwords, Twitter Flight School, and Facebook Blueprint Certified. When she's not hustling enthusiastically with content plans and deadlines, she loves to keep up to date with the latest social media trends.