Facebook is one of the most effective money making platforms for today’s successful business owners. But just like the traditional marketing methods – using Facebook advertising as your primary source of business promotion also involves a lot of trial and error process, especially if your industry is needing a real deal of specific audience targeting.
Where at first it can be really frustrating especially if you are being charged $20 – $30 dollars per link clicks or you have been running a Facebook ad for three days with a lifetime budget of $150 dollars with no single purchase. And there could be even the time where Facebook will make you feel like it is just another social media platform to get more engagement and brand awareness.
But always remember that above all these trial and error processes where your advertising budget got drained and your hopes went low – Facebook advertising will always be worth the testing process since it is where your potential target audience stay most of the time.
Is your hopes getting high by now? Now without further ado let’s talk about the 3 Most Common Facebook Ad Mistakes That You Are Probably Doing.
Not Personalising Your Ads
Often Facebook Advertisers are too confident with the thought that having a professionally optimised ad is all it takes to get more conversions, site traffic, and leads. Don’t get us wrong there is nothing wrong with this thought. Having a professionally optimised ad is indeed one of the key elements to your Facebook ad campaign success but your optimisation will only deliver average outcomes if you do not pay attention to important details such as your ad copy, ad image, and call-to-action. Take some time and try to add this to your priority list with your campaign optimisation and you would be absolutely surprised about the doubled or tripled outcomes from a simple effort like this.
Not Waiting For Your Ads Maturity
It is normal to be charged higher on Facebook if your advertising campaigns are new. But, as soon as your ads start getting more engagements and actions Facebook will then decrease its advertising charge to your active campaigns. Since it will assume that your ad is getting interaction to your target audience because it is highly contributing to them.
Putting Your All Your Advertising Budget in One Ad
Do not put all your eggs in one basket. Make sure you have enough data to understand your audience before creating an ad. Maximise Facebook’s functions such as lookalike audience, custom audience and a lot enough time to split test which ad delivers the best result. Doing this will help you see which audience targeting is worth investing.
Always remember that there is no perfect audience targeting. What has worked for you now, may not work for you in the next few months. That is why it is important to keep yourself updated, understand and check your audience insights and keep up with the latest Facebook advertising updates. Just in case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Tricia Nichole Canlas is a Certified Digital Marketer who specialises in Social Media Marketing. She is also Google Adwords, Twitter Flight School, and Facebook Blueprint Certified. When she's not hustling enthusiastically with content plans and deadlines, she loves to keep up to date with the latest social media trends.