Anyone can have a business, but only those with strapping marketing plans could go a long way. A marketing strategy helps a business identify its target market and its goals (and become more profitable). For a well-crafted plan, here are simple yet crucial steps to make sure that your business strategies are spot on.
Define Your Direction
What are your goals? Where do you want to see your business years from now? Who are your customers? What exactly is it that you want to offer your target market? It is highly significant that before you go out and sell your products or services to the world, you have to first identify who you are as a business. It is the most basic step towards planning a marketing strategy, yet most business owners fail to notice its impact. By defining onset where you want to go as a business, it will be easier to know what tools you need to get there.
Performing a comparative, competitive analysis is one solid foundation for your planning. It gives light to your unique selling points while it offers you a whole new level of understanding on how you can stand from the crowd and bring your brand to the top. First, do your research. It is worth the time and effort. List at least 5 of your biggest competitors and watch closely where they excel and what they lack. This will allow you to get a positive identification of your competitor’s strengths and weaknesses and therefore provide you with an advantage to develop an effective marketing mechanism. Here are a few more questions to ask while conducting the analysis.
On what grounds am I able to compete?
What are their plans and pricing for their products or services?
Are their products or services satisfactory to our target markets?
Are my competitors profitable?
What are their promotional strategies and what channels do they use?
No matter how noble your intentions are and how much time and effort you put into defining your directions and mapping out a better mechanism as opposed to your rivals, all of them could mean nothing if you don’t use the right words. The key is to send the right message across. It helps strengthen your brand in the long run. Improve your credibility as a provider and capture a huge chunk of your market’s mindshare. With all the marketing noise, you need to ensure that your words get through.
John is a Google Adwords Expert with over 6 years of experience. He has worked on behalf of Google and had a huge role in starting a couple of start-up agencies in Australia. He is currently working for Think Big Online as a Senior PPC Specialist.