Most business owners know that being on Facebook is crucial to their business success especially for local businesses who are wanting to increase their sales and loyal customers.
In fact, a Facebook page is essential for businesses nowadays as without it customers will not be able to easily find your business, check in your business using their Facebook profiles, and interact with your brand.
Your business exposure on Facebook can highly contribute to your success.
Do you want to know deeper why?
Imagine you are ‘friends’ with someone on Facebook who likes to travel a lot. Then, that friend of yours clicks ‘checked in’ into a 5-star hotel as his current Facebook status to let his friends know that he is traveling again and is not just traveling but he is in a 5-star hotel!
Now… This 5-star hotel that your friend has checked into just got a free marketing exposure from your friend who checked into it. Not only did they earn from your Facebook friend who has checked in. They are also now on your friend’s connections hotel considerations in case some of his networks would also like to travel.
Can you now see the BIG opportunity on Facebook and other social media platforms has given to local business owners and aspiring digital marketers?
Actually, this example is not only the reason why Facebook should be used by every business. This is just the beginning for you to realise more opportunities and higher success rate because Facebook can also help you generate a higher volume of sales to help your business grow but only if used properly and wisely.
So without further ado let us talk about the 4 Simple Ways to Increase Your Business Sales on Facebook.
Have a Presentable Facebook Page
Think of your Facebook page as your second website or better if you think of your Facebook page as another website where you can continuously showcase your products and services. Your Facebook page is your overall business impression on Facebook. This is why your page should have attractive looking posts, banners, high review rates and engaged users. It is where you build your business credibility on a Facebook user’s mind.
So make sure you are a review, engage, tag, and check in worthy!
Having a Facebook page setup is just the beginning for you. You need to give them consistent quality contents that will make them unconsciously realise that they want, need, and trust your product. Show off what you got by all means!
There are many ways to show off what you got but one of the most effective ways is to have attractive photos whether it is your actual product photo or an edited one consistently expose what you are selling in a convincing way.
Give Them a Call-To-Action to Let Them Do The Action
Showing off what you got is a good start to spark your audience interest. That is why it is now the time for you to take advantage of that spark by adding a call-to-action on your post directing them to the specific page where they can get what they clicked for.
In fact, it is very safe to assume that if a Facebook user has clicked it. They are highly interested in it. So consider it as your perfect chance to make some sales, appointments and more.
Use Facebook Advertising to Strengthen Your Brand
Mix up your organic post with boosted posts to show your new visitors that you are truly credible. Facebook is also about strengthening your brand through connecting and building your online relationship with the right audience – this can be achieved through Facebook advertising.
There are several kinds of Facebook Ad type objective. You should just need to set your goals right and choose the right objective and audience targeting.
Tricia Nichole Canlas is a Certified Digital Marketer who specialises in Social Media Marketing. She is also Google Adwords, Twitter Flight School, and Facebook Blueprint Certified. When she's not hustling enthusiastically with content plans and deadlines, she loves to keep up to date with the latest social media trends.