The hype surrounding Facebook doesn’t seem to be calming down anytime soon, and that’s why you need to learn how to use it and how to succeed. I’ve been spending the last 10 weeks learning everything I could about Facebook and now I’ve compiled my top 8 tips to conquering this platform.
1- Actually have a Facebook account!
Now I know this seems like common knowledge, but you cannot conquer Facebook unless you are using Facebook.
2- Have an original cover image
A lot of businesses forget how important their cover image is. Your Facebook cover image should be a call to action. Take Coca Cola for example. Their coverage image not only humanizes the brand, but also portrays Coke as a drink that can be enjoyed all over the world.
3- Create a community
Facebook is all about the ‘communities’ that evolve. Use your facebook page as a way to create your own virtual community. Fans will communicate directly with you, share your content and most importantly they will be promoting you every time they like or comment on your content.
4- Update your content daily
This is so important. The content you upload has the potential to reach thousands of people. Make sure that you are posting at least once a day. Remember Pictures tend to get more action than other posts, so create original relevant pictures for your page.
5- Link your website and your facebook page
Notice how so many web pages have those cute little icons. This is not a coincidence. You need to link your website to your facebook page and vice versa. Facebook has been known to drive traffic and sales, so this is something you’re going to want to do.
6- Customize your facebook apps.
If you’re sitting there scratching your head, Apps are those square clickable icons that sit just underneath your cover image. Facebook has a whole ‘store’ full of apps that you can have showing on your main page. This is important because you can include a welcome page or even links to other social media pages.
7- Engage your fans
Who would’ve thought fan engagement was so important to Facebook marketing. Don’t sit back and wait for fans to engage with you. Take the initiative and post status’s then ask for a reply. E.g. Who’s excited for the release of our latest product…
8- Keep your profile information current
Again another no brainer, but so many businesses have outdated or no information about themselves on their profile. Include a suburb, a phone number an email address and most importantly talk about your company. Not everyone will know who you are.
So there you have it. 8 tips to succeed at Facebook. Now tell me, are you going to test these tips out?
Businesses are thriving under the influence of social media platforms such as Facebook, Twitter and Pintrest. But there are so many mistakes that you might be making without even realizing. What’s even scarier is how easy it is to make these mistakes.
I’m going to take you through some of the biggest mistakes a business can make on social media, and how to fix it. (Just in case you’re making a mistake)
1- You’re not using social media
This is the biggest mistake that you could ever make. Not only are social media revenues expected to reach $9.3 billion by the end of 2012, over 62% of adults (possible customers) are actively using at least 1 social media platform.
Don’t fear though, this mistake is easy to rectify. Jump online and set up a facebook, twitter, pintrest, google + or linked in account and start communicating.
2- Not using relevant content
This is a mistake so many businesses are making. Instead of posting content that’s relevant to their target market, they are posting content that’s ‘trending’ at the moment. You won’t get any traction because your audience quite simply doesn’t care.
The best thing to do is stick to what works for your company. Take the beauty industry for example, L’Oreal only posts images or status updates that are relevent to their company. (How to do your makeup, images of new products and video tutorials.) Their target market is looking for that kind of information, and they receive positive feedback.
3- You don’t communicate with your fans
This is a big no-no. All social media sites are communication platforms. If your fans are asking questions or even posting feedback you need to be responding. ‘Ignoring’ them could lead to loss of fans and a negative reputation.
Check your accounts daily, if someone’s posted a question or even just a statement try to respond in a timely manner, not only does this make you look good it will humanize your business.
4- Not investing time to manage your pages
Many businesses create a page, occasionally post something and believe they have conquered social media. WRONG.
Social media takes time and often patience. You need to constantly be updating your content, ensuring you communicate with your fans and monitoring changes so you know what works and what doesn’t
Allocate a certain time frame each day to maintain your social media pages. If you don’t have time use an outsourced business to maintain your page for you.
Now if you are making any of these mistakes, stop fretting. It is so easy to get caught up in the hype or completely forget why you’re using social media. Of course these are only 4 possible mistakes you could be making, there are 100’s more. Just remember, social media isn’t as easy as it seems, but there are people out there who can certainly help!
Pandora is the latest online music platform to land on Australian shores. Similar to Spotify it gives listeners the chance to listen to the music they want for free, Pandora however takes on more of a radio feel.
One of Pandora’s exclusive features is its Music Genome Project. The MGP is considered the most sophisticated taxonomy of musical information ever collected. But what does that mean for you?
Pandora boasts that it will deliver a “great radio experience to each and every listener”. Pandora achieves this by having each and every song categorised by not only genre but also the beats, instruments, melody rhythm and vocals so when you type the name of a song into their search engine Pandora will also show you other music similar to that song.
Pretty unbelievable right?
Well I’ve taken one for the team and given it a go. Let me tell you this program is amazing. I typed in ‘Beyonce’ a very popular R n B artist and Pandora not only began playing ‘Beyonce’ radio (a series of tracks that have a resemblance to Beyonce’s sound) it also provided me with other artists I may be interested in.
Now this sounds all good and well for someone looking to listen to music, but how is this going to help your business?
Pandora is now not only online, but in peoples homes and cars who tune in through digital radio.
Pandora offers businesses the chance to advertise with them, using a system that targets your audience through age, location and gender.
You can use traditional radio advertising or you can use ‘prompt’ advertising (as Pandora calls it) to get users to go straight to a webpage. It all sounds quick, easy and simple.
Being such a new platform in Australia there’s no current statistics available, but watch this space because I’ll be keeping you updated.
Now tell me, are you going to give it a go?
Once you’ve set up your new Pintrest account it’s hard not to go crazy with Pinning. Pintrest is a virtual pin board with every type of information you need and want at your finger tips. But if you want to be a Pintrest Star you’re going to need to exercise some pinning control. Here are some of my tips to becoming a Pintrest Star
The Best Pinboard’s and the images ‘repinned’ most often are those that are original. Use your imagination to take and edit your own pictures. Instagram is an asset here - you simply upload the picture straight from your phone. Catherine Tolbert has a whole board dedicated to Instagram photos that she has taken and with 318 followers on just that board, she’s taken originality to the max.
Adding a description of you image (whether it be directly on the image or in the item description) is a fantastic way to encourage followers. Personally if I see a picture of a cool hairstyle I want to know how I can do that myself. There are so many individuals out there who are providing bucket loads of information, making them a go to source.
Follow to Be Followed
Like any Social media app, if you want followers you need to become a follower. This is made simple on Pintrest. You can choose to follow a person’s entire Pintrest catalogue or just follow particular boards that you like. When someone follows you, Pintrest will notify you and you will be given the option of following them back. It doesn’t hurt to gain some inspiration from others.
Keep It Simple Stupid. It’s a term I heard a lot from my teachers in high school and it is definitely the right term for Pintrest. Keep your images simple and straight to the point. Cluttered space is not going to help your fan base. My suggestion is to have a minimalistic image as your ‘board’ cover photo which will keep your space neat, tidy and easy to navigate through.
There you have it, four easy steps that could make you a Pintrest star. Let me know how it goes and if you’ve got any ideas we want to hear them.
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For those of you that are still scratching your head wondering what is Spotify? Well I’m here to help you out.
Spotify is the latest social media craze to land on Australian Shores. Describing themselves as “ your new music collection” Spotify is bringing Australians the opportunity to listen to music for FREE legally. I know what your thinking, nothings free and in a way Spotify has identified this. Users can listen to an unlimited array of music all in exchange for 3-4 minutes of radio style advertising each hour. Now if you really hate the idea of listening to any ads at all Spotify has got you sorted. For $11.99 p/month you can listen to music ad free.
Spotify has some amazing features that really puts it above the mark. Spotify can be used ‘anywhere’ at ‘anytime’ something we haven’t been able to experience with other online download sites. Spotify’s offline mode means you choose which playlists you love and Spotify will sync those tracks to your phone or computer. Spotify has really taken onboard the sharing trend. Every song you listen to can be shared with friends by posting to facebook, twitter or messenger.
But how could a music download site help your business? As I said before Spotify is a ‘sharing’ site. Users can access and listen to what their friends are listening to via Facebook, Twitter or Messenger. That’s right that multi billion-dollar company has done it again. Facebook is affiliated with Spotify and this is why Spotify could be the next big thing for your business.
After several hours of music listening I have noticed a bit of a trend happening. Businesses are creating their own playlists that they are sharing with users via Facebook. Sneaky right, so what have you got to do.
1- Establish your target market
2- Create a killer playlist that appeals to your target market
3- Post your playlist to your facebook wall and ask your fans what they think
If you’re struggling to establish music specific to your target markets taste, why not post a message asking for suggestions. This is a great way to establish a relationship with your fans and you get to listen to awesome music.
You may have noticed I mentioned that users were subjected to 3-4 minutes of ad’s every hour. This is another way you can boost your business through Spotify. Radio advertising has proven to be effective, and Spotify is handing you the opportunity on a silver platter so why not give it a whirl. If you're not into radio style advertising there are so many other opportunities.
Whether you simply create a playlist or you create an Ad, Spotify has presented you a WIN WIN situation.
So how will you take advantage of this latest craze?
We’ve all done it at one point in our life. I know I have, in particular my high school years were filled with attention seeking facebook status’s (ASFS).
At the age of 16 I definitely wasn’t thinking about prospective employers surfing through my facebook page and reading through my status updates, thankfully I grew up and very smartly removed any such posts.
Unfortunately ASFS have become somewhat of a trend, particularly for women. That’s right I said women, not girls. It seems that my news feed is suddenly inundated with the moans and groans of these women I know and to tell you the truth I don’t care and I can bet no one else does either.
Employers have been quick to say that they will check out a prospective employees social media page before an interview. If an employer can see that you spent the past week whingeing about your current job it’s not going to put you in a favorable position.
Now once you’ve gotten the job, don’t think for one minuet you’re going to get to go back to your whinging ways, your employer can still keep tabs on you and what your saying through your Facebook, so be careful. Now there’s 3 steps you could take to minimize this risk
1- Don’t add your boss to facebook
2- Don’t add colleagues that you don’t know well to facebook
3- Don’t whine about work or anything for that matter on facebook
Has this happened to someone you know?