3 Simple Steps to Carefully Plan Your Marketing Strategies

Anyone can have a business, but only those with strapping marketing plans could go a long way. A marketing strategy helps a business identify its target market and its goals (and become more profitable). For a well-crafted plan, here are simple yet crucial steps to make sure that your business strategies are spot on.

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Define Your Direction

What are your goals? Where do you want to see your business years from now? Who are your customers? What exactly is it that you want to offer your target market? It is highly significant that before you go out and sell your products or services to the world, you have to first identify who you are as a business. It is the most basic step towards planning a marketing strategy, yet most business owners fail to notice its impact. By defining onset where you want to go as a business, it will be easier to know what tools you need to get there.

You may also like: Profitability: The Role of Marketing and Advertising

Profile Your Competitors

Performing a comparative, competitive analysis is one solid foundation for your planning. It gives light to your unique selling points while it offers you a whole new level of understanding on how you can stand from the crowd and bring your brand to the top. First, do your research. It is worth the time and effort. List at least 5 of your biggest competitors and watch closely where they excel and what they lack. This will allow you to get a positive identification of your competitor’s strengths and weaknesses and therefore provide you with an advantage to develop an effective marketing mechanism. Here are a few more questions to ask while conducting the analysis.

  • On what grounds am I able to compete?
  • What are their plans and pricing for their products or services?
  • Are their products or services satisfactory to our target markets?
  • Are my competitors profitable?
  • What are their promotional strategies and what channels do they use?

Build Trust

No matter how noble your intentions are and how much time and effort you put into defining your directions and mapping out a better mechanism as opposed to your rivals, all of them could mean nothing if you don’t use the right words. The key is to send the right message across. It helps strengthen your brand in the long run. Improve your credibility as a provider and capture a huge chunk of your market’s mindshare. With all the marketing noise, you need to ensure that your words get through.


Google AdWords Editor 12 is Now Available: Here’s What’s New

Google Adwords Editor Version 12.1.2 is now available for us to use!

In addition to its new design, Adwords Editor version 12.1.2 also includes custom rules, faster account downloads, support for bidding to maximize conversions, and more.

Faster Downloads

When you download or update AdWords editor to version 12, more of your data from the previous versions will be transferred over. This will result in your account information downloading faster than before. Believe me its true!

Refreshed Design

Google has updated the design of AdWords Editor to make the look and feel more consistent with the rest of Google’s products.

Keep in mind that the new material design will not in any way change how we use Google Adwords Editor, the update is purely cosmetic.

Custom Rules

AdWords Editor 12 allows advertisers to set custom rules for ads according to the advertiser’s own best practices.

For example, if you want all of your search ads to contain four or more sitelinks as Google suggests, you can set that as a custom rule. AdWords Editor will then alert you of campaigns or ad groups that are not following your custom rules.
Custom Rules1

Bidding to Maximize Conversions is now Available

The Maximize Conversion option that can be seen in the Adwords Interface is now also available in Adwords Editor. Again the Maximize Conversions automatically sets the ideal bid for each ad auction, which helps you get as many conversions per day as possible according to your daily budget.
Maximize Conversions

Other Features

Among the other features that can be seen in Adwords Editor Version 12.1.2 is the ability to upload all 20 images all at the same time. It also has new customization fields for responsive ads that will definitely be helpful for us.
This fields are: “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”
Responsive Ads

Download or Update your Adwords Editor to Version 12.1.2 so you can start using this new features. Enjoy!

You may also like: https://www.searchenginejournal.com/google-adwords-editor-12-now-available-heres-whats-new/204146/

Profitability: The Role Of Marketing and Advertising

An expansion is one of the primary goals of every business. It is a fact that for businesses, profitability should be present in order for that goal to be met. There are two essential things to attain a high level of business competency. They are marketing and advertising. These two are vital and critical to success. However, they have big differences that will either make or break a business if they are not properly balanced. Let’s take a look at the roles of Marketing and Advertising.


Advertising is a way of communication of the business to its consumers. Its main role is to drive more consumption of the business’ products and services to generate more profit and income. The most popular way of advertising is through branding. This is achieved by making the consumers associate the qualities, traits and characteristics of the products and services into their minds. The key to branding is persuasion and education, making the consumers more aware that the product or service exists.

There are different forms of advertising. Let me show you a list of traditional forms:

  • Newspaper advertising
  • Radio Advertising
  • Television advertising
  • Billboard advertising

There are also new forms of advertising which are infomercials, combining traditional commercial and consumer education and street advertising which is about promoting awareness on the streets. Another new form is online advertising. This online advertising is all about placing banners, text ads, and video ads on different websites. There are also many other new forms of advertising. This includes mobile ads, personalized shirt and jacket prints and much other more.

In advertising, businesses can devise a lot of creative ways to catch customer attention and brand retention. Practically, every form of media can be used to increase product and service awareness.


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As opposed to advertising, marketing is very different on a lot of terms. Marketing is a more scientific approach. It involves a lot of experimentation and analysis. It includes ongoing improvement of methods of increasing product sales and profitability while keeping the costs low. In addition, it also studies on what keeps the consumers satisfied with the products and services.

Marketing is also constantly changing. Examples of early approach would be production orientation, product and selling orientation to the more complex contemporary marketing which includes online marketing. It is always changing adapting to different consumer needs and technological advancements.


Measuring Profitability and Success

There is a story between marketing and advertising. Advertising is like throwing all the bait in the river while waiting for the catch to arrive. On the other hand, marketing is testing different baits, checking the temperature of the water to get more catch. This logic is true. Marketing is all about measuring out which works and eliminating which does not, while advertising relies more on the blanket approach and does not necessarily have the numbers to explain its effectiveness. Constructively, businesses can use a good balance of the two functions to measure profitability and success.

It does not mean that the blanket approach of advertising is not always working and the logical and analytical approach to marketing is the other way around. Remember, advertising works to educate the consumers and embed in their minds that the product is existing and what it is all about. Marketing measures out if this advertising is effective and move on to methods on how to improve consumer satisfaction and improvement of the return-of-investment. Balance is always the key to achieve a long-term business growth.


A Sneak Peek at the New AdWords Interface

Google AdWords is starting to roll out and test a brand new AdWords interface among advertisers big and small. Although this is not yet expected to roll out until 2018, here are some details and tips about what to expect and how you can look forward to using it to improve performance.

Some Major Changes

Among the major differences between the current AdWords UI and the new interface is the removal of the top navigational tabs for Campaigns, Ad Groups, Settings etc. These tabs are replaced in the new version with a left-hand navigation menu for everything from Campaigns and Ad Groups to Settings and Change History.

Some Value-Adds

One of the most exciting new features of the new AdWords interface is improved data visualization. The Overview tab, as seen below, will make it easy to see and understand performance by device, day or hour.

Improved Time Period Navigation
With the new UI, you can click a single button to view the previous month instantly.

Advanced Bid Adjustments
Another new addition is the “Advanced Bid Adjustment” section that allows us to adjust bids for call extensions to ensure that this extension shows more often. Advanced Bid Adjustments provide a fantastic opportunity to adjust bids and strategy based on interactions besides just conversions or clicks. Advertisers that do most of their business over the phone will find this particularly helpful, as they can make sure their call extensions show as frequently as possible.
advanced bid adjustment

We are already excited about these new features, and looking forward to seeing how AdWords continues to develop over the next year.