The “Blend It” YouTube sensation Tom Dickson is back to test the new iPhone 5C and 5S!
Having only been able to obtain a collection of 5Cs, the 37-year-old Blendtec places the iphones in the blender, only to then be surprised by his flashy, decked out in bling doppelganger who also has a blender and the gold 5S.
Fans that have been patiently waiting for this video will not be disappointed as the former CEO and current board member hits the switch allowing the blender to start.
It’s exactly what you expect, the fast spinning blender reduces both phones to plastic dust, or as Dickson names it “rainbow smoke” and “gold smoke” as Dickson’s gold grille sparkles and an animated unicorn fly’s out from a rainbow of the 5C dust.
The Blendtec Company has previously tested the blendability of other iPhones and iPads, so for more "Will it Blend?" episodes check out their YouTube channel.
Will you be buying the new iPhone 5C or 5S?
Recently Sabel Harris, lead marketing maven at TrackMaven gave three tips for brands that want to create and maximise their identify through Instagram like some of the top-performing Fortune 500s. Based on TrackMaven's findings, Harris said brands big and small should know:
1. Videos are Effective
Although released only a few months ago, videos are only slightly less effective versus pictures in the terms of interactions they received while looking at the Fortune 500, which can account for how new they are. On average, a video on Instagram can get up to 24 interactions (sum of comments and likes).
Videos on Instagram provide two advantages:
First because of the slow adoption rate from the Fortune 500, other brands can lead the way by providing a different variety with pictures and video. Second, at 15 seconds long and the capability to upload videos that weren't taken with the app, brands have the ability to enhance their videos more. Instagram functions as a highly visual platform; but taking it a step further by adding more videos to your account can give you an advantage with your followers.
2. Multiple Hashtags Work
It's often considered a social media faux pas to use more than two hashtags in a tweet; however, on Instagram, that rule can be thrown out the window. The data proves otherwise for bigger brands, showing that four to 11 hashtags can increase up to on average 77 interactions per Instagram post.
When you're incorporating hashtags into your Instagram post, try to integrate them seamlessly into your post caption as opposed to jumbling them all at the bottom.
3. Your Posting Schedule: 24 Hours a Day, 7 Days a Week
Even though most social media sites have an optimal time to post, Instagram users are on the platform interacting at all hours of the day and every day of the week, especially since users are actively on Instagram through their mobile devices.
The Fortune 500 are posting the most during business hours; however, the interaction levels don't point out a clear winner for the optimal time to post. People are rarely away from their phones, so posting at different times of the day ensures advantageous mobile strategies for different audience segments. Because there isn't a finite time to post like on other social media outlets, brands can use this to their advantage to find what is right within their audience.
Does your business own an Instagram account? If not check out some of our favorite accounts below and comment on your favorite!
Some may think that this election has been a bore but social media users beg to differ and instead have been illuminating Facebook and Twitter with Rudd and Abbott banter. As soon as you log into Facebook you are faced with direct advertising by the Labor party. Does this influence your vote, or do you simply sign in and ignore the advertising?
In Australia’s compulsory voting setting, politicians must show they are at least keeping up with the normality of social media, but instead have been largely using it as a broadcast channel. Instead of maximising the intimacy one can create with personal messaging and retweets, both parties have stuck to a compulsory one post a day.
Due to social media platforms high frequency of users and content turn over, this is simply not enough to capture the public’s vote, so how much is social media really contributing to voting this election?
According to research conducted by Social Media Analytics ‘NetBase’, quantified data from the 25th of August until the 1th of September, pulling data from multiple platforms, including Twitter, Facebook, comments from news sites and online forums all having mentioned either Tony Abbott or Kevin Rudd, have indefinably been influencing the public. As you can see below is a table that calculated the amount of mentions pulled from social media platforms.
This analysis into the Australian Election showed that although Tony Abbott had more mentions overall online, Kevin Rudd in this sample time period generated more negative and more positive comments, and overall was creating 11% more of an online presence and potentially influencing Australian voters decisions compared to Tony Abbott.
Despite revealing fewer positive and negative posts about Tony Abbott, results of social media analysis suggest that the online Australian public is more passionate about their views on the candidate. This is demonstrated by the larger amount of posts which mention Abbott, giving the candidate a much higher ‘passion intensity’ score by the Australian public and their discussions online.
The analysis also highlighted differing perceptions of the candidates as they relate to key election topics. For example, while Abbott outscored Rudd in net sentiment (the clean sentiment value of a brand digitally) in “leadership” and “trust” Rudd rated higher in relation to “vote” and “asylum seekers”.
Sky News political social media specialist, Thomas Tudehope, commented that Tony Abbott had made few mistakes on the campaign trail, and that was reflective in his social media rating as seen above.
Likewise Kevin Rudd, as noted by journalism professor David Maguire, has had limited time in which to develop a social media strategy and that he requested guidance from Barack Obama’s successful digital campaign advisers.
Rudd’s campaign will not compare to the forceful nature of Obama’s purely due to time and Australia’s temperament to swing votes in the compulsory electoral system.
Thomas Tudehope stated that, “It’s not unusual to see this level of negativity surrounding politicians and online commentary”. Especially as using social media as a tool to leverage political campaigns is still a very new strategy.
Additionally, social media may not be able to compete with the influence of mainstream mass media for political messaging. Television and print media will and has been more powerful due to the already high association of Television to provide news to the masses.
According to statistics late last year, 65 per cent of online Australians use social networks and log on for an average 9 – 18 minutes a day. So how do we account for the other 35 per cent who use other traditional media outlets like Television and print media? We simply can’t.
However we can say from judging each Official Facebook Fan Page, based on pure numbers Liberal is a sure winner with a fan base of 198,151 likes with 60,157 people sharing and having activity associated with the page, whilst Labor comes up short with 151,039 likes and 86,856 people having discussions on the page.
Has social media influenced your vote?
You wouldn't post your residential address on your Facebook profile, so why allow your photographs to?
Russ Ptacek from NBC reports of a new threat, where criminals can now cherry pick from online pictures to find out your location, where you work, where your children go to school and even your favorite hang out from a simple picture you have posted online.
NBC Conducted a case study with NBC action staffer Susan McDonald and her daughter Lani. She was given a smart phone just to see how easy it is for someone to find your location after posting a photo online.
NBC then uploaded these photos onto Twitter, Facebook, Craig’s list & Photo bucket. Just by searching for locals, hundreds of pictures of children uploaded simply by their parents to share with family and friends were visible and so was their location. With just a right click of the mouse to access the data file, there was a selection of children and their location ready to be used by criminals.
This is a full threat and although it is unknown whether criminals are already using this technique, it was not even known to crime experts! Office Mark Chudik of Leawood Police stated that this is the “biggest threat online” to parents and the safety of their children.
When tested, this technique enabled NBC investigation team to find “Lani’s” bed room location, her primary school, her favorite fast food restaurant and even her local park!
So, just how does this invasion of privacy come about? According to Deep Medhi, a Computer scientist at UMKC, smart phones leave a high tech invisible trail using the same Geo- tracking software used by the social media platform “four square” and used by hand held map applications. Additionally you can simply download this applications for free to easily upload data about someone’s location.
Raising awareness about inadvertent information sharing is the site “I can stalk.com” which re-posts pictures of unknowing users and tracks their location in real time just to demonstrate how easy of a threat it is to people. The site also has a section on how to deactivate Geo – technology on your smart phone.
I followed these actions on my Samsung Galaxy 2 very easily as you can see in the picture on your left. If you have another smart phone model, click here to view more instructions.
It is an easy fix, however please share this with your friends and especially family members with children, it is a simple privacy issue and it must be known to protect the safety of our children and our private location.
What if your company could advertise to thousands of people at the same time while specialising in each different location or region and make a decent return? This is possible through the innovation and ideas of Eyeview technology.
By seamlessly integrating real time messaging into video, Eyeview provides personalised video advertising to its clients. In its head quarters of New York, Eyeview is broadcasting quality individualized viewing experiences which amplify any brands marketing message to their specific audience.
You can view some of Eyeviews personalisation below.
What separates this form of advertising from traditional video marketing is that an ad for a nation retailer can be tailored to highlight local stores and deals. Although the examples in the video are mostly focused on location, Oren Harnevo, CEO and co-founder said ads can also be personalized based on things like weather and time of day.
Additionally what makes Eyeview king is that their personalisation happens in the video itself instead of being altered using flash banners or other overlay. This means a company can produce as many versions as they like and deliver the correct version of the video to each target market while being able to also update information like pricing and deals.
Eyeview has taken their efforts to another level by making their product even easier for companies to use as there is no integration required from the video publishers, meaning their personalisation works across all devices.
Harnevo stated that, “In the cloud we’re creating hundreds of thousands of videos that you can then use in mobile, in connected TV, with no limitations... this is a real play for cross-platform, cross-stream personalization.”
Although Eyeview took time making its initial entrance into the U.S. market, they are now working with big advertisers like Land Rover, Lowe’s, Toyota, Paramount and Target. Not convinced by the big names? He also added that revenue grew 6x between 2011 and 2012, and it’s on-track to grow the same amount in 2013.
With funds raised to a total of $19.4 Million, Marker and existing investors, Lightspeed Venture Partners, Gemini Israel Funds, and Nauta Capital continue to supply the new funding that will go towards expanding Eyeviews market and developing technology.
How does Video advertising affect you? Or are you completely oblivious to any advertising out of your mobile screen...or? Tell us what you think!
Recently Facebook rolled out embedded posts to make it easier for people to share posts from their Facebook page to other users of the web. Soon you will be able to add public posts from Facebook to your blog or Website through this neat social plugin.
When you have chosen the content to embed it can include anything from pictures, hastatgs, videos and other various forms. The benefit of embedding your content gives people the option to like or share the post directly from the embed.
For example, after the royal baby was born The Official British Monarchy Page published this post. Despite the content being embedded, users can still click to either “Like” the page or can still click on the #RoyalBabyBoy hashtag directly from the embedded post to discover similar content on Facebook.
Now have a look at this picture Andy Murray shared after winning the 2013 Wimbledon Championships. Because the picture was embedded, and as his fan page is on “public” people could directly like his fan page simply by clicking the “Like Page” button in the upper right hand corner.
Lastly this new installment is optimal for journalists, news reporter’s and of course bloggers. Now when you wish to post detailed commentary about world events, fashion, sports or any news to your timeline you can present it in a neat embedded post. Simply click “See more” to expand the embedded post to read the full story. Conveniently if you enjoy what you read you can also click “Follow” to subscribe to more posts from the author.
Firstly this tool is not readily available as yet; however it is in the pipe line and will be available for users who have "open" profiles. To embed a post, firstly check if the post is public by hovering over the audience selector in the top right hand corner of the box. Let me remind you only public posts from Pages and Facebook users can be embedded. If so, click the "Embed Post" option in the drop down menu.
Then copy and paste the code into your website...
And now you can like and share the Embedded Post directly from your web page!
Now you will be able to interact with people with Embedded Posts by:
If you’re running a Fan page on Facebook then this is ideal to draw traffic from your page to your site and visa versa. These new features will optimize your share ability and help you to share the ground breaking news important to your viewers. Facebook is now working with CNN, PEOPLE and Mashable to master this new tool.
What opportunities does this new tool hold for your business? Are you excited or does this feel like just another pointless update? Tell us what you think!
Click here to view the original story Facebook software Engineers Dave Capra & Ray He.
Pause your Webinar; stop typing and put down your tax return! You need to start collecting a library full of animal pictures right away! Why? Because Desk Safari has landed and it’s happening in offices around the globe!
Mike Whiteside has combined his creativity with work productivity inventing the very hilarious and entertaining Desk Safari, turning upside down the droning of office workers with the untamed behavior of wild animals.
The Tumblr blog (Click here) is full of submissions from fans of the craze. The best are, without a doubt, where the subject has no idea that they're involved! And of course the pure hilarity of the intentional and well thought out poised photos.Check out some of our favorites below.
It truly is a very fascinating idea, combining the quirky characteristics of animals with the bored and motivational lacking office worker. Despite being trapped behind their desk, now they can swim in the ocean (as I did as Nemo), soar through the sky, leap across lily pads, or even (if you have an IPad) hang upside down like a bat.
If your office has taken on the crazy and fun trend, write a comment or even better tag us in one of your creations!
How would you react if your private email addresses and phone numbers were suddenly made available to the public? Just as most journalists were preparing to head home for the weekend, this very situation happened to 6 million Facebook users.
So why are we using this term “Facebook shadow profiles”? You may have seen the term pop up on a few tech news sites, and if we are correcting in assuming so, it may have given you the feeling it's an evil privacy violation. You may be right, let us explain.
Although Facebook tried to downplay the significance of the bug, reporters working on the weekend discovered that many of the users whose email addresses and phone numbers were exposed had not knowingly shared that personal information with Facebook.
This is where the evil “privacy violation” conspiracy comes into play. How could Facebook possibly have collected our private email addresses or mobile numbers without us knowing? Simple, their contact information had been collected on the sly, stored in Facebook's secret vault, where it stores data on you that you never knew about. That information comprises what's known as your "shadow profile."Now you are asking, “Do I have a Shadow Profile”? The answer is yes, everyone who has registered for a Facebook account will have a Shadow Profile.
Despite the settings you placed on your Facebook profile, and certain data you withheld for privacy reasons, Facebook still knew the obvious details about you like: your name, your interests, your relationship status, how many times you've liked your friend’s posts, etc. But at the same time, Facebook has been able to sneakily collect other data about you, but how?
Before you go jumping to conclusions, it is not Zuckerberg calling upon his sorcery skills, in fact you can thank anyone of your friends who allowed Facebook to scan their mobile phone contacts through the "Find Friends" feature. That’s right, your friends and even friends of friends.
When someone uses this feature, Facebook downloads the phone's entire contact book to its servers which mostly includes emails and phone numbers. While Facebook is downloading your contact list, it is also cleverly drawing links to your friends and likewise, thus how the "people you may know" feature operates.
However how angry can we be when the Facebook's mobile app even provides the clear message: "Find Friends uploads contacts from your device and stores them on Facebook's servers where they may be used to help others search for people or to generate friend suggestions for you and others." You got us there Facebook; can we be blamed for not reading this message? You decide.
We have to ask the question, what about the people in my contact list who don’t have Facebook? Does Facebook now have information about my mum or even grandfather? Although Facebook would be able to learn a whole lot of information about people who don't even have Facebook accounts, the company has asserted it does not collect information on people who don't actually use Facebook.
Surely this can’t be legal? Unfortunately in the United States, Facebook mentioned collecting phone contacts in the Terms of Service that all users must agree to before using the site, so unless the company is collecting additional undisclosed information, users have already given consent.
Luckily for Europe they have advocate Max Schrems, founder of the activist group Europe v. Facebook. He drew upon Europe’s stronger data protection laws and filed a complaint to the Ireland headquarters, in hand he cited seven different instances where shadow profiles potentially violate the country’s Data Protection Act (check it out here). Schrems states that the profiles accumulated "excessive amounts of information about data subjects without notice or consent by the data subject. In many cases these information might be embarrassing or intimidating for the data subject."
We wonder, how long have we been unknowingly been giving our private information away? Facebook openly said that its user data has been leaking for over a year! It's been cataloged at least once since August 2011, when Schrems filed his complaint against the company. However Facebook has had an iPhone app since August 2007, and the "Find Friends" feature launched on iPhone and Android in April 2011, so possibly for over five years!
No one go deactivating their accounts just yet, however in light of the recent revelations regarding the National Security Agency's intrusive spying campaign, PRISM, Facebook was one of nine companies the NSA made deals with to exchange information about users. Facebook is yet to confirm that it hosts "shadow profiles," and it is not certain the information from shadow profiles has been passed along to the NSA, but it's certainly possible.
So, you might want to start sending around thank you notes, how else could have a prying government agency have been able to have gotten you information if it was not for your considerate friends sharing your info.
Tell us what you think; do you believe your personal information has been violated? Send us a comment or tweet on your opinion.
Like a Wedding, a Social Media strategy will make your break your campaign, or rather “Big Day”. When was the last time you heard someone say I’m going to “wing” my wedding? Said no one! In these 8 simple points I will make you change your mind and tell you why you should place the same emphasis of importance onto your Social Media Strategy as you would your Wedding.
1. Planning out your Day.
Some say being spontaneous is fun and filled with lots of surprises, something you don’t want for your Social Media strategy or wedding! Research is essential; you are not going to book any venue without prior knowledge; likewise you would not jump into just any Social Media Platform and start posting without checking if it is fit for your audience or wedding reception. If you have an awesome Twitter Strategy, but majority of your customers are on Pintrest, you need to rework your targeting. So before you dive into any Social Platform do your research, companies spend thousands annually on B2C targeting and gathering information so start there, it’s free!
2. The Dress, it’s all about the Dress!
Let’s be honest, the most important thing for a woman at her wedding is the dress. Whether the bride or bridesmaid, God forbid she is caught wearing last season’s runway or a shade of white that is too beige! Similar to a Social Strategy you need to dress your site to impress. Understanding the types of interactions your customers prefer and enjoy will grant you continuous engagement. To gain an insight on what will create appealing posts, monitor they way your ideal customer interacts on social networks then trial run different posts.
3. Something Blue, something old, something borrowed.
If you are a traditionalist, next to the dress are the accessories each bride endures to find. Ask any fashion orientated person and they will most likely say that accessories make the outfit. That little bit of bling could make or break your outfit.
Accessories for your social strategy, although not crucial to running a social media campaign, certainly provide a huge advantage. The Brightside is that majority of these tools are free, or have trial subscriptions! Here are some you should check out.
Hootsuite: The key to Hootsuite is to keep all of your streams organised, with this in order you can track trends, hash tags and schedule posts for the day, week or month; however in saying this having a content plan is essential but it is advised to keep up to date with news and events and allow for real time posting.
Social Mention: One of my favourites is excellent for tracking any topic or tracking competitors within a specified time. It is easy, efficient and works while you are focusing on other tasks.
Commun.IT: Although it is strictly for Twitter it simplifies followers into, highly supported users, main influencers, supporters and those who are most engaged. This is fantastic as you can separate each group and make sure you thank them accordingly. Additionally you can also set up series of key phrases you wish to track and receive notifications each time a key word is used.
4.Being fashionably late, truth or myth?
In this case of a wedding, no one wants a late bridezilla, however in regards to social media if you are too late you can miss your window of opportunity, too early and no one will see your efforts. After conducting research, Bitly informed us that 3pm on weekdays for Facebook is the biggest spike in usage while Twitter is most active on the weekends. Taking note of these times, are you sharing your content at these opportune times for better social media listening or are you being a stubborn bridezilla.
5. Is the venue cost worth it?
The last thing you want is to waste money on a wedding venue which doesn’t give you your money’s worth. In social media, time is money. Resources and tools are needed to perfectly execute your social strategy. If you are new to the social scene, spend a fair amount of time being an observer to see how things are run, when you feel comfortable you too can start conversation.
6. Calm amongst chaos
If you have ever attended a European wedding you will understand how difficult it is to get a word in without screaming across the table for your deaf Nonna to pass the prosciutto. Similarly you don’t want to be shouting at your social media contacts in an attempt to get their attention. With all of the other noise on the internet you need to make sure what you are posting is quality. If you have something very personal or meaningful to say then send a private message. This insures that they will hear what you have to say and identify that you have taken the time to send them the message.
With all the white noise on social media, it is ideal to take the time to listen to your audience. Observe when your clients are online, see what times of the day they engage the most with your content. Additionally observe when your competition is also online and posting. If you notice they always post around 10am, post an hour earlier to be the head lining news. Additionally, majority of social media platforms have groups, circles or favourites. Taking time to streamline your channels will pay off. You wouldn’t mix your once removed uncles second wife with your Nonna, so why mix your potential customers with already engaged customers?
7. Re-lightening the friendship/family flame.
There will always be part of your family which you don’t want to invite to your wedding, but you know that if you don’t it would will be the talk of the family. On the other hand there is family and friends you have not seen in months, years! And the plus ones they bring along could be even more beneficial for meeting new people.
Similarly in social media there are those old contacts that are stable and have been there for your whole social media journey. Like old friends you have not see them for a while, but when they finally engage again nothing has changed, maximise these contacts as your existing customers can prove to be a valuable resource when figuring out how to attract and engage new customers. There are a variety of ways that you can tap into the minds of your current customers. You could try:
8. A thank you note goes a long way.
Even though you may not appreciate the matching florescent martini glasses from your 3rd cousin Daniella, it is still proper etiquette to say thank you with a letter. The same goes with social media. When a client helps you out, old or new, a thank you “tweet” or post can go a long way. Not just for your own relationship with the customer to thank them for their contribution and engagement but also for social proof, others will see that your B2C relationship is genuine and set up great credibility for your company and for future clients.
With these tips you will have a strong Social Media Strategy, and who knows you might even be more prepared for your future wedding!
For years Facebook has prided it’s self on helping people communicate, to further this mission Facebook joined the “Hash tag” uprising. Facebook added this tool which now allows people to place a ’#’ before words signifying its topic. When clicked on, this topic is collected together with other mentions and presented to the user neatly filed.
Users of the micro blogging platform Twitter or other popular social media sites such as Instagram, Pinterest and now even Google Plus and Vine have been users of the Hash Tag. For example when the horrific bombings occurred in Boston #prayforboston was circulating around all social networks, or #manofstell which has been a popular hash tag recently in light of the new Super Man film being released last month. It is uncertain if Facebook will also bring out additional features like trends, however it has been said to be in the pipe line.The clear benefits of this recent adaptation are that users will also be able to now click hash tags made when sharing Instagram photos on Facebook. This search will bring up posts with the certain tag also made by other users who have chosen to make their post public.
Currently only 20% of users have this tool on their profile however the service will continue to roll out during the next few weeks. However let us demonstrate to you the scale of the conversation on Facebook, between 88 million and 100 million Americans are using the service during primetime television hours. Game of Thrones‘ Red Wedding was mentioned 1.5 million times, while there were 66.5 million interactions (which include likes, comments and posts) around this year’s Oscars.
On the business side of things, this tool has almost been a blessing for businesses. Before this update hash tagging on a platform then sharing it directly to Facebook caused room for comments like “hash tags don’t work on Facebook” or “Hash tags have no power here”, etc. However now Businesses can hash tag to their delight on any social platform and share it directly to their company profile without receiving the obvious comments. It is uncertain to how this tool will adapt among all Facebook users, we predict this new way of search will either emphasises the power of communication or simply over popular our newsfeed which Hash tag nonsense.
Have you accepted the Hast Tag revolution yet? Leave us a comment and tell us why/why not?
Credit to Meme Center for their hilarious take on Hash Tags.