You are out with your friends having lunch and you update your status as, "Drinking a diet coke!", only to find that thirty minutes later you have received no likes or comments, and devastation sets in. You ask yourself, why, why has no one liked my status? This is purely because it is not of interest to your audience (half of which are most likely acquaintances) and you have not engaged them by asking for their opion or giving your viewers a relatable topic.
As explained on the Social Bakers website, "Engagement Rate reflects percentage of your fans that you have attracted and made them engage (like or comment) with your Wall Post". So perhaps if we rewrite the status as, "Diet Coke or Coke Zero, which is nicer?" this is a question to your audience and should result in a bite of opinion from a fellow facebook friend and hopefully a "like" or two.
Further, another variable to consider is the amount of people liking your content. Social Baker analytic professionals divide various Facebook pages into different categories based on their total number of fans and measure the average Engagement Rate. You can see the results by clicking the link below to compare and contrast and see if your own Facebook company page measures up.
Are you bored of simply demonstrating your new product in store on a dusty shelf? Well why do that when you can instead scare the living day lights out of your customer forever leaving a memory of trauma. Look no further and follow in the steps of the company LG who recently released their new plasma television, claiming it to be so life like with clarity and colour you cannot tell the difference. Using the tactic, "dramatic demonstration" LG placed nine flat screened plasmas into an elevator where the clip shows unsuspecting passengers watch as the floor "appears" to crumble beneath them. This seems appropriate as the tag line follows stating the image is "so real, its scary
This tactic is not the first of its kind, firstly being attempted by Elisha Graves Otis who installed the rope-break safety device called the safety break nearly 170 years ago in 1853. Otis demonstrated the safety break boarding his own creation and cutting the hemp rope himself. Tension grew among the crowd as the rope snapped, the brakes worked flawlessly and the spectators stared in awe into the transparent elevator outside Crystal Palace where an unharmed Otis remained.
This demonstration made a dramatic presentation and established a legend within the industry to this day, LG hopefully with their demonstration will too make an lasting impact with their new product proving scary is the new sexy in selling.