5 Importance of a Mobile-friendly Website (Infographic)

Mobile devices have become a necessity in our everyday life today.  For this reason, having a mobile-friendly website for targeting mobile users is a must strategy for every company.  Mobile-friendly (mobile responsive) sites are websites that are designed to adjust and display properly on any resolution especially in smaller screens like smartphones and tablets.

You may also like: How Will Google’s Mobile-Friendly Search Update Affect You?

Mobile Search Statistics

Here are 5 reasons why it's important to make your website mobile-friendly:

1. More and more people are using mobile phones.

As of August 2017, there are more mobile Internet users than desktop Internet users. Mobile internet shows promising projections for the next future, as global mobile data traffic is expected to increase nearly a sevenfold between 2016 and 2021. As of October 2017, mobile devices accounted for 50.87% of web page views worldwide.1

mobile-friendly website

2. Improves search visibility.

Since April 2015, Google has given priority to mobile-friendly websites and the "Mobilegeddon" has been created to describe mobile search results and the decrease in ranking for non-responsive websites. Mobile responsive websites are proven to get higher Google Page Rank.  Read more information On April 21, 2015, Google Dropped Another Bomb.

3. Having a mobile-friendly website improves the user experience.

You will never know when or where your target visitor will arrive on your site, so it is important that your website is ready to work on any device they may be.  If your website takes too long to download or is not easy to use on a mobile device, visitors may move along to a competitor with an easier to navigate website.

4. Improved brand identity

It's being said that going mobile is the next best step for building your brand and your corporate identity online. Most companies that practice responsive web design often gets better traffic due to strong brand identity.  Not only visitors can easily recognize the brand when using their mobile devices, but it provides them easy access and familiarity with your business.

5. It improves lead generation.

In 2016, the e-commerce revenue that comes from mobile was $170 billion and it is projected to increase up to $694 billion by 20192.  This year, 82% of people use their smartphones to research purchases they are about to make in a store.

It is necessary to make sure that all of your visitors have a positive experience, regardless of what kind of device they're using to view your website. Eventually, the better experience you can provide to your mobile visitors, the better the chance they will convert into sales.

Source:
1 http://gs.statcounter.com/platform-market-share/desktop-mobile-tablet
2 https://hostingfacts.com/internet-facts-stats-2016/


10 Techniques to Build Trust Through Your Website Design

10 Errors To Avoid In Web Design

10 Errors To Avoid In Web Design article image by Think Big Online MarketingThere are hundreds of ways to turn your web design into a success story. As the competition grows stiffer and stiffer, web designers work hard to keep their websites a cut above the rest. This article aims to help you become a better website designer by sharing our top 10 errors to avoid in web design. Scroll down to learn more!

1. Deactivating the “Back” Button

As a website user or visitor, there’s nothing more upsetting than being redirected. Websites that disable the back button in order to redirect their users to another page is a big no. Imagine clicking on a button only to have a new window pop up from your screen. Web designs should be able to serve their purpose without the need for this shrewd tactic.

2. New Windows per Click

Have you seen any website using this strategy where a new window comes up on the screen as the user clicks on something? Well, this is pretty much a long dead trend. You should only make users open new tabs in special circumstances since it doesn’t add much to an enhanced user experience.

3. Placing Contact Details in Less Visible Areas

Web designers should consider placing contact details in areas where users can easily see them. This is very important in eCommerce websites where you are always looking for conversions. The web page design should include the complete contact details and information. Users will feel comfortable and secure once they see it.

4. Ignoring Broken Links

In a rush to complete your web design, you might not notice broken or bad links on your website. This will result in 404 error messages. To avoid this, you can thoroughly test your website regularly or add a button that lets users contact the website administrator for any errors on the web page.

5. Slow Loading Time

Studies have shown the online users won’t wait for a website to load after the 4-second mark has passed. If your website is experiencing slow loading time, you can cut back on the heavy graphics as those will have a significant effect on your website’s speed.

6. Not Updating Your Website’s Content

Once you have established your website and its contents, it can be tempting to just take a back seat and let time run its course. But websites are not like wine. As the contents of your website age and become outdated, your credibility will take a plunge if you don’t keep it fresh, accurate, and up to date.

7. Confusing Navigation

Web designers should keep in mind that users do not like to waste time in figuring out how a website works. It confuses users when you place poorly thought navigation buttons. Keep your site easy to navigate by placing navigational tools in visible places. Adding a site map will also help.

8. Cluttered Design

Web design can be a fun challenge to the creative mind. However, you need to reign in your

Creativity and not let it run wild. Avoid adding plenty of font styles and inconsistent color schemes in an effort to make your website stand out from the rest. It can only make users frown if you have a cluttered web page design.

9. Dead-end Pages

Dead-end pages or orphan pages are website pages that do not have a link back to your homepage. Always link every page back to your home to encourage users to explore more on your website.

10. Not Adding Links to Your Social Networking Accounts

A website designer must place a link to social media platforms. This will help increase traffic and help gain a strong social media presence. Users will appreciate quick transitions from one platform to another. This will also benefit businesses greatly for the increase in recognition and awareness.

 

These 10 errors to avoid in web design can be corrected and avoided. If you see yourself committing these mistakes, remember our guide. There is no perfect website project but with time, practice, and experience, you just might be able to build the ideal website someday!

 

For a a great checklist of what makes a successful website check out this article: 9 Things You Need to do to Create a Successful Website.

Credit: https://www.magicdust.com.au/


Wanted! Digital Marketing Account/Project Manager

shutterstock_230250223

Digital Marketing Account/Project Manager  

  • Creative, open, yet down to earth environment.
  • Innovative digital marketing company.
  • Web, Automation, SEO, SEM, Social and Conversion Optimisation projects.

 

Are you looking for a career, where you wake up every morning and you can honestly say, hand on heart, I love my job?

A place that is filled with passion, laughs and good times and a team focussed on whatever it takes to get the client results.

Where the people are professional and don't take themselves seriously but value (like our clients do) the down to earth, open and genuinely caring environment.

A place where all your teammates will drop what they are doing to help you and kick you in the butt if you're not paying attention.

The work is diverse and interesting with local business, corporate, national  and global ecommerce clients we work with closely to deliver tangible results they can bank on.

A place that understands clients, staff and the company all need each other to prosper. There are no one-way streets, or even two-way streets. The place is built on the idea of an abundant ecosystem to help everyone get what they want.

A place that is big enough to deliver results through a complete suite of digital marketing services, yet small enough to keep all feet planted firmly on the ground.

It's located in North Sydney, called Think Big Online and we have an opening for someone…

Not just anyone, but someone who has experience with developing digital marketing strategy while managing the execution of many projects simultaneously.

Someone who has clear communication skills (both written and verbally) and will thrive on being the primary liaison between the head strategist, each specialist in the team and most importantly, the clients.

Someone who knows that organisation and resourcefulness are superpowers of their own, because they come easily. They may have even been told they are obsessive about structure and systems.

A generalist that knows they can't know it all and who loves being the glue that brings the specialist Adwords, SEO, Facebook Ads, Automation, Web Design/Development, Copywriting and CRO team members together.

Someone that loves the tech and loves people even more.

Someone that has at least 4 years full time client facing experience and still has an unquenchable thirst for learning more about our ever changing landscape.  

Someone with a high attention to detail and integrity so great that a bullet couldn't pierce it.

While writing this career description we asked some of the team what they think about working here and this is what they said:

"No Politics, No Blame. No endless meetings. No Corporate Formalities. Your success is measured by the results you achieve." - Copywriter

"No days are the same. I deal with different challenges everyday. I have the opportunity to develop my marketing skills and build a relationship with my clients." - Facebook Ads Manager

"Really friendly team, fast paced but comfortable environment, great challenge with a lot of learnings" - Adwords Specialist

"Great diverse team, always respectful of each other's persona and get back to me promptly" - Accounts

"It's working in a supportive environment with no judgement. Endless possibilities to grow your existing skills and take up new and exciting challenges." - Manager

If you think "that place" is somewhere your superpowers can add value and where your ambition and drive will be rewarded, then we would love to hear from you.

Please submit your resume and cover letter detailing why you are the one for this role to [email protected]

NO RECRUITERS.

Image of digital marketing consulting by Think Big Online

About Think Big Online

Think Big Online (TBO) provides online marketing services to businesses all over Australia. Our services include website, mobile, SEM, Conversion Rate Optimisation (CRO) & SEO. We also set up and manage paid search campaigns via Google Adwords & Facebook to drive calls and emails to landing pages to increase both lead generation and sales.

Based in our Sydney office in North Sydney, we boast many satisfied clients from all over Australia and the United States.

About the role

As Account Manager you will be the primary liaison for the day-to-day execution of web production and full-service online marketing products. Along with this, you will be responsible for collaborating with customers preparing briefs and working with various departments for all matters relating to project execution.

You love dealing with a broad range of businesses, and working with founders, CEO’s and business leaders to achieve their goals.

You will be required to help manage a large and diverse range of projects, and liaise with all stakeholders to ensure the delivery of each project is successful.

Primary tasks & Responsibilities:

  • Represent our major brands appropriately
  • Manage customer contact actively and pro-actively, handle questions and requests
  • Handle inbound and outbound calls and emails
  • Gather assets for projects from clients
  • Successfully obtain customer briefs/inputs and prepare these for internal production for website and SEM projects
  • Create briefs for copywriters and designers
  • Perform work quality assessments and feedback, to ensure highest quality standards
  • Order intake and tracking through order management system, keep order management systems up to date.
  • Check over and send out monthly reports to clients.
  • Understand basics of Google AdWords and advise on campaigns

Skills & Qualifications:

We don’t believe in qualifications. We believe in good people that deliver tangible results for clients, based on their experience and ongoing commitment to learn.

  • Basic/Medium understanding of SEO / Social media / Web
  • Ability to proofread copy and create content will be a real asset
  • Demonstrate excellent attention to detail
  • Demonstrate strong understanding and interest in web, mobile, video and social media technologies and capabilities
  • Demonstrate excellent communication skills – both oral and written
  • Demonstrate ability to work well with others and take on responsibility in an open team environment
  • Strong organisational skills
  • Demonstrate project management skills and ability to multi-task (Scrum experience would be a real plus)
  • Ability to work in a fast paced environment and handle large order volumes
  • Extremely driven and motivated with a thirst for getting the job done
  • Basic copywriting knowledge or experience will be looked upon favourably

If you think you meet these requirements and you're inspired to join a dynamic company that is growing rapidly, we'd love to see your application letter and resume.

We don’t let just anyone in our tight knit family, so if you think you have what it takes and your values are aligned with our, then we would love to hear from you.

 

What the family says about working here:

“No Politics, No Blame. No endless meetings. No Corporate Formalities. Your success is measured by the results you achieve.” - Copywriter

“No days are the same. I deal with different challenges everyday. I have the opportunity to develop my marketing skills and build a relationship with my clients.” - Facebook Ads Manager

“Really friendly team, fast paces but comfortable environment, great challenge with a lot of learnings” - Adwords Specialist

“It’s working in a supportive environment with no judgement and endless possibilities to grow your existing skills and take up new and exciting challenges.“ - Manager

 

 

Please send your cover letter and resume to [email protected]