Ecommerce success depends on several factors,and design is a prominent one. The sumptuous design makes online storefront alluring and engaging for visitors and convert more visitors into the loyal shoppers forever.
Here is the eCommerce Design infographic developed by Magneto IT Solutions:
If we look at the recent surveys and their outcomes on the web, we can say the design of ecommerce store has a pivotal role to make the online business viable. The statistics also reveal that what works and what not. Let’s see it.
To make ecommerce design a success, a design team has to consider the best user experiences, usability, and performance like several factors. These all come with following advanced ecommerce design practices.
There are some must-have ecommerce design features. If we place those basic and advanced features on the right location of a web page layout, particularly, on homepage design, we can attain our goals of traffic and conversion easily. Let’s see that list of features in brief.
Recently, the advent of mobile & Internet technologies has enabled ecommerce designers to design complex and advanced online business websites with intense customization and personalization by following some peculiar design trends.
Dynamic UI design using AJAX-like asynchronous technologies.
Unified pages with a consistent design provide seamless user experiences.
Experiments on designing to implement various ideas make ecommerce design unique and innovative.
Google has brought advanced design concept by offering Material Design platform with adequate design elements and code snippets in the libraries. Thus, ecommerce designer can design a highly advanced ecommerce store using Material Design components and gradients.
90% of all shoppers prefer responsive web design because 70% of online shoppers are shopping using mobile devices. Therefore, the mobile-first approach is only the way to meet their expectations and provide the excellent user experiences.
Personal approaches win more conversations than the general attitude. The same marketing truth is applicable for online business and ecommerce web designers have to include more personalization using the latest technologies and designing practices.
These are tips of the iceberg hidden under the water. If you are going to design your online storefront, come in contact with a powerful and experienced ecommerce designing team at Magneto IT Solutions. You will get perfect guidance and the opportunity to hire an impeccable ecommerce design team.
Guest Post Author Bio:
Ronak Meghani is a co-founder of Magento IT Solution Pvt Ltd, A Leading eCommerce Development Company in USA and India. He is closely working with e-Commerce ventures since 2009 and he has helped 200+ brands for building / improving their online ventures. You can follow him at Quora or Linkedin.
Online marketing is a way of doing business that is forever changing. Companies have to revamp what they are doing to stay in line with the latest trends and algorithms. It’s the only way to connect with customers and grow. By continuing to optimize content and add things like mobile applications, one business can jump out in front of another. It's only hurting those that aren't taking the time to do the same thing.
To understand what needs to be done to maximize online marketing opportunities, you have to know where the digital world is at. Some trends are emerging while other aspects are falling by the wayside. Before working to build your online marketing presence, discover what is going on in the world of digital marketing.
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The most significant change in the state of online marketing today is the introduction of voice searching. First, there were voice searching capabilities through the iPhone and the Siri smartphone assistant. Then, think back to the Christmas seasons of 2016 and 2017. Could you get through a half-hour program on television without seeing an advertisement for Amazon’s Echo with Alexa or the Google Home? The answer is most likely going to be no. These things came on the scene and pretty much exploded marketing in the digital world.
When voice searching was first available, there weren’t many people that were using it. When they were, it was to ask for directions or find out what the square root of 97 was. Today, about 20% of all searches done from phones are done through voice. The questions are different too. People want to know where to buy a specific brand of dog food or locate the trendiest gift shop while on vacation. Businesses have to be prepared to deliver the results because voice searching isn’t going anywhere.
Customers, clients, and patrons are watching video advertising in this technology-driven world. That’s especially true for the younger generations. It is estimated that somewhere around 90% of all content shared through social media and other platforms in 2017 was in the form of a video.
Most of the population has the internet either at home, work, or on their phone. With the ability to check out any kind of content with the push of a button, it’s a trend that’s exploded in the past decade or so. Researchers are expecting that it’s only going to continue to grow over the next decade. So, in case you have not focused on video marketing till now, it’s time to get your video marketing strategy in place if you wish to outwit your rivals.
People are getting lost behind screens for more extended periods of time ever than before. Now that it is so common, customers don’t feel important any more. That personal experience of walking into a store and speaking to a real person is completely taken away.
One way to get people feeling as though they are important is by making your site as personalized as possible. You want to be able to offer them a tailored experience that based off of their habits and preferences. The more people feel as though they matter, the more they are going to come back to your site.
Big data is something that can seem a bit overwhelming when you first dive into it. But, it isn’t. It’s how you gather information on the customers that use your products or services. All the details can be collected and analyzed, and then you can use that to decide how to better connect with them. The closer they feel to your business, the more often they are going to return to you.
On the opposite side of personalization is chatbots. There isn’t anything personable about them. They are instrumental and cost-effective for businesses that provide customer service. Besides offering an interactive experience, the chatbot can share information with human customer service representatives. They can then pass the details along to the customer in a more timely fashion.
Cryptocurrencies like Bitcoin were first introduced back in 2009. As time goes on, they are becoming more popular and more widely used. In a digital marketing world, it only makes sense to accept the only forms of digital currency around. A customer having the opportunity to pay with a cryptocurrency of their choosing shows that your business is thinking ahead. It is one way to stay a step in front of other competitors that haven’t quite reached that point yet.
Implementing these online marketing strategies are going to be necessary for your business and its growth. By taking the ideas you already have and putting them to work, you can trust that your company is going to see growth. If for some reason something isn’t working, you can step back and re-evaluate and re-implement it in another way to get results. Another option is to take the help of an online marketing agency to help your business grow online.
Sameer Panjwani is the Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.
If you spend time researching on how to better market your services and products, you will surely come across content that talks about various advantages of social media. If your search for content related to the usage of social media for your business, it can be off-putting as there seems to be so much information that you may get confused on what content to take into account.
You may also not find time to handle social accounts that are quite active, researching and publishing quality and engaging content, and responding to people online who want to engage with you.
By working with a social media consultant or a social media firm, you can save yourself a lot of time and some headaches, and transform your social presence into an excellent source of new business.
Social media consultant
Let’s talk about social media consultant here. He/she is someone who not only does your pinning, tweeting, sharing, and posting for you, but also will help you in developing a strategy for your social media efforts that ensures your dollars and time are well-spent to grow your business. So, you must be very choosy and careful while hiring your social media consultant.
This article will discuss about few major questions to ask before you hire a social media consultant for your business. Let’s dig deeper into each one of them.
Hire a person you are totally comfortable with
You will be providing your login credentials to the social media consultant for posting in your account. So, you should be 100 percent comfortable with them. You can check up on the person and the organization who will be accessing your account.
You should look for anything that you are not comfortable with, negative and positive reviews of their work, and conflicts of interest. Always remember that this is your social media presence and you must make sure you are hiring the social media consultant you are totally comfortable with.
How to measure success?
Social media isn’t just about numbers. Having a large number of followers on Twitter doesn’t necessarily make your account more popular or successful than someone else’s. In a similar way, having some followers on Facebook who are responsible for driving sales for you might not be hitting your targets for growth. So, how will you track, measure, or even define any social campaign’s success?
It is quite likely that you and the consultant you are going to hire may have a different vision in mind about the results and progress. So it’s better both of you sit and discuss on how to track the success of your social media campaign, like what tools to use, how to integrate data, and so on. There are few tools related to analytics available today to track results. You both can discuss on which one you have to use for your campaign.
Getting to know the contacts of their previous and current clients
The social media consultants who are qualified must share the contacts of their past and existing clients. Usually, social media consultants share the contacts of their clients with whom they had a very good relation. So, you must email or call their past as well as the existing clients to find out if they are pleased with the services of the consultant whom you are going to hire.
Present and past work samples
It is suggested that you request links to present and past online examples, as well as the samples of portfolio. This way, you can evaluate the social media initiatives created by the consultant or where he/she had played a central role. Look for campaigns that are engaging and resulted in a significant increase in sales leads and brand exposure and seem quite suited to your target market.
What will the consultant do if something goes wrong? No matter how experienced the consultant is, marketing campaigns may go wrong in application even if they seem to look really good on paper. So, the question here is, how will the consultant react to this situation? How will they respond to negative comments, tweets, or reviews?
This is one of the most important questions. The questions to be posed here are, do I need to approve the content that is posted on my social account? Do I need to plan it or trust the person or the agency for creating on-the-fly content for me? Does the consultant I am going to hire have the necessary experience to understand the differences between writing content for different platforms?
The content your brand develops needs to be shareable or likeable. An agency or a consultant should be in a position to show you the examples of content that was created previously for other customers.
Hiring a social media consultant will help you in building your author platform. However, you must understand its options, risks, and benefits. So, with the list of questions mentioned above to ask a social media consultant, you can safeguard yourself and your writer brand.
Guest Post Author Bio: Savaram Ravindra was born and raised in Hyderabad, popularly known as the ‘City of Pearls’. He is presently working as a Content Contributor at Mindmajix.com and Tekslate.com. His previous professional experience includes Programmer Analyst at Cognizant Technology Solutions. He holds a Masters degree in Nanotechnology from VIT University. Connect with him also on LinkedIn and Twitter.
Redesigning a website is one crucial process that can totally ruin your site's current SEO performance especially if it's not done the right way. If your website is doing well at the moment and you are planning to change the design for some reason then you should take a look at this ultimate guide on how to properly redesign a website whilst retaining your overall SEO prowess.
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See Infographic below:
Credit to: Digitrio
The ultimate goal of every SEO professional and online businesses is to reach the top of Google and gain that #1 position for their most valuable keywords. Being on top means more business thus leading to increase in sales in revenue. It's also the main reason why many business owners are investing in Search Engine Optimisation and value the importance of dominating organic search results.
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Credit to: Ahrefs
The year 2017 has just ended and it's time to embrace the new changes in Search Engine Optimisation as part of its constant development every year. In order to stay competitive in this field, every SEO professional should have the ability to adopt the latest trends and updates this Internet Marketing world brings us.
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Credit to: Pagetraffic.com
Local SEO has been one of the most talk about trends in Online Marketing these days. Many businesses are investing efforts in order to dominate the competition locally and gain the upper hand on the market share.
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Credit to: Velvetcloudeone.com