It takes a lot of hard work and constant monitoring for your company to establish a good image in the market. With the stiff competition going on these days, you need to be at your best when it comes to giving out quality products and services to your clients. Due to this, it is important that you use the services of a company that can provide a good online reputation management plan.
In any type of business, you have to go with the flow of the modern times in order to survive. This time you have to let your presence be felt online. This is your only gateway to reach out to your target market. Through the World Wide Web, you will also be able check out the different concerns of your clients, making it easier for you to act on it. Pay attention to their every need especially when it concerns your products and services.
Since you will be maintaining a good reputation online, you need to let your clients or supporters know that you can be reached easily. This can be met by maintaining multiple accounts from well-known social media sites such as Twitter and Facebook. Posting your product breakthroughs and everything concerning great news about your company will be added to these accounts. This way, your clients will know what is going on in your company, and you will just be surprised at how comments and likes from your pages will become numerous overnight. You should be responsible to acknowledge these comments and these tools may help you with it:
Always give your clients the assurance that you can be reached easily at any particular time. This will give them the idea that you are serious in building a good relationship with them. This way, you could build a good company reputation. In the case of prospective clients, do not forget to leave your current contact information like your email address, contact numbers, and even your site address.
It is very important for your company to establish trust amongst your clients. To add more, it will be a great idea to include customer testimonials in your web pages to give prospective clients a credible notion about your company. You also have the option to include customer reviews in your sites to be more specific about what your company can do. Quality ratings from accredited organizations also boost the credibility of your company.
On Negative Comments
You cannot please everyone, so expect that there will be negative comments that will pop out sometimes. As a part of a good reputation management strategy, you ought to counter those negative comments positively. This means to seek for professional agencies that could skillfully remove negative posts from search engines. Furthermore, this agency should have full knowledge of putting only a stream of positive comments about your company in your web pages.
Maintaining a good company image is a daily task to do. Make sure you are prepared for it and solve whatever issues there are regarding your reputation to get maximum customer loyalty and more business in the years ahead.
Has your site been hit by recent algorithm updates? Are you thinking of submitting reconsideration request to lift your site’s penalties and regain lost search engine presence? We know that it is one of the ways to get your site Google penalty-free, but how long does it really take for Google to respond and resolve site penalty issues?
Google’s web spam team processes all the reconsideration requests sent by webmaster and site owners. You can send a reconsideration request though your Google Webmaster Tool account, but let me remind you that sending a request does not guarantee that your site penalties would be automatically lifted. According to Matt Cutts, it can be a week or several days to get an initial response to a reconsideration request.
In order to have a greater chance of getting your penalties removed, it is essential that you write a complete and in detailed letter, supported by facts and data that you did not really intended to violate Google rules and guidelines. Also, show some proofs that you are working hard to clean your site, you can do this by showing screenshots of link removal requests that you sent out to spam sites which could have triggered your site to being penalised.
After you have sent the request, you will receive a confirmation from Google informing you that they had received your reconsideration request; it normally arrives in your inbox within 1-2 days. If you were not able to receive anything within this period, there might have been problems with the submission process. I suggest that you consider a resubmission to make sure that they would get your request.
Below is an example of a message that you will received once Google successfully received your reconsideration request:
We’ve received a request from a site owner to reconsider how we index the following site: http://www.yourdomain.com
We’ll review the site. If we find that it’s no longer in violation of our Webmaster Guidelines, we’ll reconsider our indexing of the site. Please allow several weeks for the reconsideration request. We do review all requests, but unfortunately we can’t reply individually to each request.
It will take a few days or weeks before you hear a respond from Google with regards to the status of your request. The numerous amounts of requests they are receiving from other site owners also contributes to the delay since they are reviewing your website manually.
There are also 3 types of responses you might receive after sending your reconsideration request. See below:
1) Penalty Lifted – After thorough review on your website and the actions you have taken, Google finally lifted the penalty and your site is visible on their indexes again.
2) Penalty Not Lifted – You gave an effort to clean up your site but it is still not enough in the eyes of Google. There might still be some bad links to remove. You can then send another reconsideration request once you think that you have done your part of making your site sober.
3) Pending – This is when the process takes longer due to multiple issues on your website. Google is extensively scanning all these issues on your website thus acquiring more time before you get the results.
The sweetest part of all of these is when you accomplished your mission and you were able to convince Google to revoke your site’s penalty. A clear indication that you are back on track and the penalty has been lifted is when you receive a message like this on your Google Webmaster Tool account:
Dear site owner or webmaster of http://www.yourdomain.com/,
We received a request from a site owner to reconsider http://www.yourdomain.com/ for compliance with Google's Webmaster Guidelines.
Previously the webspam team had taken manual action on your site because we believed it violated our quality guidelines. After reviewing your reconsideration request, we have revoked this manual action. It may take some time before our indexing and ranking systems are updated to reflect the new status of your site.
Of course, there may be other issues with your site that could affect its ranking without a manual action by the webspam team. Google's computers determine the order of our search results using a series of formulas known as algorithms. We make hundreds of changes to our search algorithms each year, and we employ more than 200 different signals when ranking pages. As our algorithms change and as the web (including your site) changes, some fluctuation in ranking can happen as we make updates to present the best results to our users. If your site continues to have trouble in our search results, please see this article for help with diagnosing the issue.
Thank you for helping us to maintain the quality of our search results.
Google Search Quality Team
It’s essential today for any business to have a web presence, whether purely as an additional source of information or a separate stream of revenue generation. An eye-catching website is now part of every company’s contact details and a lot of them are earning extra revenue from online stores as well!
With the number of websites present on the Internet today, it becomes essential to be able to stand out from the crowd. This is especially necessary for companies that offer products or services for sale, as there are bound to be thousands of similar web pages out there. The advent of Internet sales has made it much easier to find new customers, but also makes it easier for customers to find competitor products.
The use of Internet marketing tools and strategies is very important to achieve success online. While it’s possible to learn how to apply these for effective results, there are daily changes in marketing models and tools. This would make it a full-time job to just keep up with the field and all the new practises, rather than focusing on the business itself.
Turning to an Online Marketing Consultant Takes the Worry Away!
The choice of whether to hire marketing consultant or try and take on the task yourself is entirely up to you. If you can spare the time, a lot of ideas and tutorials are available online and you can learn to apply them. A marketing consultant could even help you with this process, or take over the process if required.
If you are wondering whether turning to an Internet marketing agency Australia is a good idea, these factors could help you make a decision:
One factor to remember - When you hear claims that sound too good to be true, they generally are! A lot of people promise amazing results in a very short time but you should remember that these may be short-term as well. It’s much better to achieve sustained growth over a longer period of time as this is more likely to deliver long-lasting success.
The necessity for a web page or similar online presence is well-established in this day and age. All kinds of companies and individuals are earning extra income through an online page and some of them have even moved over to web sites exclusively! Whether it’s a blog with pictures of food, reviews on new products or a web store for a clothing line, the Internet is full of unexpected avenues of earning.
Using an online presence for financial gain takes a bit of time and effort. There are thousands of websites that cater to similar products or services, so standing out in that sea is the task that needs attention. Even for companies that are just listing their offerings online, it’s essential to have interesting and eye-catching content.
The task of creating well-written and attention-grabbing content is normally given to copywriters who specialize in this field. On the other hand, there is no reason you cannot improve your own skills and write your own material, with a few things kept in mind.
How to Create Original and Effective Web Content
There are certain things to remember when you are trying to create really good content for a website. Let’s take a look at what these are:
Taking a course in Internet marketing Sydney is a good idea if you are in the area, since you can learn a lot about the best tools and processes used for web page success.
The continuous evolution of technology greatly impactshow we do business today. Looking back to the times where companies rely on TV, radio and newspapers to promote their products or services, things have changed and it is a different ball game nowadays. The use of internet as Marketing Avenue has been widely acknowledged and having great presence online plays a vital role in lifting your business to the next level.
The internet has become one of the most profitable marketing hubs for various businesses these days. Many companies are allocating sufficient funds for their Online Marketing campaigns more importantly on Search Engine Optimisation.
1) Great source of targeted customers – Search engine has been one of the most widely used medium in finding products or services online. Study showed that a huge chunk of visitors coming from search engines are looking to buy products or avail services. It is important that you are on the front page after a user search so you could showcase what your business has to offer.
2) High percentage of sales and conversion - Since visits from search engines are targeted visitors, this has high tendency to be converted into sale. It is like serving your products or services to someone whom you know has great intention of buying or availing what you offer. A lot of business had doubled or even tripled their sales percentage year over year by investing in SEO alone.
3) Long term traffic source – Unlike paid marketing where you pay for every visit and needs essential amount of money to keep your campaign running, SEO provides you with free organic traffic that lasts for a longer period of time, especially if you were able to cement decent rankings for various keywords relating to your offered products or services.
4) Cost effective Marketing – Search Engine Optimisation has been the most cost efficient way of Marketing your products and services over other forms of promotions such as TV, radio and print. It is definitely more affordable and gives you wider audience reach since almost everyone is on the Internet these days. It also provides quicker ROI once everything is properly setup and your SEO campaign starts rolling.
In summary, SEO services would play a vital role in achieving your business goals. If you don’t have sufficient amount of internet presence especially on major search engines such as Google, Yahoo and Bing, then you are probably missing out the competition. This is the perfect time to assess the current status of your business and consider integrating SEO as part of your Marketing plan.
If you need help with setting up your SEO campaign or planning to avail SEO services, then feel free to send your inquiries to https://www.thinkbigonline.com/contact/.
Not doing well in major search engines? Missing the opportunity to be at the forefront when users search for keywords that relates to your products or services? Have not seen any significant improvements with your sales and revenue since you launched your website?
These are just some of the questions that you need to address in order to have a successful search engine marketing gig online and if you think you fall in the line of these websites that has similar problems, then I think now is the perfect time to assess your current situation and find someone that would provide long term solutions to these predicaments.
Have an idea of whom you should turn to? Well, this is where an SEO consultant comes into play. You would need an SEO expert to guide you in mapping out and execution of your Search Engine Optimisation campaign. A knowledgeable person that breathes SEO and will give you sound advices all throughout. Someone that is honest, dependable and will help you achieve your online Marketing goals.
Is hiring an SEO consultant really worth the bucks? The answer is a crystal clear “YES”. The money that you will spend for SEO consultation services will just be a grain of what you are about to earn in return, especially once you managed to rank on top of search engines for your most important keywords. Study shows that organic traffic or traffic coming from search engines bring the highest amount of conversion rate compared to other internet marketing avenues. This results to quick return of investment in a short period of time.
What actually will you get if you decided to hire an SEO consultant? Below are the advantages for hiring an SEO consultant for your online business:
Educates You About SEO – It is very important that you know the SEO basics. Search Engine Optimisation is a complex field and you really need to be informed about how SEO really works. This would help you become more open minded about future developments to your campaign.
Proper Campaign Planning – An SEO campaign should be wisely planned in order for it to have a successful outcome. An SEO Consultant sets up the On-page, Off-page and Promotional plan for your website. He/she gives you an idea on what type of approach you should take and sets strategies that would definitely deliver impact to the success of your project.
Effective Strategy Implementation - Once you have your strategy in place, you cannot just implement it without forecasting its effect to your campaign. An SEO consultant provides you with a timeline on how you could efficiently execute your SEO strategies for best results. He is also up to date with the latest Internet Marketing trends so he knows which strategies work and which are not.
Technical SEO Assistance – Many websites are not SEO-friendly by the time they are published on the web. There are various SEO errors or issues that come up during the programming and design phase of these websites. These include duplicate content, URL errors, crawl errors, redirections and many more. You need someone that knows how to deal with these issues before it affects your website in a negative manner. An SEO consultant possesses the technical knowledge to solve these types of problems.
Sound SEO Advice and Guidance – You will need someone to give you sound advice and guidance throughout the duration of your campaign, an SEO consultant does that. Since he is well verse in Search Engine Optimisation, he/she could be your go to person whenever you’ll encounter some serious problems along the way.
Internet Marketing Success – There is a greater chance to succeed in your Internet Marketing venture especially if you got the right person to back you up. Hiring an SEO consultant is like getting a martial art instructor, a swimming coach or a boxing trainer. All of them got one thing in mind, and that is to help you be the best in what you do.
If you are looking for a proven Internet Marketing consultation service to help you with all your SEO needs, then feel free to contact Think Big Online and send us your inquiries today. We are happy to include you to our long list of successful online businesses which we helped succeed on their online marketing quest.
Is investing to an SEO service worth it? This is one of the many questions that pop up to the mind of online business owners that are freshly introduced to SEO. Since it is relatively new to them, it is normal that they would have second thoughts and thoroughly analyse if availing such service will be all worthwhile.
To answer this bugging question, I would say that engaging in an SEO service is like buying your business an airplane ticket that would take it above the sky, especially if you fell in the lap of the right SEO Company that definitely knows what they are doing and has sufficient amount of expertise. There are a lot Internet Marketing companies that offers the same service and you should be very careful in selecting which one would lead you to the pedestal of success.
Search Engine Optimisation brings a lot of benefits to online businesses and it has been one of the most cost-effective and long term solution to driving targeted visitors to a website, thus increasing its conversions and sales. Many online businesses had experienced quick ROI within just a couple of months by dominating their competitors in major search engines such as Google, Bing and Yahoo.
Compared to Google Adwords and other forms of paid marketing, SEO anchors you toward long term success without then need to spend some serious cash. Traffic from paid advertisements is just temporary traffic which is generated as long as you got funds to fuel it. Companies with the huge amount of budget mostly win this type of game. This has been one of the major hindrances why small businesses are having a hard time to compete with big brands.
And since paid marketing is a costly venture, another downside is the great challenge to regain what you spend, unlike in SEO where you don’t have to pullout huge chunk of your budget to get traffic. The price per click also seems to increase in a very short time especially for competitive keywords. These really affect the ability to achieve speedy ROI and income growth.
SEO traffic also stays for a long period of time especially when you managed to get majority of your keywords rank on top of search engines. In contrast with Pay Per Click advertising, where the traffic stops coming once your funds run out. Imagine having a steady source of organic traffic, the type of traffic that converts very well.
Imagine a huge percentage of people searching for products and services online, it’s important that you are right there at the forefront during their search process. Be sure you are ready to serve them with what they need and provide exceptional user experience.
In summary, I would say that adding SEO to your business is a valuable piece to having a successful online Marketing venture. If you are still hanging and need someone to shed a light on your Search Engine Optimisation or other Online Marketing plans, then feel free to send your queries to us here. We will be happy to help you and provide FREE SEO audit for your online business today!
Social media marketing is no longer a trend: it is a permanent business platform that is developing a completely new field in marketing and technology. It is perhaps one of the most innovative fields to let your brand really flow. A lot of people are impressed on how much social media brings the brand and the customer close because they are actually interacting on a one on one level because no other platform can offer that on a similar scale. However, this is exactly what makes it more complex and difficult. Social media marketing requires a lot of strategy building, a lot of planning and a lot of technical expertise to come up with something different.
There are so many written and unwritten rules of social media marketing, mainly because there are so many channels like Facebook, YouTube and Twitter. You are not just running an ad campaign; you are building a link or a bridge to your customer. This is why to properly integrate your strategy and campaign along all platforms; you need a social media manager.
The role of the social media manager is simply to manage all of your campaigns along all platforms on a daily basis. Only active business pages and profiles on social media successfully are able to generate traffic and business for their brands and hence a social media manager makes sure all of your activities are up and running all the time. Some of the main duties of a social media manager include:
In short, with a social media manager never let your virtual presence become outdated and played out. Many Facebook Marketing Companies hire a team of social media managers just for Facebook because that platform alone is too large for one to handle. What a Social Media Manager ensures is that he focuses on each and every aspect of the brand needs because at the end, personalization is everything here. He is supposed to know your needs and strategise accordingly. Thus, employ the expertise of a social media manager and enjoy the perks of a swollen pool of customers in a brief period of time.
Social media marketing is now on of the most important platforms for businesses to grow. Social media presence especially on Facebook is now directly linked by Google and other search engines to your rank formula. This means if you don’t have a good social media presence you can say goodbye to your number one ranking on any search engine.
Business pages on social media have now become a reference directory for customers. Just like in the old days people picked up the phone book or the yellow pages to refer to the best business in need, today people log online and look for businesses on Facebook. It has become more visible to them because a Social Media Business Page is not just an ad space on the internet; it gives a glimpse of where the person is going and what they are going for. If they don’t like your Facebook Page they will not like your store and they will not come.
Similarly Twitter and YouTube are just as good with constant reviews of your business being uploaded by opinion leaders. It’s all good for business. However Facebook business pages are more significant. They generate traffic for your business and most of all they constantly remind people of your business.
A good and successful Facebook Page is always active, always having new interesting and relative posts that remind people why you like this particular brand and why you need to visit them soon.
A lot of Facebook applications for your business page have also made it very interesting for customers and clients to constantly remain on your Facebook page. Boutiques are using applications to virtually put on the dress on your photo, giving women the pleasure of actually seeing themselves in new clothes and making them want to buy them. Restaurants are running active auctions on their Facebook page to sell off discounted meals to the highest bidder. Electronic stores are running games and contests to win exciting prizes.
Clearly Facebook business page is more than just a promotional platform, it is the very tool businesses are using to link and build relationships with their customers and remind them why they choose to be loyal. This is a very basic social media strategy that all businesses are always looking to build. For the clients, Facebook business pages are easy to build but difficult to establish and keep active. It is essential to keep the page active to keep on reminding the customers that you are still offering the services lest they turn to your competitors in the market.
Duplicate content has always been one of the most common issues that a website has. Website owners tend to forget the long term effect of having duplicate content on their website. They might be ranking well despite having pages with duplicate context but once algorithm penalty (Google Panda) hits them, then that would be the time when they will realise that they should have taken actions long before it is too late.
Listed below are 3 ways to eliminate duplicate content on your website and stay away from future algorithm penalties:
1) 301 Redirection – Most websites has similar versions of a web page showing on different URLs. This is the most common problem that majority of the websites have. A common scenario is when the non www version of the index page does not redirect to the one with www or vice versa, thus creating two instances of the homepage. In order to solve this issue, we should choose our preferred domain and apply 301 redirect on pages that has completely the same content.
The process of 301 redirection is applied through your website’s .htaccess file. You can do this by going to your site’s root folder and downloading the file to your local computer. Edit the file using a plain text editor such as Notepad.
See sample codes below:
Redirect entire website
Redirect 301 / http://www.new-domain.com/
Redirect specific pages
Redirect 301 /oldpage.html http://www.domain.com/newpage.html
Redirect 301 /oldpage2.html http://www.domain.com/folder/
2) Page/URL Canonicalization – This is another option to eliminate duplicate content on your website. Some duplicate pages are created during website development especially on sites with dynamic URLs. And since it has dynamic URLs, it also has the tendency to produce different versions of URLs presenting similar content. E-commerce websites are normally having this issue because it gives you multiple ways to reach a particular page by navigating through products and categories. It shows different URL paths while presenting the same product or content.
In this case 301redirection is unnecessary since it will cause bad user experience when users search for a product or page then gets redirect to another page. This is solved by placing “rel canonical tag” on pages with the same content pointing the URL of your preferred domain.
<link rel="canonical" href="http://www.example.com/" />
<link rel="canonical" href="http://www.example.com/product.html" />
3) Adding noindex, follow tag – This is a meta robot tag that allows search engines to crawl all the links on a page but exclude it on their indices. So whenever you have similar pages that need to exist, then this is another option that you can apply.
This works almost the same as page canonicalization since it allows you to have your similar content pages published without worrying about getting duplicate content penalties.
See sample code below:
<head> <meta name="robots" content="noindex, follow" /> </head>
Now that we have already enumerated the solutions to avoid duplicate content punishments from major search engines. It is time to evaluate your website and see if you got duplicate issues that should be resolved as soon as possible.