Your website is the online salesman for your business. People will only engage with your site if they trust it, and if they trust the company behind it. A credible website design presents your business in a professional way that encourages visitors to check out what your business has to offer. Credibility can be broken down into three main factors:
There are several techniques and web design elements you can use to establish these three factors. Increasing your website credibility translates into more customers, increased sales, and higher revenue for your business.
People judge your business based on your website design. If you create your website yourself, and have no web design experience, you’re going to end up with poor end product. It only takes 5 seconds for a visitor to form an opinion of your website, and decide if they will leave or sick around.
Research shows that 38% of people will stop engaging with a web page if the layout is unattractive. If your website is going to inspire credibility and encourage users to explore your products and services, you need a professional and attractive web design.
You might think that no one really cares about the odd spelling error or poor use of grammar, but you couldn’t be more wrong. When a visitor spots an error on your website, they make one of two judgements.
You haven’t noticed the mistake, which means you lack attention to detail, or you have seen the error, but you haven’t bothered to correct it. One makes you look unprofessional, and the other that you don’t take any pride in your work - both damage your credibility.
Aside from text errors, broken links are another common web design issue. Whether an internal link or an external link to another website, if a user clicks a dead link, it damages your credibility. Conduct regular audits of your website links - repairing internal links and replacing external links, or deleting them entirely.
Providing users a clear means of contacting you indicates there’s a real company behind the website, and it also makes it easier for potential customers to interact with your business. Anything you can do to encourage people to engage with you and take a step closer to becoming a customer should be a priority - 44% of users will abandon a website due to a lack of contact information.
More and more people use their smartphones to access websites and research businesses. That’s why a mobile-friendly web design is so important. Including a button so that users can call you with a single tap can be a great way to improve mobile user experience and encourage users to contact you.
Keeping your content up-to-date shows visitors that you’re an active and vibrant company. If you post high-quality content, you can even position your company as an authority in your niche.
Fresh content doesn’t mean you have to rewrite your entire website every two weeks. It could mean updating product reviews and testimonials, curating relevant industry news, or posting articles on your own company blog.
Whichever way you choose to keep your website content fresh, make sure you do it regularly. Internet users place more trust in sites that regularly update their content.
Internet users are wary of anonymous websites. They want to see the people behind your business and may think that you are trying to hide something. If you don’t show your photo, people will assume you don’t stand by your website, and that you might not stand by your products and services either.
People look for validation in what other people think when they make purchasing decisions, with 93% of online consumers reading product reviews. Social proof is the term that describes this psychological trait. Amazon has become the biggest online retailer in the world by harnessing product reviews and social proof in their web design- 63% of people are more likely to purchase from a website with user reviews.
Enabling users to leave reviews on your website allows potential customers to read unbiased opinions and increases the trust they place in your website - even negative reviews aren’t fatal and can actually improve your credibility and authenticity.
The modern consumer wants to make informed purchasing decisions. Never underestimate website visitors, and never put up fake reviews or testimonials. When a user gets suspicious about the authenticity of a review, the whole credibility of your business is in question.
If you sell products directly from your website, you need to to provide detailed information for every product that you offer. This information can include:
You should aim to make it as easy as possible for your customers to make a purchasing decision. If you force visitors to seek out external resources to find out about your products, you damage your credibility and expertise.
Offering customer guarantees increase the credibility of your website. Why?
Because it takes away the risk involved for the customer, establishing trust. A money-back guarantee reassures customers by highlighting your confidence in your products and services. Your products must be of acceptable quality if your willing to stand by them.
While warranties and guarantees may vary on each product, you should make your refund policy absolutely clear to potential customers.
Authenticity is crucial for establishing trust and credibility through web design. Internet users are increasingly more adept at spotting generic stock photos - they damage your credibility and scream “fake” to your website visitors. Research from Nielson Norman Group reveals that people find detailed photos far more attractive than standard stock photos.
Those cheesy stock photos of a smiling handshake will damage the authenticity of your website. If user questions your authenticity, they will question your credibility.
According to Magicdust, experienced web developers Sydney, it’s essential to balance the credibility elements used in you web page design. Cramming in too much can have the opposite effect on users. If your web design is screaming “I’m legit! Trust me with your cash!”, your visitors are going to be suspicious of your motives.
Moderation is key. Identify the credibility elements that your visitors find most appealing, and give those elements priority in your web page design.
A professional, error-free, and attractive website design is crucial for establishing credibility. Not only does it help instill a sense of trust, but it also does a great job of showcasing your products and services to your potential customers. While these web design techniques are tried and tested best practices, some may not be relevant to your particular industry and business objectives.
Your website is part of your online marketing strategy. As with all marketing activities, testing is crucial. Experiment with different credibility web design elements, making changes one at a time. Track and measure your web page metrics to optimise the credibility of your website and present your business in the best possible light.
Your website is likely the first contact that your customers will have with your business.
The web design choices you make can help to establish trust and encourage people to interact with your business or cause them to question your credibility and leave forever.
According to a study by Stanford, 75% of a person’s judgement of a company is based on the company’s website design.
Getting your visitors to trust you is crucial. You can have the most sophisticated sales funnels and Facebook Ad campaigns, but if they lead to a website that doesn’t inspire trust, then your chances of convincing people to purchase your product or service are slim.
Designing and optimising your website to gain the trust of your audience can be hugely beneficial for your business.
Below are 10 techniques to build trust through your website design.
Social proof is everywhere these days and is crucial for establishing your credibility.
For example, let’s say you are walking down a street and come across two restaurants, one on either side of the road. The restaurant on the left is filled with people enjoying their food, while the restaurant on the right has only a handful of diners that don’t look like they are thrilled with their meal.
Which restaurant serves better food?
The restaurant on the left of course. Why else would so many people be there and look like they are enjoying their meal?
This is social proof in action. You can increase your credibility by incorporating social proof into your website design through the following:
One of the best techniques to showcase social proof and increase trust is the use of testimonials.
According to a research from BrightLocal, 86% of consumers read reviews for local businesses and 91% of people trust online reviews as much as they trust a personal recommendation.
Displaying real people that are willing to endorse your business goes a long way to proving the quality of your product or service.
By showcasing your ability to solve the problems of your previous clients, you encourage people to trust your business to solve those same problems for them.
An intuitive and appealing web design can make visitors stay for longer and increase the chances of conversion. A poorly designed and hard to navigate website can achieve the opposite, causing visitors to question your credibility and bounce.
Make your website simple and easy to navigate with visually appealing use of colours, attractive graphics, and suitable use of white space.
In addition to user-focused navigation and design, your content should be well written, error-free, and helpful to your users.
Nobody plans to make a bad website. All the additions and changes you make over the years can lead to your website becoming over complicated and congested. Scheduling a regular website review is a great way to keep your content fresh, ensure all links are working, and make your site user-friendly and appealing.
Do you offer a money back guarantee or warranty for your products? If you do, you can include badges in your website design highlighting that you stand by the quality of your product.
A well-placed warranty badge on a sales page can provide the reassurance customers need to trust your business and make a purchase. Consider placing guarantee and warranty badges near to your “Buy Now” CTAs to help convince customers of the quality of your product.
Your track record and work history are integral to establishing credibility with your customers. Prove your track record of contributing quality work by displaying the company logos of previous satisfied customers. Establishing your experience and encouraging visitors to trust you to deliver a product they will be happy with.
The more established the client, the better. When a person sees that you’ve helped a recognized business achieve success, they want you and your expertise to help them achieve the same success.
People are rightly wary of being the victim of identity theft or credit card fraud online. Allay their fears by including recognised payment options with the logos they have come to know and trust.
Include payment logos on the checkout page of your site to reassure customers before they commit to a purchase.
A substantial “About” page not only helps to build trust with new customers, but also helps to differentiate you from your competitors.
People like to know who they are doing business with, and don’t like communicating and buying from a faceless company. A well crafted “About Us” page helps to establish an identity for your company, making you more approachable to visitors.
If your company is made up of a team of employees, create a page with a picture of each team member and a description of their role and skills. You can showcase the expertise of your team and give future clients an idea of who they will be working with on their project.
Adding a photo of yourself reassures your customers they are dealing with a real person and a real company. People want to know who they are doing business with and are more willing to trust you if you show your face.
A faceless website might cause visitors to question the credibility of your website and the message you are trying to communicate to them.
Choose a professional, recent, and respectable photo that shows that you stand by your website and your business.
Developing a consistent voice for your website and marketing is vital in forging a bond of trust with your audience.
It can be jarring for visitors if they arrive on your site from an Ad or marketing email, only to be confronted by a completely different tone of voice throughout your website copy.
Magicdust, a web design agency in Sydney, emphasises the importance of creating a style guide to ensure that your voice and look matches your brand personality, your business values, and is consistent across your website, social media, and marketing.
Content marketing is known for its lead generating benefits, but it can also help to establish trust with your potential customers. By publishing information that is relevant and useful to your audience, you position yourself as an expert in your industry and encourage users to be open to the offers and services you provide.
Building trust and establishing your knowledge in your field go hand in hand. Providing useful relevant content shows that you're not looking just to make a quick sale, reassuring customers that you're in business to build lasting relationships.
Building trust with your customers is a process that starts long before you come into contact with them. People judge a business on their website, and they do it fast.
You need your website to establish your credibility or you risk visitors bouncing back to the search engine results and losing them forever.
Consult with your web designer to implement the above tips when you build and optimise your website. By boosting your company’s credibility, your potential customers will feel safer interacting with you and be more receptive to your products and services. For a related article check out the 11 Essentials of a Successful Website
Do you want to attract the interest of your audience and captivate their attention? Well, then you need to master the art of effective Internet marketing. With this tool, you’ll build a distinctive brand and a loyal brand community, which in turn will lead to more sales.
The good news? You don’t need a huge budget, just good content marketing.
Up until just a few years ago, Internet marketing used tools like newsletters and magazines. Now, it is as ubiquitous as the air we breathe, ranging from blogs to white papers, videos or infographics.
So how can you specifically use content marketing to build a better brand image and increase your sales? Everything starts with a successful internet marketing strategy, and that includes content. In short, you will have to think of ways that your content will influence the brand that you’re trying to create.
Unlike real life where non-verbal communication allows you to adjust your tone and speaking style as you go, content marketing requires of you to plan for this in advance. If you don’t have a unitary style, you’ll sound inconsistent. And, an inconsistent brand feels untrustworthy. So, don’t start writing content just for the sake of increasing your number of blog entries.
Think of your brand as a person. Every person has his/her own style, right? This person can be anybody real or invented, you just have to think of a list of characteristics that define them.
Say you represent a vet’s clinic... In this case you will want to show that they have expertise, they’re good at problem-solving and that they care about the environment. That’s why you have to write with authority, explain every medical term as clearly as possible, and use informal language at times.
One of the key components of a successful content marketing strategy is to choose experienced writers that have a background in marketing, someone who’s experienced in your niche and who can adapt to your brand’s style. It’s wise to ask for sample blog posts to evaluate their copy first.
Some companies have one person that does everything from research to writing, editing and publishing content. While this strategy might be more cost-effective, it’s wiser to have a team of different people for the job.
This brings in more perspectives and helps you tackle a project with out-of-the-box thinking. Plus, it’s easier to catch possible errors.
However, this depends on the project. If you need to put together an e-book, you need about five people for the job. If you only want to send direct emails to clients, one or two people are enough.
Good content is easy to understand. So, don’t try to impress your readers with complicated words that just sound showy. Even if you need to use technical terms, you can explain them in simple words and short sentences that are easy to read.
If you want to be relevant and seem interesting to your readers, you need to take a stand about something. You can’t please everyone! So, find an ideology that defines your brand and make your opinions plain to everyone reading.
The logic is this: if you and your online readers agree about certain problems, these people are more likely to agree with you on other topics about which they don’t have a strong opinion.
Your products need to be relevant to your consumers, help solve their needs and make their lives easier. And so does your content!
In short, each time you write an article, you have to help your readers solve a specific problem. You can help them to learn how to use one of your products, teach them how to do certain things by themselves or offer a buyer’s guide.
If people are on your page, they want to know details about your specific products and services, not about the whole industry in general. Start with advice and answers that will actually help people, not fluff. Therefore, instead of focusing on abstract issues, think about practical tips you can offer to your readers.
A lot of brands publish unoriginal, copied content, which is a great advantage for you. If you come up with a new way of looking at things, you become more relevant to your audience.
Your content doesn’t have to be about something completely new, but you can gather scattered information about a topic that hasn’t been discussed in its entirety. This melting pot of info can be quite useful for someone who wants to have a complete picture on a certain topic.
Another idea is to use a different format for subjects that have already been discussed. Instead of writing another article about massage chairs, how about an infographic, a video of you testing one, or a table?
The good news is that you can focus on things you find interesting and research them further so that you can multiply your opportunities of disseminating relevant content to your users. If you’re out of ideas, ask your social media followers what they would like to read.
Company studies are great starting points too. Look at which studies have been conducted by your brand and try to uncover a hidden gem. Who knows which interesting things your company’s archive holds? The best thing is that this requires no budget, and you can turn the material you find into actual news, with a bit of luck.
Your content has to be captivating and show some personality. Stories and heroes always lure readers in, making them come back for more. This will help you to rank higher on Google searches and bring in more conversions.
Stories have always been a great way of connecting the members of the same community. There are various articles on how storytelling can build user experience, considering this is a basic form of human interaction.
Basically, telling stories and sharing the same legends will help your brand look more human and more engaging. It also helps you to become a relevant authority figure and your brand will seem more personal.
It’s a good idea to write about your difficult moments too, not just about your successes. If you found it difficult to raise capital for your business, if you came up with a new idea for a patent but someone else already did it, it’s a good idea to talk about it.
Your brand needs a story with heroes who deal with conflicts. The story needs suspense and intrigue to captivate readers and make them come back.
Ikea is a good example of a brand who uses the power of storytelling to the max. Ikea has always taken pride in its Swedish origin and has associated the brand's image with concepts like “natural”, “organic” and “authentic”. This helps users to become invested in the company and agree with its vision, so they end up becoming loyal customers.
Another idea is to use case studies to tell stories. This works because it’s an effective way to harness the power of Internet marketing. Case studies show readers everything about the problem you had to deal with, your competitors, your way of thinking, the solutions you considered, the ones you tried and the ones you discarded. It also helps people to understand the effects of your decisions and how you have evaluated your results.
Storytelling uses a lot of tools, from anecdotes to blog writing, or using social media to build a narrative. Just follow the same rules we have talked about earlier: keep the language simple and the information straight to the point. You might need to repeat some details, but don’t forget to be consistent.
And, keep in mind that storytelling isn’t just about seeming interesting to your readers. It’s also about being useful and presenting relevant information so that your audience doesn’t feel like they’re not getting anything out of reading your content.
It’s important to make readers, consumers and potential customers feel like they’re part of your brand’s family. So, let them in by posting pictures and videos of your employees. Tell people how your employees work, which problems they face, how they spend their free time and so forth.
This way, you’ll build a loyal brand community that feels like your brand is truly part of their lives. While Internet users ignore generic images, they engage with images that present real, genuine people.
Conversely, Internet users prefer brands that can be personified, so they can build actual connections. Just be careful not to introduce all your employees at once, but rather one at a time, as in any good story.
It’s important for your brand to have a personality and a compelling style. Therefore, choose the best writers. Your content should be informative, relevant and tell stories that convert into legends. Your brand and employees should be the central heroes of those stories so that you can build a close-knit, loyal brand community.
This article was contributed by Magicdust, one of Australia’s leading web design agencies.
No one likes to feel like they will be missing out on something, even more so social media addicts. So how can your successful online marketing strategy put this anxiety to good use?
In short, you need to structure your messages to harness the power of this psychological construct. Learn to address your potential or current customers in a way that encourages them to take action better than with any common call-to-action prompt.
The secret is this: people would gladly jump at an opportunity to buy a product if they feel they would be otherwise losing something hugely important, but they’re not as likely to buy a product with definite advantages. That’s because we prefer to invest more energy and resources into avoiding risk rather than following a sure gain.
Therefore, you will need to make your product or service look like a great opportunity people can miss if they’re not careful. For instance, let’s say someone is looking to buy a robotic vacuum cleaner. They’ve done their homework, know what they would like and their estimated budget, but they postpone actually purchasing one.
This is where the fear of missing out comes in: a social media ad strategically placed that announces a huge promotion. Even if they haven’t committed to buying a robotic vacuum yet, now this fear is telling them that they risk spending more money if they don’t decide on the spot.
A viral campaign is another important tool for online marketing. If all your friends are buying robotic vacuums, chances are you’ll want one too. Otherwise, you risk being left out – which, let’s face it, is one of people’s biggest fears since kindergarten. However, to know which type of post will go viral, you’ll need to understand your target audience which is is after all one of the components that all successful online marketing strategies need.
So, to help you launch a successful online marketing campaign, here are 10 awesome techniques you can use in order to attract more buyers. What’s more, the possibilities of combining them for your online marketing campaign are endless!
Setting time limits conditions people. We’ve learned from toddlerhood that deadlines exist, so we need to get things according to a certain time frame.
Placing a time limit acts like the Pavlovian bell: each time we see it, we feel the impulse of acting. In the world of online marketing, a ticking clock brings in more conversions.
However, remember to be honest. Even if you think you’ll bring in more customers by extending that time limit, don’t do it, at least not more than once. Customers will feel betrayed, and you’ll lose reputation points.
An effective lead magnet can be a limited edition, in other words your audience can get them only if they do so before a certain deadline. For instance, you can create a detailed video or infographic about how to use a certain product, but make it available only for a limited time.
In this case, you’re not using fear to sell more products, but instead to get more leads. If people subscribe because of fear in order to get their hands on a useful tutorial, you can use their contact info for future online marketing campaigns.
This means you can use any celebrity figure talking about your brand, services or your products in the context of your online marketing campaign. Your target audience will be afraid that, if they’re not using your brand, they won’t be as glamorous as that star.
You can also use influencers as well, even if they’re not celebrities per se. In this case, you’re tapping into the fear of people missing out on being part of a group or an “in thing”.
In the future the role that influencers can play in online marketing will become more significant. So, don’t be afraid to quote influencers anywhere you can, from your landing page and social media profile to your sales pages or even in direct emails.
If people are talking about your brand, they can influence their friends and family. As a matter of fact, user-generated content from peers can produce more fear than celebrity endorsements.
People already know that they’ll never be as popular as movie stars or lead the same glamorous lifestyles, but they want to at least have the same stuff as their friends and families. The fear that you could be missing out is bigger if your friends have something that you don’t have.
You can make people talk about your brand in the context of a contest, so they create the content for you which you can then later use for your online marketing campaign.
It’s a good idea to use more online channels to boost sales or to build your brand’s reputation.
However, if you’re seeing more activity on one channel than the others, you can use your online marketing campaign to get more people there. For instance, if you don’t have a lot of Facebook activity, but there are lots of people following you on Twitter, you can tweet the time and date for a live Facebook video. Remind people that they’ll only be able to see that video on Facebook and that you won’t record it for later. In short, with this technique, you’re building brand recognition as well as a very loyal online community.
The technique of using testimonials in your online marketing campaign is almost as old as advertising itself, but you need to choose the right moment to use your testimonials. Think about it for a moment... Why are some venues always booked while others are always struggling to get enough patrons? It’s because of the fear of missing out.
People never want to miss out on a great meal, show, or a chance to be seen mingling with high society, and that’s why they’ll always make reservations for the restaurant where everyone’s going.
In the world of online marketing, you can publish all sorts of testimonials on the sales page or on your different social media pages, along with photos of happy customers or maybe even videos.
If your potential customers see how many happy customers your business already boasts, they’ll think, “Hey, I want a piece of that pie.” In short, potential customers will fear losing out on the benefits other people are getting.
While discounts are one sort of special offer, you can always give your potential customers other perks too, such as free returns during March or a bonus gift during December.
When opting to make use of a special offer, don’t forget to establish a timeline and stick to it. The special offer will go away when the time expires, so potential customers will be scared that they’ll be missing out on a once-in-a-lifetime opportunity.
Most companies offer discounts if you buy more products from them. For instance, if you use the same provider for your cable, phone and Internet, you pay less than you would, were you to use different providers. Some online retailers offer free shipping if you purchase products that cost a minimum amount established by them. By instilling a fear that they’ll miss out on something great, you can harness the true power of these techniques. So, be sure to offer huge bundle discounts within a certain time frame from time to time.
The right words can make people fear that they need to act fast before losing an awesome offer which they’ll never get back. Some examples are: “don’t miss this great opportunity” or “we have a limited amount of…”, but you can be even more creative than that! So, take the time to find the perfect words which will enable you to instil the fear of potential regret. To make it even more effective, you’ll also need to adopt your target’s jargon when making the irresistible offer.
When people want to close your page, you can use a popup notification which offers them a last-chance opportunity for a discount or a special offer. To make it effective, use persuasive language and images to emphasise this amazing deal which they’ll get if they don’t close the tab and stay on your page.
The fear of possibly missing out is a real thing. So, why not use it to your own advantage? Create a context in which your online visitors have to act fast to get their hands on a once-in-a-lifetime opportunity so that you can get more leads and conversions.
It’s important to make the right offer, though. People on a budget want discounts, but your target might prefer buying high-end, expensive products. In short, you need to offer different chances to different people. For instance, your Insta followers might get something else than the people on your email list.
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Every blogger understands the importance of promoting their blog post and make it go viral. Every day millions of blog posts go live. So it becomes more important to focus on promotion than just publishing blogs. I found a very interesting infographic which gives some good tips to make the blog post go viral.
You may also want to see: The importance of content marketing.
Check this infographic to get some tips on how to promote your blog posts.
Infographics credit: Crazyegg
Are you trying to get links from authoritative sites ? Well, we all know how important and difficult it is to acquire links from great sites. If you are still following the age old practice of identifying the sites, sending them a mail requesting for a link etc. you are probably spending lot of time with less ROI. The success rate of such link requests are very low.
You may also want to check How to manage links under your control.
There are many ways you can build popular links without sending the link requests. Check out this infographic below to see how to build powerful links to your website. Try incorporating this into your SEO strategy.
Infographics credit Wordtracker
Did you know that by the end of 2017 major part of all the internet traffic would be coming from video ? Today, video marketing is a very decisive tool to ignore.
You may also like Video Marketing Strategy for Business Owners
Content rich videos can keep the leads captive and drive them go to next step buy or subscribe to your product. Now a days there are many free tools available to create such killer videos. Create such videos along with the background music and optimize the video for search engine to drive more and more traffic.
Infographics credit : weddingwire
About the role
As the Head of Web Design you will be the primary liaison for the day-to-day execution of web production. Along with this, you will be responsible for obtaining customer input and preparing briefs and quotes, as well as acting as a source of information to various departments for all matters relating to the Web Department.
You love dealing with small to large businesses, and working with business owners to achieve their goals.
You will be required to help manage a large and diverse range of projects, and liaise with all stakeholders to ensure the delivery of each project is successful.
Primary tasks & Responsibilities:
Skills & Qualifications:
If you think you meet these specs and you're inspired to join a dynamic company that is growing rapidly, we'd love to see your application letter and resume.
Young, vibrant and open environment Innovative online marketing company Fanatical digital marketer for small to medium businesses. Salary $100K OTE.
About Think Big Online
Think Big Online (TBO) provides online marketing services to small and Large businesses all over Australia. Our services include website, mobile, SEM, PPC, Conversion Rate Optimisation (CRO) & SEO. We also set up and manage paid search campaigns via Google Adwords & Facebook to drive calls and emails to landing pages to increase both lead generation and sales.
Based in our Sydney office in North Sydney, we boast many satisfied clients from all over Australia and the United States.
As Client/Account Manager you will be the primary liaison for the day-to-day execution of web production and full-service online marketing products. Along with this, you will be responsible for obtaining customer inputs and preparing briefs, as well as act as a source of information to various departments for all matters relating to project execution.
If you think you meet these requirements and you're inspired to join a dynamic company that is growing rapidly, we'd love to see your application letter and resume.