In another move by Facebook to improve it’s revenue outlook and halt it’s falling share price, it’s been announced today that a new advertising service is launching. The new service, dubbed Sponsored Results, is currently in testing and is being called “Facebook’s Answer To Search Advertisements”.
Very simply put, when you search in the search bar on Facebook traditionally you only saw free results. Either you saw Fan Pages, Events Or People, now businesses are being given the opportunity to include advertisements into this search bar area.
The move by Facebook is a good one as it should help to bring onside media buyers who are familiar with the search buying market place. Previously Facebook has had a strained relationship with media buyers as they struggle to show results and win over advertisers.
Hopefully this move to a more “normal” style of search based advertising will help to attract more businesses into advertising with Facebook.
Sponsored Results A Step In The Right Direction
While the announcement is a step in the right direction, some analysts are saying they have not yet taken the step which needs to be taken. They are referring to allowing advertisers to direct advertisements outside of the Facebook platform.
Currently advertisers can only direct prospects to Facebook Pages which is restrictive in the style and type of advertisements that can be used to entice buyers. Many analysts believe that a move to allow businesses to direct clicks straight to their own websites or landing pages should increase advertisers.
At this stage though it does not look as if this is a step Facebook is willing to take, they are very protective of their traffic and users, which to date has worked for them in terms of growth.
As the financial pressure continues to grow on Facebook though it’s quite possible they will open up this avenue in the hopes of increasing revenue. Now for those of you looking for the sponsored results within your advertising dashboard, you’re going to have to wait a little longer.
The program is still in testing and only available to selected users. But if you plan on using this service or have a comment about Facebook’s latest change feel free to jump in the comments below and leave your thoughts.
On Thursday 18th October 2012 at the Cargo Bar the annual Amber Affair event will be held to help raise funds for the Sydney Children’s Hospital. The evening brings together beer lovers Sydney wide to appreciate a range of boutique beers. Throughout the evening a range of tasty treats and relaxed fundraising initiatives will be held to help support the hospital.
Sydney Children’s Hospital Foundation holds the event, which is the principle fundraising body for the hospital. This year Santa Vittoria, Cargo Bar, Grain Creative, Brand Knew, Bespoke Social and Sargents Pies Charitable Foundation support the event alongside Think Big Online.
As part of our company mission of contributing to the local community when we were approached to sponsor the event we immediately said yes. To align ourselves with a great hospital, a great foundation and enjoy a few boutique beers seemed like the perfect fundraiser for us.
So over the past few weeks we’ve been working with the fundraising team to put together a brand new site, which promotes the event. Attendees can buy tickets online directly off the site or make a donation to the Sydney Children’s Hospital.
This has been a passion project for us and we’d love to see our fans, followers and readers at the event to share a beer or two. From the look of last year’s photo’s a great time was had by all and 2012 looks like it’s going to be an even better event.
To get all the details of the event (as well as a sneak peak at the new site we built) please visit: www.amberaffair.org.au
Steve: Hi its Steve Brossman here from Business Online TV. Now I got my web guru here but I call him a business growth strategist who actually specializes in online integrated marketing. Welcome along Samuel Junghenn!
Sam: Thanks man!
Steve: Sounds like come on down doesn’t it? (Laughs)
Sam: Yeah, the price is right! (Laughs)
Steve: Now your business is called Think Big Online and from what you tell me you have people come in fixated in certain small things and you actually get them to think bigger and therefore you really over deliver with some of the stuff that you do for them?
Sam: Yeah absolutely! We have a lot of people I guess come to us and they’ve heard that social media is hot right now and they need to be on Facebook or Google is doing wonders at the moment. It’s the next best trick in overnight successes. They really come in not being able to see the forest from the trees and that’s where we help to sort of expand their vision about what is really possible for them online.
Steve: Now we hear a lot about SEO experts, Pay-per-Click experts and social media experts. All of those bit and pieces on their own can only deal with certain things but what you do is you actually look at the business – you look at what are those that should be used but most importantly whatt you do that most other people don’t do is that you integrate them and that’s the key to your success isn’t it?
Sam: Yes absolutely and once again I think that a lot of people come in thinking about certain verticals and those verticals are great but when you can try two, three or ten of them together you get multiplied results that end up with exponential results on income than what you would get using one or two channels.
Steve: Now he does sound like a geek and this guy really does know his stuff and you’ve actually put a tool together that I’ve had a look at and it just blew me away how this works.
You can actually plug in what people are doing. They might be doing x amount on Facebook or x amount on SEO and things like that and you got a score that you can write like their “getting found” score but the way that you can integrate them really just multiplies that score and as you just said, multiplies their return on investment just by plugging them together.
Sam: Yes absolutely and it’s a proprietary tool that we’ve developed in-house. Like Steve said, it enables us to determine how well they’ve integrated their marketing. Whether they are using Facebook, Google or e-mail marketing – we can give them a pretty accurate score and star rating. It’s a true reflection of how well they are doing with their online marketing.
Steve: Now when people come to you I guess they do come to you talking about tools and taking about bits and pieces of marketing out there but really what they want is more people paying more money more often.
That’s what a business really wants isn’t it and so you sit down and you actually look at the business and say what is the best way to get the best quality people to you and how you can handle them once they are there. That’s pretty unique instead of just saying okay we can give you more clicks or better returns on your pay-per-click but you actually look at it from the business sense more than anything else.
Sam: Yeah particularly a classic example would be with SEO or search engine optimization – people might come to us and say “We want to be first on Google! We want to be first on Google!” Everyone wants to be first on Google but it’s not about being first on Google. It doesn’t matter if you are number one if you don’t have a good website to backup the traffic that comes through from having those rankings.
If you don’t have the proper call to actions or follow-up with e-mails and offers, the number one ranking doesn’t matter squat. You can send a million visitors to your website tomorrow but if you don’t have everything setup and integrated properly then it’s a total waste of time and money.
Steve: Yeah there’s no sense spending a buck a lot of money over here just to have it wasted there and you look at the big picture and say what is the best spend or what is the best bang for your buck and how can you actually get more people paying you more money. That’s the bottom line really isn’t it?
Steve: Yeah it’s not all about just the web stuff that these very businesses are entitled
Sam: Yeah and I think that’s where we are different in that we track everything to the end point. If clients would let us, we track everything from phone calls to actual sales that they make whether they are in the service business and if they are on online retail then we track everything through the sale so we can pinpoint exactly where the sale is coming from and what caused that to happen.
Steve: Now you were telling me earlier about some fantastic case studies of people that have come to you and you’ve saved them a lot of money and made them a lot more. Can you share a couple of those?
Sam: Yeah sure! So one that comes to mind is we had a big law firm that came to us. They had an okay website and they tried to manage their Adwords campaign themselves. Google likes to make it look very easy and they say you can setup your Adwords campaign. It’s kind of like saying you can go and become an artist – here’s some paint and a canvass so now you’re a painter!
Steve: Google makes it very easy to blow all over the money very quickly with Google Adwords. That’s how easy they make it and that’s why they make it easy but you’ve turned all that around for them.
Sam: Absolutely so when we took them we were spending around 5 and half thousand per month with Google and over the period of 6 months we reduced that campaign spend to about 2 and half thousand dollars and we managed to double the amount of leads they were getting as well so pretty much they are about 4 times better off than before they came to see us.
Steve: Well it’s always good to get a professional in because doing it yourself is some of the great ways to lose money.
You think you are doing okay or you think we got a campaign going and we are getting people so we say wow that’s as good as it gets but when you get a professional in to say well we can make it better or I saved them money and saved them time because they didn’t have to do it themselves. There’s a factor as well that you didn’t have to put into that. The time that they spent on that and the return on investment was absolutely phenomenal.
Sam: Yeah absolutely and I guess it comes down to the different levels of awareness – There are things we know we know, there are things that we know we don’t know and there are also things out there that we don’t know we don’t know and it’s those things that we can help people with and bring it to their awareness and help them.
Steve: Which is why you are sitting here and we are doing stuff together because there’s a lot of stuff that I know I that I don’t know that I know you are really good at that I don’t even want to touch. It’s just like saying you’re the man and you can do all that.
Now if you want to talk to Sam or get in touch with him and his fantastic team because you have a great team that you are working with both here and overseas. We’re going to have your web details across here which is…
Sam: ThinkBigOnline.com and if you go there you can have a look a bit more in depth about what we do. Drop us a line either through phone or e-mail and one of our specialists can take the time to do an audit on your website and your marketing strategy to see the things that you don’t know you don’t know I guess.
Steve: Yeah and be able to just look at it from the business point of view using the tools that people had heard of on the online space. That’s probably the biggest difference that we can point out is you look at it as a business. How can we help you make more money and by the way you can use all the stuff that we are good at – makes sense?
Sam: Absolutely! We won’t work with people that we don’t believe we can make money in all seriousness and there are a number of people that we’ve had to turn away because we feel it’s not ethical. Your marketing should be self-funding and you only market to make money at the end of the day so…
Steve: That’s what it’s all about. Thank you so much for coming and we better get into some of the work that you’ll be doing for me. We’re going to have another fantastic interview coming for you guys coming up real soon. Cheers!
In a survey just released SEO has been credited as being the most viable and profitable source of lead generating for business to business companies. The survey results showed that it was twice as effective than any other form of online marketing or lead generation.
The survey results are a timely reminder to business owners about the important of SEO, you can read more here:
It's another week and another announcement from Facebook, this time they've introduced a new advertising mechanism called Sponsored Results. The Sponsored Results are very similar to Search Engine Marketing advertisements that you see in Google or on Bing.
While they ads may look similar to Google or Bing there are some major differences which make them unique from traditional Search Engine Marketing advertisements. Find out more here: http://searchengineland.com/how-facebook-sponsored-results-search-ads-arent-like-adwords-at-all-131448
Last week was a pretty big week of news, especially in the social media space. If you're wondering what the major stories for the week were Mashable's put together the 62 Stories You Missed Last Week.
The pick of the posts for me last week (while not being a news article) was the post on E-Commerce Marketing, something which I see a lot of online retail stores getting wrong. You can read it here http://mashable.com/2012/08/26/ecommerce-lessons-tips/
Just last night Lance Armstrong announced he was not going to continue to fight the USADA on the doping charges they are leveling against him. The announcement was well received on Facebook and Twitter with many of his supports rallying behind him.
This is somewhat surprising considering the charges basically make him out to be a cheat within the sport, but it's the sign of how good engagement with your fans can help you and your companies through troubled times. In fact I'd say it's the best case study yet on why businesses should engage with their supporters.
Read more here: http://mashable.com/2012/08/23/lance-armstrong-banned-cycling/
I was just reading an article over at Search Engine Land, which is a leading source on Search Engine Optimisation news and they were talking about a new search results update that Google is testing. In the results Google has cut down the usual 10 search results to 7 and included more results from the same domain.
Now this is nothing unusual, Google is regularly testing new algorithms and new search results pages, but if this update was to roll out it would make getting search results even more competitive. Something that business owners should be keeping an eye on in the future.
Read more here: http://searchengineland.com/7-new-10-google-showing-fewer-results-131006
We're starting to feel like a broken record, nearly every week we're announcing new Facebook updates, expansions or changes. This week is no different as Facebook introduces it's new Subscribe function which now makes lists more important than ever before.
If you've got no idea what we're talking about, don't worry you're not alone, but there is a great article on Mashable on how to use Facebook Lists. Read it here http://mashable.com/2012/08/17/guide-facebook-lists/
Google is constantly updating their search engine algorithm, when they do a big update it’s generally given a creative name. The latest update is the Penguin update and many businesses have experienced decreased rankings after this update.
The Penguin update was marketed by Google as being aimed at fighting web spam by penalizing sites that were part of link schemes, cloaking, duplicate content or keyword stuffing.
Unfortunately some businesses who were not engaged in web spam got hit as well, if this is you, then you want to read this guide from Mashable: http://mashable.com/2012/08/15/guide-google-penguin-recovery/