Using LinkedIn for Effective Lead Generation

Lead Generation with LinkedIn

Did you know that when it comes to generating tons of precious leads, LinkedIn is almost three times more effective than Facebook and Twitter? This begs the question though – how exactly is this so?

The great thing about Linked is that there are a number of possible ways to generate leads with it using features like LinkedIn Answers, LinkedIn Today, LinkedIn Company page and many more. LinkedIn Groups is considered the most effective of these features and offers tons of benefits particularly when it comes to lead generation thanks to another valuable feature called “LinkedIn Announcements”. If all of these are fairly new, you can think of Announcements as a crossover between email and social media marketing.

All about LinkedIn Announcements and lead generation

LinkedIn Announcements enable you to directly send email messages to members that have joined your LinkedIn group. Hence, it can be described essentially as email marketing via LinkedIn. The group announcements will be sent to whichever email address the user has associated with their LinkedIn account. Emails can be quickly sent by navigating to the “Manage” page on your LinkedIn group but what does all these have to do with lead generation?

Simple – while you may be able to generate sufficient leads through other features in Linked on a month to month basis, our social media studies shows that results can be drastically improved with LinkedIn announcement not only for the day email messages were sent but for several days following that as well. Wouldn’t it be great if you can boost results in lead generation whenever possible? Of course this all depends on how well you write your LinkedIn announcements for lead generation and here are a couple of tips for doing just that:

Tips for writing LinkedIn Announcements for generating leads

  • Writing LinkedIn announcements for your social and web marketing campaign is very much similar to writing a good email copy – never use generic subject lines and focus on creating a catchy and descriptive subject that shows people what you have to offer
  • Encourage them to read – begin with a compelling message; anything that captures the attention of your readers and assure them that your emails are worth reading. You can use mind-blowing facts or statistics and smoothly transition everything towards what you have to offer.
  • Provide Compelling CTAs (Call to Action). It could be about a coupon, blogs or exclusive downloads like eBooks. Point your readers somewhere that will further benefit them. Convince your readers that it’s worth their while to click through and don’t forget to clearly tell them why they should instead of leaving them wondering.
  • Monitor your announcement and set it as a featured discussion in your group page
  • Tweet your announcements
  • Send it!

That’s all there is to it! If you are using LinkedIn groups for your business, it would be in your best interest to begin sending good LinkedIn announcements to boost the effectiveness of your lead generation campaign.


Reducing Friction for an Effective Lead Generation Process

Reducing friction for an effective lead generation process image by Think Big OnlineAre you having trouble with lead generation for your online business? Now if you’ve been in the internet marketing business for quite some time, you would know all too well that generating leads from site visitors is no simple feat. There are various “blockers” that can discourage, prevent or distract prospective leads from completing your online forms. Online marketing professionals should strive to create a lead generation process with as little “friction” as possible and there are certainly a couple of things that you can look into to do just that.

 

Tips for a frictionless lead generation process

 

Lead generation capture forms – keep it short

Do you suspect that your low lead generation rates have something to with that 10 page form you have on your business site? Well we certainly do – a very long lead capture form is the fastest way to discourage and scare prospective leads away.

More importantly, this makes them wonder if its really worth their time and you really don’t need to know your lead’s favorite flyer number do you? Limit your questions and keep it as short as possible giving you only the information you require to properly qualify and get in touch with your prospective leads.

Come up with targeted landing pages

Online marketing professionals need to create targeted landing pages if they hope effectively create leads for their business. A targeted landing page is one that is more in tune with a prospect’s needs greatly improving your chances of enticing and converting them into actual buyers.

Let’s say you’ve promoted your landing  page to a particular group of prospects that you’ve determined to be having quite an interest on a particular subject or having a particular need. It would be best to take the time to come up with a landing page that speaks about such subjects or addresses that specific need.

Eliminate navigation buttons on your landing pages

Why would you even think about doing such a thing? Well think about it for a moment – if your prospective leads come across your landing page, isn’t it a good idea to do everything you can to encourage them to stay there?

The top, side and bottom navigation buttons can compel visitors of your landing page to leave and check out other pages of your website. You can of course bring those navigations back after they converted into qualified leads and bring them into a “thank you” page with a CTA (Call to action) just to further encourage them to engage your business.

Stick to only one CTA on your landing page

Some web marketing professionals choose to have multiple CTAs on their landing pages thinking that it will help them get more prospective leads by showing people a lot of offers. However having multiple CTAs on your landing page is a sure way of confusing and distracting your prospective leads.

Stick to only one Call to action on your landing page and avoid showcasing any other offers you may have on our business site. Keep the eyes of your prospective leads focused on your offer and they are likely to convert rather than go somewhere else.

Putting the forms for your landing page above the fold

This is one of the simplest things that you can do to maximise lead generation. Putting the lead capture form above the fold means that prospective leads won’t have to scroll down just to see it. This ensures that your lead-capture form is easily accessible and highly visible which is sure to benefit your efforts in generating leads. Concealing your lead-capture form is another way of creating friction in your lead generation process.

Eliminate any guesswork in your offers

Many internet marketing professionals tend to be vague in their CTAs or offers. You need to tell your prospective leads exactly what they need to avail of your offers. Integrate a definitive course of action on your landing page. Any guesswork here is bound to discourage a lot of prospective leads.

Keep it simple

Keep your lead generation process as simple as possible. It’s better to dumb it down rather than make your prospective leads go through all sort of things just to avail of your offers. Look at your lead-capture form and landing page from an average user’s perspective. If you think that getting to your landing page or filling out your lead-capture form isn’t as simple as it should be there’s a good chance that many of your prospective leads will think the same way.


Converting Leads into Buyers – Internet Marketing Strategies

Internet marketing prospects

Converting Leads

A lot of people in the internet marketing business often make the mistake of acquiring their leads with the sole intention of making a sale instead of actually offering help and value among potential buyers.  These are just some of the factors a lot of people seem to overlook when it comes to search engine marketing.

Sellers or online business owners have to distinguish themselves and buyers or target consumers are all fairly unique. This would prompt people to argue that there is no single absolute strategy when it comes to reaching out to potential prospects. However, there are certainly various internet marketing strategies that you can use to leverage online marketing responses and effectively build business relationships.

Internet marketing tips for lead conversion

One of the first concerns that you’ll need to pay attention to in internet marketing is the cultivation of prospective leads. Acquiring prospective leads should not be done with the sole intention of generating sales (although this is certainly the end result desired), but to offer help and present the value of your products and services.

Approaching your lead generation efforts with this mindset would enable you to attain information about your targeted consumers and how to turn them into actual buyers. Everyone starts off with leads and prospects can be described as good leads that have the best chances of becoming buyers which in turn yields profits. Cultivating prospective leads in search engine marketing can be extremely effective because e-mails can pack a lot of value which can prove invaluable in improving revenues.

Of course cultivating leads is not enough; you also need to build relationships which is actually the best approach for personalizing your online business. Focus on how you can further help your buyers instead of selling more. Perhaps you’ve tried receiving e-mails from online businesses from whom you’ve purchased products or services in the past.  If you’ve recently purchased a book online, you may receive an email keeping you updated about similar titles or new books released by the same author. Such an effort is an excellent approach to building good relationship with your buyers.

One should also be open about listening to the problems and recommendations of their buyers with regards to their products or services. Some buyers may send you an e-mail regarding their complaints or recommend the release of a new product. Showing your buyers that you are willing to listen not only helps you create good relationships but also enables you to earn their trust. It also makes you more authentic and reliable thereby inspiring their confidence to do business and identify with you.

Asking prospective leads to actually buy your products or services should be the last step in your internet marketing efforts. Many people in the search engine marketing business make the mistake of having it as their first. Think about it – suppose you want to sell your mobile phone to a random stranger, would you walk up to him or her and bluntly ask the person to buy it? What is likely to happen? Asking your prospective leads to purchase your products and services is only appropriate once you’ve presented its value and built a good relationship with them.  Keep your buyers and prospective leads happy – avoid spam and don’t ask too often.

Now the idea is to make sure that these people don’t forget you and at the same time, you do not bother them too much which will often prompt them to ignore you. Such an insight on business relationships and marketing responses is generally referred to as contact strategy. Think of the best ways to exhibit the value of your products and services among potential buyers as well as diversifying your goals. Only then can you ask potential buyer to purchase or invest in your products or services.

As mentioned earlier, there is no such thing as a fixed method on how to best turn prospective lead into buyers when it comes to internet marketing.  There are leads that will never commit regardless of how effective your internet marketing strategy is. Likewise, there are also leads which will literally sell themselves.  Everyone engaged in the business of internet marketing should expect buyers to be different but you can certainly improve results with the help of the strategies mentioned earlier.