How to Conduct Keyword Research for Writing Blog Content Your Audience Will Love (Infographic)

Keyword Research has become increasingly important when writing blog content which will engage their readers so they revisit the blog for more content.

Aside from engaging the target audience, it’s also important from a search engine perspective. Google and other search engines rank content higher if they have keywords or key phrases with a high search volume.

A number of free and paid keyword research tools are available to help uncover such keywords. The challenge with keyword targeting, however, is that your target audience responds to different keywords with varying levels of interest and buyer intent.

The key to overcoming the challenge is to follow a systematic approach to keyword research to find what topics your target audience is interested in, and which ones they will most likely ignore.

The common practice for keyword research is to start with a list of terms, uncover keyword phrases and what keywords competitors are targeting.

What this does not take into account is that the keywords represent varying levels of interest and buyer intent. Some are searched for by prospects conducting preliminary research, some by people who are closer to making a buying decision and still others by prospects at different stages of the spectrum.

You may also like: Free Tools To Help New Webmasters With Search Engine Optimisation

In this keyword research method, keywords are categorised by their type and effectiveness. The idea is to start by focusing on keywords and keyword phrases which have the most likelihood of converting. Only when these have been exhausted, should you look for additional keywords and keyword phrases.

The following infographic explains the method using a brand of honey as an example.


Infographic: Kissmetrics




The Ultimate Copywriting Guide to Boosting Landing Page Conversions

Landing pages are invaluable in helping businesses turn traffic into qualified leads and eventually money in the bank.

Although the look and feel of your landing page may be amazing, compelling copy is often the deciding factor on how willing your target audience is to respond to your offer.

There’s a psychology behind the spoken and written word used in landing pages which has a particular purpose – to address the fear or lack your prospect is experiencing and present your offer as the logical solution to help achieve a desirable outcome.

While there isn’t a one size fits all approach to copywriting for landing pages, there are some unifying elements which are pivotal to increasing conversions.

It’s also important to remember that optimising landing pages is an ongoing process and you should always split-test different elements such as the headline, copy and call-to-action buttons to increase the number of conversions.

So how do you write copy for landing pages, which is so compelling that it persuades your readers to respond in a way that eventually generates leads and sales?

Here are the guidelines to copywriting for high-converting landing pages:

  1.    Decide on the Outcome

Unlike a website, where the visitor has the choice to visit different pages, visitors on a landing page have only one choice – either respond to an offer or exit the page.

Before writing copy, it’s crucial to identify the primary goal for the campaign and get all decision makers to agree on the goal from the outset.

The goal could be to:

-       Opt-in to download a guide or watch a video

-       Subscribe to a membership site

-       Register for a Free Webinar

-       Register for a free consultation

-       Start a free trial of a coaching program

-       Purchase a $1 initial offer for a health supplement

-       An upsell page for an information product

For instance, say the goal of the landing page is to get visitors to purchase a $1 initial offer for a health supplement. The copy would then focus on the problem faced by the prospect and why the solution being offered is unlike anything else available, but also a “no-risk” option to try to find out if the product lives up to its promise.

Here is a flow of the thinking process required for landing page copywriting:

- What is the real problem being faced and what are the prospect’s anxieties?

- How does your product help in reducing the anxiety and addressing the problem your prospect is facing?

- Are there any reasons why your prospects will not buy your products or services… these are the objections you need to address.

-  How can the $1 offer be justified? Why are you offering this for initial payment of $1?

Once you have these answers, you will have the basic structure for crafting copy for your landing page.

Here is what this would look like:


  1.    Get Clear on Your Compelling Offer

Once you know the desired outcome you want to achieve, you need to think of an irresistible offer which will eventually lead to money in the bank.

Even if you have a brilliant product and a rock solid money-back guarantee, you will still need an initial offer to start a relationship with you prospect.

Here are 4 golden rules for crafting a high-converting offer:

Golden Rule#1: The offer should provide an immediate solution to a problem or satisfy an unmet desire.

Golden Rule#2: Prospects should be able to clearly understand the offer and why it’s so irresistible… what’s in it for them?

Golden Rule#3: The perceived value of the offer should be more than the risk. This is why free or $1 trials, educational videos, free mini-courses and free reports, free webinars and cost comparisons make great offers.

Golden Rule#4: There should be a strong reason to act immediately. If people leave your landing page, they are likely to forget and will not visit your landing page again. Scarcity and urgency are two ways to get your visitors to respond immediately.

Here are three offers which demonstrate how the rules can be applied:

Offer A

Version#1: “Subscribe to our free newsletter”

Version#2: “Sign up for your FREE copy of ‘5 Ways to Free-Up 60 Minutes Every Day’ and receive time-saving productivity tips sent to your inbox every week.”

Offer B

Version#1: “Call 612 90000000 to Book Your Free Consultation”

Version#2: “Be one of the 15 homeowners to call 612 9000000 and receive your  no-cost home security system review, valued at $197.”

Offer C:

Version#1: “Click the button below to order your home theatre system.”

Version#2: “Try the home theatre system for FREE. If you’re delighted with the experience, we’ll charge your credit card after 30 days. If for any reason, you aren’t delighted with the experience, return it to us within 30 days, and you will not be charged at all.”

It’s quite clear from the Version#2 examples that applying the golden rules can make a simple offer, far more compelling.

  1.    Decide on the Length of Your Landing Page Copy

This is a common question business owners ask themselves when writing copy for a landing page, and one they agonise over endlessly.

Although there are no right and wrong answers, the level of awareness which your target audience has for your products or services is a useful guide to help you determine how short or long your copy should be.

Five Levels of Awareness:

  1. Fully Aware of Company and Products: Visitors arriving at your landing page trust you and have bought from your company before.
  2. Aware of the Product: Visitors to your landing page know about your products or services but have never bought from you.
  3. Aware of the Solution: Visitors are aware of solutions for their problem, just not your solution.
  4. Aware of Pain: Visitors are aware of their problem, but are not aware of a solution.
  5. Unaware: Visitors who don’t need a solution right now.

When you know the awareness levels of visitors who see your landing page, it’s easy to decide on the length of the copy. You know what motivates them and whether they need a little or a lot of convincing to respond to your offers.

Fully aware visitors will require a lot less convincing, and you will not need much copy. Visitors who are Product Aware will require persuasive copy focused around the offer.


Freedom Properties


Prospects who are Aware of the Product will need to be told about the specific benefits your produce provides and why it’s better than your competitors.


If you have comparison tables, where you can compare features of your product against others, use them to your advantage. This is a powerful technique to demonstrate your competitive advantage.

Prospects who are Aware of the Solution may have tried several options to overcoming a problem and are looking for a solution which will finally help them get rid of their problem. The copy needs to your product or service as the breakthrough solution they have been looking for all along.

The use of videos on landing pages is a powerful tool for keeping readers engaged... Implemented correctly, video not only does the job of educating the prospect, but also builds authority and trust.

While the rules of writing video copy are similar to copywriting for text, video copy must be conversational and quickly get to the point or else the prospect will lose interest.




Prospects who are Aware of the Pain but are not aware of the solution have to be educated as well as persuaded, and the copy needs to be long enough to achieve these objectives while keeping them engaged.

Debt Buster


The final category, Unaware prospects probably landed on your page by chance, so there’s really no point in optimising your landing page for prospects who will not buy in any case. Rather focus on the prospects you want to target.

  1.  Find the Hook and Use it to Create an Attention-Grabbing Headline


Imagine going to a business breakfast networking event or a Meetup group. Just as you’re finishing your breakfast, a well-dressed business owner walks up to you, introduces himself and proceeds to deliver his well-rehearsed sales pitch.


Big Mistake.




Because he made no effort to answer your “What’s in it for me?” question.


It’s a common mistake businesses make when writing copy for their landing pages.

They ignore the fact that their prospects aren’t looking to buy products, but are seeking a solution to a problem they are facing… or want to fulfil an unsatisfied desire.


Understanding this principle is important when writing copy for your landing pages. What you need is a “hook”, to grab the attention of the prospect.


What’s really important is to ensure visitors to the landing page understand how your offer will solve their problem and what their life will look like once they have taken advantage of your offer.

Once you have a hook, writing a headline becomes easy.

Here are some powerful headlines:


Embarrassed By Discoloured, Yellowing and Crumbling Toenails?

100% Safe and Pain-Free Fungal Laser Treatment Helps You Get Rid of Ugly Toenails Without Painful Surgery or Harmful Side Effects of Oral Medication!

REVEALED: What Every Homeowner Should Know About Financing a Renovation, Extension or Investment Property…PLUS How to Avoid the Pitfalls Which Could Get Your Loan Rejected


"Serious about Losing 5 to 20 kg in 12 Weeks and Gaining the Energy to Effortlessly Power through Your Day?"

100% Guaranteed…or Your Money Back!

Get Started With a Risk-Free 7 Day Trial

  1.  Matching the Message to the Target Market

Before writing a single word of copy, it’s important to create an avatar of your ideal customer. This makes it easier to tailor the copy in a way that resonates with the target audience.

The voice, tonality and style of copy for an architect, for example, will be quite different from what you would write for a plumber.

Poor matching of the message to the market is often the reason why many landing pages are a waste of money because they don’t generate opt-ins and sales.

The more finely tuned your offer is communicated in a way that solves a specific problem, the more likely it is to result in higher conversions.

When writing copy for landing pages, use plain and simple English, write in the first person as if you were speaking a prospect sitting in front of you.

Also, use plain and simple language. Your visitor’s time is precious, and if they get confused or feel your copy is too hard to read, they will exit and look for a solution to their problem elsewhere.

A tool you can use is the Flesch-Kincaid tool in Microsoft Word which tells you the “Reading Ease”, and “Reading Level” of your copy. The higher the “Reading Ease” the better. The “Reading Level” of your copy should be in a range which is understood by a 12 to 14-year-old child.


  1. Readability

The only purpose of your landing page is to increase conversions. The copy has to be tight, and there’s no room for adding any fluff or trying to be clever. You need to ensure the visitor doesn’t fly past your offer but is able to quickly determine its value.

Your target audience does not always read the copy in a way you would hope for. They skim the page to see what it’s about and decide whether it’s worth spending time on.

How do you make your landing page copy draws in your reader? Here are three important considerations:

  1. Is it Legible? Have you used fonts that are clear? Is the text in a colour that is easy on the eye?
  2. Is it Easy to Read? Have you used headlines, sub-headlines, bullet points and clear call-to-actions? Is the page formatted in a way that is easy to follow?
  3. Is it Easy to Understand? Have you used the right mix of video, images and simple text so that the content is easy to understand?
  1. Demonstrate Proof

Cold prospects arriving on your landing page need to be reassured that your offer will deliver on its promise. Testimonials and social proof add credibility to your offer.

When prospects see that thousands of people are using your product or service, and some great comments on Facebook, Yelp or other websites, their scepticism disappears. They now don’t want to be the one who does not take advantage of your offer.

A combination of powerful sales copy and testimonials, effectively overcomes objections and tips prospects over the line so they take up the offer.

Here are three ways to make your testimonials persuasive:

  1. Mention specific benefits in testimonials
  2. Use a headline for each testimonial
  3. Use video testimonials for added credibility

Resist the temptation to edit your testimonials too much. The more natural your testimonials, the more believable they are.

Displaying logos of household brands who are your clients adds instant credibility to your offer and reduces the fear factor which could prevent prospects from opting-in to your offer.

Our Clients

  1.   Conclude with a strong call-to-action

So you’ve written the copy for your landing page and all that remains to be done is to craft the Call-To-Action.

A call to action commits your reader to taking one step closer to buying your product or service. It is measurable and you can test it to see if it works or can be improved.

Start by using action words which clearly indicates to the visitor what action they need to take.

For instance, “Get Your Free Weight Loss Guide” is more powerful than “Click Here to Download”.

Ensure that at least one Call-to-Action button is visible above the fold, so the visitor can click without scrolling down. For landing pages with a lot of text, you will require Call-to-Action buttons and links to be strategically interspersed between chunks of text.

Use simple words that serve as emotional triggers which prod your visitors to take action. Anything which appears to be complex and requires additional thinking can be distracting and prevent prospects from taking action.


The Call-to-Action should require the prospect to part with minimum personal information.

Requesting a name and email address is sufficient for cold prospects who want to download a free-guide or watch a video.

On the other hand, if the call-to-action is to book a consultation, it will require the prospect to provide a contact phone number.


If it’s important to collect more information, consider using a two-step opt-in form where your prospect first provides their name and email address. Once they have made this micro-commitment, they can be redirected to another page where you can collect additional information such as an address.


If the copy on your landing page has got the prospect interested and ready to take action, a complex call-to-action process takes away the urgency required for an immediate response.


If you aren’t generating the level of response from your landing pages, use these copywriting guidelines to review them and see how they can be improved.

A small change in your headline, adding a two-minute explainer video or adjusting the copy on your call-to-action button, could be all that’s required to increase conversions on your landing pages.

Need Help With Creating a High-Converting Landing Page?

If you would like help with creating a landing page which can generate qualified leads and increase your sales conversions, we can help you with copywriting, designing and hosting.

For an obligation-free consultation call 02 8413 6409 or email [email protected]

Why Your Online Advertising Isn’t Working and How Compelling Copy Can Increase Sales

Why Your Online Advertising Isn’t Working and How Compelling Copy Can Increase Sales Exponentially 

In this blog post you’ll discover how to create compelling online copy which can turn even the most casual viewer into an excited prospect eager to buy your products or engage your services

Very often business owners who advertise online complain that despite investing a small fortune setting up a landing page with an irresistible offer and driving traffic through Google Adwords or Facebook Ads, the expected leads and sales don’t materialise. They complain that money invested in online advertising is a complete waste, instead of trying to determine the real reason why their online advertising failed to deliver results.

If you aren’t getting the expected conversions from your online advertising campaign, it’s quite likely your copy may be the culprit. With fleeting attention spans, you have only a few seconds to catch the attention of the visitor and if your copy is not compelling enough to draw the visitor in, the money you invest in driving traffic to an offer on your landing page will be completely wasted.

Targeting the Right Audience

Before creating an online advertising campaign, it’s important to target the right audience. Many advertisers make the mistake of targeting a broad audience, meaning just about everybody. Sadly, this approach is destined for failure. To make your offer irresistible you need to identify a specific target audience who will receive a direct benefit from your product or service. Depending on your price point, you should also target an audience who have the financial resources to invest in your offer.

For example if your offer is for a $50,000 business coaching service, it’s pointless to target startup businesses who are cash strapped.

One of the golden rules of advertising is to have the right match of Market Media and Message, meaning you need to communicate the right message, to the right target market, using the most appropriate media.

For example if you drive cold traffic from a Facebook ad to a landing page selling a $5000 product, however good your ad and offer, the conversions aren’t likely to be great, because you aren’t communicating to an audience who already know, like and trust you.

What Really is the Difference Between Good Copy and Bad Copy

It wasn’t until very long ago that the copy you saw on landing page offers were full of hype, offering miracle cures for life-threatening illnesses or the promise of instant riches by doing very little work. This kind of copy just doesn’t work as it triggers the “Bullshit Detector” in the reader, who instantly clicks off the page, never to return.

Neither is humdrum copy written in a formal style or using verbose sentences which puts a reader to sleep.

Good copy on the other hand targets a problem, challenge or intense desire and is written in a way that acknowledges the conversation which the target audience may be having in their minds. Having caught the attention of the reader in this way, the copy goes on to offer a solution to the problem or a means to satisfy the desire by taking immediate action.

The copy is written in a conversational style as if speaking to just one person. This is why it is important to understand what’s going on in a prospect’s life; their fears, frustrations, challenges and aspirations.

With the internet getting increasingly crowded and the advertising space more cluttered, you have a few seconds to get the attention of your ideal prospect and if your message is not specific enough to hit them between the eyes, they will skip it. As a result, your conversions will suffer.

Here are a few rules you can follow to create compelling copy for your landing pages, so viewers eagerly opt-in to receiving your offers.

  1.  Create a Compelling Offer

Before you create a landing page, it’s important to create a compelling offer. Forget about asking people to opt-in to receive your email newsletter. That’s too passé.

Creating a compelling offer is important because even the most persuasive copy will not result in conversions if the offer is not attractive.

How do you know what to offer your prospects?

If you really understand your prospects, you may already know what their pain points and what keeps them awake at night. Use this knowledge to create your compelling offers.

Here are some offers you can consider:

Free Content Addressing a Common Concern

Once you know what problems your prospects face or the solutions they are looking for, you can easily create content in the form of a short Free Report, Checklist or even a Video. When creating the content ensure it’s something the prospect can act upon quickly. The content needs to be simple and actionable.

Free Consultation

If you’re a service provider, for instance an accountant or business consultant you could offer a free consultation on a specific subject, such as setting up self-managed superannuation or creating a business operations plan.

Free Trials or Discounts

Free trials are a great option for businesses such as gyms and software companies, as they allow users to experience the product or service at no risk.

To get prospects to put some skin in the game, requesting a tiny upfront payment such as a $1 pre-payment with the option to make a purchase within a 30 day period is a good strategy to obtain prospects to micro-commit, before they become customers.

  1.  Attention Grabbing Headlines

Once you’ve thought of a compelling offer, you can get down to the task of writing your copy. The first thing you need to do is write an attention-grabbing headline so your prospect reads your offer and takes action.

While there are many theories about the purpose of a headline and how to write one, essentially the headline has only one purpose and that is to get the prospect to read the rest of the content on your landing page.

It’s really that simple.

This is the first test of whether your landing page will convert or not. If your prospect does not read past the headline, the conversions will plunge.

Skilled copywriters invest a few hours in crafting headlines for a landing page, until they hone in on one or two which are the most attention-grabbing. It’s also a good idea to split-test at least two headlines on your landing page.

This simply means running two landing pages, which are identical in every other respect except the headline. The reason for this is to allow the market to decide which one they will respond to. If one of the landing pages convert a lot better than the other, you can drop the one which does not convert as well.

Here’s a real life example where two headlines were split-tested:



The result: The variation with the word “Supplement” to the headline improved sales by 89%

  1.  Conversational Language

Many business owners tend to write copy which is formal, businesslike and focuses on their products or services. The reality is your prospects are only interested in how your products or services can help them solve a problem or achieve a goal.

The copy on your landing page has to address the challenges they are facing and explain in plain English, that you understand exactly what they are going through and how by taking action on your offer, they will be able to overcome the problem or achieve an outcome they are seeking.

One of the ways to do this is to replace “We” with “You” in the copy.

For example, instead of saying, “We offer the highest standards of service in the industry.”

You can say

“You will benefit from a team of experts, who will do whatever it takes to help you achieve the outcome that you seek.”

Can you see the difference between these two sentences?

Both say the same thing, the only difference with the second sentence is that is focused on the prospect, not on the business.

  1.  Benefit Driven Bullets

Bullet Points enable readers to quickly grasp the benefits of what you are offering them. The secret to writing good bullet points on a landing page is to arouse curiosity but never give away the complete solution. Think of bullets as teasers, which get your readers salivating for more.

Bullets should mainly focus on benefits. If it’s necessary to talk about features, the bullet should also explain the benefit arising from the feature.

For example instead of…

  The security alarm system undergoes a rigorous 35 point quality check and is backed by 24 hour support which is unrivalled in the industry

You can say:

Every security alarm system undergoes a rigorous 35 point check and is backed by 24 hour support…so you can sleep easy knowing there’s nothing to worry about.

Here are some additional tips for writing powerful bullet points:

  • Think of bullets as mini headlines which draw the reader into reading your content
  • Avoid using the same word at the beginning of each bullet.
  • Break bullet points using Ellipsis, a series of dots (typically three, such as "…")
  • Use facts and numbers to give your bullets more credibility
  • Group your bullets by categories so it’s easier for the reader to follow
  • Ask questions which can only be answered by taking advantage of your offer
  1.    Proof Elements

If your prospects have never heard of your business before, they would need to be reassured that your products and services can actually deliver the promised results.

There are three main proof elements you can use on your landing page

  1. Testimonials: The most common proof element, these can be either video testimonials or plain text. Try to use a good mix of testimonials so they don’t focus on just one aspect of your business.

For instance one testimonial can focus on Quality, another on Service and a third on Timely Delivery

  1. Case Studies: Case Studies are more in-depth, and provide insights into the process which led to a successful outcome. When using case studies it’s important to reveal the numbers, as these are indisputable proof elements.
  1. Authority Publications: Published data from a study conducted by an authority institution is a great way to reassure prospects about the effectiveness of your products or services.

As this is unbiased factual data, it’s the best supporting evidence to amplify your proof elements.

  1.    Scarcity and Urgency

If you want to improve conversions on your landing page, it’s important to get prospects to act while they’re still on the page. Once they leave the page, it’s unlikely they will return unless they’re absolutely sold on your offer.

Even then, they could have forgotten the link to your landing page and aren’t able to access the page anymore. It’s far easier in these situations to do a Google search and find someone else to address their concern.

Scarcity and urgency are two tactics you can use to increase your conversions.

If your offer is about physical products, you can create scarcity in your copy by indicating there are only a limited quantity of products being offered.

If you offer digital downloads, be careful about using scarcity, as prospects are intelligent enough to realise that digital products cannot run out of stock and you are using a false scarcity ploy.

Whether your offer is about digital products or physical products, another way of increasing conversions is by creating a sense of urgency. If you leave your offer open, your prospects will feel they can delay their decision, which means you will have lost them.

Instead, by indicating the offer is only available for a limited time, the “fear of loss”, kicks in and prospects will be compelled to take advantage of the offer, for the fear they will miss out on what would have been an excellent opportunity.

Here’s an example:


  1.    Bonuses

As a final incentive, to get prospects who may be teetering on the edge, offering bonuses can help tip them over to taking up your offer.

When offering bonuses it’s important to ensure these are related to the main offer in some way. A perfect example for a training course is to offer a software program which help with the implementation process.

With bonuses, the perceived value is very important and it’s a good idea to indicate the value of each bonus. A clever tactic used by intelligent marketers is adding up the value of the bonuses so it exceeds the value of the main offer.

Often the reason why prospects take up an offer is because they want the bonuses more than the product.

Here’s an example of how adding a bonus improved retention rates:



Result: Version A, with the pop-up, improved player retention rates 9.2%.

  1.    Guarantee

Depending on what you’re offering, a strong guarantee takes away the risk of failure from the prospect, and encourages them to take action. It also adds a degree of confidence in your products or services as you are willing to back your offer with a guarantee.

While money-back-guarantees are the most common, it isn’t always possible to offer a money back guarantee, especially in some service businesses.

Often a performance guarantee works as well, for instance in the case of a business consultant who can offer a guarantee to work with a client for an additional period of time at no cost if they aren’t able to generate results which had been agreed upon.

Here’s an example:


  1.    Call-to-Action

Strange as it may seem, one of the mistakes rookie salespersons make is not asking for a sale at the end of their presentation. They expect the prospect to be so “wowed” by their presentation that they will fall over and sign on the dotted line. Sadly, the reality is quite different.

Just as a salesperson in a personal selling situation has to ask a prospect for the sale, the copy on a landing page must have a strong call to action.

The copy should close out with a persuasive call-to-action message, which urges the prospect to click on a button and get the offer.

Rather than just use the words, “Click Here” or “Buy Now”, in a Call-to-action button, use a stronger message such as: “Yes, I want to get this right now”

Here’s a test which reveals how a simple change in the Call-to-Action delivered different results:


Result: The challenger version had a conversion rate of 3.84%.

Following these guidelines will help you easily double conversions on your landing pages and help you generate the qualified leads and sales you need to grow your business exponentially.

Go ahead and look at your landing page copy. Are you missing any of these elements? Then implement what’s been revealed to you here and use this as a checklist to write persuasive copy for all of your landing pages in the future.

Would You Like Your Landing Page, Sales Funnel or Website to be Reviewed by Expert Eyes?

Do you have an amazing landing page, sales funnel or website which isn’t getting the leads or sales conversions you seek? Our in-house team of experts will conduct an in-depth review and recommend changes which could increase your conversions exponentially.

YES! I Would Like to FInd Out More About a Copywriting-Audit.


Website Numbers That Really Matter – Setting Up Goals in Google Analytics

It’s been said “If you don’t know where you are going, any road will get you there.”

Think about it, this rings true to anyone that is trying to achieve something, but doesn’t have clear goals. 

In the context of your website, there are many things you can track and most of them are useless to helping you make more sales.

You can track; Google rankings, website visits or “clicks”, traffic sources, impressions (my favourite…), what device they used to get to your site (desktop, iPhone, Android, etc.), Keywords used, and all of these are completely irrelevant…

…If you don’t have goals set up to track what really matters to your business.

Leads, sales and profit.

Now, I’m not saying these don’t have a place or purpose. What I am saying is that these metrics are just the lining of the conduit, that help you get to the goals.

Many amateurs will tell you that you need to track your visitors and you do, EXCEPT, all traffic is not equal and that’s why tracking visitors is a waste of time. More on that in a moment. 

Before your eyes glaze over and you go into a coma thinking this is going to be a high tech post, remember, you want to be the General of the Army and not the soldier in the trenches.

You just need to know what has to happen and then get someone else to do it, if it’s outside your tech comfort zone.

First things first. You need to know what key metrics are important to your business before you can begin to track them.

We only want the ones that are important to your businesses success or you will get bogged down and overwhelmed with things that don’t matter. 

Here are few goals to give you a head start:

  • People filling in a contact form
  • People downloading something
  • People subscribing to email database
  • People signing up for a free trial
  • Phone calls (yes you can track this in Google analytics)
  • People adding an item to shopping cart
  • Online purchases  
  • Account creations

These are going to be the main ones that will help you make more money from your site.

How to set up goals in Google Analytics

[pwal id="54553614" description="Keep reading. Share the love!"]

It goes without saying that if you are going to use Google analytics for goal tracking, you need to have Google analytics installed. Ooops I just did it…

Step 1 – Navigate to admin:

Login to Google analytics and click the “Admin” button in to the top right.

Analytics admin

Step 2 – Navigate to goals:

Navigate to goals under the “profile “.

Google Analytics Click Goals image by Think Big Online

Step 3 – Create a goal:

Click “create a goal”.

Create a goal

Step 4 – Goal set up:

Select a template (they are all pretty much the same) or custom if you are not sure.

goal set up

Step 5 – Goal description:

Name the goal and select “Destination”. For the most part destination goals are the most relevant ones to making you more money, with the exception of events, which we use for phone tracking and is whole other post.

Goal description

Step 6 – Goal details:

For this example of setting “destination” goals, after the visitor has taken the action we are tracking they need to land on a new page. E.G if they are on our contact page, when they have submitted the form they are sent to

It’s this /thank-you that we put in the top field here.

Goal details

Make sure you add a value to the goal. You should be able to figure this out quiet easily. For example if you know that for every 10 people that come through your contact form you make 1 sale of $100 then your goal value should be $100/10 contacts = $10.

If you are not sure “exactly” what the value is just put an estimate, because a small kitten in South Africa will not be killed if you get it wrong.

For this example we are going to leave funnel option off. This is more advanced and can be more confusing than useful for most people, most of the time. If you are interested you can see using analytics funnels to track conversions.

Hit save and you are done!

Now this is where the fun starts.

Once your goals are in place you start to get reporting that is actually of value to helping you improve your business.

I said I would let you know why all visitors are not equal and but now that you have your goals set up I don’t really need to tell you, because you are going to see this in your Analytics dashboard now.

What you will see is that even though you may be getting 1,000 visitors from Facebook, 1,000 visitors from organic search and 1,000 visitors from Google Adwords your leads or sales will not be the even. 

For example you might see you have 20 from Facebook, 95 from organic search and 80 from Google Adwords.

This is where the power of having goals is vital to your businesses profit and success.

If you were spending the same amount of money to promote each of these traffic sources then you would know that Facebook was your least profitable and organic search was your most profitable.

But prior you would have been lead to believe that all traffic was working for you.

Go drink a bottle of clarity and set up some goals, and get drunk on numbers that  really matter.




Online Marketing Providers in Australia

WP Split Tester Pro Review and Bonus – Split Testing Software

A good look at WP Split Tester Pro

WP Split Tester Pro Review image by Think Big OnlineAre you doing any split-testing on your website and any of the number of design elements and marketing material that you are featuring on your site? If not then you are likely missing out on potential profit and leaving a lot of money on the table. As you may already know, split testing revolves around experimenting with different versions of a site with the intention of bringing out the best ones that yield the best conversion and profit.

The benefits of split testing if done right can be massive. We particularly know of one client who has split tested the buying process of his site – one was setup to make the buying process quick and fairly straightforward by predominantly showing the “Buy It Now” button and the other version of the site hid the said button for about 65 seconds (right towards the end of a 65 second video that provides an overview of their products or services). Surprisingly, the results revealed that the latter yielded conversions that was over 200 percent higher than the initial version of their site – results that they would’ve never known any other way.

All about WP Split Tester Pro

Unfortunately not too many people running businesses online actually bother with split testing and a lot more actually don’t do it at all despite its significance. Split testing can be particularly difficult for most web marketers to conduct and albeit many find it too complex to do on a consistent bases. WP Split Tester Pro is designed to change all that by making the process quick and easy for WordPress users – is it really any good though? Let’s go ahead and take a closer look at what this particular split testing tool has to offer.

How does it work?

Indeed some of the most common issues that most web marketers have about split testing is that it is too difficult and creating multiple versions of any site can be a tedious and time consuming process. Split-testing can prove too complex for most people to setup and figure out. WP Split Tester Pro is poised to change all that and we have to agree that the said tool accomplishes all that very well.

Check out the working process and judge it for yourself

Install the plugin

To start using WP Split Testing Pro, all you have to do is install it just as you would any WordPress plugin. Once installed and activated you are then all set and the great thing about the plugin is that it works even for websites outside of WordPress.

Run your tests

You’re all set to run your first split test. Simply set a name (just so you can recognize the results later) and specify the test trigger URLs (the site that you intend to set traffic to). Users can then build as many test pages as needed which includes WP pages, posts and even external URLS outside of WordPress.  The plugin makes it easy to track conversions by monitoring destination pages and checking the percentage of visitors that actually go that far (e.g. checkout page and thank you page).

Check out the interface for WP split test pro as shown below:

wp split tester pro 1

As you can see from the tool’s interface above, users can set the test to run by showing the same URL version to repeat visitors or you can set it as random. It’s a great option for users with several pages to split-test.

You can check the statistics of your test via the Split Test stats similar to the one shown below:

wp split tester pro 2

Is WP Split Tester Pro the right tool for you?                 

If you recognize the value of split testing and looking for a quick and simple solution for doing it on a consistent basis then WP Split Tester Pro certainly comes highly recommended. For as low as $49.95 for the basic version that allows users to split test up to 3 different WP sites, the tool presents great value with practically none of the risk thanks to a 30 day money-back guarantee.

Are you interested in WP Split Tester Pro? Purchase the tool through this link and choose one of several great bonuses that we offer at Simply send us the receipt of your purchase at [email protected].

Visual Website Optimizer Review and Bonus – Split Testing Tool

All about visual website optimizer

Visual Optimizer review image by Think Big Online

Looking for more reliable information about how your websites are doing? Such data can prove crucial in order for marketers to make better decisions. Visual Website Optimizer is a split testing tool designed to help people do just that and more – but is it really any good? For a paid tool that can cost as much as $399 per month (Gold Membership), marketers certainly want to make sure that they make the most out of it.

Let’s go ahead and take a closer look at what Visual Website Optimizer has to offer and how it can possibly be of benefit to your business.

A good look at Visual Website Optimizer

How are marketers supposed to know if their websites are at all effective? Well the only way to do that would be to measure and keep a close eye on results – determine just how changes are affecting conversion rates. Think of the advantages such information especially when dealing with the competition. You’ll be able to get more prospects to purchase, sign up or subscribe on your offerings. Visual website optimizer is designed to provide marketers just that.

What can Visual Website Optimizer do for you?

visual website optimizer 2

Visual website tool is essentially a “split-testing” tool. What this means is that the tool enables users to create versions of their website by easily selecting and modifying the website elements that you would like to change. Users can then track results brought by the changes they’ve made and come up with the best and most effective version of their website.

Thanks to Visual Website Optimizer, one doesn’t need to be an IT expert to do all the things mentioned earlier. There’s no need to bother with complex codes and users can quickly create and preview the changes they make with ease. So how does it actually work?

 Visual Website Optimizer revolves around the idea of showing visitors different versions of a particular website to see and uncover which one actually converts better.

Features to love about Visual Website Optimizer

User-friendly site editor

You don’t have to be an expert in order to come up with the most effective and professional looking version of your website. Use the WYSIWYG editor to add or modify images, headings, buttons and other website elements.

URL Split-testing

Split test URLs that take visitors to separate landing pages to see which one performs better

 Integration with Google Analytics and set conversion goals

The tool tracks unique visitors as opposed to sheer number of webpage views making it a good compliment for Google Analytics.

Live Tracking

Visual Website Optimizer providers a real time graphical presentation of one’s website performance – conversion rate, improvement percentage, comparison with original version and conversion to visitor ratio.

visual website optimizer 3

Heat maps

In addition to real time tracking functions, Visual Website Optimizer also features graphical heat maps that paints a clear picture of what visitors are doing in your site – where they are clicking, how much time they are spending on your site,

visual website optimizer 4

Is Visual Website Optimizer for you?

Visual Website Optimizer is ideal for just about anyone looking to make the most of what their website has to offer. This popular split-testing and conversion improvement tool offers a fast and easy solution for determining what does and doesn’t work. The tool is particularly useful for web design and online marketing agencies as it enables them to run a detailed analysis on their client’s websites.

To get started, one simply have to complete the signup process which will then give users access to all the resources they need to begin optimizing their website’s performance. The cost may seem significant but the tool’s potential for practically pointing marketers to the right direction can be an opportunity that is simply too good to pass up.

 Are you looking to sign up for Visual Website Optimizer? Purchase through this link and choose one of several great bonuses that we offer at Simply send us the receipt of your purchase at [email protected].

LeadPages Review and Bonus – Lead Generation Software

Leadpages review image by Think Big Online

A good look at LeadPages

Internet marketing and lead generation can prove difficult for many people with no coding knowledge. LeadPages is a digital marketing product designed to bridge that difficulty. Is it really any good though? What does the software have to offer and is it the right digital marketing product for you? Let’s go ahead and take a closer look.

All about LeadPages

LeadPages is primarily a lead generation platform that enables users to easily create stunning webpages through customizable and professional webpage templates with no coding required. The software is the brainchild of lead generation expert Clay Collins – founder of LeadBrite and creator of some of the finest conversion tools on the market today. LeadPages enables users to launch their marketing webpages quickly and effortlessly even with no technical knowledge required.

Examples of webpage templates that you can use for your website:


What we loved about LeadPages

LeadPages is one of the simplest and most user-friendly web marketing tools in the market today without sacrificing valuable features such as analytics and email integration. Of course the tool isn’t just designed to make things easier but better as well. Many experts consider it as the weapon of choice in webpage creation as it helps them create high converting landing pages without any fuss. It’s also simple enough to outsource as the platform is easily accessible online and requires no extensive training.

To use LeadPages, simply log on to your account, choose a template and customize it for your business – It’s that easy. The tool is entirely web-based which means that users won’t have to install anything on their computer not to mention the added convenience of being able to use it anywhere.

A look at creating a simple squeeze page with LeadPages:

Choose the elements that you wish to modify – menu, text, buttons, etc. for a truly personalized and professional look.


Modify colors, add logos and background image however you like it – absolutely no coding knowledge required. Even complete beginners can get their webpage online and come up with professional looking results.

leadpages leadpages 

Personalize your message with custom headings, subheadings, privacy text and more.


 Another of the great features that we loved about LeadPages is the fact that it works well with most other web marketing tools like Office Autopilot, Aweber, Mailchimp, GotoWebinar, CMS platforms like WordPress and even social networks like Facebook.

leadpages leadpages



The webpages that created via LeadPages features a responsive design and can be viewed on any mobile device which is perfect considering the rising popularity of mobile internet-capable devices. Great for mobile marketing!

 responsive web design


Who can benefit from LeadPages?

If you are looking for a simple solution for building highly effective webpages especially landing pages and squeeze pages, LeadPages is certainly for you. People looking to get started with web marketing but are taken aback by their lack of knowledge in coding and web design will certainly find the tool most useful.

 Are you interested in signing up for LeadPages? Purchase through this link and choose one of several great bonuses that we offer at Simply send us the receipt of your purchase at [email protected].


How I Doubled Online Sales and Got a New Girlfriend Without Spending a Cent on Traffic

Consistently I have people asking “How do I increase traffic to my website?”

Now this is a valid question if you don’t have any traffic to your website already, but if you do, then you may be asking the wrong question.

What if you could increase online sales without spending a cent more on advertising?

What if you could halve the cost of acquiring a lead?

What if you could increase profitability overnight?

It might sound a bit too good to be true, but I assure you by the end of this post you are going to know exactly how we have done this for countless clients and added millions of dollars to their business.

And you are also going to find out why your opinion is probably wrong about what your clients want.

What is a Conversion?

Before I get into that I need to explain what a “conversion” is. When referring to a conversion on the internet we are usually referring to someone taking an action such as; filling in a contact form, downloading something, making a purchase, clicking through, calling or buying something.

To calculate our website conversion rate, we divide the amount of conversions (usually leads or sales) we get by the number of unique visitors we have to the website.

E.G 10 leads/100 visitors = .1 or 10% conversion rate

We can then calculate how much we are paying per conversion. In the below example we are paying $1,000 for 1,000 visitors to the website ($1 per visitor), the conversion rate of the website is 2%. This means we generate 20 leads at a cost of $50 each, meaning we make $1,000 profit.

Doubling online sales image by Think Big Online

The secret to increasing sales and acquiring more leads at a lower rate, so your campaigns become more profitable, is maximising this tipping point of decision. The visitor either takes the action you want or they don’t.

Before we get into how to do this, look at the below image and see the difference it would make to our bottom line if we just increased this tipping point (the conversion point) from 2 to 4%.


We have now taken the same amount of visitors and exact same ad-spend and generated twice as many leads, plus we have halved the cost per lead making the campaign twice as profitable. In effect we have doubled our conversion rate but quadrupled our campaign effectiveness.

You can calculate your websites conversion rate here.

Now those benefits are nice to have on a surface level, but what about the hidden benefits you now have at your fingertips?

By lowering your acquisition cost you can now afford to pay more for traffic to your website. Let’s say you are running Google Adwords, where the more you pay per click the higher your ad shows and the higher your ad shows the more traffic you get.

After running hundreds of Adwords campaigns over the years I can safely say that increasing your ad position from 3-4 to position 1 can be an increase of 3 time or 300%, but before you couldn’t afford to pay to be that high.

Now with your increased conversion rate you can increase the amount you pay per click to $2 to generate more traffic and make more sales, because you are paying the same acquisition cost as in the first example.


This is all nice in theory, but how do we actually increase the conversion rate?

The Same Way I Got My Girlfriend - Split Testing

We do this by running 2 or more versions of a web page against each other with software like visual website optimiser. The software sends the first visitor to version A, then second to version B, the third to version A, forth to version B and so on.

Over time you will see which version the website visitors like more and ultimately which is more profitable.

Side note --> Yeah ok I have to admit, I was doing online dating a while ago and not having much luck, so I decided to split test my profile to see if it would help.

As it happens, after I put the new test version up I had a lot more girls contacting me and more importantly the right one. Without going in to all the lovely dove details of our relationship, let’s just say I am more than happy I ran that test  :-D


Example 1

In the below example you will see 2 different versions that Aussie Home Loans ran against each other in a split test.

aussie split test

Images care of

The one on the right was the original (control) version and the one on the left was a new version. Now Aussie could have keep the original page as it was working well and generating leads, but they are probably glad they didn’t, because this split test ended up yielding a 64% increase in the amount of leads they acquired.

Putting that into numbers – Instead of having 1,000 leads now from traffic, they would now have 1,640 for exactly the same ad spend. Not a bad gain considering with the amount of traffic they get, they could have come to this conclusion within 2 weeks. 2 weeks = 64% increase in business.

Now it doesn’t just have to be landing pages that are split tested, it could be something as seemingly simple as a contact form.

Example 2

Below is an image of 2 quote forms. The one on the right is the control and the one on the left is a new version of the form this company wanted to test.

Form split test

Image care of

Both forms seem reasonable and have all the required information to complete the quote. The result after testing... A 368.5% increase in leads from the version on the left.

What to Split Test?

When split testing for conversion optimisation you want to test the biggest differences first. There is no point in changing a couple small words or a single image, because this will usually cause small results to happen in your test.

Some things that you might want to test on your website are:

  1. Design – Corporate/funky/modern/simple/aggressive.
  2. Colours – bright/dark, colourful/neutral.
  3. Images – Larger/smaller, bright/darker, with/without, real people/cartoons (you would be surprised), product images
  4. Text – Size, copy, font (yes font can have a huge impact), colour, language, length (no shorter is not always better corporate guys). Start with headlines, because they usually make the biggest difference.
  5. Videos – Different videos and or none.
  6. Call to action – Call/Fill in form, use different text for the same call to action E.G “Get a Free Quote”/”Next Step”.
  7. Buttons – Colour, size, shape, font, text E.G “submit”/”Yes I’m interested”
  8. Domain name
  9. Authority – Testimonials (video, text, images, many, few), as seen on, security icons, clients logos.
  10. Social proof – Social sharing buttons, Facebook box, how many subscribers you have, number of fans.
  11. Forms – The text you use, the number of fields (the less you have more conversions usually, but they might not be as qualified)
  12. Visual cues pointing to the conversion point– Arrows, text, the way people are looking, people’s body language.
  13. Checkout on ecommerce – Multi step/one page, up-sells, down-sells, cross-sells, sign in/guest checkout, payment options (payment plan, credit card, PayPal, EFT, direct debit, invoice), security icons, form style, remind them of benefits. 
  14. Prices – Yes prices. Just because your competitor is offering something at a certain price it does not mean you should match or try to beat them. You will never know what the right price is (what the customer is prepared to pay) unless you test. NOTE: Be careful with this one.
  15. Price strategy – Have decoy prices to contrast the price you really want them to buy at.

And for those that want a huge difference – Test the whole website if you have over 10,000 visits per month then it could well be worth creating an entirely different website and running them against each other. Get out a spreadsheet and run the numbers yourself or contact us and we can give you some idea.

Note: There is NO exact formula for every website to convert higher. Every market, every traffic source, every location, every day and time of the week, the weather and external influences will affect how a website converts.

Hold on Nelly!

Now before getting too excited about split testing, there is one caveat. You need to have traffic to be able to test. How much?

The answer is also dependant on what the difference between the two conversion rates of the pages you are testing. E.G if one page is converting at 2% and the other one 2.5% then it will take more traffic to give a good confidence rate for the winner. However if one is converting at 2% and the other 10% you will be able to confidently call the winner much faster.

Your split testing software will tell you when the test has been running long enough to give a solid winner, because the last thing you want to do is jump to conclusions and use a losing version going forward.



Example of clients test.

That brings up another point – when you split testing elements there is always a chance that your conversions will go down :cry: with the new version unless you have experience in knowing what to test.

This is why we have a done for you conversion rate optimisation service where you can tap into years of experience in knowing what works, to ensure you increase your conversions the first time round.


In the comments below let me know if you have tried conversion rate optimisation and what your results were.