3 Most Common Facebook Ad Mistakes That You Are Probably Doing

Facebook is one of the most effective money making platforms for today’s successful business owners. But just like the traditional marketing methods – using Facebook advertising as your primary source of business promotion also involves a lot of trial and error process, especially if your industry is needing a real deal of specific audience targeting.

Where at first it can be really frustrating especially if you are being charged $20 – $30 dollars per link clicks or you have been running a Facebook ad for three days with a lifetime budget of $150 dollars with no single purchase. And there could be even the time where Facebook will make you feel like it is just another social media platform to get more engagement and brand awareness.

You may also like 4 Simple Ways to Increase Your Business Sales on Facebook.

But always remember that above all these trial and error processes where your advertising budget got drained and your hopes went low – Facebook advertising will always be worth the testing process since it is where your potential target audience stay most of the time.

Is your hopes getting high by now? Now without further ado let’s talk about the 3 Most Common Facebook Ad Mistakes That You Are Probably Doing.

Not Personalising Your Ads

Often Facebook Advertisers are too confident with the thought that having a professionally optimised ad is all it takes to get more conversions, site traffic, and leads. Don’t get us wrong there is nothing wrong with this thought. Having a professionally optimised ad is indeed one of the key elements to your Facebook ad campaign success but your optimisation will only deliver average outcomes if you do not pay attention to important details such as your ad copy, ad image, and call-to-action. Take some time and try to add this to your priority list with your campaign optimisation and you would be absolutely surprised about the doubled or tripled outcomes from a simple effort like this.

Not Waiting For Your Ads Maturity

It is normal to be charged higher on Facebook if your advertising campaigns are new. But, as soon as your ads start getting more engagements and actions Facebook will then decrease its advertising charge to your active campaigns. Since it will assume that your ad is getting interaction to your target audience because it is highly contributing to them.

Putting Your All Your Advertising Budget in One Ad

Do not put all your eggs in one basket. Make sure you have enough data to understand your audience before creating an ad. Maximise Facebook’s functions such as lookalike audience, custom audience and a lot enough time to split test which ad delivers the best result. Doing this will help you see which audience targeting is worth investing.


Always remember that there is no perfect audience targeting. What has worked for you now, may not work for you in the next few months. That is why it is important to keep yourself updated, understand and check your audience insights and keep up with the latest Facebook advertising updates. Just in case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.


Complete List of Social Media Marketing Events and Ideas This February 2018

Not all marketers, Facebook users, and business owners are aware that February can be the perfect month for brands to showcase what they got through paid and organic Social Media Marketing efforts.

Because aside from the popular commercialism that February’s main event is Valentine’s Day.

The month of February has actually more opportunities than any other regular months of the year. It may be the shortest month of the year but it is definitely not the most boring one.

Are you curious about what Social Media Marketing Events am I pertaining too?

Keep reading to grab some golden nuggets!

Social Media Marketing Events and Ideas are one of the best ways to increase brand awareness, generate sales and increase more active followers as long as the event and idea you chose to pull off is the one that ‘RESONATES’ your brand and what you offer.

In fact, there are many factors to consider if your brand is fit to join each marketing events but the main factors to consider is the type of marketing event. You need to make sure and ask yourself the following questions.

  • Is the event made for all categories in the business industry?
  • Is it an event made for a specific industry?
  • Is the event worth participating?
  • If you are the Head of Socials of a Facebook Ads Manager – bring this idea to your client and personally ask them if they comfortable and willing to spend a specific amount of advertising budget for the said event?

Bonus Tip: In some cases, it is okay for brands to join events that did not originate in their country as long as it is a generalised event made for the industry that their brands belong to. Joining these events will not only help you create ‘new’ content in the viewer’s eye but will help your brand stand out from your competitors that do not do it.

You may also like 3 Effective Social Media Marketing Tactics for Valentine’s Day 2018.

Now without further ado. Let’s move on to the Complete List of Social Media Marketing Events and Ideas This February 2018.

February Marketing Event Dates

  • February 2, 2018 – National Groundhog’s Day
  • February 2, 2018 – National Wear Red Day (If you are an eCommerce business who sells something red that can be worn. This is the perfect day for you to post something about it.)
  • February 4, 2018 – Super Bowl
  • February 7, 2018 – Rose Day
  • February 8, 2018 – Laugh and Get Rich Day (A perfect event for positive and business coaches)
  • February 8, 2018 – Propose Day
  • February 9, 2018 – Valentine’s Chocolate Day
  • February 10, 2018 – Teddy Day
  • February 11, 2018 – Promise Day
  • February 12, 2018 – Hug Day
  • February 13, 2018 – Kiss Day
  • February 14, 2018 – Valentine’s Day
  • February 15, 2018 – Single Awareness Day
  • February 16, 2018 – Innovation Day
  • February 17, 2018 – My Way Day
  • February 18, 2018 – Wine Drinking Day
  • February 19, 2018 – US President’s Day
  • February 20, 2018 – Love Your Pet Day
  • February 21, 2018 – Single Tasking Day
  • February 22, 2018 – Be Humble Day
  • February 23, 2018 – Play Tennis Day
  • February 27, 2018 – No Brainer Day
  • February 28, 2018 – Pink Shirt Day

Additional February Marketing Event in Weeks

  • February 1–7, 2018 is Women’s Heart Week
  • February 1–7, 2018 is Publicity for Profit Week
  • February 5–9, 2018 is International Networking Week®
  • February 7–14, 2018 is National Marriage Week

There you have it!

What’s the overall catch?

Joining and using Social Media Marketing event as an additional tactic to your campaigns can help your brand in both paid and organic reach as these events will definitely be on the list of trending hashtags of the day which will help you get more online exposure and audience participation.

Bonus Tip: Always remember to maximise your Social Media Marketing Campaigns with the right budget allocation and Facebook Advertising.  In case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.

3 Effective Social Media Marketing Tactics for Valentine’s Day 2018

It’s midmonth of January and Valentine’s Day is just around the corner. Come to think of it – it is another Social Media Marketing Campaign and Competition!

Small and big brands are starting to plan their Social Media Marketing Strategies with loads of creative twisted promos and gimmicks in order to win the hearts of their target consumers this coming Valentine’s Day 2018.

And, beyond the usual gifts every Valentine’s Day. Consumer behaviours have drastically shifted due to digital influences.  In fact, based on our Valentine’s Day 2017 campaign observations – they have been willing to pay more just to make their loved ones feel extra special every 14th day of February.

Photo Courtesy: weknowmemes.com
Photo Courtesy: weknowmemes.com

That’s why this is where your clear picture and big opportunity to get more sales for your business opens.

So without further ado let’s start talking about the 3 Effective Social Media Marketing Tactics for Valentine’s Day 2018.

List and Share Blog Posts Involving Gift Ideas

It is important for your brand to show that you care and know what their special loved ones want and need. Write blogs about your products and act as the expert by listing your products as a gift idea mix it up with other brands in a different niche. And, of course, state why your gift idea is something that a receiver will love.

Do not just write about your product like it is a regular product description. Always remember to write about the 3Ws – What will your product solve? What is unique about your product? And, Why will the receiver love it?

Give valuable insights and ideas. Not all people are good with gifts. Guide them and help them realise what is worth giving.

Create Catchy and Problem Solving Promos

As stated in our introduction – small and big brands are preparing for Valentine’s Day.

That is why it is important for you to stand out!

There are a lot of ways to create catchy promos for Valentine’s Day such as saying – you’re giving away free shipping on the 14th day of February delivered to their loved ones door step while they are busy working in the office, free gift wrap and delivered before the most awaited day, free personalise dedication card, discounts, bundles and more.  But, you need to make sure that you can actually deliver what you have promised in your adverts. Since your promo will either make or break your brand.

Bonus Tip: Conceptualise something unique, sweet and realistic. Do not overpromise to get more sales. Create something achievable and deliverable.

Invest Early in Facebook Advertising

We know and we are fully aware that Mark Zuckerberg has announced that there will be certain changes in the newsfeeds. But, of course, that announcement should not stop you from advertising. Facebook was built for both users and businesses. Changes are just being made to create a balance between both and increase the user experience.

Starting your Facebook Adverts as early as now is your advantage of getting more social proofs for your business.

You may also like Most Common Social Media Best Practices That Are Actually Myths.

In case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.

4 Simple Ways to Increase Your Business Sales on Facebook

Most business owners know that being on Facebook is crucial to their business success especially for local businesses who are wanting to increase their sales and loyal customers.

In fact, a Facebook page is essential for businesses nowadays as without it customers will not be able to easily find your business, check in your business using their Facebook profiles, and interact with your brand.

Your business exposure on Facebook can highly contribute to your success.

Do you want to know deeper why?

Imagine you are ‘friends’ with someone on Facebook who likes to travel a lot. Then, that friend of yours clicks ‘checked in’ into a 5-star hotel as his current Facebook status to let his friends know that he is traveling again and is not just traveling but he is in a 5-star hotel!

Now… This 5-star hotel that your friend has checked into just got a free marketing exposure from your friend who checked into it. Not only did they earn from your Facebook friend who has checked in. They are also now on your friend’s connections hotel considerations in case some of his networks would also like to travel.

Can you now see the BIG opportunity on Facebook and other social media platforms has given to local business owners and aspiring digital marketers?

Actually, this example is not only the reason why Facebook should be used by every business. This is just the beginning for you to realise more opportunities and higher success rate because Facebook can also help you generate a higher volume of sales to help your business grow but only if used properly and wisely.

So without further ado let us talk about the 4 Simple Ways to Increase Your Business Sales on Facebook.

Have a Presentable Facebook Page

Think of your Facebook page as your second website or better if you think of your Facebook page as another website where you can continuously showcase your products and services. Your Facebook page is your overall business impression on Facebook. This is why your page should have attractive looking posts, banners, high review rates and engaged users. It is where you build your business credibility on a Facebook user’s mind.

So make sure you are a review, engage, tag, and check in worthy!

You may also like A Definitive Guide To A Perfect Facebook Page.

Spark their interest and Show Off What You Got

Having a Facebook page setup is just the beginning for you. You need to give them consistent quality contents that will make them unconsciously realise that they want, need, and trust your product. Show off what you got by all means!

There are many ways to show off what you got but one of the most effective ways is to have attractive photos whether it is your actual product photo or an edited one consistently expose what you are selling in a convincing way.

Give Them a Call-To-Action to Let Them Do The Action

Showing off what you got is a good start to spark your audience interest. That is why it is now the time for you to take advantage of that spark by adding a call-to-action on your post directing them to the specific page where they can get what they clicked for.

In fact, it is very safe to assume that if a Facebook user has clicked it. They are highly interested in it. So consider it as your perfect chance to make some sales, appointments and more.

Use Facebook Advertising to Strengthen Your Brand

Mix up your organic post with boosted posts to show your new visitors that you are truly credible. Facebook is also about strengthening your brand through connecting and building your online relationship with the right audience – this can be achieved through Facebook advertising.

There are several kinds of Facebook Ad type objective. You should just need to set your goals right and choose the right objective and audience targeting.

Just in case, you also want to learn more about Facebook advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.

5 Ways to Craft Attention-Grabbing Headlines for Your Facebook Ads [Infographic]

If you’re investing money in Facebook Ads to generate leads, appointments or sales, but aren’t getting the results you expect, you may want to review your Facebook Ad copy, especially the headline of the ad.

The headline for your Facebook Ad is one of the first things your target audience will look at when the ad is presented to them. You have a precious few seconds to grab attention and failing to do so could mean your prospect, however, qualified will gloss over the ad, never to return.

When crafting headlines and copy for your Facebook Ads, keep in mind that it’s not just other ads which are fighting for your prospect’s attention.

There are also thousands of other posts, images, videos and Live broadcasts which populate their Facebook feed.

When auditing Facebook ads and other ad copy for clients, it’s quite common to find headlines which aren’t compelling enough to attract the reader.

You may also like: Key Elements of Successful Facebook Ads

Without the right training and experience, it can be difficult to write compelling Facebook ad headlines.

However, by following a few simple time-tested principles it can get easier to craft headlines which arrest the attention of your target audience.

The following infographic presents 5keys to writing headlines for Facebook ads which will compel your target audience to stop and check out the ad.


How to Write Power Headlines for Attention-Grabbing Facebook Ads




Get into the habit of writing several headlines and then split-testing a few to see which one gets the most attention.

With patience and practice, following these principles helps in sharpening the skill of writing Facebook Ad headlines which will

lead to higher conversions for your Facebook ads and deliver higher returns on your investment.

Infographic: Social Media Genius

Most Common Social Media Best Practices That Are Actually Myths

Being on social media is a powerful way to showcase your business’ branding, values, personality, and uniqueness online.

In fact, it is a no-brainer for a businessman to not know that having a social media profile is no longer an option for businesses these days. It has become significant and essential to connect with their loyal and potential customers.

Having said that, we have noticed that the most common and biggest challenge for business owners and other aspiring online personalities is to know which company or person to believe when they seek bits of advice on Social Media’s best practices.

You may also like Top 3 Most Common Social Media Marketing Mistakes This 2017

Are you probably one of them?

Great! Then, keep reading!


In this article, we are going to help you clear out the confusions because we are going to talk about the Most Common Social Media Best Practices That Are Actually Myths.

You Always Need To Sound Professional

Social Media is a place where brands can showcase their brand personality. Too many businesses stay very serious on Social Media which results in their audiences’ boredom.

People get that it is your Facebook Business Page but sometimes it is okay to loosen up a bit and have hilarious memes, original stories, experiences about your product, quotes, and more that surely your audiences can relate to.

Always stay natural and conversational!

You Need To Be on Every Social Media Channel

You need to know which social media channel will your business stand out. Each business niche has the right social media channel where your target audience is actively engaging.

Bonus Tip: If you are not sure about your which social media channel are your audience into. You can always practically and wisely start on Facebook and go broader once you were able to learn more about them.

Posting High-Quality Content is Enough

Consistently posting on Social Media channels is truly one of the best practices but posting high-quality contents without supporting your Facebook page with paid Facebook Adverts is not one of the best practices.

Facebook’s algorithm is consistently updating which means your organic reach and post rank will always be affected. And, in order to make sure that you are reaching as many potential customers as you can you need to have Facebook Advertising campaigns consistently running.

Never Automate Your Social Media Profiles

This is partially correct and partially not.

You should not blindly and lazily automate everything on Social Media because it will affect your brand’s personality. What you can wisely do here is to automate what can save your time and energy through reliable automation tools like HootSuite, Sprout Social, and more.

In fact, you can get more insights from these kinds of software and you will be able to learn more about your target audiences behavior from this.

Bonus Tip: There are also a current emerging automation trends for your Facebook Page Messenger that can be integrated into your website which are popularly known as chatbots. The one that we highly recommend on this one is ManyChats.

In case you also want to be one successful business owner or an aspiring Facebook advertiser, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.

Effective Social Media Marketing Strategies to Include this 2018

Your digital marketing and business journey for 2017 is about to end while 2018 is just around the corner. And, you are probably having mix thoughts and feelings between trying to celebrate the holidays or wisely use your time in planning for your Social Media Marketing (SMM) campaigns while searching for practical and effective ways to achieve success.

Well, if you are reading this blog article. You may have decided to wisely use your time to plan ahead of your competitors.


Great decision! Because, in this article, we are going to talk about the Most Effective Social Media Marketing Strategies that You can Include this 2018.

Define Your Goals

Let’s talk about the most important thing first.

Do you already have a goal in mind? Or your goal is broad as the sea? Identifying your goal for your Social Media Advertising campaigns is one of the most crucial part of your success.

You need to have a clear goal in mind whether you want to increase your sales, increase your online fans, improve your branding, support your paid advertising campaigns, and more. You need to stay focus and clear of what you really want to achieve. Because you will have to align your next strategies based on your main goal.

And, the most effective way to do this is to break down your thoughts with S.M.A.R.T.

Your goal should be….

S – pecific

M – easurable

A – chievable

R – ealistic

T – imely

By setting your goals before you begin to strategise in depth, it will be easier for you to align the right content, channels and advertising budget. Your goal should also depend on what your brand is currently missing. It shouldn’t be focused on money alone. It should be focused on your weakness or your strengths to better your brand in all aspects.

Create a Content Calendar

Once you are clear and confident with what the type of goal that you want to achieve. You should also consider creating your own content calendar to be more organise and to achieve a consistent brand voice.

Having a content calendar can also help you stay ahead of your competitors, be in line with upcoming marketing events and it can also unconsciously calm your mind to help you focus on your bigger picture.

You may also like A Definitive Guide To A Perfect Facebook Page.

Invest in Facebook Advertising

Paid social advertising can incredibly deliver and support your organic efforts and vice-versa. Your scheduled contents and paid Facebook Adverts support each other to help you achieve your defined goal.

This is why you need to allocate and invest in Facebook Advertising. Not only does Facebook Advertising support your organic social contents, as having a consistent Facebook Advertising campaign also contributes to your long-term SEO results, accelerate your search engine cycle, and discover more about your customer’s preferences.

Just in case, you also want to learn more about Facebook advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.


Enhance Your Ads with Facebook Call-to-Action Buttons

Whenever we are creating an ad for promotion, we would like to make sure that it will be easy for our target audience to go to our landing page. Thanks to Facebook call-to-action buttons, it is much easier to determine if the purpose of the ad is for shopping or educational learning.

If you have a website or app, it will always be a must to include the right CTAs in your posts. In this article, we will show you the results of Facebook CTAs by popularity and performance released by Adroll.


As we can see, in terms of popularity, Shop Now is the most widely used maybe because of many eCommerce websites and Facebook shop established for the past years. In terms of performance, Learn More performs the best among others, websites who promote more details of their products or services used Learn More so that audience would click if they find it interesting to read.

We can also take note of the CTAs applicable to use in different industries.

Shop Now

– Apparel

– Consumer electronics

– Home

– Crafts and Hobbies

Learn More

– Education

– Finance

– Healthcare

Book Now

– Travel

– Real Estate

Sign Up

– Technology

– Media and Entertainment


– Technology

– Games

– Social Apps

You may also like: Facebook Advertising Principles

Do you want to have amazing banner ads together with the applicable CTAs? ThinkBigOnline can help you in every step of the way. Contact Us Today – https://www.thinkbigonline.com/contact/

Facebook Advertising Principles that Will Help You Provide Excellent Customer Service

Just recently, Facebook released news about their advertising principles. The advertising team stated that they strive to deliver meaningful connections between businesses and people. Of course, the main goal for every business is to gain profit from their leads and for people to see only relevant and useful ads that they prefer.

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Here are the Principles that will help you provide extraordinary customer service:

They build for people first.

Facebook specify that they are showing what’s relevant to people and not by how much money they make from a given ad. Some users find it disturbing to see irrelevant and repetitive ads. People interact or make an engagement with ads that they can relate to.


Facebook doesn’t sell our data.

Number one important concern of online users is the security of their personal information. The ad system of Facebook is designed to protect people’s privacy. Advertisers will never know the detailed information from their audience but the given data about the performance coming from Facebook.

We can control the ads we see.

If an ad is annoying, you may click the upper right-hand corner of the ad and you can choose to hide or block it. We can also view our account’s Ad Preferences to learn more why we are seeing those ads with interest and information.


Facebook Advertising is transparent.

Whenever you see ads in your news feed, you are directly seeing which page it is coming from. And when you visit its profile page, you may distinguish instantly if the account is legit or not. Facebook provides us information of the advertisers so we can decide if we should trust them or not.

You may also like: https://www.thinkbigonline.com/facebook-ads/attractive-video-creative-practices-for-facebook-advertising/

Facebook Advertising for business gives equal treatment to both businesses and people. Each aspect gain from each other, as businesses get the leads they want and people discover the things they need.

Do you want to align your business ads with Facebook Advertising Principles? ThinkBigOnline can help you in every step of the way. Contact Us Today – https://www.thinkbigonline.com/contact/

A Definitive Guide To A Perfect Facebook Page

Having a Facebook page is no longer an optional social media marketing platform for business owners, coaches, celebrities and more.

In fact, it is has become the most necessary social media platform.

Gone were the days where you can easily raise awareness for something or someone by just posting and giving out flyers. As the rise of digital marketing platforms has definitely driven businesses and agencies to the extent that having one popular Social Media platform like Facebook is a now a business requirement to succeed.

But creating a Facebook page doesn’t mean results are instantly given. The truth is … when it comes to Facebook, you will either have a lot of success in terms of your online fans and conversions, or you will see little results from it – and that all depends on how you exert your efforts in your Facebook page.

In this article, we will go through the most simple but definitive guide to a perfect Facebook page that will definitely help you understand how Facebook marketing works from engagements (reactions, shares, and comment) to conversions.



Why Do You Need to Make a Good Facebook Page Impression

“First Impression Last” – you will believe that a saying is true especially when you can you relate to it. And, that also applies to Facebook marketing.  The impact of Facebook transcends almost every aspect of our daily lives—work, politics, news, connection, and habits. Almost all people can’t even last a day without checking their Facebook accounts.  Aren’t you guilty of it too?

Just simply put yourself in the shoe and you will realise why your overall Facebook Page Impression is important. Whenever you want to go to place it has become a habit to check it out on Facebook, same as when you have a crush and stalk him/her on Facebook, same as when you seek for valuable opinions before you buy something and this cycle repeats and repeats every single day.

Do you get it now? Your Facebook page impression is important because it serves as your brand’s social reputation. That’s why it is clearly important to look professional, to get high review rates and to look responsive.

Would you even care to enquire about a page that has a 1-star review rating on Facebook? Or, would you even want to message a page that looks so inactive? Everything about your Facebook page is important the looks, the feel and the way Facebook users respond to it.

You may also like Your Ultimate Guide to Facebook Fan Page Image Sizes

Why Organic Contents Matter

Posting on Facebook for your Facebook Paid Advertising campaigns is one of the best practices in social media marketing. However, too much selling can tire your audiences’ eyes. And, this is why you need organic contents to keep your page look active, entertaining, engaging and reliable.

You need to give value and connect to the heartstrings of your target audience. Organic contents do not necessarily mean that you can only post something entertaining and motivating. Content is anything that gives value to the reader’s eye. You can also post blog redirecting to your website to increase your website traffic and your product offerings that are not being boosted to showcase what you fully offer.

You may also like: Top 3 Most Common Social Media Marketing Mistakes This 2017

Why Do You Need Facebook Paid Advertising

When it comes to reaching out to a broader audience Facebook Ads Manager has unlimited possibilities especially when you tweak it right. You can target people based on demographics, interest, and behaviours.

Take note: These features have successfully contributed large figures to several business owners that were able to get their targeting done right.

If you also want to be one successful business owner or advertiser, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.