Most business owners know that being on Facebook is crucial to their business success especially for local businesses who are wanting to increase their sales and loyal customers.
In fact, a Facebook page is essential for businesses nowadays as without it customers will not be able to easily find your business, check in your business using their Facebook profiles, and interact with your brand.
Your business exposure on Facebook can highly contribute to your success.
Do you want to know deeper why?
Imagine you are ‘friends’ with someone on Facebook who likes to travel a lot. Then, that friend of yours clicks ‘checked in’ into a 5-star hotel as his current Facebook status to let his friends know that he is traveling again and is not just traveling but he is in a 5-star hotel!
Now… This 5-star hotel that your friend has checked into just got a free marketing exposure from your friend who checked into it. Not only did they earn from your Facebook friend who has checked in. They are also now on your friend’s connections hotel considerations in case some of his networks would also like to travel.
Can you now see the BIG opportunity on Facebook and other social media platforms has given to local business owners and aspiring digital marketers?
Actually, this example is not only the reason why Facebook should be used by every business. This is just the beginning for you to realise more opportunities and higher success rate because Facebook can also help you generate a higher volume of sales to help your business grow but only if used properly and wisely.
So without further ado let us talk about the 4 Simple Ways to Increase Your Business Sales on Facebook.
Think of your Facebook page as your second website or better if you think of your Facebook page as another website where you can continuously showcase your products and services. Your Facebook page is your overall business impression on Facebook. This is why your page should have attractive looking posts, banners, high review rates and engaged users. It is where you build your business credibility on a Facebook user’s mind.
So make sure you are a review, engage, tag, and check in worthy!
You may also like A Definitive Guide To A Perfect Facebook Page.
Having a Facebook page setup is just the beginning for you. You need to give them consistent quality contents that will make them unconsciously realise that they want, need, and trust your product. Show off what you got by all means!
There are many ways to show off what you got but one of the most effective ways is to have attractive photos whether it is your actual product photo or an edited one consistently expose what you are selling in a convincing way.
Showing off what you got is a good start to spark your audience interest. That is why it is now the time for you to take advantage of that spark by adding a call-to-action on your post directing them to the specific page where they can get what they clicked for.
In fact, it is very safe to assume that if a Facebook user has clicked it. They are highly interested in it. So consider it as your perfect chance to make some sales, appointments and more.
Mix up your organic post with boosted posts to show your new visitors that you are truly credible. Facebook is also about strengthening your brand through connecting and building your online relationship with the right audience – this can be achieved through Facebook advertising.
There are several kinds of Facebook Ad type objective. You should just need to set your goals right and choose the right objective and audience targeting.
Just in case, you also want to learn more about Facebook advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
by Tricia Canlas
If you’re investing money in Facebook Ads to generate leads, appointments or sales, but aren’t getting the results you expect, you may want to review your Facebook Ad copy, especially the headline of the ad.
The headline for your Facebook Ad is one of the first things your target audience will look at when the ad is presented to them. You have a precious few seconds to grab attention and failing to do so could mean your prospect, however, qualified will gloss over the ad, never to return.
When crafting headlines and copy for your Facebook Ads, keep in mind that it’s not just other ads which are fighting for your prospect’s attention.
There are also thousands of other posts, images, videos and Live broadcasts which populate their Facebook feed.
When auditing Facebook ads and other ad copy for clients, it’s quite common to find headlines which aren’t compelling enough to attract the reader.
You may also like: Key Elements of Successful Facebook Ads
Without the right training and experience, it can be difficult to write compelling Facebook ad headlines.
However, by following a few simple time-tested principles it can get easier to craft headlines which arrest the attention of your target audience.
The following infographic presents 5keys to writing headlines for Facebook ads which will compel your target audience to stop and check out the ad.
Get into the habit of writing several headlines and then split-testing a few to see which one gets the most attention.
With patience and practice, following these principles helps in sharpening the skill of writing Facebook Ad headlines which will
lead to higher conversions for your Facebook ads and deliver higher returns on your investment.
Infographic: Social Media Genius
by Farhad Khurshed
Being on social media is a powerful way to showcase your business’ branding, values, personality, and uniqueness online.
In fact, it is a no-brainer for a businessman to not know that having a social media profile is no longer an option for businesses these days. It has become significant and essential to connect with their loyal and potential customers.
Having said that, we have noticed that the most common and biggest challenge for business owners and other aspiring online personalities is to know which company or person to believe when they seek bits of advice on Social Media’s best practices.
You may also like Top 3 Most Common Social Media Marketing Mistakes This 2017
Are you probably one of them?
Great! Then, keep reading!
In this article, we are going to help you clear out the confusions because we are going to talk about the Most Common Social Media Best Practices That Are Actually Myths.
Social Media is a place where brands can showcase their brand personality. Too many businesses stay very serious on Social Media which results in their audiences’ boredom.
People get that it is your Facebook Business Page but sometimes it is okay to loosen up a bit and have hilarious memes, original stories, experiences about your product, quotes, and more that surely your audiences can relate to.
Always stay natural and conversational!
You need to know which social media channel will your business stand out. Each business niche has the right social media channel where your target audience is actively engaging.
Bonus Tip: If you are not sure about your which social media channel are your audience into. You can always practically and wisely start on Facebook and go broader once you were able to learn more about them.
Consistently posting on Social Media channels is truly one of the best practices but posting high-quality contents without supporting your Facebook page with paid Facebook Adverts is not one of the best practices.
Facebook’s algorithm is consistently updating which means your organic reach and post rank will always be affected. And, in order to make sure that you are reaching as many potential customers as you can you need to have Facebook Advertising campaigns consistently running.
This is partially correct and partially not.
You should not blindly and lazily automate everything on Social Media because it will affect your brand’s personality. What you can wisely do here is to automate what can save your time and energy through reliable automation tools like HootSuite, Sprout Social, and more.
In fact, you can get more insights from these kinds of software and you will be able to learn more about your target audiences behavior from this.
Bonus Tip: There are also a current emerging automation trends for your Facebook Page Messenger that can be integrated into your website which are popularly known as chatbots. The one that we highly recommend on this one is ManyChats.
In case you also want to be one successful business owner or an aspiring Facebook advertiser, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Your digital marketing and business journey for 2017 is about to end while 2018 is just around the corner. And, you are probably having mix thoughts and feelings between trying to celebrate the holidays or wisely use your time in planning for your Social Media Marketing (SMM) campaigns while searching for practical and effective ways to achieve success.
Well, if you are reading this blog article. You may have decided to wisely use your time to plan ahead of your competitors.
Great decision! Because, in this article, we are going to talk about the Most Effective Social Media Marketing Strategies that You can Include this 2018.
Let’s talk about the most important thing first.
Do you already have a goal in mind? Or your goal is broad as the sea? Identifying your goal for your Social Media Advertising campaigns is one of the most crucial part of your success.
You need to have a clear goal in mind whether you want to increase your sales, increase your online fans, improve your branding, support your paid advertising campaigns, and more. You need to stay focus and clear of what you really want to achieve. Because you will have to align your next strategies based on your main goal.
And, the most effective way to do this is to break down your thoughts with S.M.A.R.T.
Your goal should be….
S – pecific
M – easurable
A – chievable
R – ealistic
T – imely
By setting your goals before you begin to strategise in depth, it will be easier for you to align the right content, channels and advertising budget. Your goal should also depend on what your brand is currently missing. It shouldn’t be focused on money alone. It should be focused on your weakness or your strengths to better your brand in all aspects.
Once you are clear and confident with what the type of goal that you want to achieve. You should also consider creating your own content calendar to be more organise and to achieve a consistent brand voice.
Having a content calendar can also help you stay ahead of your competitors, be in line with upcoming marketing events and it can also unconsciously calm your mind to help you focus on your bigger picture.
Paid social advertising can incredibly deliver and support your organic efforts and vice-versa. Your scheduled contents and paid Facebook Adverts support each other to help you achieve your defined goal.
This is why you need to allocate and invest in Facebook Advertising. Not only does Facebook Advertising support your organic social contents, as having a consistent Facebook Advertising campaign also contributes to your long-term SEO results, accelerate your search engine cycle, and discover more about your customer’s preferences.
Whenever we are creating an ad for promotion, we would like to make sure that it will be easy for our target audience to go to our landing page. Thanks to Facebook call-to-action buttons, it is much easier to determine if the purpose of the ad is for shopping or educational learning.
If you have a website or app, it will always be a must to include the right CTAs in your posts. In this article, we will show you the results of Facebook CTAs by popularity and performance released by Adroll.
As we can see, in terms of popularity, Shop Now is the most widely used maybe because of many eCommerce websites and Facebook shop established for the past years. In terms of performance, Learn More performs the best among others, websites who promote more details of their products or services used Learn More so that audience would click if they find it interesting to read.
We can also take note of the CTAs applicable to use in different industries.
– Consumer electronics
– Crafts and Hobbies
– Real Estate
– Media and Entertainment
– Social Apps
You may also like: Facebook Advertising Principles
Do you want to have amazing banner ads together with the applicable CTAs? ThinkBigOnline can help you in every step of the way. Contact Us Today – https://www.thinkbigonline.com/contact/
Just recently, Facebook released news about their advertising principles. The advertising team stated that they strive to deliver meaningful connections between businesses and people. Of course, the main goal for every business is to gain profit from their leads and for people to see only relevant and useful ads that they prefer.
Here are the Principles that will help you provide extraordinary customer service:
Facebook specify that they are showing what’s relevant to people and not by how much money they make from a given ad. Some users find it disturbing to see irrelevant and repetitive ads. People interact or make an engagement with ads that they can relate to.
Number one important concern of online users is the security of their personal information. The ad system of Facebook is designed to protect people’s privacy. Advertisers will never know the detailed information from their audience but the given data about the performance coming from Facebook.
If an ad is annoying, you may click the upper right-hand corner of the ad and you can choose to hide or block it. We can also view our account’s Ad Preferences to learn more why we are seeing those ads with interest and information.
Whenever you see ads in your news feed, you are directly seeing which page it is coming from. And when you visit its profile page, you may distinguish instantly if the account is legit or not. Facebook provides us information of the advertisers so we can decide if we should trust them or not.
You may also like: https://www.thinkbigonline.com/facebook-ads/attractive-video-creative-practices-for-facebook-advertising/
Facebook Advertising for business gives equal treatment to both businesses and people. Each aspect gain from each other, as businesses get the leads they want and people discover the things they need.
Do you want to align your business ads with Facebook Advertising Principles? ThinkBigOnline can help you in every step of the way. Contact Us Today – https://www.thinkbigonline.com/contact/
Having a Facebook page is no longer an optional social media marketing platform for business owners, coaches, celebrities and more.
In fact, it is has become the most necessary social media platform.
Gone were the days where you can easily raise awareness for something or someone by just posting and giving out flyers. As the rise of digital marketing platforms has definitely driven businesses and agencies to the extent that having one popular Social Media platform like Facebook is a now a business requirement to succeed.
But creating a Facebook page doesn’t mean results are instantly given. The truth is … when it comes to Facebook, you will either have a lot of success in terms of your online fans and conversions, or you will see little results from it – and that all depends on how you exert your efforts in your Facebook page.
In this article, we will go through the most simple but definitive guide to a perfect Facebook page that will definitely help you understand how Facebook marketing works from engagements (reactions, shares, and comment) to conversions.
“First Impression Last” – you will believe that a saying is true especially when you can you relate to it. And, that also applies to Facebook marketing. The impact of Facebook transcends almost every aspect of our daily lives—work, politics, news, connection, and habits. Almost all people can’t even last a day without checking their Facebook accounts. Aren’t you guilty of it too?
Just simply put yourself in the shoe and you will realise why your overall Facebook Page Impression is important. Whenever you want to go to place it has become a habit to check it out on Facebook, same as when you have a crush and stalk him/her on Facebook, same as when you seek for valuable opinions before you buy something and this cycle repeats and repeats every single day.
Do you get it now? Your Facebook page impression is important because it serves as your brand’s social reputation. That’s why it is clearly important to look professional, to get high review rates and to look responsive.
Would you even care to enquire about a page that has a 1-star review rating on Facebook? Or, would you even want to message a page that looks so inactive? Everything about your Facebook page is important the looks, the feel and the way Facebook users respond to it.
You may also like Your Ultimate Guide to Facebook Fan Page Image Sizes
Posting on Facebook for your Facebook Paid Advertising campaigns is one of the best practices in social media marketing. However, too much selling can tire your audiences’ eyes. And, this is why you need organic contents to keep your page look active, entertaining, engaging and reliable.
You need to give value and connect to the heartstrings of your target audience. Organic contents do not necessarily mean that you can only post something entertaining and motivating. Content is anything that gives value to the reader’s eye. You can also post blog redirecting to your website to increase your website traffic and your product offerings that are not being boosted to showcase what you fully offer.
You may also like: Top 3 Most Common Social Media Marketing Mistakes This 2017
When it comes to reaching out to a broader audience Facebook Ads Manager has unlimited possibilities especially when you tweak it right. You can target people based on demographics, interest, and behaviours.
Take note: These features have successfully contributed large figures to several business owners that were able to get their targeting done right.
If you also want to be one successful business owner or advertiser, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
There are different styles video advertisers use to promote their products or service. However, to make it more engaging with viewers, there are best practices that you should consider when you want to capture the attention of your target audience during the first few seconds.
One way that people will likely to pay attention is to tailor the content that is relevant to the audience’s interests. Creating a video advert must not only focus one unique video only. You have to consider creating different versions for split testing.
In making a video advert, people do not care the kind of camera you use to capture every moment. Whether it’s a camera phone or a professional one, just see to it the video is clear, the editing is well organized and the additional designs or animation used are match with each other.
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Show the message of the video advert to your audience as quickly as possible. So people would focus on your story and higher chances that they get hooked on the ads you created.
Some users leave their video ads autoplay in their newsfeed, so it is important that you create your video advert with enticing images or scenery or you can announce some catchy word at the very beginning to capture their attention.
Want to learn more in terms of creating outstanding banners for your Facebook business page? Here at ThinkBigOnline, we can help you get leads that will convert into sales. Contact Us today!
You might be wondering after you set up your ads on Facebook, there is a slow movement in achieving your goal, whether it’s a post engagement or website conversions. You must see to it that upon setting up your campaigns, you exactly know what you want to target. Right audience by their location, age or gender or audience from your site. In this article, you will get familiarise with the different Audiences that you can select in Facebook Adverts Manager or Power Editor
With Core Audiences, you will choose the people in detailed targeting. You will be looking for people who might be interested in your products. This feature can be found in Boost Post from the page, Ads Manager, and Power Editor. Core Audiences will allow you to target the following:
This type of ad targeting will help you reconnect with your existing customers and contacts. There are lots of options in setting up your Custom Audience but the goal is same, to stabilize the relationship within your current reach and drive more sales. Custom Audiences can be of the following:
You may also like: Precious Tips To Help You Get Better At Creating Facebook Ads Image
With Lookalike Audience, it will help you target similar reach your Custom Audience has. This will increase your chance of reaching more people who might be interested in your business.
Making different adverts and creating targeting audience takes time and more testing. We can help you achieve your goal for your ads, if you need more guidance, you may reach us here – Contact Us.
Creating ad banner for your campaigns in Facebook Ads is the part that will take most of your time. You will think of creative idea of image that will catch the attention of your target audience. Some advertisers do not have enough knowledge of do’s and don’t’s in terms of getting images. Some would just go to Google images and download the picture and edit it afterward. Actually, there are tips for creating Facebook Ads images like a pro.
You may also like: Key Elements of Facebook Adverts for Successful Ads
As much as possible, avoid using images coming from Google. There free stock images available online. If you want high-quality stock images, you can take advantage of premium plans. Another best way is to take your own photo.
Using the Text Overlay Tool will rate your ads based on the amount of text and determine if it will perform well. Your ads can be rated as Low, Medium or High.
Make your image stand out from your competitors. Be consistent with what you post, meaning all posts in your Facebook page must be aligned on what you are offering. In terms of relevancy, make sure the image you use is related or exactly what your ad copies or text is promoting.
There are other image best practices that you should also take note to effectively create a banner for advertising on Facebook.
Choose your image based on your targeting.
Test different images in promoting your campaigns.
Use images that define the important context of your business.
Want to learn more in terms of creating outstanding banners for your Facebook business page? Here at ThinkBigOnline, we can help you get leads that will convert into sales. Contact Us today!