Google Adwords VS Facebook Ads

Which is better – Facebook Ads or Google Adwords? It’s a good question and one is commonly asked here at Think Big Online for people looking to start advertising on the web.

Now we hate to disappoint you but there’s really no direct answer to which one is better; the truth is that these are two different marketing mediums and work well for different businesses under different circumstances. What we’ll do in this article instead is to go through the different points and scenarios wherein Facebook ads and Adwords may or may not work for your business. Only then can you assess which marketing medium is actually better suited to your business. Let’s get right to it!

The Buying Cycle

Adwords target “ready to buy” people; Imagine the buying cycle as a funnel and you have people on top that may be aware of your business but just are not ready to buy anything just yet. The people at the bottom of that funnel are the people that are ready to put money into your bank account as they have an immediate need for your products or services. Google Adwords lets you target the people who are right at the bottom of the buying cycle. People that already have their credit card out and are simply looking for someone to give their money to.

Unlike Adwords, Facebook Ads targets people in the full buying cycle. There’s no way to specifically target people who are the bottom of funnel and ready to make the purchase. That said, targeting people who are the top of the funnel is definitely still worth looking into and with Facebook ads, you have the potential to effectively do just that and with generally better results than that of Adwords.

The marketing reach of Adwords

Adwords, as a marketing medium possesses a much broader reach compared to Facebook ads. You can target people on Google itself, Properties or on Youtube; it’s all thanks to the vast network Google has in place. Facebook on the other hand is only limited to the social media platform.

Brand Awareness on Facebook

Although Facebook is limited in terms of reach, it’s still the dominant social network on the web and a great place to promote local brand awareness. Nearly everyone maintains an active presence on the social network and with good content marketing, you can effectively position yourself as a brand authority in your niche market.

Tracking in Adwords

Adwords present a more effective means of tracking purchases and inquiries which is a great boon for businesses that rely heavily on lead generation. You can even track phone calls and best of all these are all free services and come with the use of the Adwords platform. This tracking feature is something that is yet to be seen in the Facebook marketing platform.

Social Proof in Facebook

Facebook may not offer much in the way of tracking but most web marketers would agree that it makes up for it by way of social proof. Come up with a good ad and people are bound to like, comment or share your ad which builds trust so that people are more likely to purchase the products or services that you’re offering.

Dynamic Insertion Ads on Adwords

It’s a significant advantage of Adwords over Facebook ads and to better explain this feature, it would be best to cite an example. Let’s say somebody goes to Google and does a search for “Red Hats”. Well with Adwords, you can insert that particular search term dynamically into your ad. The result is an opportunity to create ads that are on point and convinces people that it’s exactly what they are looking for online.

Targeting your audience on Facebook

Facebook offers 3 ways of targeting an audience for your marketing ads – interest, geography and demography. Of course Adwords offers something similar but what makes Facebook marketing truly powerful is that you can easily overlay the 3 to create a highly targeted and more profitable list of audience to market to. Facebook also offers a means to split test your ads, making it so much easier to identify what’s working for you.

Youtube is owned by Google

Google owns Youtube and that’s yet another significant advantage when it comes to marketing with Adwords. This means that you can run your Adwords off Youtube which is actually the 2nd biggest search engine on the Internet. There are millions of searches done on Youtube everyday and Adwords lets you tap into yet another rich pool of audiences that you can market to.

Rich Media in Facebook Ads

Facebook lets you create ads that contain rich media in either text, images or videos. You can always combine any of those to create your ads.

So there you have it – the specific advantages of each platform. Of course to really decide which is better for your business, we need to also tackle the specific disadvantages of each platform. Let’s get right to it!

The disadvantages surrounding Facebook Ads and Google Adwords

Poor Overlay targeting in Adwords

One problem that most marketers often encounter when it comes to doing Google Adwords is that while you can specifically target people based on their intention and what they’re looking for, there’s currently no way to overlay all that with certain demographics like age, gender or interests. Hence you stand to waste some of your ad budget as you go about tweaking your campaign.

No targeting based on keyword searches on Facebook

This is a significant flaw one would currently find in Facebook ads; there’s simply no way to target people based on whatever search terms they are using on the social network.

You need a good website to draw people to in Adwords

To be truly effective, Adwords requires a substantial website to direct your audience to. You can’t just set up a basic page to drive traffic to and expect good results, While Adwords may bring you lots of traffic, those mean nothing if your website doesn’t successfully convert that traffic, whether in the form of sales or completing a capture form.

Banner blindness on Facebook

While Facebook is definitely a popular avenue to market your products or services, people will become bored if they are shown the same banner and images. Such limitations can adversely affect the performance of your marketing campaign over time. One way to combat this is to always make sure that you regularly rotate your ads and switch up your images.

Limited audience with Adwords search

While you can target people on Adwords based on their intention, there’s only a certain number of people doing a particular search on a given day regarding a specific topic or keyword phrases. Scaling up can be a problem as you are limited to the number of people searching for your product or service on a certain day which might restrict the effectiveness of your web marketing campaign.

Facebook ads make it difficult to promote boring topics

Facebook marketing is primarily driven by excitement which makes it a challenge for businesses engaged in selling products or services that people don’t find particularly interesting. Say you’re in the business of selling basketballs; enthusiasts are likely to buy your products simply because it interests them. If you’re a law firm however offering legal assistance for a divorce then that can be a problem because it’s a subject that people generally don’t find exciting or interesting.

Adwords search ads is restricted to only a few lines of text

On Facebook, you can literally write an ad consisting of a whole article. Granted you’ll need a good writer to come up with content that people will find interesting and engaging. This is something that you simply can’t do in an Adwords ad.

Content restrictions on Facebook

As a reputable social network, Facebook imposes a lot of restrictions on the type of content shared on the network. This can be a problem for businesses that delve in such restricted content such as alcohol, weight loss products and adult-related products.If you’re niche belongs to any of these categories then Facebook is definitely not for you.

You cannot use Adwords to split out devices by type

Adwords literally forces you to run your ads through a wide range of devices – laptops, smart phones, tablets, etc. This can affect the profitability of your advertising campaign whereas Facebook ads grant you the option to only show your ads to an audience using a particular device.

Cost of Facebook Ads can be affected by seasonality

Ad expenses can spike significantly depending on the season as there are bound to be an increase on the number of businesses promoting relevant products on the social network. This can drive up your marketing expenditures compared to Adwords where ad spending remains relatively the same.

So there you have it – the advantages and disadvantages of Facebook Ads and Google Adwords. One marketing medium is not necessarily better than the other and as a matter of fact, it’s a good idea to combine the use of the two if you’re in a highly competitive market. You can target people on Facebook that share the same interests then drive those people to your website for a much lower cost. You can then apply retargeting using Adwords to maximise your chances of getting those people to buy your product or service. This will drive your total cost down while shaping an extremely competitive business on the web. Inversely, you can target “ready to buy” people first using Adwords and then re target them using Facebook making it seem like you’re everywhere. Either way, Facebook Ads and Adwords are both excellent marketing mediums and you need only implement them based on their their specific strengths and weaknesses.

Would you like to learn more? Go to to check out more of our videos and other resources that you can use to more effectively and profitably market your products or services online.

How to Use Facebook Ads for Lead Generation

Are you a business owner struggling to generate profitable leads for your ads? If you’re not already using Facebook to obtain the leads, then you can bet that your business is missing out a lot.  No need to fret though; in this article we aim to show you how to do just that.

Now Facebook is actually promoted as one of the most effective tool for business lead generation as of 2015. Now is as good a time as any to learn about how to use Facebook ads to generate profitable leads for your business. Let’s get right to it!

So how do you generate leads using Facebook ads?

You’ll find the option under the Facebook ads manager but first things first; you need to have a landing page for your business. Don’t know what it is? Well it’s basically a page on your website which has one sole purpose – to collect the contact information of your website visitors. You might have already seen one yourself; offering you free products or information in exchange for your name, email address and phone number. You can also specify a particular “call to action”, for instance watch a video; in any case, it’s a great way to build a list of a targeted audience with whom you can profitably market your products or services to.

Once you’ve got the link to your landing page you can then post the link to your Facebook page. Make sure that you set an interesting image to accompany the post to better captivate the attention of your audience. At this point you can go to your Facebook Ad manager and simply set that post as your ad. Save your settings and once approved, Facebook will then start running the ad.

Once started, people will start seeing your ads on Facebook and once they click on it (the link or the image), it will take them to the landing page that you specified. From there, you’ll be able to collect all the information you need from your audience on Facebook, thereby building you a good list of leads that you can market your products or services to.

So there you have it – that’s how you set up Facebook ads to generate good leads for your business! Would you like to learn more? Get in touch with our team of digital marketing experts at!

How to Use Layered Targeting with Facebook Ads

Using Facebook Audience Insights

Are you wondering about how to make good use of Facebook’s “Audience Insights”? It’s an extremely useful marketing tool and with it you can accurately identify the people that are most likely to buy the products or services that you offer. In this piece, we aim to show you how to do just that. Let’s get right to it!

Setting up layered targeting in Facebook

Now to get started, all you have to do is go to your “ad sets” level and go to “Audience”. Click on the button “Edit Audience” and you’ll be given your typical demographics – location, age, gender, etc. What you really need though can be found under “Detailed Targeting” where you can further narrow down your audience to certain interests or categories. More importantly, it shows you the potential reach of your ad, or the number of people on Facebook that you can target. For example your ideal audience may be college students who are interested in a product called “Infusionsoft”; basically you’d be telling Facebook to only show your ads to people that fit into those 2 categories. As you might imagine, that’s pretty powerful stuff.

Now as if the above-mentioned solution isn’t enough, Facebook gives you the option to filter or further narrow down your audience by adding new categories. This would reduce the number of people that you can target but in turn you’d get much higher potential for conversion as this basically guarantees that you’re marketing to people that have a specific interest in your product or service. At this point you’ve finished and that’s how you basically set up layered marketing in Facebook.

How to exclude an audience

Learning how to exclude an audience is just as important as setting up layered targeting in Facebook. How exactly is this so? Well while a certain audience might be genuinely interested in your business, you may only cater to certain locations. Excluding an audience is also useful if you don’t want Facebook to show the same ads to people who have already clicked on your link or already subscribed to your list.

To exclude an audience, all you have to do is go back to “custom audience” and create a new audience. Look for “Facebook Webinar opt in” and set it to excluded. This tells Facebook to show your ads to an audience who are more likely to buy  your offers and then exclude them once they reach your landing or Thank You page. This eliminates needless spending on your Facebook ads and ensures that you are getting the best value out of your ad spending on Facebook.

So there you have it – a powerful way to make good use of Facebook audience insights. Of course there are more options that you could investigate for setting up layered targeting and excluding an audience. You need only choose the ones that would best suit your business needs.

Would you like to learn more or perhaps you’re looking to get started with some professional help for your Facebook marketing campaign? Check out and contact us today!

How to do Facebook Retargeting with Email Lists

Using your email list to target the ideal audience

Did you know that you can use your existing email list to target your ideal customers on Facebook? If you don’t know how to do this then read on because you are certainly in the right place. In this piece, we aim to show you exactly how to do this!

So how do you use your existing email list to target your ideal customers on Facebook? Well you can start by uploading your email list on Facebook and group them into different types of audience. To do this, all you have to do is go to Facebook Ad Manager and go to your “audiences”  and select “create an audience”. You can then choose “custom audience” and proceed to “customer list”. You will then be presented with a dialog box and from here you can upload your email list simply by specifying the file on your computer or dragging it unto the window. Make sure you select “Email” as data type and click the “Create Audience” button.

At this point, you have finished uploading your email list on Facebook and the system will match those emails with registered users on Facebook. From there, you’ll have a list of audience that you can target with your Facebook ads via the Facebook campaign editor.

Of course in order to successfully market on Facebook, you’ve got to extend your reach and you can do that by selecting your desired audience list and go to “lookalike audience”. What this allows you to do is adjust your ad’s reach, to target people who will be interested in what your business has to offer based on similar interests with people that are on your audience list. You can specify an interest, country of origin and the approximate number of people that you’d like to reach out to.

So there you have it! That’s how you target your ideal customers on Facebook using your existing email list. That wasn’t so hard now was it? It’s a relatively simple process and one that is certainly well worth the effort as it helps you make the most out of your online marketing campaign. You can check out for more information about the matter.

What is Facebook Remarketing?

What is Facebook Remarketing?

Are you wondering about Facebook remarketing and how you can actually use it to dominate your industry? If so, then you are definitely in the right place and in this piece, we aim to help you unravel a few things:

  • How does Facebook remarket work?
  • Why is it important to create a Facebook remarketing list?
  • How to create retargeting ads?
  • Using negative audience/targeting so you won’t be wasting your time and money showing ads to people who’ve already subscribed to your list or who’ve already bought your product or service.


So first is Facebook remarketing; it’s basically a feature on Facebook which is represented by a piece of code called the “remarketing pixel”. You can install this code on your website  and once active, each visitor to your website is then added to your remarketing audience. It’s an extremely powerful stuff as it allows you to create your remarketing to target specific people who recently visited your website.

So how do you set up Facebook remarketing? All you have to do is go to your Facebook Ads Manager and under tools select “Audiences”  and it will take you to the relevant page. Choose “custom audience” and from there go to “website traffic”.  On the next window you’ll have several options – for as setting it up, you’ll need to go with “anyone who visits your website”.  Make sure you tick off “include website traffic” and set the timeframe to “in the last 180 days” or whichever you feel is most appropriate. The latter only represents the maximum number of days during which Facebook will gather information on audiences that have recently visited your website.  The last thing you need to do is specify and audience name and click on “create audience”. It’s not at all difficult nor will it take much of your time. You only have to set up Facebook remarketing once and it’ll provide you with valuable data that you can use for your campaign.

Once you have created your audience, the next step is to view the “pixel” or the code that you’ll add to your website. To do this, all you have to do is select the audience you’ve created and under the “actions” tab, select “view pixel”. You’ll then be shown a window containing the code that you’ll need to install on your website. Simply copy the code and paste it to your website. If you haven’t got a clue about how to do all these then you can simply pass the code to your developer and they ought to be able to take care of the rest.

Once properly installed, that specific audience will then be listed as “Ready” under the ‘Availability’ section which would indicate that the code was installed properly and can begin telling you the number of people who’ve recently visited your website. So that’s how you create the Facebook remarketing pixel! Moving forward, you can simply select that audience for your Facebook remarketing if you specifically want to show that ad to people who’ve recently visited your website. Just think about the things that you can accomplish with such a powerful code on your website; if anyone visits your website and leaves, you can then run ads designed to specifically try and convert those visitors into an actual sale.

So there you have it – Facebook remarketing and how you can use it to dominate your industry! Got any questions or perhaps you’re looking to get started with some professional help on the matter! Check out Think Big Online; we’d be more than happy to assist you with everything you need!

How To Set Up Facebook Conversion Pixels

How To Set Up Facebook Conversion Pixels

Why you should use Facebook Conversion Pixels? In this piece, we will explain to you three things: How to choose the right Conversion Pixel, how to install the Conversion Pixel and how to check if the Conversion Pixel is installed properly.

Facebook gives the option to create different types of Conversion Pixels. These conversion pixels are pieces of code which you can install in specific pages of a website. For example, you have a landing page and you are collecting name, email ID and phone number of the visitors. Once someone clicks on the Submit button, they will be taken to a Thank You page. In that “Thank You” page you need to have a Facebook Conversion Code which captures leads.

Each time someone reaches that page, Facebook counts that visitor as a lead. In order to make Facebook do this, all you have to do is to go to the Facebook Ads Manager, click the Tools tab on the top bar and then click Pixels in the drop down after this you will be taken to the Conversion Tracking Pixel page. Next, you will get the option to ‘Create Pixel’. You will be presented with various options of different types of Conversion Pixels like ‘checkouts’, ‘leads’, ‘registrations’, etc. Select the ‘leads’ option, give it a name and then click on the ‘Create Pixel’ button.

Once this pixel is created, it will show up in the list of pixels created. You can then click on the ‘View Code’ icon next to the name of the pixel and a box will pop up which will contain the pixel code. Copy and paste this code in the page you want to track, which is the Thank You page in this case. Once the code is installed in the page, the status of the Pixel in the Ads Manager will turn into ‘Active’ and the circle icon below it will turn green.

Once this is done, go back to your Facebook Ads Manager or ‘Power Editor’.  Select the relevant ad set from there. You will then find in the set up an option to Optimize for a Conversion. Let’s say it is for ‘Registration for Facebook Profits Webinar’. So when we are optimizing here, we’re telling Facebook that we want our ads to be optimized and target the people who will most likely register for this event. So this becomes your conversion code.

Next step is to go back to the Ad Level. After scrolling down a bit you will find a list of different types of Conversion Tracking Pixels. Here you can check confirm that you are using the conversion pixel for ‘Registration for Facebook Profits Webinar’.  So this is how you set up Conversion Pixels and that’s how you set up Facebook Conversion Tracking Pixel.

So there you have it – setting up Facebook conversion pixels. If you’ve found this useful then we encourage you to visit to learn more!

Why Facebook Ads Videos are Better than TV Ads?

Why Facebook Ads Videos are Better than TV Ads?

Did you know that Facebook video ads are way better than TV advertising? How exactly is this so? It’s a good question especially when you’ve never had to deal with Facebook ads in the past and have long relied on more conventional solutions for advertising your product or service.

Now, the first and perhaps most obvious reason why Facebook ad videos tend to perform better than conventional TV ads is that Facebook has a much larger reach than TV. Imagine being able to show your ads to people holding their smartphone and consistently doing it 24/7! Did you know that there are over 14 million active Facebook users in Australia alone? How much money can you potentially make if you’re able to show your ads to just a fraction of those users?

The second good thing about Facebook video ads is that you don’t need a large budget to get started. Compared to TV advertising which on average costs about $40,000 to $50,000, you can start running your ads on Facebook for as low as $5 a day.

More reasons why Facebook video ads are better than that of television ads

It’s easier to get people to buy online

Think about it – if someone is watching your Facebook video ad on their mobile phone, you place a “call to action” at the end of the video to encourage people to go to your website and make the purchase. Compare that to TV advertising; people interested in your product or service will have to get off the couch and get into their computer to browse your website and look for your products.

Pay only for actual views

Another good reason why Facebook video ads are better than TV advertising is that you only have to pay for actual views. That means Facebook only charges you for the ad when a user views your video. Compare that to TV advertising, you are charged the full amount regardless if your audience is actually watching your videos or doing something else.

Refined Targeting

Did you know that 74 percent of Australian Internet users are on their mobile phones? So why not opt for the cheaper and more effective option for marketing and promoting your business?

Clear Insights

With Facebook ad videos, you’ll get interaction and results that you can clearly measure. Compared to TV ads, you have no way of knowing whether the person viewing your ad is a male or female, their age, location and other useful demographics like hobbies and Interest. Facebook ads supply you with all the information you need through reports that enable you to clearly measure results.

Social Proof

Imagine getting tons of free traffic because your ad video on Facebook has gone viral! People can interact with your videos in ways that are immensely beneficial to your business. They can like your video, write a comment or share them with friends on their respective social networks. At that point, you’re not really being charged for those views anymore as it is driven on purely by social proof.

So there you have it – 7 perfectly good reasons why Facebook video ads are way better than TV ads! Found this piece useful? Perhaps you’ve got a few more questions in mind about the matter? Check out Think Big Online to learn more!

How to Use Facebook Ad Objectives?

13 Types of Facebook Ad Objectives on Facebook

Did you know that there are 13 kinds of Facebook ad objectives that you can use? On top of that, there are also 3 types of ad placement where you can put your ads. If this is news to you and would like to learn more about this then we encourage you to read on; you’re definitely in the right place!

In this piece we’re going to show you how to make use of each ad objective and make good use of so called ad placement.  Let’s get started!

The different types of ad objectives

Now before you setup your Facebook ad campaign, you need to make sure that you’ve determined your objectives. When running these kind of ads, you’ll naturally have different objectives in the platform. To check your objectives, all you have to do is go to your Power Editor and click create campaign and on the new window you can check out the different objectives available.

These objectives include:

  1. Clicks to website – you want people on Facebook to click on the ad and take them to your website
  2. Desktop app engagement  – you want people to use your app
  3. Desktop app install – you want people to install your app
  4. Event responses – if you’re running an event; you can run an ad to get people to register for the event
  5. Lead Generation – collect leads on Facebook without the need for an external landing page
  6. Local awareness – for local businesses looking to use their Facebook ads to inform nearby users about the existence of the business and what they have to offer
  7. Mobile app installs/engagement – for businesses looking to promote their app on Facebook
  8. Offer claims – get people to claim specific offers like discount vouchers, free tickets or whatever.
  9. Page Likes – Run Facebook ads to get people to “like” your business page
  10. Page Post Engagement – A type of ad designed to get people to engage or interact with your posts. This can be in the form of a “like”, comment or a share. Keep in mind that with this ad objective, you aren’t sending people to your website but instead you are paying to get people to interact with your post as they normally would within the platform.  Nevertheless, it can be a powerful ad objective; it all depends on the call to action and the corresponding offers.
  11. Product catalog sales – upload a catalogue of your product or service on Facebook and promote that on the social network
  12. Video views – upload your marketing videos on Facebook and promote that via Facebook ads
  13. Website conversion – similar to a “click to website” ad with the exception that you are specifically asking Facebook to direct users to sign up on a Registration or Lead Capture Form

Types of ad placement:

Now that we’ve tackled the different types of ad objectives, now is a good time to delve into the different kinds of ad placements. At this point you ought to have already specified your ad name and objective.  Under “Ad Sets”, you’ll find an option to choose a placement.  These options include:

  • Mobile news feed -ads will be shown on phones and tablet computers. Clicking on this will automatically enable “audience network” although we recommend disabling that as we’ve found that it generally doesn’t provide a good return on investment.
  • Desktop news feed- ads will be shown to desktop users as well as that in Mac and laptop computers. Under that, you’ll have an option that says “Desktop right column” which the option already suggests; instructs Facebook to display the ads on the right hand side of the news feed.

For a good idea on how these ads will look like, you can go to “Manage Ads” and check out a preview of the ad as it’ll appear on Facebook. You can also simply log on to your Facebook account and take note of the different ads that you can find on your newsfeed specifically the ones under “Sponsored Ads”.

So there you have it – the different types of ad objectives and ad placements that you can use on Facebook! Would you like to learn more? Perhaps you’ve got a few more questions about the matter? Check out today get all the professional help you need to make good use of ad objectives and ad placements that’ll yield optimal results for your business.