Google Adwords Editor Version 12.1.2 is now available for us to use!
In addition to its new design, Adwords Editor version 12.1.2 also includes custom rules, faster account downloads, support for bidding to maximize conversions, and more.
When you download or update AdWords editor to version 12, more of your data from the previous versions will be transferred over. This will result in your account information downloading faster than before. Believe me its true!
Google has updated the design of AdWords Editor to make the look and feel more consistent with the rest of Google’s products.
Keep in mind that the new material design will not in any way change how we use Google Adwords Editor, the update is purely cosmetic.
AdWords Editor 12 allows advertisers to set custom rules for ads according to the advertiser’s own best practices.
For example, if you want all of your search ads to contain four or more sitelinks as Google suggests, you can set that as a custom rule. AdWords Editor will then alert you of campaigns or ad groups that are not following your custom rules.
Bidding to Maximize Conversions is now Available
The Maximize Conversion option that can be seen in the Adwords Interface is now also available in Adwords Editor. Again the Maximize Conversions automatically sets the ideal bid for each ad auction, which helps you get as many conversions per day as possible according to your daily budget.
Among the other features that can be seen in Adwords Editor Version 12.1.2 is the ability to upload all 20 images all at the same time. It also has new customization fields for responsive ads that will definitely be helpful for us.
This fields are: “4:1 logo,” “Price prefix,” “Promotion text,” and “Call to action text.”
Download or Update your Adwords Editor to Version 12.1.2 so you can start using this new features. Enjoy!
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Google AdWords is starting to roll out and test a brand new AdWords interface among advertisers big and small. Although this is not yet expected to roll out until 2018, here are some details and tips about what to expect and how you can look forward to using it to improve performance.
Among the major differences between the current AdWords UI and the new interface is the removal of the top navigational tabs for Campaigns, Ad Groups, Settings etc. These tabs are replaced in the new version with a left-hand navigation menu for everything from Campaigns and Ad Groups to Settings and Change History.
One of the most exciting new features of the new AdWords interface is improved data visualization. The Overview tab, as seen below, will make it easy to see and understand performance by device, day or hour.
Improved Time Period Navigation
With the new UI, you can click a single button to view the previous month instantly.
Advanced Bid Adjustments
Another new addition is the “Advanced Bid Adjustment” section that allows us to adjust bids for call extensions to ensure that this extension shows more often. Advanced Bid Adjustments provide a fantastic opportunity to adjust bids and strategy based on interactions besides just conversions or clicks. Advertisers that do most of their business over the phone will find this particularly helpful, as they can make sure their call extensions show as frequently as possible.
We are already excited about these new features, and looking forward to seeing how AdWords continues to develop over the next year.
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by VIctoria Rebal
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