How To Build Authority In Your Market And Attract Highly Qualified Leads

If you want to drive any sort of traffic or want to be known as an authority in your market, then this Authority Funnel will perfectly works for you.

You might like this: Advanced Strategy for Getting More Qualified Leads from Google and Facebook

So why wait? start building your authority and attract high quality leads for your business!


Advanced Strategy for Getting More Qualified Leads from Google and Facebook

In this video, we will show you an advanced strategy in segmenting and filtering your leads out. So you'll only targeting your ideal prospects and addition to that we've also included some business automation to streamline process setting and maximise your time.

You might also like this: How To Get Leads Using Facebook Lead Ads Webinar

 


How to Narrow Targets in Google Display Campaigns

In this video, you will learn how to narrow targets in Google Display. You know that your ads can be visible to individuals who search for your keywords. But did you also know that you can adjust your ads depending on your audience interests and their demographic data? By targeting a specific individuals beyond the search results page, you can get a bigger audience or even a new prospect for your business.

You may also like: 5 Most Important Things to Track in Google Analytics


5 Most Important Things to Track in Google Analytics

In this video, you'll get to learn the most important metrics to effectively utilise Google Analytics and track the development of your site's own metrics. These statistics will give your brand the proper knowledge it needs in order to optimise each metrics, and will empower them to work together to achieve your ultimate goal.

You may also like: How to find the best and worst content on Google Analytics


Which Is Better Facebook Ads or Google Adwords? (Infographic)

If you are wondering which is better Facebook Ads or Google Adwords, you are not alone, I get asked this question all the time. Below is a great infographic that shows how the two stack up and for me the answer is, it depends.

You may also like: Google Adwords Vs Facebook Ads (Video)

It depends on what your goals are for the campaign and with all marketing becoming omnichannel (a fancy word for integrated) the answer is you really should be using both, but the full explanation is for another post.

In my experience Facebook Ads are taking over Google Adwords (if they haven't already) because of the rate of speed which they are adding to their platform. We are constantly updating our Facebook Ads Training to keep on top of all the changes they are making.

facebook-ads-vs-google-ads

Infographic from wishpond.


Find Out What Your Competitors are Doing Online and Outsmart Them

Find Out What Your Competitors are Doing Online and Outsmart Them

One of the questions I get asked very often is, “How do I find out what my competitors are doing online? Are they promoting their business using Google Adwords, SEO, Facebook Ads or anything else?”

The reason why this is important is that by looking at what your competitors are doing, you don’t have to reinvent the wheel. There’s no point in starting out campaigns as a test and having them potentially fail when you can have a look at what your competitors are doing and decide for yourself if you would like to invest money into that channel or not.

Fortunately, there are several tools to help you uncover your competitor’s online marketing activity.

One of the tools we use is SEMrush, and in this blog post, I’ll show you how to use it to get valuable information about your competitors. This will allow you to counter their strategy and outsmart them when advertising online.

To begin, open the free version of SEMrush in your browser. Copy and paste the domain name of your competitor into SEMrush, select the country the domain is in and click, “Search.”          

I have used Tentworld as an example in this blog post.

You will instantly get an overview of how the company is doing and the estimate of how much traffic the website is getting from Google.

You will be able to see both, the organic listings and the paid listings. In the figure below, you can see Tentworld's organic traffic has dipped slightly, but remains the main source of website visitors.

SEM-1

Over the six-month period, they have been investing in SEO quite significantly, while their Google Adwords spend has been flat.

SEM-stat-1

If you look at their data over a two-year period, you can observe their trending data. They have started a campaign around October 2015, which has helped them get a significant amount of traffic. In fact, they have almost doubled their traffic from January 2016 to January 2017, as you can see from the figure below.

SEM-stat-2

We’ll now delve a little deeper, and for this, I am using my paid subscription. With a paid account of SEMrush, you can get a lot more competitive insight which is otherwise very difficult to find.

For instance, you can see Tentworld is in position 1 for the keyword, “swag”, and “tentworld.” They are potentially getting a significant volume of traffic from ranking in these positions.

SEM-keyword-stat-1

You can also get a list of some other competitors that you may not know are advertising on Google.

SEM-keyword-stat-2

Drill down, and you will find the Top Paid Keywords.

SEM-keyword-stat-3

So now you can see the exact keywords your competitors are using and what they are paying Google for, which means you’re no longer guessing.

If you’re running an Adwords campaign, you get to learn a lot about the keywords your competitors are bidding on, especially if they are bidding on the keyword for a long time.

Take for example the keyword, “camping equipment.” You can get in-depth information as can be seen in the image below and also download PDF reports which will come in handy.

SEM-keyword-overview

You also get all different variations of that keyword and related keywords.

Next, you can identify who is ranking for each particular keyword and you can also see what ads competitors have been running.

SEM-organic-and-paid

If competitors have been running certain ads for a long time, then you know the ads are probably working. Either that or they don’t know what they are doing and are running non-performing ads all the time. So you can use this to give yourself a head start in creating a campaign.

When you are doing SEO, you want to find out where their backlinks are coming from because they help you rank higher in Google and Bing.

SEM-backlinks

You can click on the link to see where it is coming from and based on the page score, you know whether or not it is a powerful link. This is another opportunity to figure out what your competition is doing.

SEM-backlinks-2

Product Listing Ads Research (PLA Research)

PLA Research is a sneaky way of finding out what your competitors are doing online.

SEM-PLA-paid

You can see from the diagram below the ads they are running and their position in paid search.

SEM-prod-listing-ads

So, as you can see it’s an intelligent way to find out what others are advertising for and what’s actually working without having to invest time and money into expensive market research or stocking products. With this information, you can decide on what to stock, and how you are going to advertise it.

Next, you can identify what type of advertising they have been doing. For instance, you can do a search to see if they have been doing any video advertising. In this case, it does not appear that they are doing video advertising. Similarly, you can check if they have been doing display advertising.

SEM-video-stat

Another great feature of SEMrush is that you can monitor your competitors to see if they improve in rankings over time. You can also do this for your own domain.

You can choose a couple of different competitors from this market and see who has the biggest market share. You can select organic, paid or PLA. The “charts” functionality in SEMrush provides a visual representation of who has the biggest market share. In this example, it’s clear that Tentworld is only slightly larger than Wildearth.

SEM-link-feeds

SEM-domain-compare

So you would research Wildearth, to see what they are doing, exactly how they are doing it and how you can leverage off that information. You can also see whether they are using Google Adwords, and what is converting for them.

This is just some of the information you can get from SEMrush. Tools such as this one should comprise an important part of your online marketing arsenal to eliminate the guesswork involved in competitor research.

What’s also important is to know how to use these tools to your advantage. Putting an eager 12-year-old behind the wheel of a Ferrari can prove to be a costly mistake. In the same way, software subscriptions can drain a company’s resources if they are not put to good use or used incorrectly.

A better option is to rely on trained professionals experienced in using the software to help you with your competitor research and design a strategy which can help you gain an advantage in your market.

If you would like help in analysing your market, identify lucrative opportunities which your competitors are ignoring, contact Think Big Online, and together we’ll find out the shortest path to your online success.


The Difference Between Adwords Search and Display

What is Adwords search and Adwords display? People often confuse one for the other which is rather unfortunate because it can adversely impact the profitability of one’s web marketing campaign. In this piece, we’ll show you the difference between the two and when you should use them and when you should not. Let’s get right to it!

Now you might have noticed in popular websites like the Sydney Morning Herald; banner ads from the Google network on the right, top or left side of the web page. This is what display ads look like and it revolves around running advertisements on other people’s websites. These websites can put a piece of code on their website that’ll let Google run relevant ads on it and you can target such websites in various way.

Search ads from the Google network, on the other hand, are found on the search engine itself. You can do a search for say “best restaurants in Sydney” and you’ll find top search results marked as “ads” and that’s what advertisements from the search network actually looks like.

Why is it important to learn the difference between the two?

Adwords search and display ads are both important and each one has its own place in the web marketing mix. How exactly is this so?

Now let’s think of the buying cycle as reverse pyramid and at the top of the pyramid is “awareness”; people that know about the products or services that you offer. Next is “desire”; people that want or need these products or services. After that comes “consideration”; the research phase and what other people think about your offerings. At the bottom of that pyramid is “decision”; people that have opted to buy your product or service after considering it’s cost and value. Picture that the decision phase is a lot smaller than the awareness phase which means that only a few of the people that you’re marketing to actually reach the point where they make a buying decision. You’ve got to wonder though - what does this have to do with Adwords search and display ads?

Well display advertising is really good when it comes to the above-mentioned buying cycle. You can use display ads to effectively create awareness for your products or services and potentially create desire among your target audience. It’s only then a matter of moving people along the buying cycle to the point where you actually make money.

What about Adwords search ads?

In the case of new businesses, we generally recommend starting at the point of the reverse-pyramid where people are most likely to give you money. This is where Adwords search ads can be employed most effectively. How exactly is this so?

Going back to our earlier example; when you do a Google search for “best restaurants in Sydney”, notice that the search ads are displayed prominently with the search results which is exactly where you want it to be. That way, people can simply click on the search ad and go about purchasing your products or services since they’ve done the search already. As opposed to display ads where you often end up interrupting people throughout their day, you’ve already established that there is an interest in whatever you’re offering and people are more likely to purchase as this places them right at the bottom of the buying cycle.

Inside Adwords, you target people differently for each ad network so it’s important not to confuse one for the other. In the case of search ads, you have to target people based on their search intentions. Are they looking to buy that new hair product? Are they looking to go to a restaurant? What are the kind of terms that they’re typing into Google? If you’d like to know more about this, we encourage you to check out this video where we talk about how to find the best keywords for Adwords and SEO.

The display ads network on the other hand work differently in terms of targeting and work best for businesses looking to create awareness for a new product or service. For the sake of an example let’s say you’re in the business of selling one of those new hover boards that have become quite the trend today. A couple of years ago nobody knew about this product and hardly anyone was searching for it in Google so there’s no buying intention to speak of. That’s where Adwords display advertising comes in.

Now with display ads, you can target by placement particularly if you know of any websites that are related to your product or service. In the case of our example, it could be websites that deal with skateboards and fun gadgets or whatever. You can use display ads to advertise on the Sydney Morning Herald or other people’s blogs; you can specifically target those websites. You can also set up your display ads based on topic; specify certain interests for your target audience and categorise them accordingly. Last but not least, you can also target an audience for your display ads based on demographics - age, gender, ethnicity, location, etc. We strongly recommend that you set up your demographics in a way that it reflects the kind of people that are most likely to purchase your products or services. After all, it’s unlikely that people aged 55 and above will be interested in hover boards. Adwords will then give you an estimated reach for your display ads depending on how general or specific it is. To effectively create awareness for new products or services, display ads need to be set up in such a way that you overlay as much of your targeting options as possible to get your ads seen by people who are most likely to go through the buying cycle.

Would you like to learn more? Perhaps you are in need of professional help setting up and managing your Adwords campaign? Get in touch with us on https://www.thinkbigonline.com/ and we’ll be more than happy to take a look at your Adwords and discuss what we can do to help improve it.


Finding the right keywords for your Google Adwords campaign

How to Find the Best Keywords for Adwords and SEO

Are you wondering about what makes the ideal keywords for your web marketing campaign? If you’ve been in the web marketing business for quite some time then you’d know all too well that using the right keywords is important; significant enough to mean the difference between failure and success. Don’t fret though; in this article we aim to show you how to do just that. Let’s get right to it!

Now before we delve into choosing the right keywords for your Adwords and SEO, you need to understand the 4 levels in which people may actually search for your business online:

  1. People that are not aware at all; Google Adwords search doesn’t apply to this level
  2. People that have heard something; searches done with abstract terms - cars, shoes, flowers, etc. Broad topics that make it difficult to figure out what these people are searching for. We generally don’t want to target these people as you’d be paying more for advertising with minimal chances of conversion.
  3. Interested people - searches done with specific terms by people who are aware and interested in your product or service. You may not know exactly what they’re looking for; people doing a search for a “blue Subaru WRX 2015” might be looking for paint, accessories or a photo. These people might be looking for a whole range of things but there’s a good chance that many of these people might be interested if you have that particular car for sale.
  4. Want it now with credit cards out - people that are ready to buy a particular product or service. They tend to use more specific terms like “purchase a blue Subaru WRX 2015” or anything to that effect.

Using the Google Keyword Tool to find the best keywords for your web marketing campaign

The first thing that you need to do is to do a search for “Google Keyword Planner” and it should come up in the search results. To start using it, you’ll need to log in to your Google account and this should take you to the Keyword Planner “Where would you like to start?” screen. So how do you go about using this particular tool to get the keywords you need? Let’s get right to it!

Search for new keywords using a phrase, website or category

Click on this option; you should already know what your products or services are related to. Simply put a keyword; say you have a camping store so you might want to put in the keyword “camping supplies”.

Pay attention to the different options under “targeting which includes the area or location that you want to target whether its Australia-wide, UK, US or wherever. You can also get more specific by putting in the particular state that you wish to target. You can also select a language to target and it’s set to English by default. If you’re only starting out then you can leave the rest of ‘settings’ alone. It’s set up pretty well by default and you can just click on “Get Ideas” to get started.

Now when you’re ready to get into something a little more advanced then you can check out the options under “filters” that enable you to sort keywords according to search volume, suggested bid, impressions and the level of competition. Don’t worry too much about the last 3 options; the goal is to uncover qualified keywords first then let your users tell you which keywords you should be using. You don’t want to miss out on potentially profitable keywords just because you’re looking for the lowest cost per click available or low competition keywords.

Once you click on “Get Ideas”, you’ll be presented with so called ad group ideas. These contain keywords that you can just take and use for your campaign. If your niche is camping supplies then you’d most likely find keywords like camping gear, sleeping bag and backpacking gear. You can also see search volume and the number of people doing searches on Google for that particular keyword. All these offer a good estimate on which keywords are most suitable for your business.

Now, you might want to check out other resources available about targeting the right kind of keywords and go more in depth. For now though, you can focus on keywords that have high commercial intent as opposed to search volume. The keyword “camping store” in our example is one such keyword as it implies that the user is looking for a store that sells camping supplies online. You might also want to consider taking up keywords with the word “cheap” or “affordable” as these are used by people who are ready to spend money buying whatever product or service they need.

Google keyword planner gives you keyword group ideas on what the search engine thinks is most relevant to your business. This is the perfect place to start gathering keywords or search terms that you can use for a profitable web marketing campaign. Simply click on “add to plan” to take a particular keyword or add a group then copy it to your clipboard. You can also download the keywords as an excel file or simply save it to your account for your reference and use it directly on your Adwords account.

Once again don’t worry too much about the other details such as competition and suggested bid; these are generally inaccurate. At this point, you are better off focusing on gathering the most relevant and viable keywords for your business.

What keywords are your competitors using?

Another great way to use Google Keyword Planner and obtain good keywords is to look up the keywords that your competitors are ranking for. To do this simply click on “modify search” and under “your landing page”, put in the link to your competitor’s website. Select “Get Ideas” and Google will give you keyword suggestions based on that particular website.

Be careful not to add just about any keyword to your campaign and exercise due diligence on the matter. After all you don’t want to be wasting money advertising on search terms that are not related or simply not profitable enough.

Finding keywords through product categories

Last but certainly not least, you can find additional keyword suggestions by delving into the product categories. In the case of a camping store, you can choose “All” and get general keyword suggestions or put in a specific category if you only cater to a certain product or service - backpacking & camping food, flashlights, binoculars, hiking, etc.

So there you have it - that’s how you use the Google Keyword Planner to find the best keywords for your type of business. If you need help with your Adwords campaign then you can go to https://www.thinkbigonline.com/ and get in contact with us.


Google Adwords VS Facebook Ads

Which is better - Facebook Ads or Google Adwords? It’s a good question and one is commonly asked here at Think Big Online for people looking to start advertising on the web.

Now we hate to disappoint you but there’s really no direct answer to which one is better; the truth is that these are two different marketing mediums and work well for different businesses under different circumstances. What we’ll do in this article instead is to go through the different points and scenarios wherein Facebook ads and Adwords may or may not work for your business. Only then can you assess which marketing medium is actually better suited to your business. Let’s get right to it!

The Buying Cycle

Adwords target “ready to buy” people; Imagine the buying cycle as a funnel and you have people on top that may be aware of your business but just are not ready to buy anything just yet. The people at the bottom of that funnel are the people that are ready to put money into your bank account as they have an immediate need for your products or services. Google Adwords lets you target the people who are right at the bottom of the buying cycle. People that already have their credit card out and are simply looking for someone to give their money to.

Unlike Adwords, Facebook Ads targets people in the full buying cycle. There’s no way to specifically target people who are the bottom of funnel and ready to make the purchase. That said, targeting people who are the top of the funnel is definitely still worth looking into and with Facebook ads, you have the potential to effectively do just that and with generally better results than that of Adwords.

The marketing reach of Adwords

Adwords, as a marketing medium possesses a much broader reach compared to Facebook ads. You can target people on Google itself, Properties or on Youtube; it’s all thanks to the vast network Google has in place. Facebook on the other hand is only limited to the social media platform.

Brand Awareness on Facebook

Although Facebook is limited in terms of reach, it’s still the dominant social network on the web and a great place to promote local brand awareness. Nearly everyone maintains an active presence on the social network and with good content marketing, you can effectively position yourself as a brand authority in your niche market.

Tracking in Adwords

Adwords present a more effective means of tracking purchases and inquiries which is a great boon for businesses that rely heavily on lead generation. You can even track phone calls and best of all these are all free services and come with the use of the Adwords platform. This tracking feature is something that is yet to be seen in the Facebook marketing platform.

Social Proof in Facebook

Facebook may not offer much in the way of tracking but most web marketers would agree that it makes up for it by way of social proof. Come up with a good ad and people are bound to like, comment or share your ad which builds trust so that people are more likely to purchase the products or services that you’re offering.

Dynamic Insertion Ads on Adwords

It’s a significant advantage of Adwords over Facebook ads and to better explain this feature, it would be best to cite an example. Let’s say somebody goes to Google and does a search for “Red Hats”. Well with Adwords, you can insert that particular search term dynamically into your ad. The result is an opportunity to create ads that are on point and convinces people that it’s exactly what they are looking for online.

Targeting your audience on Facebook

Facebook offers 3 ways of targeting an audience for your marketing ads - interest, geography and demography. Of course Adwords offers something similar but what makes Facebook marketing truly powerful is that you can easily overlay the 3 to create a highly targeted and more profitable list of audience to market to. Facebook also offers a means to split test your ads, making it so much easier to identify what’s working for you.

Youtube is owned by Google

Google owns Youtube and that’s yet another significant advantage when it comes to marketing with Adwords. This means that you can run your Adwords off Youtube which is actually the 2nd biggest search engine on the Internet. There are millions of searches done on Youtube everyday and Adwords lets you tap into yet another rich pool of audiences that you can market to.

Rich Media in Facebook Ads

Facebook lets you create ads that contain rich media in either text, images or videos. You can always combine any of those to create your ads.

So there you have it - the specific advantages of each platform. Of course to really decide which is better for your business, we need to also tackle the specific disadvantages of each platform. Let’s get right to it!

The disadvantages surrounding Facebook Ads and Google Adwords

Poor Overlay targeting in Adwords

One problem that most marketers often encounter when it comes to doing Google Adwords is that while you can specifically target people based on their intention and what they’re looking for, there’s currently no way to overlay all that with certain demographics like age, gender or interests. Hence you stand to waste some of your ad budget as you go about tweaking your campaign.

No targeting based on keyword searches on Facebook

This is a significant flaw one would currently find in Facebook ads; there’s simply no way to target people based on whatever search terms they are using on the social network.

You need a good website to draw people to in Adwords

To be truly effective, Adwords requires a substantial website to direct your audience to. You can’t just set up a basic page to drive traffic to and expect good results, While Adwords may bring you lots of traffic, those mean nothing if your website doesn’t successfully convert that traffic, whether in the form of sales or completing a capture form.

Banner blindness on Facebook

While Facebook is definitely a popular avenue to market your products or services, people will become bored if they are shown the same banner and images. Such limitations can adversely affect the performance of your marketing campaign over time. One way to combat this is to always make sure that you regularly rotate your ads and switch up your images.

Limited audience with Adwords search

While you can target people on Adwords based on their intention, there’s only a certain number of people doing a particular search on a given day regarding a specific topic or keyword phrases. Scaling up can be a problem as you are limited to the number of people searching for your product or service on a certain day which might restrict the effectiveness of your web marketing campaign.

Facebook ads make it difficult to promote boring topics

Facebook marketing is primarily driven by excitement which makes it a challenge for businesses engaged in selling products or services that people don’t find particularly interesting. Say you’re in the business of selling basketballs; enthusiasts are likely to buy your products simply because it interests them. If you’re a law firm however offering legal assistance for a divorce then that can be a problem because it’s a subject that people generally don’t find exciting or interesting.

Adwords search ads is restricted to only a few lines of text

On Facebook, you can literally write an ad consisting of a whole article. Granted you’ll need a good writer to come up with content that people will find interesting and engaging. This is something that you simply can’t do in an Adwords ad.

Content restrictions on Facebook

As a reputable social network, Facebook imposes a lot of restrictions on the type of content shared on the network. This can be a problem for businesses that delve in such restricted content such as alcohol, weight loss products and adult-related products.If you’re niche belongs to any of these categories then Facebook is definitely not for you.

You cannot use Adwords to split out devices by type

Adwords literally forces you to run your ads through a wide range of devices - laptops, smart phones, tablets, etc. This can affect the profitability of your advertising campaign whereas Facebook ads grant you the option to only show your ads to an audience using a particular device.

Cost of Facebook Ads can be affected by seasonality

Ad expenses can spike significantly depending on the season as there are bound to be an increase on the number of businesses promoting relevant products on the social network. This can drive up your marketing expenditures compared to Adwords where ad spending remains relatively the same.

So there you have it - the advantages and disadvantages of Facebook Ads and Google Adwords. One marketing medium is not necessarily better than the other and as a matter of fact, it’s a good idea to combine the use of the two if you’re in a highly competitive market. You can target people on Facebook that share the same interests then drive those people to your website for a much lower cost. You can then apply retargeting using Adwords to maximise your chances of getting those people to buy your product or service. This will drive your total cost down while shaping an extremely competitive business on the web. Inversely, you can target “ready to buy” people first using Adwords and then re target them using Facebook making it seem like you’re everywhere. Either way, Facebook Ads and Adwords are both excellent marketing mediums and you need only implement them based on their their specific strengths and weaknesses.