Online marketing collectively refers to any action done in an effort to advertise or market a certain website online. Strategies surrounding internet marketing in Sydney can vary from article and video marketing to social media and Pay-per-Click campaigns. A primary concern in web marketing is to yield a sufficient amount of site traffic and achieve greater visibility in search engines.
Digital marketing experts all have a number of ideas in place on how to achieve the aforementioned goal. Let’s go ahead and take a look at some of the most popular solutions in web marketing today
This refers to a broad range of web marketing strategies that can be applied unto a website itself. Such a strategy includes the careful application of meta tags in your HTML description and the clever use of targeted keywords throughout your website’s content. It is also important to have a good website design and smooth navigation to provide the best possible experience for site users. All these things are factors that are within your control and serve to make your website easier to find and identify by search engines.
Also known as “off-site SEO”, link building is yet another essential factor in online marketing today. Links that direct users onto your website are basically perceived as a vote of confidence by search engines and serve as a factor when judging the quality and usefulness of a certain website. Contrary to popular belief, it’s not just about the number of links – quality is also a factor. A single link from a good and highly authoritative website is worth more than a hundred links from unranked and less reputable sources.
There is hardly any business today that doesn’t make good use of social networks like Facebook and Twitter to promote their products or services. Social media has become an integral part of people’s lives and there’s no better way for a business to engage with their customers other than with social media.
Businesses can build so called fan or business pages on Facebook and reach out to people who are even remotely interested in their offerings. You’ve probably experienced this yourself – perhaps you’ve decided to visit a certain restaurant after seeing a positive review from your peers along with their Facebook page showcasing their delightful dishes?
Do it right and you just might be able to come up with viral marketing messages that are freely shared by people across social networks which mean more exposure for your business.
Pay per Click campaigns enable businesses to promote their products or services in the form of paid advertisements featured by search engines. A dominant example of such a platform is Google Adwords which is essentially a paid online marketing tool that can be used to launch advertisement campaigns on the search engine. You’ll be able to set a defined budget and the search terms in which you want your advertisements to appear along with the amount that you wish to spend on a daily basis.
So there you have it – a few of the popular solutions in online marketing today. Do you need professional help tackling a few of them? Contact Think Big Online today – when it comes to online marketing, we are keen on delivering every bit your money’s worth!
Come and learn how to use Facebook Ads and Google AdWords to grow your business in the next 30 days. There are only a few seats left at the time of this post so to register go to http://sydneybusinessmonth.eventbrite.com.au/ and look for the event name "Driving Traffic, Stalking People and Making Sales With Pay Per Click" OR "Samuel Junghenn".
Remember I will be giving a free copy of our new online course "How To Advertise On Facebook" to Every person who comes on the day.
Would you like to discover the fastest way to drive streams of highly targeted buyers to your website in the next 24 hours and have the phone ringing like a smoke alarm in an Aussie barbecue?
Just before I get into that, we want to let you in on a little secret – websites don’t make money. It’s not about the sausage, it’s about the sizzle and it’s not about the website, it’s about the visitors you get to your website.
Now you’ve probably heard of Google Adwords and you know that you can setup a campaign yourself or you can send one of your staff to attend courses on how to effectively run your campaign. We can tell you now that around 96 percent of all people that come to us for Adwords management that have an existing campaign have been doing it wrong and wasting fistful of money every day.
It’s not about how many visitors you get to your website but rather it’s about getting highly targeted leads that will be more likely to buy your product or service. Sure we can send 2 million visitors to your website tomorrow but if no one buys that would be a waste of time and money so we would rather send 200 targeted visitors to your website tomorrow and have 100 of them pick up the phone, send you an e-mail or buy something giving you better returns on your marketing dollar and make more profit.
So how do you get more targeted visitors to actually pick up the phone, e-mail or buy from you? It all starts with tracking and this is where 99 percent of Adwords managers drop the proverbial ball. Think Big Online is the only company in Australia that has developed a state of the art tracking system that tracks every visitor on your website so that you know which types of people actually convert into sales. Once we know this, we start targeting more of these people to increase your return of investment.
Now you may be wondering, why is tracking so important? Well It’s because you can’t improve something that you’re not measuring. If you are running an Adwords campaign and not measuring which keywords and ads turn into phone calls, then you are burning money - money that you could be spending on a holiday in Bali, ski trip to France or a shiny new car.
You see that is where we are different - aside from driving floods of visitors to your website, we track everything so it’s simple for you to see that you are making money on everything we do.
Imagine when you get reports at the end of the month and you can see that for every $1,000 you invest outwards, you get $10,000 back in sales. How many thousands of dollars would you invest? Think Big Online offers you all that and more!
As a full-service internet marketing company, our Google Adwords PPC Management Services here at Think Big Online includes:
Here at Think Big Online, we guarantee that you won’t have to worry about dealing with any sleazy salesman, false promises and big stupid technical terms. We fully intend to bring our clients more leads for less and more sales resulting to higher return on investment and more money in their pocket. Some clients benefit in the hundreds of thousands of dollars per year from the services that we offer.
Go ahead and get in touch with our PPC consultants today for nothing less than excellent and truly profitable results!
Google Adwords is among the most effective ways to go about addressing an internet marketer’s online advertising and SEO needs. If done properly, PPC or Pay per Click Advertising can dramatically improve revenues. When improperly done or mismanaged though, it can turn out to be very costly with poor and ineffective results.
Now a lot of internet marketers out there tend to think of pay per click advertising as something expensive and totally unnecessary which is certainly not the case. It would be in your best interest to know all that you can about it as Google Adwords can be one of the most cost-effective solutions that you can tap into in the internet marketing business
Now to better understand what pay per click advertising is, it would be best to assess the difference between internet marketers that effectively makes use of pay-per-click advertising and those that don’t. If you’ve been in the internet marketing business for quite some time, then you would know that one of the vital things that you can do to improve your chances of success in the competitive world of internet marketing is to strategically target keywords with low competition.
For instance, let’s take the keyword “worker compensation lawyer” as an example which is probably seeing a lot of competition - people in need of legal assistance in worker compensation cases are most likely to have these keywords in mind when looking up information about such legal services. Thus purchasing keywords of this caliber can be very costly and each time an online user clicks on an ad that is targeting the keyword mentioned, the cost for internet marketers putting out the ad can be very high. However, there is certainly a way to reduce such expenses in pay per click advertising.
Instead of using the keyword ‘worker compensation lawyer”, why not look up keywords that are synonymous to it but isn’t seeing much competition and a more affordable cost per click? One good example is the keyword “Adelaide worker compensation lawyer” (that is if you are targeting clients in Adelaide). Such keywords will still come up in SERPs (Search Engine Page Results). Major search engines such as Google take Synonyms into account as related keywords and may include them in the search results even if you’ve not actually bought any of the competitive and expensive keywords for your pay-per-click advertising campaign. This will dramatically reduce cost per click while providing you with the results you need.
Indeed using keywords with fairly low competition is an excellent approach to getting more traffic to your site with minimal expenses. Thus it is important for online business owners to pay careful attention to their keyword research prior to jumping in on PPC campaigns. The popular and obvious keywords may appear to be the ones that will bring you more valuable clicks but ironically, it’s usually quite the opposite.
In a nut shell, keywords that are seeing less competition and terms that aren’t as obvious as the competitive keywords directly referring to the product but still very relevant to it is the best way to go about your pay-per-click advertising campaign. This begs the question though, how exactly do you effectively come up with such keywords? That is where Google Adwords come in!
Google Adwords can be described as an excellent and highly effective tool for researching relevant and low competition keywords. Google Adwords can be used to analyze broad search terms and narrow it down to relevant and synonymous keywords internet marketers can more effectively compete in.
Google Adwords can give you as many as 100 relevant and similar terms that are related to a particular one and gives you all the information you need about them such as the level of competition and total number of monthly searches among other things. Needless to say, internet marketers need to choose those keywords that are again, less competitive, but has enough traffic to be profitable.