You’ve probably heard a little about both of the above Client Relationship Management (CRM) systems and now that the time has come for you to get serious about deciding what kind of sales and marketing system you want to buy for you and your business, it’s time to take a closer look. Both systems offer advantages and disadvantages; like all important business decisions you will need to look at what your business needs are.
Would you like some advice on which CRM system will work best in your business? Contact one of our trained CRM consultants today. They’ve worked with hundreds of businesses across dozens of industries and can put these skills at your service. Book in for our Free Marketing Automation Strategy Session today.
Infusionsoft is a purpose-built and designed sales and marketing system for small business. It was created specifically for intelligent and intuitive life cycle marketing. There are pricing plans for both small to medium businesses available, and for lists from 2500 up to 50000. You can also find plans for up to 5 users if you have a sales team to manage.
The start up fee for Infusionsoft gets you set up with their Kick start program and costs around $2K. Ongoing, you’re looking at anywhere from $140-380 depending on what features and functionality you want, so assume an average of around $200/user/year for your business, if this helps you work out your numbers.
What Does Infusionsoft Do?
Simply put, Infusionsoft makes it easy to design, execute, and automate your sales and marketing efforts. This is because all the functionalities you need are already included in one single online system. The software was built exclusively for small business, and designed with a focus on building and maintaining client relationships. Infusionsoft combines CRM, email marketing and e-commerce. The platform helps you get organized, save time and grow sales.
The system allows to create all aspects of your marketing, from email marketing campaigns to social media strategies and content marketing components. The point is to streamline your digital marketing, freeing up your time and other workplace resources.
The Campaign Builder is the sort of planning tool usually reserved for big business and it makes stepping out your sales and marketing programs very easy, even if marketing is not your forte. You will also find it fairly easy to customise your marketing materials. This has been known to add up to 10% to your sales bottom line.
Infusionsoft has enables many smaller companies to make the leap from ‘small’ to ‘medium’ sized businesses. The software has assisted these organisation in growing an online following and being able to keep customers engaged and purchasing from their brand using automated marketing campaigns. To be clear, these are not always easy to set up, but once your campaigns are running, you just need to monitor and adjust them in line with your analytics. You do not have a lot of manual marketing work to do.
Best Feature of Infusionsoft:
Automation is definitely one of the main reasons so many business people select Infusionsoft. The software can be completely automated and this has massive benefits for you as the business owner saving you time – and money as you are able to finesse efficiencies in other areas of your business.
If automation is the best feature, the specific tracking of client behaviour would run a very close second. You can therefore customise your marketing to suit your client. While most customers on your list know they are one of many, you can give a very tailored impression using the tags and personalisation tools offered with Infusionsoft – and this ads to the customer’s trust in you and of course, the likelihood that they will spend money with your business over another product or service offering.
Infusionsoft also offers a social networking component, which is something many other CRMs choose to overlook. Utilising social media not only grows your list, but it enables you to target your potential clients far more specifically than ever before. You can, literally, create campaigns to cherry-pick the exact clients you with whom you wish to do business.
Infusionsoft’s Support for You:
There are no free demos for trialling Infusionsoft but you can tailor a package with all the functionalities and requirements for your business. In addition, your Personal Infusionsoft Consultant will give you a regular analysis that will help you augment your campaigns and programs in order to maximise the return on your marketing investment.
Want to know more about Infusionsoft? Our trained CRM consultants use this system every day so just call them and ask. Book in for our Free Marketing Automation Strategy Session today.
GoldMine is a CRM tool that offers sales and marketing functionalities. It allows you to field client inquiries rapidly and efficiently. The ongoing costs for GoldMine are higher than those for Infusionsoft - $695 per user per year. That said, the startup costs are slightly lower from $1695 – although they can be as high as $3K depending on the number of users for whom you purchase the platform.
What Does GoldMine do?
GoldMine is designed as a CRM tool. It includes marketing and sales features and can be installed on premises, or accessed online. It can also be used on mobile devices. It allows you or your team to take care of customer inquiries quickly and begin to establish a relationship with prospects.
The software can also track leads and assess which of these leads are most likely to convert into clients. It is an excellent tool for making the most of your sales force, and ensuring correct procedures are followed.
It is designed for small and large companies who wish to standardise their systems and processes – especially regarding CRM, sales, and marketing processes. When an inquiry comes in, your team (or you yourself) can access the relevant information to provide answers quickly and easily.
Best Feature of GoldMine:
That would be the Knowledge Base feature (KB). This allows your team to answer client queries quickly and effectively. Member of your team can access correct information instantly. They can then pass this information on to your clients with little to no delay. The results is greater customer satisfaction, enhanced customer engagement, and an enhanced client relationship.
The next best feature is likely the Lead Analysis tool. The software analyses your leads and determines the best campaigns for each; ’group’ of leads. This will of course, also show you which of your campaigns are the most effective and which need to be scaled back or dropped entirely – and it’s always a big money saver to know what isn’t working.
Other selling points include the ability to link your GoldMine to your Outlook, and you can also to customise your dashboard to your needs. This is useful for optimising messaging and productivity. It provides options to handle customer service requirements as well. You can use your GoldMine dashboard on your mobile device as well and for business owners on the go – as most are these days – this can ensure you never miss anything important.
Another impressive feature of GoldMine is that it works with Google Maps to help your team locate customers easily. This is in addition to the KB which is a huge boon for sales and service teams.
GoldMine’s Support for You:
Apart from being able to access the GoldMine KB or knowledgebase which is a useful timesaving feature, GoldMine do offer effective customer support and training programs. They do not however have the same level of creative third party user information you can find with Infusionsoft. Being able to tap into how other businesses are using the same platform as you are can be very helpful and GoldMine does not offer this to the same degree as Infusionsoft, although they do have an online Community you can access. That said, you can access their support staff out of hours via email and phone, although response times are not always as fast as you would like.
While both products offer a range of special features, you should be aware that they do not offer them to the same level. For example, while you can automate some of your marketing processes using either GoldMine or Infusionsoft, there is a great deal more manual work required to keep a campaign going with GoldMine than if you were to use Infusionsoft.
Infusionsoft offers the following functionalities as standard:
GoldMine offers the following inclusions in their software as well:
Pricing and Running Costs (also known as Ongoing Fees)?
First things first, let’s call a spade a spade; a new piece of software for your business is – and should be seen as – an investment. Like all good investments, you should plan for, and expect, a positive return over time. Thinking about your CRM system in this way can help you make the right choice regarding which platform will give you the most bang for your buck now – and into the future. So let’s get down to it:
Which One is Best?
The real question of course is which one is best for you. That depends on what you need for your business. If you have a sales team and are looking to create efficiencies and streamline some processes here – and you want to get on top of your sales and marketing campaigns, you may find GoldMine does all you need. There is however, the expense to consider. It is also not as flexible as Infusionsoft, nor is it as easy to automate. The Time versus Money equation is important to most business owners – and in this case Infusionsoft does deliver better on both counts.
If you’d like to know more about GoldMine and the other CRM systems available out there, contact one of our trained CRM consultants now for your free Marketing Automation Strategy Session.
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by Ben Pearce
When it comes to Client Relationship Management (i.e. CRM) systems, there is certainly a wide range to choose from. Infusionsoft is well known these days as one of the best client management systems available for small to medium business owners. It offers scalability and is able to be tailored precisely for your business and your list, which makes is a useful business management tool as well. It is not, however, the only system on the market.
As a small business owner there are a number of factors likely to be weighing on your mind.
The cost of new business infrastructure is always an important consideration – and looking into purchasing a new CRM system certainly comes under that heading. While Infusionsoft is all any small to medium business owner could wish for when it comes to a CRM system, there is no doubt that getting your business set up with Infusionsoft costs a substantial amount. With around $2,000 as a kick start fee (which covers your initial setup and training), plus ongoing monthly fees from between $180-$380+ (depending on which plugins you need or choose), it is not a low cost consideration for most businesses.
The key here is to look at your Return On investment (ROI). What do you expect to achieve with your sales and marketing? For how much growth in business are you planning to reach? This is important, because stepping out your business growth plan will help you decide how much you can afford to invest now, for high-growth gains later on.
If you have a specific budget in mind and would like more information about your FM system options, call one of our trained CRM Consultants on (02) 9460 9581 or enter your details in the online form below.
Flexibility and Scalability:
As your business grows, you will find your sales and marketing programs may need to become more nuanced. Usually, your client list will grow along with your profits and your business – and while this is exciting, it does bring with it a new set of challenges moving forward. How do you personalise your marketing? Make your customers feel special, individual; like you know their needs and requirements? This takes a certain kind of targeted marketing, and well-designed capture-and-nurture campaigns and programs. For this, you may find you require a lead management system that you can finesse as you require – and these systems are often more expensive to purchase and a little more complex to learn. This is because they are flexible and the more options your CRM system offers, the greater the learning curve required. The upside is that your system, while costing more and taking longer to master, will likely serve your business for far longer and far better than some of the cheaper systems.
Mailchimp for example, is an excellent email marketing tool – but this is all it does. It does not operate as any kind of data management software, or content management software. AWeber and Constant Contact have similar limitations. You would need to graft other systems on to these if you wanted to implement a broader sales and marketing program than just email marketing communications to your list. If you wanted to run an AdWords campaigns for example, or social media engagement programs, none of these systems would serve your purposes. The more systems you use, especially online, the more exposed your data becomes and risk management online is not a threat any small business owner can afford to ignore these days. Using multiple systems has many other drawbacks as well – including the chaos that comes with applications management. Multi-system chaos is the small business owner’s personal nightmare – and there is no way such a set up can be either efficient or effective for your sales and marketing campaigns, which will impact your ROI over the long term.
It is also important to look at the cost of adjusting your campaigns; marketplaces are never static and whether your industry moves quickly or slowly, it is certain that the digital marketing environment is ever-changing – and your programs need to keep up to date with the latest developments. If a campaign isn’t working for you, how fast can you scale it back? If it’s working brilliantly, how easy is it to ramp up that lead generator? Not all systems are easy to adjust as and when you need – and that can also cost you in terms of time and money.
Like some help balancing shirt, medium, and long term goals for CRM in your business? Our experienced consultants can help. Contact one now on (02) 9460 9581 or enter your details in the contact form below.
The purpose of automating your sales and marketing processes is to save you time. This is where you really do have to look at the more high-end systems like Infusionsoft and Ontraport. Both offer a high level of automation, although Infusionsoft has the edge when it comes to automated sales data segmentation because of the way you can set up your customer management tags and score your leads. Ontraport do offer something similar but it is much harder to program this functionality into Ontraport than Infusionsoft. That said, lead capture via social media marketing campaigns is done very well in Ontraport – click throughs from Facebook and the like go straight into your database and new records are created right out of the box. Can Infusionsoft do this? Yes, but it takes extra programming , and costs more per month.
Infusionsoft also offers its Campaign Builder which is one of the best features of the software – and this is a great tool. None of the other CRM systems currently available on the market offer anything like this for small businesses and it is useful. It allows you to plan each part of your sales funnel. You can cover every client touch point and create a path for each and every customer entry and exit point on your site. You can also automate those touch points and create customer nurture campaigns – and set them to auto-run. This is a great time saver – and done correctly, it can be a big winner for your bottom line. Think carefully about how you could use it and take a close look before deciding if this is really the system for you. Salesforce and Hubspot are two other systems which offer much of the same functionality as both Infusionsoft and Ontraport. However, both are less flexible. Salesforce especially is designed as a piece of sales management software; i.e. for larger businesses that have a sales team in-house – and is much harder to transition from, should you decide to switch systems at a later date. It is however, quite popular in business to business CRM (B2B management) situations.
With years of experience in automating online sales and marketing processes for clients in over 200 industries, our CRM consultants are worth talking to if you’d like more information about what might work best for you. Call them on (02) 9460 9581 or enter your details in the online form below.
There are to Infusionsoft. Like any large business investment decision, it comes down to your endgame. What are your business goals? How much current budget are you prepared to commit to achieving these goals? What functionalities do you foresee you will need to run your sales and marketing now, and into the next few years? How much time and cash do you have to invest in this?
These are all important questions – and they will help you make the right decision. You need to have some idea of where you’re heading if you’re to select the right vehicle with which to get there.
For free consultation contact us today!
The challenge in offering a straight-out comparison between these two products is that they do not really do the same thing. Infusionsoft is an integrated sales and marketing platform, with built in Client Relationship Management (CRM) and shopping cart functionality. AWeber is an email marketing tool. In deciding which product to go with you should absolutely sit down and consider what is right for you and your business. This depends, in great measure, on what you’re looking for.
What Do You Need Right Now?
If your business is relatively small, and your client numbers are low (less than 500), software that does nothing but build and send email marketing campaigns may be all you require. AWeber is certainly less expensive than Infusionsoft and the email marketing capabilities for both platforms are more or less the same as far as creating the emails and sending them are concerned. It is also just as easy to build online opt-in forms on AWeber as it is using Infusionsoft.
You can also get up and running on AWeber for around $19 per month (for up to 500 subscribers). Infusionsoft is far more expensive, with a start up fee of around$1500-$2000 and an ongoing retainer of between $210-$379 per month (depending on which features you select), so if cost is one of your main priorities here and all you really need to an email marketing platform then AWeber may be the right option for you. Keep reading though, because there are some other points you should consider before you make a final determination.
In terms of full disclosure here, it’s also a fact that AWeber is much easier to learn to use than Infusionsoft – that’s because, as mentioned earlier, it only does one thing. Infusionsoft has more features and can be tailored more specifically to your business – so it takes longer to master. That said, Infusionsoft do offer a very effective training program which is what most of the start up fees are about. A Infusionsoft consultant works with you too, holding your hand all the way until you’re up and running. They also have a 24/7 chat support feature which is worth a lot to business owners who may be setting up campaigns in the middle of the night (we all know the work doesn’t stop just cause your clients have gone to bed).
What Do You Need In The Future?
As your business grows your system needs are bound to change – as will your sales and marketing budgets and the time you have to stay on top of every single facet of your burgeoning organisation. This is where limited-service software like AWeber can be a letdown for you. If you want a system that does anything else – anything else at all – then AWeber is not the choice for you. Switching systems once your business hits a high-growth phase is difficult, time consuming and can involve considerable downtime for your income-generating activities. This will obviously have long term impacts on the profitability of your business.
It is so easy to lose clients in this one-click world. The more complete and seamless your sales, marketing, distribution, and fulfilment system is, the better. The more of this functionality you can create and utilise in the one system, the more superior your client satisfaction is likely to be. If your product is digital then you don’t even need to use an external fulfilment house.
While you might be in dire need of a new system to run your sales and marketing programs – and grow your business – your requirements and expectations should be specific to your business goals. Most business outcomes are future-focused but while you’re working to a plan and making your way towards that clear horizon, you still have plenty to do in there here and now – and you’ll need a system that caters to both the present, with the capability to grow with you on into the future. After all, no one starts a business in order to fail, right?
Every facet of your business, from attracting prospects, to lead capture and nurture, to sales, delivery and upsells, can be handled by Infusionsoft. It is also designed to grow and develop with your business.
A couple of other things you should probably know before you commit to either system is that AWeber, even in terms of email marketing, does have some severe limitations. Some of these are detailed below:
While prospects are under no illusions that they are not your one and only customer, there is no doubt that personalised marketing makes a big difference to the impression you give your clients. Personalisation has been proved to improve client loyalty (or ‘stickiness’ as it’s sometimes referred to in marketing), and ultimately contributes to the longevity and profitability of your business.
As Infusionsoft is designed to be a one-stop CRM system, list segmentation is made fairly simple, once you know how to operate the platform. In fact, you can track almost any click point in your email marketing and on your site with Infusionsoft – and this allows you to be very, very specific when it comes to segmenting your list and targeting certain segments with offerings most likely to appeal. Infusionsoft allows you to attach ‘tags’ to almost any action a client takes either in one of your emails or on your site; for example, if you send out an informative email about an upcoming event, with a link to a free report as well as a link to register for the event, you can attach tags to each click point. This will enable you to know which clients clicked straight through to book the event, which selected the free download but did not register for the event, and which did both or neither. This enables you to re-target some (but not all) of those clients with the offerings they did not select at a later date. It would make no sense to offer the event again to those who have already registered, but it may be an option for those who were interested enough to click through to the website and download a free report, but did not register.
This kind of highly specific list targeting is simply not possible with AWeber. In fact you actually need to build several lists within AWeber if you want this kind of information about your database – and your clients will need to opt-in for each individual list. It is a very manual process with none of the seamless automation that Infusionsoft offers. This is a huge marketing negative for many clients – and many businesses. The more chances you give a client to remove themselves from your list, the greater the likelihood is that they will, eventually do so if only to stop being asked not to all the time – sort of like ‘pester power’ in reverse because you are achieving results precisely the opposite of your desired outcome.
Customised marketing is how you increase client spend from your existing list and as far as Return On Investment (ROI) goes when it comes to marketing, you get a much higher margin from existing clients than from new ones, as there is no additional outlay per lead (or acquisition cost). The tag system discussed above is what enables you to customise your marketing in Infusionsoft so well, so effortlessly (I stress – once you know how to use the platform) and so apparently effectively. You can also automate this. In AWeber, automated customisation of emails is possible but at a very rudimentary level only; that is, you can personalise emails with client names, and if you’ve done the backend manual list work you may be able to target your list better than if you haven’t, but none of this is easy to do or to automate. You cannot track, target, and respond to client activity in the way you can in Infusionsoft. AWeber is an email marketing tool, not a CRM system and it simply is not designed to offer this.
Ah, the automation – this is what you, as a small to medium business owner, want to know about. Like most small to medium business owners your time is precious and the more time you can save by automating processes and systems within your business, the more time you will have to devote to something else – like growing your business or family interests, or whatever else you used to do with your time before you were run off your feet 24/7.
There is no doubt that building and sending emails in AWeber is quick, easy, and cost effective for you to do. It is also fairly easy to automate the email sending and tracking. For clever targeted marketing however, AWeber’s offering is far more primitive than Infusionsoft’s, and it is still managed manually. If you only have a small list this may not be an issue for you, but if you several hundred clients on your database, working with your list to optimise your market can take far more of your time than you have to spare. Infusionsoft on the other hand, makes it possible to automate most facets of your sales and marketing activities including task allocation to sales team members (if you have any), and your list tracking, targeting, analytics and reporting.
You can adjust your campaigns relatively easily and scale up or down depending on your results and the ability of your business to satisfy the requirements of the number of customers your new sales and marketing efforts have brought in. Again, much of this can be automated so all you really need to do is keep an eye on the results and adjust your programs periodically once you have an idea of what works for your business.
One of the best and most applauded features on offer in Infusionsoft os their ‘Campaign Builder’. Using this tool you can map out every facet of your marketing campaign, segmenting and personalising as you go – then build it. Once you’ve done this, your campaign is ready for launch and runs pretty much automatically from then on. Is there initial setup and planning work to do when creating a sales and marketing campaign using Infusionoft? Yes. Can you do this yourself? Yes – and you can get help from the 24/7 Chat support and online community. Once you’ve done this though, can you ‘set and forget’? Well, it’s never a good idea to forget about your marketing but YES you can have campaigns running automatically while you attend to other, more manual, facets of your business.
Which System Should You Choose?
As already stated above, it depends what you need right now, and into the foreseeable future for your business. Infusionsoft is scalable, intuitive, and offers more scope for sales and marketing programs than Aweber. It is also able to automate much or all of these processes. Aweber is only really useful as an email marketing platform and if this is all you intend to do regarding your promotional activity when it come to your business, then Aweber may suit you fine. If however, you see yourself and your business growing beyond 500 customers and plain old emails all saying the same thing to the same list over time, then you may want to consider Infusionsoft as the more dynamic option.
Speak with one of our Consultants for free advice and insights. They’ve used both systems and can help you work out which one best meets the needs of your business now – and into the future. A free consultation costs you nothing – and it can save you a lot in terms of both time and money.
It isn’t easy to compare Mailchimp with Infusionsoft because the two systems don’t actually offer the same thing. While the former is an email marketing program with a rudimentary level of built-in database functionality, Infusionsoft is designed to be used as a one-stop integrated Client Relationship Management (CRM) system. While it includes an email marketing component as part of its functionality, this is neither the sole or even the largest part, of what Infusionsoft delivers. When deciding which program to go with however, the most important thing to look at is not what the software does, but what you do in your business, and what you need in order to grow.
What Kind of Business is Your Business?
Now that you’re seriously considering purchasing a new piece of business infrastructure, it’s a good time to take stock of where your business is at in terms of growth – and where you’d like it to go moving forward. Is your business small, or medium-sized? If your client list sits below around 2,000 customers then your business is likely considered to be on the small side.
In this case, an inexpensive email marketing platform like the one offered by Mailchimp is all you may require. The email marketing programs for both Mailchimp and Infusionsoft are very similar. You can build, launch and customise email marketing programs in both platforms with relative ease. You can also link these in to your backend list.
The startup costs for Mailchimp are certainly attractive to small business owners – your startup price on their lowest level plan is free. However, this plan does come with some very strict limitations; for example, you can only send 12,000 emails in a calendar month. So, if you had you couldn’t email your list daily if you had over 400 records on your list as you’d exceed this limit and while daily emails are not always the best idea it does depend a great deal on what kind of business you are in, and what your customers like to receive. Other limitations of the free lowest level for Mailchimp includes only a few email designs to choose from, and the requirement for you to include a badge and backlink to their product in every email you launch to your list.
There’s also no doubt that learning to use an email marketing program is easier – and faster – than mastering the intricacies of a full scale CRM system. Infusionsoft’s platform includes a shopping cart function as well as fully customisable tracking of all clicks in emails and on your website. There is great backend support for both Mailchimp and Infusionsoft. The latter offers one of the best training programs around and your own Campaign Management Consultant to assist you. Their startup fees however are significantly north of ‘free’. Their training program begins at $2,000 and that’s before you’ve customised some of the functionalities and requirements specifically to your business and the way you run things. That said, the fact that you can tailor your CRM system means you do get something more that straight of-the-rack functionality. Infusionsoft also have a 24/7 chat support feature.
It is important to get very clear regarding your expectations of any new system you purchase for your business. If you’re still not sure whether you need a full scale CRM system, or just an email marketing program, you can learn more with a free consultation; just fill in the form below.
Where do You Want Your Business to Grow?
While you can of course scale your email marketing campaigns up and down as per your requirement s- and adjust the level of account you hold in Mailchimp, you may come to a point in your business when you’d like to expand your sales and marketing programs. This si when Infusionsoft really comes into its own. It is a sales and marketing one-stop-shop. You can track, not only your email campaigns, but also your social media advertising click-throughs and your Adwords campaign effectiveness – with additional plugins at additional cost. The point is, Infusionsoft can grow with your business as it grows your business. Your system needs will change – and it is difficult – and expensive – to change marketing systems in the middle of a growth phase; in fact, it is quite difficult to do anything in your business during a growth phase but keep up with demand and ride the wave to the next level up – and before you know if your small-to-medium-sized enterprise is now officially and medium-to-large-scale business, and so on as you continue your profitable rise to success.
Using a one-style-only marketing program like Mailchimp will limit your ability to reach your clients via other means (like social media and Google for example). Should you wish to do this at a later date, you will need to add a new system and convert parts of your process and your data. You may find this inefficient and it can cost your business in terms of profitability and downtime.
For more information on the differences between an email marketing platform like Mailchimp and a full scale Client Relationship Management (CRM) system like Infusionsoft, contact one of our digital marketing consultants today.
What is a Client Relationship Management (CRM) System?
A Client Relationship System handles all of your sales and marketing – from lead capture campaigns, to lead nurturing campaigns, ongoing engagement, shopping cart functionality, distribution and fulfilment followup client contact – and repeat business or ongoing sales. This includes upsells and onsells. Infusionsoft can perform all of these sales and marketing functions for your business – and, once you have set up the software and tailored it to your own business internal systems and processes, Infusoionsoft can more or less run your programs automatically.
A client relationshoip management system can certainly map out, build, launch, and track an email marketing campaign in the same way as software like Mailchimp which is specifically designed for this function. It can also of course do much more than this and some of these additional functionalities are detailed below.
Segmenting Your Database:
Making your marketing as tailored and targeting as possible is a very good way to build engagement and trust with your clients. Mailchimp does allow you to build and ciustmoise your emails in the same way as many of the other email marketing software programs do; i.e. you can use your client’s name in the email and subject line. You can track your open rates, bounce rates and click through data – most email marketing programs offer similar functionality.It does not however, allow you to segment your list. With Infusionsoft, the automatic nature of the campaigns you build and run allow you to tag and track every clickable action in your email marketing campaign. This means that your clients more or less segment themselves by their actions. For example, if you’re an e-tailer and you send out a Mother’s Day email showcasing your gift specials, clients who click on the email to open it will segments themselves from those who don’t. Those who open the emails will further segment themselves because they may only clic on certain links and not others – and these will all become points of difference in their specific client touchpoints and you can then create followup emails or actions based on the click path each client has taken. While tis sounds incredibly onerous, remember that Infusionsoft is designed to be a more or less automatic marketing system. Once your campaigns are set up and your email sequences loaded and programmed, you can just let it run – with due attention to tracking and optimisation or scaling down as required.
You cannot perform tagging with this level of specific data capture with Mailchimp – remembering that this is not at all what this software is devised to do.
Set and Forget Marketing:
You may have heard a lot of business owners talk about Infusionsoft as a ‘set and forget’ marketing system – and its does offer the ability for yout to automate a great deal of your sales and marketing functionality. This does free up your time as a business owner but marketing, just like any other business process, still requires a level of oversight if you are to gain maximum benefit from your investment. While your time is precious and you may not want to spend too much of it on your sales and / or marketing, setting up your campagns properly can seem tedious – but it does pay dividends in both time and money down the track. One of the most lauded tool in Infisionsoft’s toolbox is the Campaign Builder. With such a customisable system, you do need to plot what you want yout programs to do very. Very v=carefully. Your Infusionsoft Consultant can help you with this and as you get used to the platform, you will get better and faster at doing this so it will likely cost less time over time. However, you do still need to pay attention to the campaigns once they’re running and adjust them as and when required.
Mailchimp on the other hand, once you’ve built your emails and defined your recipient list, requires you to do very little else. However, this is because you actually can’t do any other kind of promotional activity with Mailchimp. It is impossible to target your Mailchimp email marketing campaigns to the same degree you can with Infusionsoft; there is simply not the brequired functionality built in to the software.
So, Which One is Best for Your Business?
It’s up to you of course, but it really depends on a number of factors:
If you’re interested to find out more about sales and marketing systems, and discuss your business needs more specifically with our consultants, please contact us today.
Digital marketing is a business imperative these days; no business owner will argue that point. However, there is more than one way to go about it – and more than one system you can use. So, how do you decide what it is you need for your business? There is no doubt that this is an important question. Another vital thing to be aware of before you commit to a new online sales and / or marketing system, is scalability. Your business may be small or even medium-sized now, but will your system be able to adapt and grow along with your business? This is worth bearing in mind while you consider the various systems available to small business owners.
What kind of marketing do you need?
One of the first questions you might need to answer is what kind of marketing do you intend to do for growing your business? Are you planning just to run email marketing campaigns? Constant Contact is a good platform for email marketing, as is Infusionsoft. You can build emails in both programs, track open, bounce and click-through rates, and both software systems allow you to customise and tailor campaigns to varying degrees.
That said, there is no doubt that Infusionsoft’s tag tracking and list segmentation is far superior – but then so is its price point.
What is your marketing budget?
While Constant Contact offers a month’s free startup, and less than $110/month even on their most expensive plans,Infusio nsoft’s startup fee is around $2K with ongoing monthly fees of between $200-300 depending on which features you’d like to include.
This is because Infusionsoft is a tailored system and can be customised specifically for your business and the sales and marketing programs that work best for your client list and your industry. It is an extremely flexible platform. Unlike Constant Contact that operates more or less as a standalone email marketing platform, Infusionsoft is also capable of running and tracking your social media marketing, as well as your Adwords campaigns. It includes shopping cart functionality as well. It has been designed as a complete Client Relationship Management (CRM) system, not just an email marketing platform. It is also designed as a system you can automate – and this is a very big time saver for any business owner. If you take this into account when you are considering your Time versus Money equation, you might find it makes a big difference to your purchasing decision.
Need help deciding how to get the most out of your marketing dollar? Contact our sales and marketing consultants for a free consultation on defining what your business needs, and what kind of budget will offer you the greatest return.
Constant Contact does offer very good email marketing functionality; you can build and send emails with ease, and track responses. You can also build and send surveys and monitor client feedback simply and effectively – so as a customer engagement tool these are very important components in any marketing strategy, especially if you have a responsive client list.
However, if you want more than this – or you foresee that you will need more from your sales and marketing system in the future, you may want to consider the complexities of attempting to change systems further down the track. This is never easy and carries a high risk of data loss. There will also be the issue of downtime while you adjust your database and learn your new systems – and downtime costs money.
If your marketing strategy consists of anything other than email promotions you may find Constant Contact a bit of a limitation. After all, you can build, send and track emails in Infusionsoft too. You can also track users’ arrivals on to your website and where they go and what they do – and don’t do – once they’re on your page. This means you can customise your follow up campaigns and upsell programs accordingly – and follow up can add up to a 10% increase in spend per client. That’s a big boost to your bottom line right there.
Which one is easier to learn?
Ah now this is a harder question than it sounds. There’s no doubt that Constant Contact is easier to learn, master and use. Almost anyone with little to no know-how of software programming and/or setup can build and launch a simple email marketing program using Constant Contact’s templates and simple, easy to follow instructions.
Infusionsoft is a more complete system and so the learning curve is definitely sharper. However, they do offer excellent training and this is what most of your start up fee covers. Their support and training are well known as second to none. You get your own personal consultant who walks you through all the early stages of setup and customisation and assists you to build your first few campaigns. This means that, while learning the software may take 4 to 6 weeks, by the time you’re done you will have set it up exclusively for your business and have your first one or two campaigns ready to go – and then you can automate a lot of this functionality. This is where Infusionsoft wins over Constant Contact for a lot of business owners.
Constant Contact has almost not automation built in to its functionality. You can automate your email marketing but that’s about it. Every campaign has to be set up from scratch and it is a very manual – and time-consuming – process to change anything. In addition, if you wish to add any functionality to Constant Contact you will need to find another system to ‘graft’ onto it – and this never ends well. Multi-system chaos is the very small business owner’s nightmare Infusionsoft was created to combat – and it does do this very well.
Similarly, when it comes to customisation, Constant Contact simply does not offer this functionality to the same level as Infusionsoft. You can personalise your emails with client names with Constant Contact, but Infusionsoft allows you to customise your marketing down to pretty much an individual client level – and that’s a big plus. Marketing campaigns are an investment and you should expect your programs to deliver a return on cost outlay. Any software that improves your marketing ROI should be considered with care.
Constant Contact only allows you to segment your list based on your email marketing campaign responses. Infusionsoft offers much more scope than that. It allows you to follow lead generation campaigns with linked nurturing campaigns. All contact points can be attached to every client record – and you can track marketing behaviours and customer buying behaviour. You can then feed this information into your marketing strategy to create highly targeted – and effective – campaigns that generate profitable results. Campaigns in Infusionsoft are also able to include text messaging and social media marketing – not to mention other forms of online marketing. All of these client touch points can be tracked and optimised and this is where Infusionsoft offers more bang for your buck (granted, it does actually require more money to purchase, set up and run). It is a fully automated, complete sales and marketing platform specifically designed for small businesses.
Contact us for a free sales and marketing small business consultation.
Did you know that you can you can segment the people in Infusionsoft by the actions or non-actions they take?
Take a look at the example below.
Let's say someone signed up to the newsletter or free offer on the left. We then send them an email sequence to warm them up to buy product #1.
At this point our audience is going to split into 2 groups; the buyers of product #1 and the non-buyers of product #1.
The buyers will automatically go straight into the next sequence which sells product #3, which ideally would be a complementary product to product #1.
At the same time the non-buyers get sent to purchase sequence #2 and are educated and motivated to buy product #2. These people will never see the offer for product #3 (let’s just imagine that #3 is not relevant for #2).
Over time you will see some people purchase #1, some purchase #1 and #3, then some purchase #2. You now have 3 distinct types of buyers and you know exactly what they like and what they either dislike or have no need for.
Think about how that will apply to your business.
Now take a look at the example below.
People start their journey off with a contact form and then are put into a sequence. Let’s say in this sequence we have emails that send people back to a particular type of video content.
We are going to put tags in place for those that click through to watch the video, then at the first black diamond (a decision diamond) we create a rule that sends everyone that clicked the link to the video into the top sequence and those that did not click, into the bottom sequence.
From here we now have 2 distinct types of behaviour from the people on our database. In this example we have repeated the same principle to segment them again, based on whether they clicked, or did not click, the link in your email.
By the last 4 sequences on the right hand side we would now have 4 very different behaviours taken by the people on our database.
Think about how you can segment your database to greater levels of specificity like the examples above, so that you can have more targeted conversations with your audience, because the more specific your conversation, the more money you will make.
Please check out our "Infusionsoft Automated Lead Generation - Live Webinar" and know the secrets to generating Twice as Many Sales Leads on autopilot today!
You’ve probably heard of Infusionsoft, and you might be thinking . . .
Is Infusionsoft the right investment for your business? This is really the only question you need to answer right now – and you’ll find the information you need right here.
It’s important to be clear about what you want to achieve from your sales and marketing campaigns.
‘Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.’ W. Edwards Demine – Statistician
‘Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.’ W. Edwards Demine – Statistician
Imagine if you could maintain your customer relationships with less time and effort on your part? Enhance your client experience with less time spent per customer? Encourage your customers to spend more money with your business? This is the kind of customer lifecycle and engagement plan that builds robust businesses – and long term profitability.
Infusionsoft is designed to increase the value of your customer relationship lifecycle. After all, it’s the relationship that generates the profit, not the mere fact that a client sits on your list for months on end – they may never spend a cent. Hardly the sort of result you’re looking for.
Infusionsoft focuses on improving the lifecycle of your relationship with your customer. It should save you time and money on client retention. The point of Infusionsoft is to make sales and marketing easier, simpler, and more automated for your business – and if you know what you’re doing with the software, this is exactly what it delivers.
Infusionsoft is not the cheapest sales and marketing system around – no doubt about it, there are less expensive alternatives. But what are you getting for your money? There is a vast difference between ‘inexpensive’ and ‘cost effective’.
There is really only ONE way to decide whether or not Infusionsoft is for you – and that’s to examine your ROI.
There is really only ONE way to decide whether or not Infusionsoft is for you – and that’s to examine your ROI.
Will Infusionsoft generate an increase in profitability that far exceeds your financial outlay?
If so, then your investment can be said to be cost effective, rather than inexpensive. Prepackaged solutions run a high risk of costing you more in the long run, simply because every business has individual characteristics that no one-size-fits-all approach will be able to leverage.
In other words, will you receive a decent return on your investment? If so, price is not really the issue.
This is exactly the kind of equation our consultants spend all day, every day, working on for our clients. If the answer is ‘No’, then we know we can’t help you and that will be that – but if we can find some ways to make a substantial difference to your business’s bottom line through our expertise and knowledge of Infusionsoft, then we can have a more detailed conversation – and it will start with one question: What do you want your sales and marketing to achieve in your business?
We can tailor an Infusionsoft solution around this goal for you. We make absolutely certain we are doing everything we can to maximise your ROI – we keep our focus honed in on that number to ensure Infusionsoft is working harder for your business than you are – after all, that is what an automated business system is for.
If you are looking to sustain and enhance your client relationships, and monetise this deeper level of engagement, then enter your details for a free consultation, or call one of our experts. All our consultants are locally based right here in Sydney, Australia so we know this business landscape and we work in your timezone.
Are you interested in sales and marketing automation software designed for small scale businesses called Infusionsoft? Considering the cost of such software, it would certainly be best for web marketers to know all that they can about it prior to making any decision to invest on its offerings. Let’s go ahead and take a closer look.
Now Infusionsoft is essentially 3 platforms cleverly packed into one powerful web-based system – a CRM (Customer Relations Management) system, Business Automation and Ecommerce system. The platform is aimed towards small to medium sized businesses looking to minimize cost without sacrificing results and maximizing conversions and profit.
Powerful and Capable
Infusionsoft as an ecommerce platform is a very capable and powerful tool in a way that user’s won’t need any additional tool and software to drive their online business forward. Granted it has a tougher learning curve than most but it provides everything that marketers need for their online endeavors.
In terms of training, Infusionsoft provides a fairly extensive experience which includes virtual walkthroughs and live sessions as well as a ton of other training resources (coaching sessions and events) aimed at not only helping first time users learn all the ropes and capitalize on everything the platform has to offer but to educate users as well on the current marketing standards.
Infusionsoft provides a ton of features for cleverly automating one’s marketing campaign including a visual map to lay out every aspect of your online marketing strategy. Users can set “triggers” to more effectively get marketing messages across according to demographics like age, sex and location.
Other great features offered by Infusionsoft include:
Closing your sale
The platform enables users to keep track of prospect’s online activity such as purchases and behavior – use the information to generate targeted leads and pursue better conversions. Infusionsoft comes with a wide range of tools to boost productivity.
Some automation features for closing sales that users are sure to find invaluable include:
The degree of automation that Infusionsoft offers enables users to focus on leads that matter the most and with the highest possibility of turning into actual buyers.
Capture the attention and interest of your prospects
As an ecommerce platform, Infusionsoft can be a powerful tool for establishing a strong online presence especially around social networks frequented by prospects. Build a profitable presence on popular networks life Facebook – capture the attention of your prospects with exciting content, contests and giveaways.
In terms of cost, Infusionsoft doesn’t come cheap which is perhaps its most significant downside. The platform is offered in 3 packages which includes the Standard Package for $199 per month, the Ultimate Premier Package for $299 and the best value Plus Package for $299 per month. There is also the required 30 day training package which comes as mandatory for new subscribers that cost $1999.
Is Infusionsoft the right web marketing platform for you?
Infusionsoft certainly comes highly recommended as an effective and powerful online marketing platform that comes with everything marketers needs to drive their business forward. Granted it does come with a few disadvantages as mentioned earlier in the review but those who take the time and resources to stick with Infusionsoft is bound to find it as a streamlined, proven and highly efficient online business management platform that is well worth its cost.
Of course if you are looking for something that is easier to master and cost a lot less to get into then there are other alternatives like Office Autopilot which is comparable in cost but minus the mandatory training fee.
We would recommend Infusionsoft if you want the best in online marketing and business management. But if you want something which you can master easily, Office Autopilot would be the better choice.
Are you interested in Infusionsoft? Purchase through this link or get a free one on one consultation with out certified Infusionsoft Specialist.