The State Of Online Marketing Discussed

The State Of Online Marketing Discussed article image by Think Big Online Marketing Australia

Online marketing is a way of doing business that is forever changing. Companies have to revamp what they are doing to stay in line with the latest trends and algorithms. It’s the only way to connect with customers and grow. By continuing to optimize content and add things like mobile applications, one business can jump out in front of another. It’s only hurting those that aren’t taking the time to do the same thing.

To understand what needs to be done to maximize online marketing opportunities, you have to know where the digital world is at. Some trends are emerging while other aspects are falling by the wayside. Before working to build your online marketing presence, discover what is going on in the world of digital marketing.

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Voice Searching

The most significant change in the state of online marketing today is the introduction of voice searching. First, there were voice searching capabilities through the iPhone and the Siri smartphone assistant. Then, think back to the Christmas seasons of 2016 and 2017. Could you get through a half-hour program on television without seeing an advertisement for Amazon’s Echo with Alexa or the Google Home? The answer is most likely going to be no. These things came on the scene and pretty much exploded marketing in the digital world.

When voice searching was first available, there weren’t many people that were using it. When they were, it was to ask for directions or find out what the square root of 97 was. Today, about 20% of all searches done from phones are done through voice. The questions are different too. People want to know where to buy a specific brand of dog food or locate the trendiest gift shop while on vacation. Businesses have to be prepared to deliver the results because voice searching isn’t going anywhere.

Video Advertising

Customers, clients, and patrons are watching video advertising in this technology-driven world. That’s especially true for the younger generations. It is estimated that somewhere around 90% of all content shared through social media and other platforms in 2017 was in the form of a video.

Most of the population has the internet either at home, work, or on their phone. With the ability to check out any kind of content with the push of a button, it’s a trend that’s exploded in the past decade or so. Researchers are expecting that it’s only going to continue to grow over the next decade. So, in case you have not focused on video marketing till now, it’s time to get your video marketing strategy in place if you wish to outwit your rivals.

Personalization is Key

People are getting lost behind screens for more extended periods of time ever than before. Now that it is so common, customers don’t feel important any more. That personal experience of walking into a store and speaking to a real person is completely taken away.

One way to get people feeling as though they are important is by making your site as personalized as possible. You want to be able to offer them a tailored experience that based off of their habits and preferences. The more people feel as though they matter, the more they are going to come back to your site.

Big data is something that can seem a bit overwhelming when you first dive into it. But, it isn’t. It’s how you gather information on the customers that use your products or services. All the details can be collected and analyzed, and then you can use that to decide how to better connect with them. The closer they feel to your business, the more often they are going to return to you.

Automated Chatbots

On the opposite side of personalization is chatbots. There isn’t anything personable about them. They are instrumental and cost-effective for businesses that provide customer service. Besides offering an interactive experience, the chatbot can share information with human customer service representatives. They can then pass the details along to the customer in a more timely fashion.

Bitcoin Payment Methods

Cryptocurrencies like Bitcoin were first introduced back in 2009. As time goes on, they are becoming more popular and more widely used. In a digital marketing world, it only makes sense to accept the only forms of digital currency around. A customer having the opportunity to pay with a cryptocurrency of their choosing shows that your business is thinking ahead. It is one way to stay a step in front of other competitors that haven’t quite reached that point yet.

Implementing these online marketing strategies are going to be necessary for your business and its growth. By taking the ideas you already have and putting them to work, you can trust that your company is going to see growth. If for some reason something isn’t working, you can step back and re-evaluate and re-implement it in another way to get results. Another option is to take the help of an online marketing agency to help your business grow online.

Guest Post Author Bio:

Sameer Panjwani is the Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.


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When is the right time for an Internet Marketing firm in Australia?

Internet Marketing firm in Australia

The expertise of an online marketing firm – is it the right time?

Are you trying to establish a decent business presence online and wondering about whether it’s the right time to get involved with an Internet Marketing firm in Australia? Perhaps you’re working with a very limited budget and not so certain about spending a great deal of it on an online marketing firm? However you feel about it, there’s no denying that the Internet is an all powerful marketing medium and one that will continue to attract the interest of businesses in the future.

While you can certainly do your own thing without spending a cent  with a web marketing firm in Sydney – you’ve got to wonder if it’s really a good idea to do so. Sure you may have to spend months reading up on the subject yourself and you may feel confident that you’ve got what it takes and you’ll eventually figure everything out yourself and save a great deal of money upfront.  However, you’ve got to ask yourself, do you actually have the time to ‘figure things out’.

A good Internet Marketing firm in Australia – the time is now!

What most people fail to realise about Internet marketing is that it’s so easy to get left behind. Unlike most of what you learn in local marketing, things don’t tend to stick for very long. Yes it’s an extremely powerful marketing medium but it’s also extremely volatile and ever changing. You could spend an entire year devoting yourself to reading and learning about the subject but you’ll find that many of the things that you’ve learned no longer applies in the future or has gone through a significant change.

Businesses can’t afford to take their time and learn on the fly with web marketing. You’ve got to start strong and keep going strong until you achieve your business goals. Even then you’ve got to keep on going stronger than ever to retain any measure of success that you’ve rightfully earned. Hence if you ask any expert about the right time to get started then you’d surely get the same answer – the time is now! Of course we’re not just saying that because we are online marketing firm ourselves.

Looking to know more? Learn about the power of online marketing and what it can actually do for your business! Call Think Big Online today on 02 9460 0581 and discuss your needs with an experienced and highly reputable Internet Marketing firm in Australia!

 


Internet Marketing Firms in Sydney

What You Need to Know about Hiring a Web Marketing Agency in Australia

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Investing on an Internet advertising agency

Are you thinking of hiring a web marketing agency in Australia? If so then congratulations are in order – it must be an exhilarating time for your business! Perhaps you’ve tackled marketing yourself but nothing beats having a professional internet advertising agency behind it all. Such an investment would enable you to concentrate on the business side of things while fully appreciating the results of your online marketing campaigns.

Unfortunately, the scenario described above isn’t always the case. Hiring the wrong online marketing company can get your business in a lot of trouble and undermine your efforts towards effective marketing.  Hence, when it comes to choosing a digital marketing firm, one should exercise great caution.

A couple of things that you need to consider when dealing with a web marketing agency in Australia

Finances

Just as it is when hiring additional staff for your business, you’ll need to consider the state of your business finances. How much can you afford to spend on a web marketing agency? You can get more value from your money by delegating all relevant tasks to your web marketing firm. For instance, you might be paying someone to do newsletters, blogs or social media but these are things that a web marketing firm can do for you.

What do you actually need out of a web marketing agency?

A web marketing agency in Australia can offer a wide range of services many of which may not apply to you. Hence you would want to be able to discuss the results that you wish to achieve with your web marketing firm. Don’t venture forth with anything vague. Bottom line is that you shouldn’t be paying for anything that you don’t need. If you must save a bit of money then do it in certain areas that you’re confident that you’d be able to handle yourself.

What are they capable of?

While your chosen web marketing firm may not necessarily fill the top spot for “web marketing agency” on Google (it’s a fiercely competitive search term – of that you can be sure), your chosen firm must at least prove that they’re capable of actually helping you. This is where portfolios and case studies come in and even then you’d want to verify everything by asking questions like:

  • How much time did it take?
  • How much did it cost?
  • Are they an existing client?

You’d be dealing with a marketing agency so expect them to be very good at selling things. Hence you would need to spend a fair amount of time and effort scrutinising any information given to you.

What tools do they have?

It’s a good question and one that your web marketing agency must have a good answer for. Effective marketing after all is more about using the right tools and resources. Any capable web marketing agency is expected to make good use of them and if they can’t even give you a straight answer on what tools are they using, you’d best take your business somewhere else.

Guarantees

No reputable web marketing agency could ever guarantee getting you a top spot on Google simply because they can’t guarantee this. Web marketing is an ever changing landscape and not even the top web marketing experts in the business can accurately predict whatever direction Google is headed. Of course, that doesn’t give your web marketing agency a good reason to be vague.

In business, results are everything and web marketing services are a sizable investment for most businesses. Hence your web marketing firm ought to be able to tell you how they intend to measure their performance. What exactly can they do for you? This is an area where you’d want to be as objective as possible.

So there you have it – a few things that one ought to keep in mind when deciding on a web marketing firm. Yes, it can be quite a hassle but nevertheless important otherwise you might very well end up creating more problems instead of solving them. Looking to get started? Get in touch with Think Big Online today and arrange a consultation with an experienced and highly capable web marketing agency in Australia!

 


What does it take to become an Internet marketing Expert in Sydney?

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What makes an SEO expert?

Are you wondering about the services of an internet marketing expert in Sydney and whether it’s actually worth looking into? Perhaps you are interested in eventually becoming one yourself and wondering about what is expected out of such professionals? In order to gain a better appreciation on the matter, it would be best to start with what SEO experts are and the things that they actually do throughout their day.

Now the Internet is without a doubt the most powerful avenue for marketing any business. Long gone are the days when one’s marketing options were limited to television advertisements, yellow pages and billboard ads. Hence it’s not surprising that businesses spend billions of dollars on their web marketing campaigns year after year.

Behind those campaigns are web marketing specialists from digital marketing services planning, executing and managing online marketing strategies like SEO and social media marketing to get their clients a profitable share of the millions of online users relying on Google for whatever information that they need.

Hence, internet marketing experts are professionals that develop, introduce and sustain a profitable marketing presence online in behalf of their clients. Their responsibilities include among other things – getting their client’s website ranked profitably through the clever and strategic use search engine optimisation techniques. Such techniques include researching and analysing popular and profitable search terms that a business can build a strong presence on.

What can a web marketing specialist do for you?

Just as it is in the brick and mortar business, success is all about marketing. Yes you may have the best looking store in your area or your products might be really popular but that’s not going to do you any good if you don’t market it properly. In online marketing, that translates to generating as much views on your website as possible or what we call “traffic” and converting a great deal of that traffic into actual sales.

To give you an idea about what an internet marketing expert in Sydney typically does throughout his/her work day, here are a couple of things that they all generally tackle:

  • Web marketing consultation
  • Search Engine Optimisation – keyword research, analysis, on-page, off-page/link building, etc
  • PPC (Pay-per-Click) campaigns
  • Web design and development
  • Web hosting and domain registration
  • Email marketing
  • Site and competitor analysis
  • And many more!

Do you think you can handle all that? How do you become an internet marketing expert? All reputable web marketing consultants took years before they even thought they deserved the title. Before you become an expert, you have to spend a great deal of time in your client’s shoes establishing and experiencing the power of online businesses themselves. There’s so much more to learn and it goes without saying – the goal of learning all that you can about web marketing is never ending.

Would you like to learn more about web marketing? Perhaps you are interested in any of the services mentioned above? Get in touch with Think Big Online today and discuss your needs with a proven and reputable internet marketing expert in Sydney!


Small Business Internet Marketing in Australia

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SEO marketing for small businesses

Are you one of the thousands of small businesses in the country looking to get started with internet marketing in Australia? Well the first thing that you need to know is that SEO marketing (search engine optimisation) is a lot more uncompromising and competitive when compared with traditional marketing.

“Targeted” Internet marketing in Australia

Now at this point you’ve probably already looked into the web marketing options available to you. Needless to say, there are a lot of them from PPC or Pay-per-Click campaigns like Adwords to social media marketing – Twitter, Facebook ads, etc. These options tend to excite many business owners who can’t wait to get started. However, small business owners all need to consider the importance of highly targeted marketing.

Think about it – unlike the big boys, small local businesses often work on a very limited web marketing budget. Therefore, every amount spent on a web marketing strategy counts and small businesses certainly can’t spend them far and wide. Granted, small businesses don’t have to worry about losing a ton of money if a certain online marketing strategy doesn’t work but they do have to be careful about investing their time or resources in gaining or pursuing leads online.

Of course Internet marketing in Australia is still the best marketing solution out there especially for a small or medium-sized business. Small businesses just have to be extra careful about implementing it. With a targeted web marketing campaign, small business owners can expect to increase their sales in a short period of time. While large businesses often dominate certain niches, the scope of web marketing is extremely broad. To completely dominate a certain niche, large businesses will have to run individual campaigns for every product or service that they have on the market which is often not viable. Hence there is always an opportunity for a small business to gain a fair share of the market online.

The great thing about running a small business is that you can accomplish a lot even with a small budget. You could segment your web marketing campaigns and set them to run at specific times or target a certain demographic.

You don’t need a huge capital to accomplish huge gains but only if you know exactly what you’re doing. We at Think Big Online can definitely help you with that! Call us today on 02 9460 0581 and arrange a consultation with some of the best service providers for Internet Marketing in Australia!

 


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Promoting your Business with a Web Marketing Company in Australia

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Internet marketing services as an advertising solution

Are you looking for a web marketing company in Australia to help you promote your business? It is common knowledge that the Internet is the single most effective advertising medium in the world. Unfortunately a lot of people interested in web marketing don’t have a clue about where to start. This is where Internet marketing services actually comes in.

Going forwards with a digital marketing specialist

A digital marketing specialist from a web marketing company can help your business save time and money while providing you with the benefits of leveraging the Internet as a promotional resource. Such experts can readily offer a number of methods that will help your business get noticed and prosper online. After all, marketing is all about getting noticed and when it comes to web marketing that means hitting the top spots in search engine results for certain keywords that you are using on Google.

Among the most popular methods offered by online marketing firms include SEO or search engine optimisation which actually revolves around 2 things – on site optimisation which is everything that can be done on the actual page or website and off page optimisation which is solely concerned with creating quality links that directs users to your website.  While the inner workings of Google has always been a closely guarded secret, it is a known fact that the search engine’s algorithms look at links as a “vote of confidence” indicating how relevant or useful a certain website it is in relation to a certain search query.

Today it’s not just about the number of links but the quality (the location of the links and how relevant it is) is ultimately much more important. Hence a thousand links from a bunch of shady websites can easily be beaten by a single link from a highly reputable source, let’s say from CNN.com for example.

Of course there is so much more about web marketing that can’t be covered by a single article. If you’d like to know more about using the web as a marketing solution then why not discuss your needs with one of the top online marketing firms in the country? Get in touch with Think Big Online today and arrange a consultation with an experienced and proven web marketing company in Australia!

 


Expanding your Business with Online Marketing Providers in Australia

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Looking to expand your business reach with an online marketing company?

Are you looking to take your business to new heights with online marketing providers in Australia? When it comes to marketing “attitude” nothing beats establishing a strong business presence online. A good online marketing company can certainly help you with that.

We live in a world of information technology of which its rapid and fast-paced influence can be felt in nearly every aspect of our lives. Gone were the days when marketing was all about having the biggest and most attractive billboards and marketing signs. Business advertising has evolved into a digital medium which now calls the World Wide Web its home. It’s no wonder then that businesses in the country are spending more on online marketing services as opposed to traditional marketing.

Why bother with online marketing services?

Hardly convinced that online marketing is the way to go for your business? Of course, just because nearly every business in the country has an online marketing agency behind them, is no reason to follow the trend. Surely there’s a reason for all that and it would be best to start there!

The Internet is a worldwide platform, people know that much. You can stay in touch with friends and loved ones at anytime no matter where you are as long as you’re connected to the Internet. Take the same situation and apply it to businesses and the advantage is very evident. Businesses would have practically unlimited reach as opposed to being confined in a certain area. Of course all that reach translates to more competitors and this is where online marketing providers in Australia can help!

Online marketing agencies can help you effectively target certain demographics online – location, age, sex, ethnicity, etc. Yes the reach of the Internet is practically unlimited but that doesn’t mean businesses can just start dumping their money anywhere. Marketing is about getting noticed and you can’t do that if you’re not focusing on something specific. Target specific keywords or market to a certain demographic and you might just carve a popular and highly profitable niche of your own.

Would you like to learn more about effectively expanding your business online? We at Think Big Online would certainly love to help! Call us today on 02 9460 0581 and discuss your concerns with some of the best online marketing providers in Australia!

 


hit your target in web marketing

Paid Web Advertising Campaigns with an Online Marketing Firm in Sydney

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Are you looking for an online marketing agency to help you with your paid advertising campaigns?

An online marketing firm in Sydney can do wonders for any online business that often face significant challenges obtaining the traffic that they need. Traffic in online businesses is like life’s blood and if you don’t have enough – well you get the picture. It doesn’t matter how great your website is or how wonderful your sales copy is. Without traffic, you’d never have anyone out there appreciating them. An online marketing agency can help you do just that and more!

Paid advertising in Internet marketing

Among the most popular strategies offered by online marketing companies is the strategic use of paid online advertising solutions. Such solutions include PPC (Pay-per-Click advertising) and banner advertising.

Now you might be wondering about whether you really need help with any of these? It’s very easy to get started with popular PPC platforms such as Google’s very own “Adwords”. As a matter of fact, Google encourages business owners to do so with a rather enticing sales pitch that says “Get your Ads on Google today”. What business wouldn’t want that?

However, what Google doesn’t tell you is that unless you know what you’re doing you could easily lose a lot of money on Adwords. The same thing can be said about banner advertising and paid email marketing campaigns. One has to be very careful which is why it’s always best to work with a reputable Internet marketing firm.

In the case of Adwords – yes Google does provide a ton of resources and tools that make it possible for the average business owner to manage and run their paid advertising campaigns on their own. Is it actually a good idea to do so? You’d be paying for every user that clicks on your advertisements on Google but will those clicks translate into actual sales? A good online marketing firm in Sydney can help you understand Adwords and other paid advertising platforms. More importantly you’d get a good grasp on the entire conversion process if only to ensure that your online marketing efforts actually pay off.

Looking to get started with some of the best online marketing experts in the country? You can expect nothing less out of Think Big Online! Call us today on 02 9460 0581 and better discuss your needs with a highly reputable online marketing firm in Sydney.


Branding your Business with an Online Marketing Agency in Sydney

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An online marketing firm can help you effectively “brand” your business

Are you thinking about enlisting the aid of an online marketing agency in Sydney? The services of such an agency can prove invaluable to the success of many businesses in the country particularly when it comes to branding. The Internet is after all the quickest and most effective solution for reaching out to clients which explains the significant demand for an online marketing firm in the country.

Of course web marketing is a highly complicated endeavour and one that often requires the aid of web marketing services.  If you’re not at all confident about what you’re doing or how to go about achieving your business goals online, the services of an online marketing experts are certainly highly recommended.

Specific things that web marketing services can do for you to brand or promote your business

A good online marketing agency in Sydney can present you with an arsenal of solutions for growing your business online. Most of these solutions are geared towards generating quality traffic to business websites – social media marketing, PPC (Pay-per-Click) marketing, search engine optimisation, etc. Whatever agency you ultimately decide on, it is important that they be able to demonstrate their expertise in the aforementioned areas.

Another important area that a web marketing expert can help you with in terms of branding your business is “conversion”. Driving visitors to your website is one thing but how many of those visitors actually results in a sale or at least contact you for inquiries? Good conversion involves a number of things from the design of your website (which must reflect the goals of your business) to nurturing leads with the best chances of converting it  into a sale which is the end result that businesses ultimately strive for.

Would you like to know more about how an online marketing expert can help you effectively brand and promote your business online? Why not discuss your needs with one of our consultants here at Think Big Online? Call us today on 02 9460 0581 and entrust your needs to a proven and highly capable online marketing agency in Sydney.