Do you want to attract the interest of your audience and captivate their attention? Well, then you need to master the art of effective Internet marketing. With this tool, you’ll build a distinctive brand and a loyal brand community, which in turn will lead to more sales.
The good news? You don’t need a huge budget, just good content marketing.
Up until just a few years ago, Internet marketing used tools like newsletters and magazines. Now, it is as ubiquitous as the air we breathe, ranging from blogs to white papers, videos or infographics.
So how can you specifically use content marketing to build a better brand image and increase your sales? Everything starts with a successful internet marketing strategy, and that includes content. In short, you will have to think of ways that your content will influence the brand that you’re trying to create.
Unlike real life where non-verbal communication allows you to adjust your tone and speaking style as you go, content marketing requires of you to plan for this in advance. If you don’t have a unitary style, you’ll sound inconsistent. And, an inconsistent brand feels untrustworthy. So, don’t start writing content just for the sake of increasing your number of blog entries.
Think of your brand as a person. Every person has his/her own style, right? This person can be anybody real or invented, you just have to think of a list of characteristics that define them.
Say you represent a vet’s clinic... In this case you will want to show that they have expertise, they’re good at problem-solving and that they care about the environment. That’s why you have to write with authority, explain every medical term as clearly as possible, and use informal language at times.
One of the key components of a successful content marketing strategy is to choose experienced writers that have a background in marketing, someone who’s experienced in your niche and who can adapt to your brand’s style. It’s wise to ask for sample blog posts to evaluate their copy first.
Some companies have one person that does everything from research to writing, editing and publishing content. While this strategy might be more cost-effective, it’s wiser to have a team of different people for the job.
This brings in more perspectives and helps you tackle a project with out-of-the-box thinking. Plus, it’s easier to catch possible errors.
However, this depends on the project. If you need to put together an e-book, you need about five people for the job. If you only want to send direct emails to clients, one or two people are enough.
Good content is easy to understand. So, don’t try to impress your readers with complicated words that just sound showy. Even if you need to use technical terms, you can explain them in simple words and short sentences that are easy to read.
If you want to be relevant and seem interesting to your readers, you need to take a stand about something. You can’t please everyone! So, find an ideology that defines your brand and make your opinions plain to everyone reading.
The logic is this: if you and your online readers agree about certain problems, these people are more likely to agree with you on other topics about which they don’t have a strong opinion.
Your products need to be relevant to your consumers, help solve their needs and make their lives easier. And so does your content!
In short, each time you write an article, you have to help your readers solve a specific problem. You can help them to learn how to use one of your products, teach them how to do certain things by themselves or offer a buyer’s guide.
If people are on your page, they want to know details about your specific products and services, not about the whole industry in general. Start with advice and answers that will actually help people, not fluff. Therefore, instead of focusing on abstract issues, think about practical tips you can offer to your readers.
A lot of brands publish unoriginal, copied content, which is a great advantage for you. If you come up with a new way of looking at things, you become more relevant to your audience.
Your content doesn’t have to be about something completely new, but you can gather scattered information about a topic that hasn’t been discussed in its entirety. This melting pot of info can be quite useful for someone who wants to have a complete picture on a certain topic.
Another idea is to use a different format for subjects that have already been discussed. Instead of writing another article about massage chairs, how about an infographic, a video of you testing one, or a table?
The good news is that you can focus on things you find interesting and research them further so that you can multiply your opportunities of disseminating relevant content to your users. If you’re out of ideas, ask your social media followers what they would like to read.
Company studies are great starting points too. Look at which studies have been conducted by your brand and try to uncover a hidden gem. Who knows which interesting things your company’s archive holds? The best thing is that this requires no budget, and you can turn the material you find into actual news, with a bit of luck.
Your content has to be captivating and show some personality. Stories and heroes always lure readers in, making them come back for more. This will help you to rank higher on Google searches and bring in more conversions.
Stories have always been a great way of connecting the members of the same community. There are various articles on how storytelling can build user experience, considering this is a basic form of human interaction.
Basically, telling stories and sharing the same legends will help your brand look more human and more engaging. It also helps you to become a relevant authority figure and your brand will seem more personal.
It’s a good idea to write about your difficult moments too, not just about your successes. If you found it difficult to raise capital for your business, if you came up with a new idea for a patent but someone else already did it, it’s a good idea to talk about it.
Your brand needs a story with heroes who deal with conflicts. The story needs suspense and intrigue to captivate readers and make them come back.
Ikea is a good example of a brand who uses the power of storytelling to the max. Ikea has always taken pride in its Swedish origin and has associated the brand's image with concepts like “natural”, “organic” and “authentic”. This helps users to become invested in the company and agree with its vision, so they end up becoming loyal customers.
Another idea is to use case studies to tell stories. This works because it’s an effective way to harness the power of Internet marketing. Case studies show readers everything about the problem you had to deal with, your competitors, your way of thinking, the solutions you considered, the ones you tried and the ones you discarded. It also helps people to understand the effects of your decisions and how you have evaluated your results.
Storytelling uses a lot of tools, from anecdotes to blog writing, or using social media to build a narrative. Just follow the same rules we have talked about earlier: keep the language simple and the information straight to the point. You might need to repeat some details, but don’t forget to be consistent.
And, keep in mind that storytelling isn’t just about seeming interesting to your readers. It’s also about being useful and presenting relevant information so that your audience doesn’t feel like they’re not getting anything out of reading your content.
It’s important to make readers, consumers and potential customers feel like they’re part of your brand’s family. So, let them in by posting pictures and videos of your employees. Tell people how your employees work, which problems they face, how they spend their free time and so forth.
This way, you’ll build a loyal brand community that feels like your brand is truly part of their lives. While Internet users ignore generic images, they engage with images that present real, genuine people.
Conversely, Internet users prefer brands that can be personified, so they can build actual connections. Just be careful not to introduce all your employees at once, but rather one at a time, as in any good story.
It’s important for your brand to have a personality and a compelling style. Therefore, choose the best writers. Your content should be informative, relevant and tell stories that convert into legends. Your brand and employees should be the central heroes of those stories so that you can build a close-knit, loyal brand community.
This article was contributed by Magicdust, one of Australia’s leading web design agencies.
Online marketing is a way of doing business that is forever changing. Companies have to revamp what they are doing to stay in line with the latest trends and algorithms. It’s the only way to connect with customers and grow. By continuing to optimize content and add things like mobile applications, one business can jump out in front of another. It's only hurting those that aren't taking the time to do the same thing.
To understand what needs to be done to maximize online marketing opportunities, you have to know where the digital world is at. Some trends are emerging while other aspects are falling by the wayside. Before working to build your online marketing presence, discover what is going on in the world of digital marketing.
You might also like: How Much Does it Cost to Develop an App
The most significant change in the state of online marketing today is the introduction of voice searching. First, there were voice searching capabilities through the iPhone and the Siri smartphone assistant. Then, think back to the Christmas seasons of 2016 and 2017. Could you get through a half-hour program on television without seeing an advertisement for Amazon’s Echo with Alexa or the Google Home? The answer is most likely going to be no. These things came on the scene and pretty much exploded marketing in the digital world.
When voice searching was first available, there weren’t many people that were using it. When they were, it was to ask for directions or find out what the square root of 97 was. Today, about 20% of all searches done from phones are done through voice. The questions are different too. People want to know where to buy a specific brand of dog food or locate the trendiest gift shop while on vacation. Businesses have to be prepared to deliver the results because voice searching isn’t going anywhere.
Customers, clients, and patrons are watching video advertising in this technology-driven world. That’s especially true for the younger generations. It is estimated that somewhere around 90% of all content shared through social media and other platforms in 2017 was in the form of a video.
Most of the population has the internet either at home, work, or on their phone. With the ability to check out any kind of content with the push of a button, it’s a trend that’s exploded in the past decade or so. Researchers are expecting that it’s only going to continue to grow over the next decade. So, in case you have not focused on video marketing till now, it’s time to get your video marketing strategy in place if you wish to outwit your rivals.
People are getting lost behind screens for more extended periods of time ever than before. Now that it is so common, customers don’t feel important any more. That personal experience of walking into a store and speaking to a real person is completely taken away.
One way to get people feeling as though they are important is by making your site as personalized as possible. You want to be able to offer them a tailored experience that based off of their habits and preferences. The more people feel as though they matter, the more they are going to come back to your site.
Big data is something that can seem a bit overwhelming when you first dive into it. But, it isn’t. It’s how you gather information on the customers that use your products or services. All the details can be collected and analyzed, and then you can use that to decide how to better connect with them. The closer they feel to your business, the more often they are going to return to you.
On the opposite side of personalization is chatbots. There isn’t anything personable about them. They are instrumental and cost-effective for businesses that provide customer service. Besides offering an interactive experience, the chatbot can share information with human customer service representatives. They can then pass the details along to the customer in a more timely fashion.
Cryptocurrencies like Bitcoin were first introduced back in 2009. As time goes on, they are becoming more popular and more widely used. In a digital marketing world, it only makes sense to accept the only forms of digital currency around. A customer having the opportunity to pay with a cryptocurrency of their choosing shows that your business is thinking ahead. It is one way to stay a step in front of other competitors that haven’t quite reached that point yet.
Implementing these online marketing strategies are going to be necessary for your business and its growth. By taking the ideas you already have and putting them to work, you can trust that your company is going to see growth. If for some reason something isn’t working, you can step back and re-evaluate and re-implement it in another way to get results. Another option is to take the help of an online marketing agency to help your business grow online.
Guest Post Author Bio:
Sameer Panjwani is the Founder & CEO of Mondovo.com, an online marketing toolset that helps you track your rankings, monitor your site stats, and research your competitors. A man of many talents, Sameer is currently on a mission to help 1 million businesses grow organically through his products and services.
Are you trying to establish a decent business presence online and wondering about whether it’s the right time to get involved with an Internet Marketing firm in Australia? Perhaps you’re working with a very limited budget and not so certain about spending a great deal of it on an online marketing firm? However you feel about it, there’s no denying that the Internet is an all powerful marketing medium and one that will continue to attract the interest of businesses in the future.
While you can certainly do your own thing without spending a cent with a web marketing firm in Sydney – you’ve got to wonder if it’s really a good idea to do so. Sure you may have to spend months reading up on the subject yourself and you may feel confident that you’ve got what it takes and you’ll eventually figure everything out yourself and save a great deal of money upfront. However, you’ve got to ask yourself, do you actually have the time to ‘figure things out’.
What most people fail to realise about Internet marketing is that it’s so easy to get left behind. Unlike most of what you learn in local marketing, things don’t tend to stick for very long. Yes it’s an extremely powerful marketing medium but it’s also extremely volatile and ever changing. You could spend an entire year devoting yourself to reading and learning about the subject but you’ll find that many of the things that you’ve learned no longer applies in the future or has gone through a significant change.
Businesses can’t afford to take their time and learn on the fly with web marketing. You’ve got to start strong and keep going strong until you achieve your business goals. Even then you’ve got to keep on going stronger than ever to retain any measure of success that you’ve rightfully earned. Hence if you ask any expert about the right time to get started then you’d surely get the same answer – the time is now! Of course we’re not just saying that because we are online marketing firm ourselves.
Looking to know more? Learn about the power of online marketing and what it can actually do for your business! Call Think Big Online today on 02 9460 0581 and discuss your needs with an experienced and highly reputable Internet Marketing firm in Australia!
Are you thinking of hiring a web marketing agency in Australia? If so then congratulations are in order – it must be an exhilarating time for your business! Perhaps you’ve tackled marketing yourself but nothing beats having a professional internet advertising agency behind it all. Such an investment would enable you to concentrate on the business side of things while fully appreciating the results of your online marketing campaigns.
Unfortunately, the scenario described above isn’t always the case. Hiring the wrong online marketing company can get your business in a lot of trouble and undermine your efforts towards effective marketing. Hence, when it comes to choosing a digital marketing firm, one should exercise great caution.
Just as it is when hiring additional staff for your business, you’ll need to consider the state of your business finances. How much can you afford to spend on a web marketing agency? You can get more value from your money by delegating all relevant tasks to your web marketing firm. For instance, you might be paying someone to do newsletters, blogs or social media but these are things that a web marketing firm can do for you.
What do you actually need out of a web marketing agency?
A web marketing agency in Australia can offer a wide range of services many of which may not apply to you. Hence you would want to be able to discuss the results that you wish to achieve with your web marketing firm. Don’t venture forth with anything vague. Bottom line is that you shouldn’t be paying for anything that you don’t need. If you must save a bit of money then do it in certain areas that you’re confident that you’d be able to handle yourself.
What are they capable of?
While your chosen web marketing firm may not necessarily fill the top spot for “web marketing agency” on Google (it’s a fiercely competitive search term - of that you can be sure), your chosen firm must at least prove that they’re capable of actually helping you. This is where portfolios and case studies come in and even then you’d want to verify everything by asking questions like:
You’d be dealing with a marketing agency so expect them to be very good at selling things. Hence you would need to spend a fair amount of time and effort scrutinising any information given to you.
What tools do they have?
It’s a good question and one that your web marketing agency must have a good answer for. Effective marketing after all is more about using the right tools and resources. Any capable web marketing agency is expected to make good use of them and if they can’t even give you a straight answer on what tools are they using, you’d best take your business somewhere else.
No reputable web marketing agency could ever guarantee getting you a top spot on Google simply because they can’t guarantee this. Web marketing is an ever changing landscape and not even the top web marketing experts in the business can accurately predict whatever direction Google is headed. Of course, that doesn’t give your web marketing agency a good reason to be vague.
In business, results are everything and web marketing services are a sizable investment for most businesses. Hence your web marketing firm ought to be able to tell you how they intend to measure their performance. What exactly can they do for you? This is an area where you’d want to be as objective as possible.
So there you have it – a few things that one ought to keep in mind when deciding on a web marketing firm. Yes, it can be quite a hassle but nevertheless important otherwise you might very well end up creating more problems instead of solving them. Looking to get started? Get in touch with Think Big Online today and arrange a consultation with an experienced and highly capable web marketing agency in Australia!
Are you wondering about the services of an internet marketing expert in Sydney and whether it’s actually worth looking into? Perhaps you are interested in eventually becoming one yourself and wondering about what is expected out of such professionals? In order to gain a better appreciation on the matter, it would be best to start with what SEO experts are and the things that they actually do throughout their day.
Now the Internet is without a doubt the most powerful avenue for marketing any business. Long gone are the days when one’s marketing options were limited to television advertisements, yellow pages and billboard ads. Hence it’s not surprising that businesses spend billions of dollars on their web marketing campaigns year after year.
Behind those campaigns are web marketing specialists from digital marketing services planning, executing and managing online marketing strategies like SEO and social media marketing to get their clients a profitable share of the millions of online users relying on Google for whatever information that they need.
Hence, internet marketing experts are professionals that develop, introduce and sustain a profitable marketing presence online in behalf of their clients. Their responsibilities include among other things – getting their client’s website ranked profitably through the clever and strategic use search engine optimisation techniques. Such techniques include researching and analysing popular and profitable search terms that a business can build a strong presence on.
Just as it is in the brick and mortar business, success is all about marketing. Yes you may have the best looking store in your area or your products might be really popular but that’s not going to do you any good if you don’t market it properly. In online marketing, that translates to generating as much views on your website as possible or what we call “traffic” and converting a great deal of that traffic into actual sales.
To give you an idea about what an internet marketing expert in Sydney typically does throughout his/her work day, here are a couple of things that they all generally tackle:
Do you think you can handle all that? How do you become an internet marketing expert? All reputable web marketing consultants took years before they even thought they deserved the title. Before you become an expert, you have to spend a great deal of time in your client’s shoes establishing and experiencing the power of online businesses themselves. There’s so much more to learn and it goes without saying – the goal of learning all that you can about web marketing is never ending.
Would you like to learn more about web marketing? Perhaps you are interested in any of the services mentioned above? Get in touch with Think Big Online today and discuss your needs with a proven and reputable internet marketing expert in Sydney!
Are you one of the thousands of small businesses in the country looking to get started with internet marketing in Australia? Well the first thing that you need to know is that SEO marketing (search engine optimisation) is a lot more uncompromising and competitive when compared with traditional marketing.
Now at this point you’ve probably already looked into the web marketing options available to you. Needless to say, there are a lot of them from PPC or Pay-per-Click campaigns like Adwords to social media marketing – Twitter, Facebook ads, etc. These options tend to excite many business owners who can’t wait to get started. However, small business owners all need to consider the importance of highly targeted marketing.
Think about it – unlike the big boys, small local businesses often work on a very limited web marketing budget. Therefore, every amount spent on a web marketing strategy counts and small businesses certainly can’t spend them far and wide. Granted, small businesses don’t have to worry about losing a ton of money if a certain online marketing strategy doesn’t work but they do have to be careful about investing their time or resources in gaining or pursuing leads online.
Of course Internet marketing in Australia is still the best marketing solution out there especially for a small or medium-sized business. Small businesses just have to be extra careful about implementing it. With a targeted web marketing campaign, small business owners can expect to increase their sales in a short period of time. While large businesses often dominate certain niches, the scope of web marketing is extremely broad. To completely dominate a certain niche, large businesses will have to run individual campaigns for every product or service that they have on the market which is often not viable. Hence there is always an opportunity for a small business to gain a fair share of the market online.
The great thing about running a small business is that you can accomplish a lot even with a small budget. You could segment your web marketing campaigns and set them to run at specific times or target a certain demographic.
You don’t need a huge capital to accomplish huge gains but only if you know exactly what you’re doing. We at Think Big Online can definitely help you with that! Call us today on 02 9460 0581 and arrange a consultation with some of the best service providers for Internet Marketing in Australia!
Are you looking for a web marketing company in Australia to help you promote your business? It is common knowledge that the Internet is the single most effective advertising medium in the world. Unfortunately a lot of people interested in web marketing don’t have a clue about where to start. This is where Internet marketing services actually comes in.
A digital marketing specialist from a web marketing company can help your business save time and money while providing you with the benefits of leveraging the Internet as a promotional resource. Such experts can readily offer a number of methods that will help your business get noticed and prosper online. After all, marketing is all about getting noticed and when it comes to web marketing that means hitting the top spots in search engine results for certain keywords that you are using on Google.
Among the most popular methods offered by online marketing firms include SEO or search engine optimisation which actually revolves around 2 things – on site optimisation which is everything that can be done on the actual page or website and off page optimisation which is solely concerned with creating quality links that directs users to your website. While the inner workings of Google has always been a closely guarded secret, it is a known fact that the search engine’s algorithms look at links as a “vote of confidence” indicating how relevant or useful a certain website it is in relation to a certain search query.
Today it’s not just about the number of links but the quality (the location of the links and how relevant it is) is ultimately much more important. Hence a thousand links from a bunch of shady websites can easily be beaten by a single link from a highly reputable source, let’s say from CNN.com for example.
Of course there is so much more about web marketing that can’t be covered by a single article. If you’d like to know more about using the web as a marketing solution then why not discuss your needs with one of the top online marketing firms in the country? Get in touch with Think Big Online today and arrange a consultation with an experienced and proven web marketing company in Australia!
Are you looking to take your business to new heights with online marketing providers in Australia? When it comes to marketing “attitude” nothing beats establishing a strong business presence online. A good online marketing company can certainly help you with that.
We live in a world of information technology of which its rapid and fast-paced influence can be felt in nearly every aspect of our lives. Gone were the days when marketing was all about having the biggest and most attractive billboards and marketing signs. Business advertising has evolved into a digital medium which now calls the World Wide Web its home. It’s no wonder then that businesses in the country are spending more on online marketing services as opposed to traditional marketing.
Hardly convinced that online marketing is the way to go for your business? Of course, just because nearly every business in the country has an online marketing agency behind them, is no reason to follow the trend. Surely there’s a reason for all that and it would be best to start there!
The Internet is a worldwide platform, people know that much. You can stay in touch with friends and loved ones at anytime no matter where you are as long as you’re connected to the Internet. Take the same situation and apply it to businesses and the advantage is very evident. Businesses would have practically unlimited reach as opposed to being confined in a certain area. Of course all that reach translates to more competitors and this is where online marketing providers in Australia can help!
Online marketing agencies can help you effectively target certain demographics online – location, age, sex, ethnicity, etc. Yes the reach of the Internet is practically unlimited but that doesn’t mean businesses can just start dumping their money anywhere. Marketing is about getting noticed and you can’t do that if you’re not focusing on something specific. Target specific keywords or market to a certain demographic and you might just carve a popular and highly profitable niche of your own.
Would you like to learn more about effectively expanding your business online? We at Think Big Online would certainly love to help! Call us today on 02 9460 0581 and discuss your concerns with some of the best online marketing providers in Australia!
An online marketing firm in Sydney can do wonders for any online business that often face significant challenges obtaining the traffic that they need. Traffic in online businesses is like life’s blood and if you don’t have enough – well you get the picture. It doesn’t matter how great your website is or how wonderful your sales copy is. Without traffic, you’d never have anyone out there appreciating them. An online marketing agency can help you do just that and more!
Among the most popular strategies offered by online marketing companies is the strategic use of paid online advertising solutions. Such solutions include PPC (Pay-per-Click advertising) and banner advertising.
Now you might be wondering about whether you really need help with any of these? It’s very easy to get started with popular PPC platforms such as Google’s very own “Adwords”. As a matter of fact, Google encourages business owners to do so with a rather enticing sales pitch that says “Get your Ads on Google today”. What business wouldn’t want that?
However, what Google doesn’t tell you is that unless you know what you’re doing you could easily lose a lot of money on Adwords. The same thing can be said about banner advertising and paid email marketing campaigns. One has to be very careful which is why it’s always best to work with a reputable Internet marketing firm.
In the case of Adwords - yes Google does provide a ton of resources and tools that make it possible for the average business owner to manage and run their paid advertising campaigns on their own. Is it actually a good idea to do so? You’d be paying for every user that clicks on your advertisements on Google but will those clicks translate into actual sales? A good online marketing firm in Sydney can help you understand Adwords and other paid advertising platforms. More importantly you’d get a good grasp on the entire conversion process if only to ensure that your online marketing efforts actually pay off.
Looking to get started with some of the best online marketing experts in the country? You can expect nothing less out of Think Big Online! Call us today on 02 9460 0581 and better discuss your needs with a highly reputable online marketing firm in Sydney.