Free Google Advertising

Free Google Advertising via Google Places

Did you know that your business can actually benefit from free Google advertising? For many businesses that are fairly new to internet marketing, this might come as a shock when businesses tend to spend hundreds of dollars on internet advertising for their products or services.

Well it’s certainly true and we’re not pulling your leg here – it’s certainly true with Google places as Google consistently strive to improve its local search which is of course backed by its very own Google Maps.

As the most dominant search engine online, Google has always strived to become better at providing relevant and useful information on just about anything including businesses and part of that effort is to infuse Google Places or maps into search results page.

How does this benefit your business? Simply put, it’s a great and practically free approach to web advertising and search engine marketing. We could always use some free advertising don’t we?

How can you do Google advertising for free?

To get a good grasp on how Google Places can benefit search engine marketing let’s check out the following example:

Let’s say you are doing a search for “restaurants Sydney”, you’ll find that Quay ranks at the top of Google places results pages. Further at the right, you’ll find all the details about Quay which has helped it earn its place in Google Places which includes contact information, reviews and images of the restaurant along with their fine dishes. Imagine all the good it will do to have your business on such a page. Not bad at all right?

Can’t wait to get started? Let’s get right to it then!

Before you can start with free Places Google advertising though, you will need a couple of things:

  • A good description of your company, business or professional profile
  • Contact information
  • A good image which is to represent your company, business or profession (logos, badge or pictures of your establishment)
  • Any promotion content you may want to advertise which includes vouchers or online coupons. You can also put up any additional information or details that you think will help bring in more people and boost your internet marketing campaign.

 

Now for the next step –setting up your account

To get free internet advertising via Google Places, you will of course have to setup everything first by logging on to http://www.google.com/places/. Click on the “Get Started” button under “Get your business found on Google” to get the ball rolling.

As you may already know, your Google account is linked to that of Google Places which is going to ask you for your location and contact number.Make sure that contact number you put in is a current and valid one. People seeing your business on Google Places as you make use of it as a web advertising solution will be looking for quick and convenient ways to contact you. If your business doesn’t have a valid number in there, prospects are likely to divert their interest somewhere else that does.

You may be surprised about the volume of people actually seeing your business through this free internet advertising solution so make sure that your contact information is always up to date and that you regularly check and respond to new inquiries.

Next you need to put in the required information about your business online for effective web advertising. Now there are circumstances in which Google Places many not be able to find any information about your business especially if it’s still only fairly new. In this case you’ll have to manually fill in all the information about your business – take your time, it’s free and well worth it!

After you’ve finished putting in all the necessary information, Google Places will automatically provide you with a preview on how your search engine marketing advertisement will appear. Just like the example mentioned above, it will be found on the right along with a map image.

Have your advertisement look exactly the way you wanted and keep you descriptions catchy and as short as possible. Descriptions should be right to the point and effectively summarizes what it is that you have to offer.

Next stop – you need to state specific areas or region wherein your products or services are available which is certainly important because without it, your business simply won’t show up on Google Places search results. Google Places only shows businesses within a certain range of users searching for a particular business or establishment so make sure to set it accordingly.

You’ll also have to set the locations in which your business actually caters to. This information will be shown on the map. There are several options that you could look into. Take your time – for example there is the option under “distance from one location” which would tell your customers that you only serve clients within a certain distance from your establishment.

You can also choose the other option "select the areas you serve" which is useful if your business only caters to specific cities or certain regions within a certain city.

State your business hours – don’t overlook this step, people certainly would want to know whether your business is open to them at a particular time. Google Places enables you to set this information for a truly effective Google advertising solution.

State your payment options – again another information that many users are bound to appreciate is to know in advance which payment methods you actually accept. It’s particularly useful if your business is all about selling a particular product or service.

Present good media content – Google places allows you to add visual content which you can use to generate more interest. Perhaps you’ve made videos about your business and what makes your products or services better than that of others?

Remember that visual content attracts interest quicker and better than plain text content. Thus it would certainly be in the best interest of internet marketing professional to leverage great and engaging visual content in their internet advertising strategies in any way they can.

 Last but not least in free internet advertising with Google Places is to validate your business location. Doing so helps Google filter out fake ads and listings which could ruin the usefulness and relevance of its search functions.

After going through all the steps, Google will mail your business a postcard that contains all the information you need to validate the information you submitted. You may have to wait a couple of weeks for it though (as long as 3 weeks) which can be quite a pain but considering that this approach to Google advertising is free and can endow your business with much needed visibility and traffic, all that effort and time spent waiting are all certainly well worth it!


Getting More Engagement in Content Marketing

How do you get more audience engagement with your content marketing campaign?

Are you having trouble with your content marketing campaign? Can’t seem to get your target audience to interact or engage with your target market?

Well it’s certainly important that you do, after all “content is king” and if you are not getting any interaction or engagement from your target audience, it could mean that your businesses isn’t actually getting the attention it needs to stand out.

Needless to say, internet marketing is all about standing out. So what can you actually do about it?

Tips on getting more interaction/engagement in content marketing

Well for one thing, you need to take a serious look at your content planning and analyze the content that your website currently offers. Ponder on the following 2 questions:

  • Do you have a well-defined target audience for your content?
  • Do you know whom you’ve created your website content for?

 

You can’t expect much success out of your content strategy if you are churning out content for people that you don’t even understand. It will be impossible for your business website to captivate their interest with content marketing if you don’t understand what it is that they need and what actually is of interest to them in the first place.

Now this takes us to the second part – researching what actually captures of your target audience. This involves among other things, understanding what is that they do outside the business context. If you keep dishing out content that only revolves around your business it’s likely that most of your target audience are going to find your content utterly boring ultimately leading to loss of interest and page abandonment

Try to ask yourself, what is it that people already know about your business? If they are on your website for the first time or they don’t really know much about the product or services that your business is in, then you should be producing content that caters to these people.

The same goes for those people that are fairly knowledgeable about what it is that your business does and what to expect out of it. Perhaps for such an audience you ought to be presenting fewer pictures and more facts or statistic.Factoring these things in your content strategy is a great way of encouraging your audience to continue engaging with your content over time.

You also need to consider your goals in content marketing or internet marketing in general. Are you perhaps looking to get more engagement or is it more important for you get your online marketing message across a bigger range of audience? Well whatever the case you need to check out analytics and put your goals in place to more effectively determine what it is that you need to do to make it happen.

Presenting solutions based on the information you are getting from your analytics will improve your chances of actually getting your audience to interact with your content. Many often make the mistake churning out content that simply doesn’t send a clear message to its audience which can lead to a lot of confusion which is never a good thing in content marketing.

Last but not least, you need to consider the ways in which you are actually presenting or sharing your website content to your targeted audience. Are you merely putting it there hoping that people would actually find and interact with it or are you promoting it through social media and bookmarking?

Hopefully you are doing the latter – when your audience can easily find your content, there’s a much higher chance that they would actually engage or interact with it and hopefully end up sharing it with more people which is always a good thing!

Other important things to consider in content marketing – the content itself

Ease of access – is it easy for people to access your content? If they have to register or sign up for something then it is less likely for your target audience to go through all the trouble just to interact with your web content? If you have such barriers in place, don’t be surprised that you aren’t getting much engagement out of your web content simply because you’ve made it difficult for them to do so.

Is your web content actually easy to engage with? Is it relatively easy for your audience to share with other people? It may seem rather unimportant but having such an option to share your website content with ease ultimately helps business get more engagement out of the content that they are putting up online.

What other ways do you have in mind to help boost engagement in content marketing?


Beware of Using Duplicate Content in SEO

Are you using duplicate content in your SEO campaign?

 There was once a web marketer who went about his SEO campaign dutifully reflecting only the best in search engine optimization practices that is until he was lured into doing underhanded black hat practices like keyword stuffing and duplicate content which he then believed would put him ahead of the competition and rake in more profit.

However, he failed to consider the fact that major search engines like Google had algorithms in place designed to penalize people that are using duplicate content in their internet marketing campaign. The result – his site dropped to the bottom of search engine results never to be seen again and that’s it!

Now unfortunately, that’s a story that’s surprisingly common these days and a pitfall that people in the search engine marketing need to avoid. It’s no myth either and one thing that you can’t afford to overlook if you are looking to keep your online marketing campaign as effective and profitable as possible.

 Simply put, even websites with good search engine rankings can come crashing down if they get penalized for using duplicate content. Now there was a time when such things were not much of a concern in SEO but recent updates in Google search engine algorithms (Panda and Penguin updates) had completely changed all that and it now presents a crucial part of search engine optimization that simply cannot be ignored.

What actually makes a duplicate web content though and what can you do about it?

Dealing with Duplicate Website Content in SEO

Now there are actually several kinds of duplicate website content and this includes:

  • Any content found on your website that is identical to those of others
  • Duplicate content within your website which can include headers, sidebars, footers and meta tags

 

The SEO pitfall of duplicate content

In today’s world of internet marketing, duplicate website content can certainly ruin whatever traffic and search engine rankings you’ve worked so hard to attain especially following Google’s notorious Panda and Penguin update.

If you’ve suddenly realize that your site can longer be found on Google’s search engine results then it’s probably because of duplicate content which was considered a sound SEO practice in the past. Google however ruled it as an artificial means of inflating rankings and yielding results that do not truly benefit users and hence introduced algorithm updates for it.

Websites that are found to implement heavy use of duplicate content can face harsh penalties from Google which can have disastrous consequences for businesses that primarily depend on their search engine rankings in generating the traffic they need for their business websites.

If this is the first time you’ve actually heard about this don’t fret – Google’s Panda update was introduced sometime last year and the Penguin update began around April so if you are going to have your search engine rankings reduced due to duplicate content it then you should had seen it by now.

Track the times that your website actually had significant reduction in traffic and compare it with the time the algorithm updates are being rolled out via Google Analytics. If it seems that its more than just coincidence then you may want to learn all that you can about identifying and fixing duplicate content on your website.

Tracking down duplicate website content

So now you know some of the most common circumstances wherein people would actually have duplicate content on their website. Now how do you actually track down such a problem though? Well there are certainly a number of ways that you can look into:

The simplest way to check if your website content is actually a duplicate content of something else is to copy selected text of the content concerned, enclose it in quotes and just put it in google search. The search engine will check pages online that may have the exact text that you’ve specified.

To see if there is any content within your website that is being duplicated, it is recommended that you use what is called an SEO website crawler. This search engine optimization tool automatically checks every element on your website for duplicate content.

Fixing the problem

Now you know how to check for duplicate content online and within your website itself but how do you actually rectify the problem and ensure that your internet marketing campaign conforms to the latest search engine algorithms governing content?

Well for starters, you can check out Google's Web master guide on duplicate content. It should help you get the ball rolling and provide answers to some of the most common questions people have about their policy on duplicate web content.

Now the foremost crucial thing that everyone in search engine marketing business needs to remember is that it’s always best to stick and keep up with the best search engine optimization practices surrounding online marketing and turn away from underhanded, black hat strategies. There are no shortcuts to successful internet marketing and solutions that seek to tell you otherwise will often end up compromising your entire efforts

The bottom line here is that people in the internet marketing business should not be complacent and allow ignorance to waylay their efforts. In the face of harsh penalties your business could be facing if it is caught using duplicate content on your business websites, it’s more important than ever to begin checking on the content you actually have on your website.

Check your website for any signs of keyword stuffing, duplicate Meta tags and other issues mentioned earlier that may possibly lead to penalties from Google.

If you find an excessive use of any duplicate content on your website, take action immediately and do not simply ignore it. It may seem troublesome but any effort spent on ridding your website of duplicate content is certainly well worth it least you wake up one day and find your website at the bottom of the heap.


Great Tips for Awesome Branding

Approaching Branding

Looking for great tips on branding? When it comes to Internet marketing, how well your prospects or customers perceives your brand is everything!

With more than $100 billion in annual sales and more than 50 percent marked increased in net sales during the previous year, Apple is without a doubt the most valuable and envied brand in the world. While you may not exactly have the goal to build a brand rivaling that of Apple itself, there is much that we in the web marketing business can learn from them particularly when it comes to establishing our brand as well as the products or services that we offer.

Effectively approaching branding

How good is your product or service?

Now take the time to seriously ask yourself – are the products or services that you offer some of the best in the market? Are you as committed to quality, results and reliability or are you one of those who merely settle for what is good enough? Well Apple certainly didn’t and neither should you if you want to succeed with your branding efforts in web marketing. Always strive to produce or offer the best possible product or service for your customers.

Do you care enough?

Successful brands such as that of Apple don’t get the admiration and reputation that they have today (and actually keep it) without genuine focus and dedication to the needs of their customers. Apple has been exemplary in this regards and you probably can attest to this yourself if you’ve spent some time using their products or services and visited their stores.

It’s not surprising then that they manage to attract thousands of people over the years that are simply eager to check out what they have to offer.

Now if you are serious about being successful in your branding efforts online, here are a couple of things that you ought to keep in mind as you go about SEO and online marketing campaigns in general:

  • Strive to provide a personalized and friendly welcome for your customers and prospects
  • Exhaust all effort to better understand the needs of your customers – politely ask probing questions
  • Listening to the problems or concerns of your customers and present solutions, not excuses.
  • Ending all interactions with your prospects or customers with a pleasant farewell and bid them to return should they need further assistance

 

Businesses that have a keen focus on the needs of their customers and prospects are clearly more likely to succeed in their internet marketing efforts than others that don’t.

Being Pretty enough

Now we all have to face it – beautiful girls and handsome guys always tend to garner more attention. The same thing can practically be said about branding and web marketing which extends to websites, products and presentations and so on.

Among the notable characteristics of Apple which has made it a very successful brand today is their design aesthetics. Check out their products, websites, stores, packaging materials and operating systems – you’ll find that they are all in many ways more aesthetically pleasing than similar others in the market.

Now the question you need to ask yourself – is your web marketing effort substantially focused towards aesthetics as well? If the answer is no then you are certainly missing out in terms of opportunities that could possibly put you ahead of your competitors!

Spreading yourself too much

Coming to terms with the things that shouldn’t be done is every bit as important as knowing exactly what needs to be done.  The great and recently deceased Steve Jobs – Apple’s founder and former CEO certainly took that to heart when he organized a development conference in 1997 talking and addressing questions in front of a large audience.

Shortly after, Steve systematically reduced the company’s range of products to just 4 product lines – the iPhone, iTouch, Macbook and iPad which are all simply some of the best in their respective market today.

Now this kind of focus is certainly not easy to implement but can nevertheless prove crucial to success in branding, web marketing and SEO. It involves among other things, discipline and a deep sense of commitment to providing only the very best for your customers. Don’t be swayed by current trends, competition and one’s own desire to cover as many things as possible thinking that they’ll rake in more profits that way.

Less can be more and the key take away here is that you will never truly succeed in your branding until you keep yourself focused in what is truly important for your customers.

Sometimes you have to take risks

As one of the most popular brands of today, people find that admiring Apple’s products and services is just as easy as criticizing it.

For one thing, the brand charges almost twice as that of their nearest competitors and many would describe Steve Jobs as a total eccentric.  But the man certainly had a pair – he knew what he wanted and took on big risks simply because he was looking to do something different. He was not only out to make things better but to create something different and turn it into the best that it could possibly be.

Jobs trusted his intuition and see it as something that’s even more powerful than sheer intellect. In its meteoric rise to the top, it challenged nearly every norm in the business and showed the world what they could do by thinking differently. This is fairly evident in their products, advertising campaigns, operating systems that practically reinvented their respective industries.

Now all that certainly took a lot of guts. Ask yourself – when did you last challenge the norm? Went left when everybody else was going right? Just as it is with conventional marketing, SEO and online marketing is all about standing out and you simply can’t hope to do that if you are doing the same thing as everybody else

Breaking promises

When it comes down to it, branding is simply a promise that you are making to your customers. Customers greatly factor such a promise in their purchasing decision which is mostly based on their emotions or how they feel about a particular brand of product or service.

A lot of people now days are more than happy to pay a premium on Apple products and services and for good reason – when Apple first unveiled the iPhone as a revolutionary device, they certainly weren’t lying! Ever since the iPhone was introduced, nearly every product on the smart phone market today resembles it or presents similar features.

Is your brand actually making good on its promises? No? Well you better start doing something about it.

Why?

Does your brand have a good and clear reason why it does and what it does? Is this reason made evident to all which includes not only your customers but your own staff and your competition as well? In the case of Apple, the answer was certainly a resounding yes as they set out to reinvent the way people experience technology in the best way possible.

It’s not just aesthetics that catapulted Apple to the top as today’s most valuable and desirable brand. It’s an excellent mix of several factors which includes:

  • A truly excellent product or service
  • Customer dedication
  • Eyes for aesthetics
  • Focus
  • Courage
  • Keeping one’s promises
  • A clear reason why

 

Think that you can come up with a similar approach for your branding strategy? Then perhaps you are well on your way to the top!


Are You Marketing For Your Customers Complete Lifecycle?

Customers complete lifecycle marketing image by Think Big OnlineThe easiest way to increase business and drive new sales is to ensure that all leads, prospects and customers go through your complete marketing cycle.  When I talk about complete marketing cycle I’m not talking about just the lead to sale cycle, but what happens after the sale and what happens if the sale doesn’t occur.

While businesses 10 or even 20 years ago could be forgiven for not implementing a complete lifecycle marketing campaign because it was too expensive the same cannot be said now. 

Traditionally to complete full life cycle marketing 10 or 20 years ago you would have had to send out direct mail, which is expensive, or make calls which is also expensive.

Now with email marketing you can replace these expensive tasks with automated marketing campaigns, which cost nothing to deliver and potentially drive new sales for your business.

What Is A Complete Customer Lifecycle?

 A customer lifecycle can be broken down into the following phases:

Phase #1: Lead Generation

This phase is where you are generating people to your lead generation mechanisms.  In terms of online marketing you are generating visitors to your website and having them complete forms or buy products online.

In this phase you would need to create the lead generation mechanism, either the website lead form or the product sales page.  From there you would also need to create three separate follow up sequences.

The first follow up sequence would be the lead to sale sequence, which would email your customer over a course of a few days and drive them to buy from you.  At the end of this sequence you would either have a buyer or a lost lead, and each would then move into a separate sequence.

The two sequences would be Buyer and Lost Lead and the Buyer sequence would email the buyer with retention emails and the Lost Lead sequence would try to convert the lead into buyer.

Here’s a visual representation:

Phase #2: Lead Management

This phase is where you deal with 2 different styles of people buyers and lost leads.  They both have been through 2 sets of email sequences, the first being the lead sequence and the second being either the buyer or lost lead sequence.

After they finish these sequences they then need to go into two separate long term nurture sequences.  These sequences should focus on monthly contact at least and include special occasion contact as well.

The nurture sequence for a customer will be slightly different as it offers the opportunity for upsell whereas the nurture sequence for lost leads will push them to buy your first product.

The following image represents this phase:

Unfortunately what happens is that most business owners stop at the first sequence, they don’t follow up lost leads and they don’t nurture current customers.  By implementing a campaign, which does both for you, can significantly boost your customers and extract more sales from your current leads.

Once you’ve paid the cost of paying the lead you need to maximize that lead for a sale or a referral.  This process outlined in this blog post is the beginning of a complete customer life cycle, which should help you to do that.


Integrated Marketing Example Mindmap

Integrated Marketing Example Mindmap image by Think Big OnlineIt’s Samuel here, I’m glad that you’ve made it to this page as the Mind Map example which I’ve created for you is really going to help you SUPERCHARGE your Online Marketing Campaigns…

…I’ve been doing Internet Marketing for sometime now and I’ve helped hundreds of businesses both here in Australia and internationally as well.  The one thing that I see in all these businesses is they are not taking an Integrated approach to their marketing.

I’m hoping that by sharing with you the tips, strategies and ideas I put into the chapter you’ve just read as well as this Mind Map that you can start seeing better results online.

But if you’re struggling, if you’ve got questions, if you need some expert advice then you can always give me a call…

…My goal in writing the chapter was to truly help struggling business owners and I believe with online marketing campaigns every business can drive more sales.  


4 Google Updates In 1 Month – How Does This Affect You?

4 Google updates in 1 month image by Think Big OnlineIn the last month there have been 4 separate minor Google Updates, which are starting to change the landscape in which websites operate.  While businesses are still reeling from the Panda update and trying to recover positions these new updates may just send them back to the beginning.

Before we discuss the updates and how they affect your business it’s important to understand that these updates should never have affected your business.  If you were practising a WHITE HAT, ethical search engine optimization campaign and focusing on a great user experience then you would not have dropped rankings.

I find it frustrating that so many businesses cry foul when an update is done to improve the quality of search results removing spammers from the results.  In my opinion these updates are great and personally I never worry as to whether an update will affect our site or our clients sites.

The reason is I know that we are delivering quality content, quality user experiences and a quality experience for search engines.  By doing this we ensure that we are “update proof” and we only continue to rise through the rankings.

Sure we could rise faster if we did these more unethical techniques, we certainly have the skill to do them, but Search Engine Optimisation is a marathon not a sprint.  Our goal isn’t to shoot to the top only to fade out.  We simply steadily move towards our goal of dominant number one rankings.

So while I will share with you the updates please note that any clients of ours reading this it wont affect you, just those sites practising less than ethical SEO principles.

Update #1: Panda Update 20 (September 27th 2012)

This update was aimed to penalizing exact match domains that had low quality content and low quality user experiences.  These sites were penalized and removed from the search engine index.

Update #2: EMD Update 1 (September 28th 2012)

This update built on the first update and further reduced the amount of low quality exact match domain name websites from search engine rankings.  The first update did not go far enough and this update was a patch fix to the first update.

Update #3: Penguin Update 3 (October 5th 2012)

This was the third update and refresh of the Penguin data and affected around 1% of searches across all languages.  The update was aimed at further cracking down on spam sites which offered little to no visitor value

Update #4: Top Heavy 2 (October 9th 2012)

This update focuses on reducing the number of sites ranking well which have too much advertising at the top of the site.  Users complained that they had to scroll too much to see real content as such sites with content pushed down the page are being penalized.

You will probably notice a common thread in these updates, they are all targeting low quality sites.  So if you are delivering high quality content and a great user experience you've got nothing to worry about.

In my opinion, this is what you should be focusing, at the end of the day a site needs to convert as well as gain search engine rankings!

 


Google Releases Link Disavow Tool

Google releases disavow tool image by Think Big OnlineMatt Cutts the head of anti-spam at Google announced in a video (shown below) that Google has just released a Link Disavow Tool.  This tool has been sought after by the Webmaster community for some time in attempt to protect a site from links originating from poor quality sites.

Let me explain, up until now any site could link to your site without your permission and essentially affect your search engine rankings.  If the site was a good quality relevant site then the affect would be positive but if the site was low quality and irrelevant then it would have a negative affect.

By releasing the Link Disavow Tool Google is helping business owners to mark sites, which are linking to them without permission, as links the site does not want.  This is a positive step forward for Google and businesses that rely on Google as you now have a tool to combat unethical practices.  Practices where competitors will link spam links to your site in order to lower your rankings.

 You can get the full details from Matt Cutts himself in this video below:

Why Is This Announcement Important?

If you’re an SEO client of Think Big Online this announcement doesn’t really affect you as we only undertake ethical and Google Guideline compliant SEO.  The main sites this update is affecting is the sites who were too aggressive with their SEO and built low quality links.

Sites which have been penalized for this and that have been working to remove these links can now use the Link Disavow Tool to help them achieve their goal.  With that said it also has a purpose of protecting sites from malicious links from aggressive competitors.

If you’d like to discuss this more for your particular situation just leave a comment below and we’ll get in touch.


Don't Do Business With Idiots

Don’t do business with idiots image by Think Big OnlineDon’t do business with idiots – I know it might sound a little bit harsh but I’m going to tell you why. I’m Samuel Junghenn and today we are talking about filtering out your clients and only dealing with people you really want to work with - people who inspire you and motivate you to do a better job in your business.

Now I see this a lot in businesses we consult with and many of them are so desperate for business they accept anyone as their client and they end up not producing as good a result as they could have if they filter their clients and chose who they want to work with more precisely.

So let’s just say for a moment you have a client approach you and they might come in and say “okay how much is your service or your product?”  and then you tell them “okay its $2000 for my product or services”. They may try to haggle with you telling you they can get a better price down the road and try to beat you down on price – that’s the first sign!

You may drop your price or you may not.  I suggest not dropping your price because it comes down to a reflection of how good your business is and what it provides. If you are willing to drop your price then possibly it might show the client you are vulnerable and maybe you don’t believe in your product or service as much as someone else.

By dropping your price you've given them the power over the business relationship and when you start working together this will continue.  You'll often find these kinds of clients always have an issue with what you are doing, something will always be not quite right.

Now they may be trying to control the relationship so that they can possibly haggle with you on price once again.They usually pay their bills late and you need to call them up a number of times which costs you a lot of time in your own business you could have spent working with much better clients to get them a better result or to provide them with better products.

So what this does to us as business owners is it drags us down or drags our motivation down in such a way we don’t feel like going to work or we don’t feel like putting in a 100% effort into this particular client anymore. If you are not putting 100% into this particular client then you are not going to get as good a result compared to working with someone who is fun to be around, always pay their bills on time and very grateful for what you do.

As bad as it sounds everyone does it – if they are better clients you treat them better, you are happy putting in extra hours, stay back late and do whatever it takes to get them amazing results over a person who “bitches and moans” and pay their bills late or always has an issue with what you are doing.

The way I look at it, there are seven billion people on the planet you could potentially do business with and some of them might be a little bit young. The point is there is a whole truck load of people out there you could be doing business with. You don’t need these other people in your life if they are going to make your life miserable or if they are going to make your work not as fun as it could be because they are basically dragging down your whole business.

If you don’t feel like going to work today or don’t feel like spending the extra time and effort and don’t feel like putting the energy in to this particular client - all that filters out to the rest of your business and onto the group of clients who you could be doing more amazing stuff for had you not had a few bad apples in the cart.

So there is really a big opportunity cost here I would like you to see. So if you do business with a fantastic person then there is no opportunity for you to be in business with the bad people or the non-preferred clients – let’ call it that and vice-versa If you take on people that you don’t want to work with.

You only have 24 hours in a day, we all have 24 hours  in a day and you can’t get any more and you can’t get any less – that’s what we've got to work with. If you have an 8 hour project let’s say for example and you allow a non-preferred client to engage in your services or buy your products then you allocated those 8 hours of your life to this particular person. That means you cannot allocate it to the amazing client who is fun to be with and energetic and really appreciates you for what you do in your business.

So you have to think about the opportunity cost – you get to say to this one so there’s opportunity for the person who builds you up and motivates you to do better in your business.

So just a suggestion that you may want to do and it’s something that I do, get a piece of paper and draw it up into 3 columns. In one column you are going to put the ultimate client – you’re going to list every aspect of working with people that you absolutely love. Just paint out the picture and don’t put any constraints on it. Just think about what would be your ideal client and list everything.

  • What age are they?
  • What sex are they?
  • What sort of things are they interested in?
  • What sort of businesses are they in?
  • Do they pay in advance or do they pay just in time?

 

Whatever it is that you like just list down your ultimate client - how much are they paying you? Do you go out to dinner with clients on a regular basis and is it more on a friendly basis - you know going out to the pub and you have a drink with them? Just list out every single thing that would make up that ideal client.

In the middle column, list out everything that you are willing to put up with a client. These are things that are not negative and they are not positive but this is where the line is drawn. It might be – okay I’m willing to put with payments within 30 days and as long as they pay in 30 days they go in that column if that’s what you are willing to put up with to keep the business going.

On the last column I want you to draw the line and have the deal breakers. These are the things that you are not willing to put up with in your business anymore and what we now have is a very structured filtering process so that if someone comes to purchase your products or services you can easily allocate them to a group.

If they are in the deal breaker column then it’s an instant no – sorry your services or your products are not right for them and you need to get used to saying no because every time you say no it’s going to provide you the opportunity to say yes to the other people that you do want to work with. Now it may seem a little bit counter-intuitive for business and you don’t want to do it but believe me it will make an amazing difference for your business.

For the middle column, what you want to do with these people is you want to try to move them – if you have clients come in and they are “so-so”  you put in all energy and effort and you still give them amazing service even though they are not your ultimate client.You want to try to move them over the ultimate client column.

  Educate them about how you work at your peak and what motivates you to do better for them as their provider of products or services then you continually build your business the way you want to do it. You’ll have more energy and more passion to put into the people that are in your ultimate column and life will be so much easier because these people generally are happy to pay more and don’t question the price or value and they will tell more people than the other columns.

I hope this has been useful. If you got some value out of it, please subscribe to the channel and share the video. This is what motivates me to keep making these videos and providing value to you. It is when I see them being shared that it motivates me to make more. So I hope you enjoyed it and I’ll see you in the next episode!   


Reputation Management image by Think Big Online

What Is Reputation Management?

Search engines are a vital part of any companies marketing strategy. But if you have a disgruntled employee or an angry customer, they can make a search for your business bring up all kinds of negative and many times false information. Everyone in the internet marketing industry spend hours upon hours figuring out how to get high search results, but when you have negative results appearing, it is time to employ a sound Reputation Management Strategy.

Using Reputation Management methods, you can most of the time, make negative and false results disappear. In all actuality, they don’t disappear, but they are pushed down the results page. The further down they are, the less likely that anyone searching your business will see them. I always said that Reputation Management is like Search Engine Optimization done backwards.

It can take years for a business to build that solid sterling reputation, but take only hours for a disgruntled employee to post all kinds of negative comments and falsehoods, taking your hard built solid reputation and amounting it to just another company with negative reviews. Don’t be a victim of this type of assault.

Reputation Management, at its core, is putting up positive information about your company or product. Posting positive reviews on blogs, posts, and anywhere else you can! By optimizing your reviews for search engines, you can assure that they will all rank well when someone does a search for your company. If you have 1 negative review, post 5 positive ones. That’s not scientific but you get the point!

Flooding the search engines with positive reviews will “fill the spots” of the search results, and the more you have, the further down that negative comment will go. This is just one method of Reputation Management.

Some people think Online Reputation Management is just for a bunch of crooks who don’t want their negative posts to appear in the search engines…just another myth, not true!

Going back to the disgruntled employee scenario, this employee could be totally in the wrong, but take to the web and spew falsehoods about the company, tarnishing its sterling reputation. Remember, once something is on the internet, it will be there forever. Once something hits the internet, that’s right, it is nearly impossible to have it removed…permanently.

The only other option left open to the “wise businessman” is to employ Reputation Management to combat the disgruntled employees negative comments. So as you can see, it is something that can be widely used in many businesses’ marketing strategy to ensure that their customers are seeing exactly what they want their customers to see.

Let’s face it – A negative comment or review can be a real drag! It may be time for you to consider using Reputation Management to guarantee that your customers are seeing your best reviews, all the time! Also keep in mind that if you use Reputation Management all the time, regardless of if you have negative reviews, then the chances of one disgruntled employees bad comments become a lot less!