No one likes to feel like they will be missing out on something, even more so social media addicts. So how can your successful online marketing strategy put this anxiety to good use?
In short, you need to structure your messages to harness the power of this psychological construct. Learn to address your potential or current customers in a way that encourages them to take action better than with any common call-to-action prompt.
The secret is this: people would gladly jump at an opportunity to buy a product if they feel they would be otherwise losing something hugely important, but they’re not as likely to buy a product with definite advantages. That’s because we prefer to invest more energy and resources into avoiding risk rather than following a sure gain.
Therefore, you will need to make your product or service look like a great opportunity people can miss if they’re not careful. For instance, let’s say someone is looking to buy a robotic vacuum cleaner. They’ve done their homework, know what they would like and their estimated budget, but they postpone actually purchasing one.
This is where the fear of missing out comes in: a social media ad strategically placed that announces a huge promotion. Even if they haven’t committed to buying a robotic vacuum yet, now this fear is telling them that they risk spending more money if they don’t decide on the spot.
A viral campaign is another important tool for online marketing. If all your friends are buying robotic vacuums, chances are you’ll want one too. Otherwise, you risk being left out – which, let’s face it, is one of people’s biggest fears since kindergarten. However, to know which type of post will go viral, you’ll need to understand your target audience which is is after all one of the components that all successful online marketing strategies need.
So, to help you launch a successful online marketing campaign, here are 10 awesome techniques you can use in order to attract more buyers. What’s more, the possibilities of combining them for your online marketing campaign are endless!
Setting time limits conditions people. We’ve learned from toddlerhood that deadlines exist, so we need to get things according to a certain time frame.
Placing a time limit acts like the Pavlovian bell: each time we see it, we feel the impulse of acting. In the world of online marketing, a ticking clock brings in more conversions.
However, remember to be honest. Even if you think you’ll bring in more customers by extending that time limit, don’t do it, at least not more than once. Customers will feel betrayed, and you’ll lose reputation points.
An effective lead magnet can be a limited edition, in other words your audience can get them only if they do so before a certain deadline. For instance, you can create a detailed video or infographic about how to use a certain product, but make it available only for a limited time.
In this case, you’re not using fear to sell more products, but instead to get more leads. If people subscribe because of fear in order to get their hands on a useful tutorial, you can use their contact info for future online marketing campaigns.
This means you can use any celebrity figure talking about your brand, services or your products in the context of your online marketing campaign. Your target audience will be afraid that, if they’re not using your brand, they won’t be as glamorous as that star.
You can also use influencers as well, even if they’re not celebrities per se. In this case, you’re tapping into the fear of people missing out on being part of a group or an “in thing”.
In the future the role that influencers can play in online marketing will become more significant. So, don’t be afraid to quote influencers anywhere you can, from your landing page and social media profile to your sales pages or even in direct emails.
If people are talking about your brand, they can influence their friends and family. As a matter of fact, user-generated content from peers can produce more fear than celebrity endorsements.
People already know that they’ll never be as popular as movie stars or lead the same glamorous lifestyles, but they want to at least have the same stuff as their friends and families. The fear that you could be missing out is bigger if your friends have something that you don’t have.
You can make people talk about your brand in the context of a contest, so they create the content for you which you can then later use for your online marketing campaign.
It’s a good idea to use more online channels to boost sales or to build your brand’s reputation.
However, if you’re seeing more activity on one channel than the others, you can use your online marketing campaign to get more people there. For instance, if you don’t have a lot of Facebook activity, but there are lots of people following you on Twitter, you can tweet the time and date for a live Facebook video. Remind people that they’ll only be able to see that video on Facebook and that you won’t record it for later. In short, with this technique, you’re building brand recognition as well as a very loyal online community.
The technique of using testimonials in your online marketing campaign is almost as old as advertising itself, but you need to choose the right moment to use your testimonials. Think about it for a moment... Why are some venues always booked while others are always struggling to get enough patrons? It’s because of the fear of missing out.
People never want to miss out on a great meal, show, or a chance to be seen mingling with high society, and that’s why they’ll always make reservations for the restaurant where everyone’s going.
In the world of online marketing, you can publish all sorts of testimonials on the sales page or on your different social media pages, along with photos of happy customers or maybe even videos.
If your potential customers see how many happy customers your business already boasts, they’ll think, “Hey, I want a piece of that pie.” In short, potential customers will fear losing out on the benefits other people are getting.
While discounts are one sort of special offer, you can always give your potential customers other perks too, such as free returns during March or a bonus gift during December.
When opting to make use of a special offer, don’t forget to establish a timeline and stick to it. The special offer will go away when the time expires, so potential customers will be scared that they’ll be missing out on a once-in-a-lifetime opportunity.
Most companies offer discounts if you buy more products from them. For instance, if you use the same provider for your cable, phone and Internet, you pay less than you would, were you to use different providers. Some online retailers offer free shipping if you purchase products that cost a minimum amount established by them. By instilling a fear that they’ll miss out on something great, you can harness the true power of these techniques. So, be sure to offer huge bundle discounts within a certain time frame from time to time.
The right words can make people fear that they need to act fast before losing an awesome offer which they’ll never get back. Some examples are: “don’t miss this great opportunity” or “we have a limited amount of…”, but you can be even more creative than that! So, take the time to find the perfect words which will enable you to instil the fear of potential regret. To make it even more effective, you’ll also need to adopt your target’s jargon when making the irresistible offer.
When people want to close your page, you can use a popup notification which offers them a last-chance opportunity for a discount or a special offer. To make it effective, use persuasive language and images to emphasise this amazing deal which they’ll get if they don’t close the tab and stay on your page.
The fear of possibly missing out is a real thing. So, why not use it to your own advantage? Create a context in which your online visitors have to act fast to get their hands on a once-in-a-lifetime opportunity so that you can get more leads and conversions.
It’s important to make the right offer, though. People on a budget want discounts, but your target might prefer buying high-end, expensive products. In short, you need to offer different chances to different people. For instance, your Insta followers might get something else than the people on your email list.
This article was contributed by Magicdust, one of Australia’s leading web design agencies.
Not all marketers, Facebook users, and business owners are aware that February can be the perfect month for brands to showcase what they got through paid and organic Social Media Marketing efforts.
Because aside from the popular commercialism that February’s main event is Valentine’s Day.
The month of February has actually more opportunities than any other regular months of the year. It may be the shortest month of the year but it is definitely not the most boring one.
Are you curious about what Social Media Marketing Events am I pertaining too?
Keep reading to grab some golden nuggets!
Social Media Marketing Events and Ideas are one of the best ways to increase brand awareness, generate sales and increase more active followers as long as the event and idea you chose to pull off is the one that ‘RESONATES’ your brand and what you offer.
In fact, there are many factors to consider if your brand is fit to join each marketing events but the main factors to consider is the type of marketing event. You need to make sure and ask yourself the following questions.
Bonus Tip: In some cases, it is okay for brands to join events that did not originate in their country as long as it is a generalised event made for the industry that their brands belong to. Joining these events will not only help you create ‘new’ content in the viewer’s eye but will help your brand stand out from your competitors that do not do it.
You may also like 3 Effective Social Media Marketing Tactics for Valentine’s Day 2018.
Now without further ado. Let’s move on to the Complete List of Social Media Marketing Events and Ideas This February 2018.
There you have it!
What’s the overall catch?
Joining and using Social Media Marketing event as an additional tactic to your campaigns can help your brand in both paid and organic reach as these events will definitely be on the list of trending hashtags of the day which will help you get more online exposure and audience participation.
Bonus Tip: Always remember to maximise your Social Media Marketing Campaigns with the right budget allocation and Facebook Advertising. In case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
by Tricia Canlas
Anyone can have a business, but only those with strapping marketing plans could go a long way. A marketing strategy helps a business identify its target market and its goals (and become more profitable). For a well-crafted plan, here are simple yet crucial steps to make sure that your business strategies are spot on.
What are your goals? Where do you want to see your business years from now? Who are your customers? What exactly is it that you want to offer your target market? It is highly significant that before you go out and sell your products or services to the world, you have to first identify who you are as a business. It is the most basic step towards planning a marketing strategy, yet most business owners fail to notice its impact. By defining onset where you want to go as a business, it will be easier to know what tools you need to get there.
You may also like: Profitability: The Role of Marketing and Advertising
Performing a comparative, competitive analysis is one solid foundation for your planning. It gives light to your unique selling points while it offers you a whole new level of understanding on how you can stand from the crowd and bring your brand to the top. First, do your research. It is worth the time and effort. List at least 5 of your biggest competitors and watch closely where they excel and what they lack. This will allow you to get a positive identification of your competitor’s strengths and weaknesses and therefore provide you with an advantage to develop an effective marketing mechanism. Here are a few more questions to ask while conducting the analysis.
No matter how noble your intentions are and how much time and effort you put into defining your directions and mapping out a better mechanism as opposed to your rivals, all of them could mean nothing if you don’t use the right words. The key is to send the right message across. It helps strengthen your brand in the long run. Improve your credibility as a provider and capture a huge chunk of your market’s mindshare. With all the marketing noise, you need to ensure that your words get through.
An expansion is one of the primary goals of every business. It is a fact that for businesses, profitability should be present in order for that goal to be met. There are two essential things to attain a high level of business competency. They are marketing and advertising. These two are vital and critical to success. However, they have big differences that will either make or break a business if they are not properly balanced. Let’s take a look at the roles of Marketing and Advertising.
Advertising is a way of communication of the business to its consumers. Its main role is to drive more consumption of the business’ products and services to generate more profit and income. The most popular way of advertising is through branding. This is achieved by making the consumers associate the qualities, traits and characteristics of the products and services into their minds. The key to branding is persuasion and education, making the consumers more aware that the product or service exists.
There are different forms of advertising. Let me show you a list of traditional forms:
There are also new forms of advertising which are infomercials, combining traditional commercial and consumer education and street advertising which is about promoting awareness on the streets. Another new form is online advertising. This online advertising is all about placing banners, text ads, and video ads on different websites. There are also many other new forms of advertising. This includes mobile ads, personalized shirt and jacket prints and much other more.
In advertising, businesses can devise a lot of creative ways to catch customer attention and brand retention. Practically, every form of media can be used to increase product and service awareness.
As opposed to advertising, marketing is very different on a lot of terms. Marketing is a more scientific approach. It involves a lot of experimentation and analysis. It includes ongoing improvement of methods of increasing product sales and profitability while keeping the costs low. In addition, it also studies on what keeps the consumers satisfied with the products and services.
Marketing is also constantly changing. Examples of early approach would be production orientation, product and selling orientation to the more complex contemporary marketing which includes online marketing. It is always changing adapting to different consumer needs and technological advancements.
There is a story between marketing and advertising. Advertising is like throwing all the bait in the river while waiting for the catch to arrive. On the other hand, marketing is testing different baits, checking the temperature of the water to get more catch. This logic is true. Marketing is all about measuring out which works and eliminating which does not, while advertising relies more on the blanket approach and does not necessarily have the numbers to explain its effectiveness. Constructively, businesses can use a good balance of the two functions to measure profitability and success.
It does not mean that the blanket approach of advertising is not always working and the logical and analytical approach to marketing is the other way around. Remember, advertising works to educate the consumers and embed in their minds that the product is existing and what it is all about. Marketing measures out if this advertising is effective and move on to methods on how to improve consumer satisfaction and improvement of the return-of-investment. Balance is always the key to achieve a long-term business growth.
Are you running an upcoming paid event and want to attract more high quality leads? Learn the secret and reach your audience in the market with our Paid Event Funnel.
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Are you knowledge or service professional who finds that competition is always increasing? Or are you struggling to get noticed in a busy market place? Don't worry because there is a simple solution!
Learn the secret and build an authority position in the market with video marketing, which is the most popular as the dominant media for building strong personal brands.
You may also like: How Video Marketing Helps Create Authority Positioning by Attracting Attention, Engaging Audiences and Building Trust
If you would like to know how to get started with video marketing, click here to book a 20 minute, no-obligation exploratory call and together we’ll explore the best way to get you started.
Did you know that you can use your existing email list to target your ideal customers on Facebook? If you don’t know how to do this then read on because you are certainly in the right place. In this piece, we aim to show you exactly how to do this!
So how do you use your existing email list to target your ideal customers on Facebook? Well you can start by uploading your email list on Facebook and group them into different types of audience. To do this, all you have to do is go to Facebook Ad Manager and go to your “audiences” and select “create an audience”. You can then choose “custom audience” and proceed to “customer list”. You will then be presented with a dialog box and from here you can upload your email list simply by specifying the file on your computer or dragging it unto the window. Make sure you select “Email” as data type and click the “Create Audience” button.
At this point, you have finished uploading your email list on Facebook and the system will match those emails with registered users on Facebook. From there, you’ll have a list of audience that you can target with your Facebook ads via the Facebook campaign editor.
Of course in order to successfully market on Facebook, you’ve got to extend your reach and you can do that by selecting your desired audience list and go to “lookalike audience”. What this allows you to do is adjust your ad’s reach, to target people who will be interested in what your business has to offer based on similar interests with people that are on your audience list. You can specify an interest, country of origin and the approximate number of people that you’d like to reach out to.
So there you have it! That’s how you target your ideal customers on Facebook using your existing email list. That wasn’t so hard now was it? It’s a relatively simple process and one that is certainly well worth the effort as it helps you make the most out of your online marketing campaign. You can check out https://www.thinkbigonline.com/ for more information about the matter.
Online retail has been growing in popularity for years, and it’s not showing any signs of letting up. The sales numbers every year are becoming massive, and if you have a business you can’t afford to miss out on them. Most business owners have already realized this though, and now they’re asking: what is digital marketing?
It’s the best way to attract new customers to your business and grow your number of sales. .
In 2014 online sales represented about 6.9% of all spending in Australia. Furthermore, the growth of online retail outpaced that of brick and mortar. In 2014 online retail grew by 9% in Australia while traditional retail stores only saw a 4.7% growth. These trends are set to continue. As more products become available, people are going end up spending even more time shopping online. To capture a share of these consumers, you have to think seriously about what online marketing services you can use. This is something we’ll get into further in this article, but first we want to point out one of the largest advantages of online advertising.
Digital marketing is great because it allows you to target your ideal customer. You can market to a particular customer or niche without spending a lot of money putting advertisements in front of people who will never buy from you. This is a huge advantage over traditional marketing, and one of the reasons everyone at Think Big Online advocates finding a marketing consultant to help you grow your business.
SEO (Search Engine Optimization) is great because it drives organic traffic to your site. That means that you don’t have to pay anything, potential customers come to your site naturally from search engines like Google and Bing. A SEO company can be a great help to a business because it’s an effective way to market a product or service, and it’s cost effective as well. In fact, at Think Big Online, our SEO campaigns result in a 95% cost reduction in acquisition of new leads!
One of the reasons that SEO is so effective is that people who find your products through Google are already in the market for them. For example, if a person searches:
“Toyota Dealer in Sydney”
They’re obviously in the market for a car. It’s better to spend money to get noticed by a customer like that, versus spending money online advertising, reaching the millions of people who are not looking to buy a Toyota at the moment.
Another benefit of SEO is that it can convince consumers that you’re an industry leader. If your website shows up in the top three search results for a given query, most consumers will automatically assume that your business is reliable and trustworthy.
Local SEO is also becoming an important part of online marketing campaign. This is especially important as we see the rise of location based devices like smartwatches and local referral apps, like Yelp. These use a person’s location to find a business close by. Working with an online marketing agency to get found by these local searches is very important, and it’s a great way to drive more organic traffic to your website
A nice compliment to SEO can be the use of PPC (Pay Per Click) advertising. These are the paid ads that you see at the top of the search results when you use Google, or any other search engine. PPC advertising can be a good choice in certain situations because sometimes there is so much competition for top SEO results that you may not be able to rank for a certain market. With PPC you can insert a paid advertisement and capture a share of that market
PPC is also a good solution because it works immediately. That makes it great if you want to get a product noticed immediately, or if timing is a factor. While SEO is a solid investment, it takes time to pay off. PPC is fast and effective.
Finally, with PPC you won’t pay anything unless a person actually visits your website. Forget about traditional television advertising where you pay to put ads in front of people who will never use your product. PPC is a much better option.
There are two reasons why web design is important for your website. These affect the number of customers you’ll be able to sell to, and also how likely Google is to direct traffic to your website.
First, a well designed website is a key part of keeping people engaged. You want potential customers to be able to quickly figure out your site and use it intuitively. Also, a good design can keep people hooked on your site, just as easily as a bad design can make people want to leave.
Second, Google actually looks at your site to determine your search rating (how likely you are to place near the top of its search results). Google needs to be able to easily index your whole website. On top of that, it will check to see if your website is mobile compatible. If your site doesn’t function well on a smartphone or tablet, Google may lower your search rating which can reduce the benefits from any SEO campaign.
As a bonus tip, also consider investing in a good logo. When a potential customer arrives at your website, he or she will spend more time looking at your logo then anywhere else on the website. A good logo will also help to identify your business and your brand, and it’s something that will make you stand out from other online retailers.
What sets Think Big Online apart from other companies is our comprehensive approach to internet marketing. We believe both in bringing your website new traffic through the use of digital marketing, and also in optimizing your website for SEO. This ensure that you net as many potential customers as possible. We’re a one stop firm and we can help to improve your website so that it becomes a selling machine!
One thing we’re particularly proud of is our great client feedback. Our customers come to us whenever they need to market a product or service, or to start a new SEO campaign. We’re especially happy to help businesses in the local Sydney area. We’re an Australian company and we want to put that expertise to use for you and your business. Don’t just take our word for it though, learn more about what some of our past clients have to say.
At Think Big Online, we’re also proud of the way our marketing experts use social media to promote your business. A good social media campaign is the perfect compliment to SEO and PPC marketing. It can be an extremely cost effective way to market your business. When we start a campaign, we take advantage of all the social media platforms and promote your business using whichever application fits your particular niche best.
Digital marketing is important because of how many sales are now taking place online. If you want to remain current, you have to promote your business online and gain a healthy customer base. Digital marketing can help you with all that. It’s an extremely effective way to drive traffic to your website, and a much better option than traditional advertising. With television, radio and print advertisements, you pay to put the content in front of lots of people. With digital marketing, you spend a majority of your budget on getting the content in front of people who might actually be interested in your product or service.
By utilizing SEO and PPC marketing, you can radically increase the amount of people who view your website on a daily basis. These two forms of digital marketing are awesome because they tend to only reach people are already at the stage where they’re ready to invest in a product. Web design is important because it keeps customers on your page, after marketing has reeled them in. It’s not just about looks though, it’s about how your website functions as well. If your website is lemon, people will leave quickly and they won’t come back.
Think Big Online understands the ins and outs of online advertising, and we’re here to help you to grow your business to its full potential. Our experienced team of marketers treat every business unique, and we will create a plan to help you reach the customers you need to. When you hire us, you know that you’re getting the best deal possible, and from a local Sydney firm as well.
Don’t let another day slip by! if you have a product or service and you’re not reaching as many customers as you’d like, contact us today. We’re standing by, and ready to help you take your business to the next level. Contact us today, or fill out the form below to learn more about our digital marketing services.
by Ben Pearce