The Difference Between Adwords Search and Display

What is Adwords search and Adwords display? People often confuse one for the other which is rather unfortunate because it can adversely impact the profitability of one’s web marketing campaign. In this piece, we’ll show you the difference between the two and when you should use them and when you should not. Let’s get right to it!

Now you might have noticed in popular websites like the Sydney Morning Herald; banner ads from the Google network on the right, top or left side of the web page. This is what display ads look like and it revolves around running advertisements on other people’s websites. These websites can put a piece of code on their website that’ll let Google run relevant ads on it and you can target such websites in various way.

Search ads from the Google network, on the other hand, are found on the search engine itself. You can do a search for say “best restaurants in Sydney” and you’ll find top search results marked as “ads” and that’s what advertisements from the search network actually looks like.

Why is it important to learn the difference between the two?

Adwords search and display ads are both important and each one has its own place in the web marketing mix. How exactly is this so?

Now let’s think of the buying cycle as reverse pyramid and at the top of the pyramid is “awareness”; people that know about the products or services that you offer. Next is “desire”; people that want or need these products or services. After that comes “consideration”; the research phase and what other people think about your offerings. At the bottom of that pyramid is “decision”; people that have opted to buy your product or service after considering it’s cost and value. Picture that the decision phase is a lot smaller than the awareness phase which means that only a few of the people that you’re marketing to actually reach the point where they make a buying decision. You’ve got to wonder though – what does this have to do with Adwords search and display ads?

Well display advertising is really good when it comes to the above-mentioned buying cycle. You can use display ads to effectively create awareness for your products or services and potentially create desire among your target audience. It’s only then a matter of moving people along the buying cycle to the point where you actually make money.

What about Adwords search ads?

In the case of new businesses, we generally recommend starting at the point of the reverse-pyramid where people are most likely to give you money. This is where Adwords search ads can be employed most effectively. How exactly is this so?

Going back to our earlier example; when you do a Google search for “best restaurants in Sydney”, notice that the search ads are displayed prominently with the search results which is exactly where you want it to be. That way, people can simply click on the search ad and go about purchasing your products or services since they’ve done the search already. As opposed to display ads where you often end up interrupting people throughout their day, you’ve already established that there is an interest in whatever you’re offering and people are more likely to purchase as this places them right at the bottom of the buying cycle.

Inside Adwords, you target people differently for each ad network so it’s important not to confuse one for the other. In the case of search ads, you have to target people based on their search intentions. Are they looking to buy that new hair product? Are they looking to go to a restaurant? What are the kind of terms that they’re typing into Google? If you’d like to know more about this, we encourage you to check out this video where we talk about how to find the best keywords for Adwords and SEO.

The display ads network on the other hand work differently in terms of targeting and work best for businesses looking to create awareness for a new product or service. For the sake of an example let’s say you’re in the business of selling one of those new hover boards that have become quite the trend today. A couple of years ago nobody knew about this product and hardly anyone was searching for it in Google so there’s no buying intention to speak of. That’s where Adwords display advertising comes in.

Now with display ads, you can target by placement particularly if you know of any websites that are related to your product or service. In the case of our example, it could be websites that deal with skateboards and fun gadgets or whatever. You can use display ads to advertise on the Sydney Morning Herald or other people’s blogs; you can specifically target those websites. You can also set up your display ads based on topic; specify certain interests for your target audience and categorise them accordingly. Last but not least, you can also target an audience for your display ads based on demographics – age, gender, ethnicity, location, etc. We strongly recommend that you set up your demographics in a way that it reflects the kind of people that are most likely to purchase your products or services. After all, it’s unlikely that people aged 55 and above will be interested in hover boards. Adwords will then give you an estimated reach for your display ads depending on how general or specific it is. To effectively create awareness for new products or services, display ads need to be set up in such a way that you overlay as much of your targeting options as possible to get your ads seen by people who are most likely to go through the buying cycle.

Would you like to learn more? Perhaps you are in need of professional help setting up and managing your Adwords campaign? Get in touch with us on and we’ll be more than happy to take a look at your Adwords and discuss what we can do to help improve it.

How to Use LinkedIn Ads Manager

Now most Business-to-Business (B2B) marketers know that there is a huge opportunity on LinkedIn right now and a lot of people are not taking advantage of it. In this piece, we’ll show you how to set the stage and do your targeting for LinkedIn ads to begin bringing in some leads.

Advertising on LinkedIn

Now there are two types of advertising with LinkedIn – sponsored ads and text ads which appear in different places throughout the website. To start advertising simply look for the “Business Services” tab and click on “Advertise”. Sign in and click on “Manage Ads” and you can then start using LinkedIn to advertise your business.

To begin, you’d want to click on “create campaign” located on the upper right side of the screen which brings you the 2 ads options mentioned previously. Sponsored updates resemble posts or a piece of content while text ads are just that; a few lines of text advertising your business. Choose one depending on the type of marketing that you’re doing. If you want to be recognised as an authority in your market then the sponsored updates will be more useful for you. On the other hand, if you’re trying to drive people from the text ads and onto your landing page to download a report, arrange a consultation or something of that nature then text ads might be better suited for you.

We recommend testing both, depending on the type of offer you have. Fortunately, LinkedIn gives you the option to “Test Ads” simply click on the option and specify a name and language for your campaign. This is where it gets interesting; LinkedIn offers some of the best targeting options for social network advertising. You can target an audience based on location, company name, industry and job title as well as some basic demographics like age and gender. So it’s entirely possible to target people engaged in a specific profession or working for reputable companies like say, Telstra and offer them a job!  Joking of course, but this gives you an idea how powerful these ads could be.

As you go through the different options you’ll notice the number of the estimated audience on the right begins to drop, which isn’t necessarily a bad thing. It’s only natural as you start to narrow down your audience to come up with a targeted list of people to market your business to with higher chances of conversions. Say you want to target CEOs, founders or managers of businesses based in Australia with 50 to 10,000 or more employees; it’s certainly possible with LinkedIn ads.

It’s a good idea to be as specific as possible when setting up your LinkedIn ads. Make good use of overlays which allows you to further dissect your target audience based on age. CEOs aged 35 to 55+ think differently than those who are at a much younger age and are bound to have a more stable business. Also split up your campaigns and target them  based on age or gender if only to ensure that you get your ads in front of people that are at least remotely interested in what your business has to offer. Note that how specific or general you are in setting up your target audience will mean the difference between failure and success.

7 Reasons Youtube Ads Beats TV Advertising

Are you wondering about what makes Youtube ads so much better than TV advertising? If you’re not already using Youtube to promote your business on the web then you can bet that you’re leaving a lot of money on the table. Many of the top web marketing professionals in the country recommend Youtube ads and for good reasons. In this article, we’ll tackle a few of the significant benefits of Youtube advertising as opposed to conventional TV ads.

Perfectly good reasons to choose Youtube ads over TV advertising

  1. Youtube has a much bigger reach

Youtube can deliver ads to as many as 14 million people a month; that’s bigger than all the ads delivered by television networks in Australia. This is hardly surprising since people don’t need to be sitting down in front of their television to see your ads. We know how high the usage is in smartphones these days and Youtube allows you to run advertisements on people’s phones while they are sitting at a bus stop, waiting for a train or wherever it might be.

  1. Smaller budget needed

You don’t need a huge lump sum to get started with Youtube advertising unlike  TV, where you’ll typically need $10,000 to $50,000 to get started. You can start using Youtube to promote your products or services for as low as $50 and start displaying your ads to the right audience.

  1. Easy to get people to take action

Youtube makes it easy to get people to take action on whatever it is that you need them to do in terms of responding to your ads. Whether it’s buying something, submitting a contact form, downloading a brochure or whatever it might be; it’s easier for people to do that since they can just go ahead and click on a button or a link and accept the action.

  1. You pay for actual views

Unlike that of TV advertising, you only pay Youtube when someone actually views your ads. Your TV ads might be playing but people may not necessarily be watching as they are free to do other things like go to the bathroom or have a snack. You can get up in the middle of a movie or a show and businesses get charged for the TV ads regardless. In the case of Youtube ads, you only pay when people finish seeing your ads or if it has been shown for at least 30 seconds or longer. This means that if your ad is 35 seconds long and someone watches it for less than 10 seconds before closing it out; you don’t get charged for that ad resulting in free views.

  1. You can target your audience

With Youtube ads, you’re not just showing your stuff to random people as you would with TV ads where you’re limited to general demographics about who is watching it. Youtube lets you see who exactly are watching your ads and the actions that they’re taking in response to it. This means that even without an e-commerce website, you can do stuff like track phone calls, email forms and contact requests.

  1. You can track and measure absolutely everything

Youtube ads are superior to TV ads in terms of tracking and can give you valuable data that’s just plain impossible to get with the latter. This includes data on who bought your product or service, where they’re from and valuable demographic data such as age, gender and ethnicity. More importantly, you can overlay the data to figure out the profile of customers that are giving your business the most money and target more of those people accordingly.

  1. You get social proof

Put up good ads on Youtube and it doesn’t even have to be a direct “call to action” advertisements and you’ll get social proof. You can put up educational or entertaining videos that are relevant to your ad and people will start sharing it or promoting your ad to their friends resulting to more views with no added cost or effort on your part.

If you’re good at crafting really good or “viral ads”; people talking about viral marketing and how their videos became viral on Facebook or Youtube. Needless to say, you can’t do this with TV; people can’t share your TV ads with other people and such is the power of Youtube advertising.

So there you have it – 7 specific reasons why Youtube ads beat TV advertising. Do you have any questions or do you need help setting up Youtube advertising? Get in touch with us here at; we’ll be more than happy to help!

Finding Your Best Content Using Google Analytics

How to find the best and worst content on Google Analytics

Now we’ve all heard all about how “Content is King” and that you’ve got to put as much content out there, so that people will love you for it and give you lots of money. Well that’s not 100 percent true. First you’ve got to have your content seen and second you need to understand what kind of people love and what they don’t like. After all, you don’t want to be spending all your time creating content that people don’t actually want. This is where Google Analytics comes into play!

In this piece, we’ll show you how to dissect your campaign for content that is profitable and those that aren’t worth spending more of your time creating. Let’s get right to it!

Analysing your content using Google Analytics

The first thing that you need to do is, of course, to log onto your Google Analytics then under “Behaviour” you’d want to click on ‘site content’ then “All Pages”. This will give you data on all the existing web pages on your website. What you’re looking for are pages that you should be spending more of your time and attention on.

At this point you need to have your goals set up in Google Analytics with values attributed to them. We’re not going to tackle how to do the latter in this piece but you can check out this video which should tell you more about it. Once done, you’ll start receiving data on your account and you can use it to figure out which of your pages are most valuable to you. Notice that each page has a corresponding “Page Value”. This means that users have viewed that page and have completed whatever call to action you’ve set in place. It’s a good indication of how effective that particular piece of content is. Even without an e-commerce website, Google Analytics gives you a simple way of measuring how valuable your content is.

Now most people tend to focus on “page views” and while these views might be high the page value of it may not be as good (per visitor). So there’s not much point focusing on that particular metric with all your tracking setup. Note that in some of your pages, the unique pageviews might be low but the page value is high. Let’s say that your “contact” page has around 200 unique views with a page value of $1.67; that doesn’t sound like a lot but it’s not representative of the standard metric of goals you’ve set on Google Analytics. We are not really looking for a massive value under page value but rather the contrast between the different pages. The contact page will naturally have a high page value so you’ll need to take that into consideration when looking for the best content to optimise.

Another page that you need to pay special attention to is the “About Us” or anything along that line. That page will also have a high page value and for good reasons; users check out that page to learn about the people behind the business, engage with them and hopefully move on to become clients or paying customers. It’s worth more of your time getting people to visit these kinds of pages from say a piece of blog content or other service pages. You may have other pages with high page values and Google Analytics gives you a quick and convenient way of determining where you should be devoting more of your time and effort getting more people to visit a particular web page generating more relevant traffic. You’ve got only so many hours in a day and you can’t spread your efforts  too thinly  trying to work on the different pages all at once. Therefore, it makes sense to focus more on pages that are bringing you the highest page value.

Now if a particular web page has a high page value but low unique page views then you can work on bringing more traffic to that web page and raising the page value even higher. If you’re seeing the opposite (high page views but low page value) then it means that you have to work on getting more people to convert. Of course there are other factors that you need to consider such as the bounce rate which often directly affects page value. A high bounce rate will hurt your page value as this means that not to many people are completing the call to action that you’ve set in place. The same thing can be said about “exit rate” which measures how many people leave your website altogether through that particular web page. Lowering both would enable you to raise page value and it also gives you an idea on which of your pages you should be linking from to improve engagement and get people to stay on your website for much longer.

We hope that you’ve found this article useful and at the very least, it’ll spare you from devoting much of your time and effort working on content that people simply don’t want to see.

Would you like to learn more? Perhaps you’re looking to get started with some professional help in content creation, strategy or designing content then do check out; we’ll be more than happy to help!

Finding the right keywords for your Google Adwords campaign

How to Find the Best Keywords for Adwords and SEO

Are you wondering about what makes the ideal keywords for your web marketing campaign? If you’ve been in the web marketing business for quite some time then you’d know all too well that using the right keywords is important; significant enough to mean the difference between failure and success. Don’t fret though; in this article we aim to show you how to do just that. Let’s get right to it!

Now before we delve into choosing the right keywords for your Adwords and SEO, you need to understand the 4 levels in which people may actually search for your business online:

  1. People that are not aware at all; Google Adwords search doesn’t apply to this level
  2. People that have heard something; searches done with abstract terms – cars, shoes, flowers, etc. Broad topics that make it difficult to figure out what these people are searching for. We generally don’t want to target these people as you’d be paying more for advertising with minimal chances of conversion.
  3. Interested people – searches done with specific terms by people who are aware and interested in your product or service. You may not know exactly what they’re looking for; people doing a search for a “blue Subaru WRX 2015” might be looking for paint, accessories or a photo. These people might be looking for a whole range of things but there’s a good chance that many of these people might be interested if you have that particular car for sale.
  4. Want it now with credit cards out – people that are ready to buy a particular product or service. They tend to use more specific terms like “purchase a blue Subaru WRX 2015” or anything to that effect.

Using the Google Keyword Tool to find the best keywords for your web marketing campaign

The first thing that you need to do is to do a search for “Google Keyword Planner” and it should come up in the search results. To start using it, you’ll need to log in to your Google account and this should take you to the Keyword Planner “Where would you like to start?” screen. So how do you go about using this particular tool to get the keywords you need? Let’s get right to it!

Search for new keywords using a phrase, website or category

Click on this option; you should already know what your products or services are related to. Simply put a keyword; say you have a camping store so you might want to put in the keyword “camping supplies”.

Pay attention to the different options under “targeting which includes the area or location that you want to target whether its Australia-wide, UK, US or wherever. You can also get more specific by putting in the particular state that you wish to target. You can also select a language to target and it’s set to English by default. If you’re only starting out then you can leave the rest of ‘settings’ alone. It’s set up pretty well by default and you can just click on “Get Ideas” to get started.

Now when you’re ready to get into something a little more advanced then you can check out the options under “filters” that enable you to sort keywords according to search volume, suggested bid, impressions and the level of competition. Don’t worry too much about the last 3 options; the goal is to uncover qualified keywords first then let your users tell you which keywords you should be using. You don’t want to miss out on potentially profitable keywords just because you’re looking for the lowest cost per click available or low competition keywords.

Once you click on “Get Ideas”, you’ll be presented with so called ad group ideas. These contain keywords that you can just take and use for your campaign. If your niche is camping supplies then you’d most likely find keywords like camping gear, sleeping bag and backpacking gear. You can also see search volume and the number of people doing searches on Google for that particular keyword. All these offer a good estimate on which keywords are most suitable for your business.

Now, you might want to check out other resources available about targeting the right kind of keywords and go more in depth. For now though, you can focus on keywords that have high commercial intent as opposed to search volume. The keyword “camping store” in our example is one such keyword as it implies that the user is looking for a store that sells camping supplies online. You might also want to consider taking up keywords with the word “cheap” or “affordable” as these are used by people who are ready to spend money buying whatever product or service they need.

Google keyword planner gives you keyword group ideas on what the search engine thinks is most relevant to your business. This is the perfect place to start gathering keywords or search terms that you can use for a profitable web marketing campaign. Simply click on “add to plan” to take a particular keyword or add a group then copy it to your clipboard. You can also download the keywords as an excel file or simply save it to your account for your reference and use it directly on your Adwords account.

Once again don’t worry too much about the other details such as competition and suggested bid; these are generally inaccurate. At this point, you are better off focusing on gathering the most relevant and viable keywords for your business.

What keywords are your competitors using?

Another great way to use Google Keyword Planner and obtain good keywords is to look up the keywords that your competitors are ranking for. To do this simply click on “modify search” and under “your landing page”, put in the link to your competitor’s website. Select “Get Ideas” and Google will give you keyword suggestions based on that particular website.

Be careful not to add just about any keyword to your campaign and exercise due diligence on the matter. After all you don’t want to be wasting money advertising on search terms that are not related or simply not profitable enough.

Finding keywords through product categories

Last but certainly not least, you can find additional keyword suggestions by delving into the product categories. In the case of a camping store, you can choose “All” and get general keyword suggestions or put in a specific category if you only cater to a certain product or service – backpacking & camping food, flashlights, binoculars, hiking, etc.

So there you have it – that’s how you use the Google Keyword Planner to find the best keywords for your type of business. If you need help with your Adwords campaign then you can go to and get in contact with us.

Why an SEO Company is Essential to taking Your Business To The Next Level!


Business MeetingOptimising your website for SEO is one of the most effective ways to generate more traffic and gain new leads. Organic traffic is free, and it often converts better than traffic from paid sources. When people type a query into Google they’re already looking to buy a product or service. That means they’re more likely to buy a product from you, versus someone who arrives at your site through advertising.

Another advantage of a search engine optimisation service is that if your website will show up near the top in the search rankings, potential customers are going to automatically assume that you are an expert in the field. Before a user even sees your website they’re already going to be biased towards believing that you’re one of the most reputable businesses in your niche. This is an impression that used to take years of branding and hard work to achieve. Now, by optimising your site for SEO, you can achieve the same result in significantly less time.

When you work with an SEO firm there are other benefits as well. A search engine optimisation service will make your website easier to navigate. That means that potential customers will spend more time on your site, and they’ll leave with a good impression. This is incredibly important, as having a frustrating web design is one of the surest ways to ensure that you don’t get potential customers to come to your site a second time.

Finally, another service offered by the best SEO companies is a responsive makeover for your website. That is, a good SEO firm will ensure that your website looks good on a mobile platform. This is important for two reasons. If your website is not responsive (performs poorly on a mobile phone) then Google will actually lower your search rating. In addition, a non-responsive website will leave mobile users frustrated and less likely to return to your site. Mobile purchases are a growing source of sales and you can’t afford to miss out on them.

If you’re from Australia, and you’re ready to optimise your website for SEO, you’re in luck. There are a quite a few competent firms that offer different SEO Packages in Australia, and in the Sydney area in particular. Here’s what to look for when you’re searching for a firm for your business.

How to Pick the Best SEO Marketing Agency

When looking for a SEO firm in Australia, or in Sydney in particular, there are a couple of key questions you should ask about every potential agency.

  1. Do they have experience? If your business is in Australia then you’re going to want to find an Australian SEO company that has a proven track record. In this case, you should judge the different SEO firms not just on how long they’ve been in business, but by the results they’ve achieved for their customers.
  2. A SEO marketing agency that’s easy to work with is also a must. While your site is being optimised you’re going to need to work closely with the firm of your choosing. That’s why you want to make sure that they have good customer service and are quick to answer any questions that you pose.
  3. If you have a business in Sydney, then you’ll want to pick an SEO company in Sydney that understands the area. That’s important because it’s important to find a SEO firm that understands your local area and is capable of optimising your website to attract local customers. Google is embracing local search results and in order to maximize this, hiring a SEO company from Sydney is a must. Here’s why.

Local SEO Work in Sydney

Large Electronics StoreLocal SEO results are already being prominently displayed in search engines. When you type in a query into Google:

“Best electronics store in Sydney”

In addition to the standard results, you’ll also usually find a list of businesses on the right hand side of the search results. These are local listings, and if your website ends up here it’s guaranteed to get more organic traffic. However, there’s a lot of competition for these spaces and only the best SEO companies in Sydney are going to stand a chance of getting your website into one of these spaces.  

While these local search results are already a prominent part of Google’s structure today, they’re going to become even more important in the future. There are two reasons for this.

  1. Location based devices (smartwatches and smart GPS units in cars) are growing in popularity. When a person uses one of these devices and they type a search into Google, they do it expecting to get a local result. If a person is walking around downtown Sydney and types in “best espresso” they don’t care about results from Perth or Brisbane. That’s why Google strives to offer the best local result possible. By hiring a firm to optimise your website for SEO, you can be one of the top ranked local businesses in your niche.
  2. Google works to promote local businesses. For local search results, given the choice between a large chain and a smaller local business, Google is more likely to pick the small guy. That’s good news if you’re running a business that isn’t grossing two hundred million a year.

Clearly local search results should play a big part in your SEO marketing strategy. They can be the difference between a 50% growth in traffic and a 300% growth in traffic. If you own or run a business in Sydney then you should be looking for a SEO company in Sydney that understands the area and will be able to propel your website to the top. There are a lot of options out there, but there is one firm that stands out from the pack. It consistently provides the best results to its clients, and offers a superior service to all Australian businesses.

SEO Packages Offered by Think Big Online

Picture of Sydney BayThink Big Online is an affordable SEO firm located in Sydney. We have experiencing working with customers from all over Australia, although our specialty is providing search engine optimisation services to businesses in the Sydney area. At Think Big Online we offer comprehensive SEO services to clients in a variety of different niches. We understand what it’s like for business owners in Australia and we always deliver a superior product to our clients.

Part of what makes us unique are the different SEO packages that we offer. In addition to optimising your website for Google and other search engines, we also offer Adwords (PPC) marketing. This is a great addition to any SEO campaign and in the correct situations can provide your website with a large boost in traffic. By targeting keywords that your SEO campaign may not necessarily include we can ensure maximum lead generation and sales.

Another service that we offer at Think Big Online is copywriting. This is essential because good copywriting is a big part of converting prospective customers into paying customers. SEO generates traffic to your website, but it’s the copywriting that sells the product. Our in-house copywriter was responsible for $3.7 million in sales during 2012 and he’s ready to put that expertise to work for you.

Finally, another popular service is A/B testing. When we A/B test your website, we implement two different configurations and use the results to determine the most effective layout. This is a special service offered at Think Big Online, and it’s not something that you’ll find at every SEO company in Sydney.

Optimise Your Website for SEO Today

The most obvious benefit that you can expect to see from SEO is an increase in organic traffic. That means less money spent on marketing, which will free you up to spend more on what really matters. SEO has been proven to be one of the most cost effective investments that a business can make.

SEO PlanAnother less tangible benefit is the authority and brand awareness that SEO can bring to your website. By appearing at the top of organic search results users will automatically assume that your business is an industry leader. That means that people will spend more time on your site, and be more likely to sign up for your mailing lists and buy your products.

Finally, potential clients who find your website through SEO are more likely to convert than people who find you through traditional advertising. The best SEO marketing agencies will be able to drive superior traffic to your website, while charging less than a traditional marketing firm.

Think Big Online is an affordable SEO firm based in Sydney, Australia. We know the local culture and we understand the needs of local businesses. This gives us a big advantage over the competition. We have years of experience in the field of online marketing and we’re one of the most respected SEO companies in Sydney. Give us a call today at 02-9460-0581 or get in contact with us through the form below. Don’t waste another day, optimise your website for SEO now!

Google's Mobile-friendly Search Update Image by Think Big Online

How Will Google’s Mobile-Friendly Search Update Affect You?

Google's Mobile-friendly Search Update Image by Think Big OnlineAround the end of February, Google announced their next big shakeup; incorporating mobile-friendliness as a component of ranking signals when it serves up search results to users. Today is the day Google rolls out their algorithm alteration. It’s being touted as the biggest change to Google’s search algorithms in at least 3 years – but that’s not the important part; the big bit is what this means for you.

It means that not only does your website need to be informative, original, helpful and user-friendly – but, if you want it to show up in searches made by prospects using smartphones, then you need to ensure its mobile-ready as well. This also means you can now look seriously at prospects coming into your sales funnel from mobile phone searches. A market force with enough momentum to induce Google-level changes can also represent an important opportunity for you and your business.

What does making your site mobile-friendly mean exactly? For your website to be considered mobile phone friendly, it must have:

  •  Well spaced tap targets.
  •  Text you can read without needing to zoom in or tap too much.
  •  Easily playable content.
  •  No, or minimal, horizontal scrolling required.

The mobile-friendliness, or otherwise, of your website will only affect your site’s Google rankings for searches made on mobile devices. This means that your website’s rankings will DIFFER depending on the device your prospects are using to find you. If your users search for your business on a laptop, the listed results – and your site’s ranking in those listings – will NOT be the same as if they had searched on their iPhone.

While these changes only impact searches made via Smartphones (not tablets – at least, not yet), business owners should be aware that the use of mobile phones to search and locate businesses is on the rise. The number of Smartphone users is set to exceed 2 billion worldwide by next year. These days, hardly anyone is chained to a desk to do business, and commuters especially tend to search for what they want in their ‘downtime’ at bus stops and train stations.

If you’d like to know more about whether or not your website is mobile-friendly – or how to make it more so – contact one of our experts for a consultation today. We’ll tell you how Google’s new changes are likely to impact your site’s search engine rankings – and what you can do to augment your results through the help of effective SEO strategies.

Is your website mobile-ready? How do you think it will be affected by Google’s changes? If you have any questions for our experts, enter them into the Comment Box!

Image of Google mobile update by Think Big Online

On April 21, 2015 Google Dropped Another Bomb.

On website rankings that is…

Specifically on non-mobile friendly websites. Significantly dropping their rankings in organic search or completely removing them if they are were not mobile friendly for the end user.

Some people are calling it Mobilegeddon, because it is one of the biggest updates to Google’s Algorithm since the rollout of Penguin and Panda, that had website owners up in arms (and crying) about the huge loss in traffic, as their rankings plummeted.

So what is Mobilegeddon and how does it affect you and I?

Google is always looking to improve the quality of the internet, so naturally as mobile internet usage aggressively climbs (At the time of writing 75.4% of Australian’s use the internet from their phone daily), Google wants to ensure that any website that is ranking in the top 10 positions is providing the best user experience.

Now, we have all experienced:

  • The website that takes forever to load on a mobile phone and hit the back button.
  • The website that is impossible to click on the navigation, only to leave frustrated, never to return.
  • And we have all experienced the website that you can’t click the phone number to call (mostly likely to go to a competitor because it’s too hard to write down the number then type it again).
So why does Google care so much about the quality of a mobile site?
We all know that Google makes it money by the advertising at the top and on the side when you type in a search on their home page, then click and ad.

So if Google were to send everyone to sites that were providing a poor user experience and/or irrelevant content, then no one would come back and use Google, giving them the $59 Billion dollars they made in 2014.

In a nutshell, if your site isn’t providing a world class experience, don’t expect it to be getting free traffic from Google for much longer.

How do we tell if Google hates us?

Google has a nifty tool that will tell you if your site is in fact mobile-friendly or not.

If the tool says the site is mobile friendly then you you have nothing to worry about. If the tool says your site is not mobile friendly then there you may notice that your rankings on desktop seem to be ok, but on mobile they drop out of existence.

Considering that we are seeing some of our clients with up to 83% (at the time of writing) of their Google traffic coming from a mobile device, it’s worth paying attention now while your competitors are off dozing, because you might just leapfrog them in the rankings.

What’s next? If you have a website that you are concerned about, then give us a call on 02 9460 0581 or fill in the form below and we can advise you on what your best options are. It’s free to have a chat, so get in contact.

What can an Online Advertising Company do for you?

a keyboard button that says online adverting company

The complicated world of advertising on the internet

Are you thinking of advertising your business on the Internet and wondering whether you really need to invest on the services of an online advertising company? Well decades ago people could probably get away with launching a new website and stuffing highlighted keywords unto their web pages then putting a few links from a copied article online – that was it and you can then expect to see organic searches coming in.

Back then advertising on the internet was relatively simple and one can just spend a few hours reading articles on the subject and you’d be very much capable of tackling the job yourself. Needless to say, that is no longer the case now days particularly when Google became the dominant search engine on the Internet and began introducing search algorithm changes named after animals (Penguin, Panda, etc) which rendered many online advertising strategies obsolete.

Suddenly, online advertising wasn’t so simple anymore and businesses looking to take their businesses online now all have a huge challenge in front of them – navigating the complicated world of online advertising! A good online advertising company business plan can help you do just that and more!

What can an online advertising company do for you?

A good and reputable online advertising company can help your business keep pace with all the changes in the online advertising landscape. SEO (Search Engine Optimisation) – a key aspect of effective online advertising, is that much harder and much more complicated than ever before.  Figuring things out on your own can cost businesses precious time and money whereas a good online advertising company can put your business up to speed with the latest and most effective practices of the trade.

Consider this for a moment – since early 2011, Google has taken an aggressive stance in enforcing their guidelines for quality links and web content. This includes facilitating human polls and an ever-growing database for comprehending meaning (Knowledge Vault). As a result, the search engine has become a lot smarter and lot more capable in terms of distinguishing a good web page from bad ones.

Users of the Google search engine now days can expect to see better results for whatever it is that they are searching for online (and a lot faster too). Of course the downside for all businesses is that online advertising quickly evolved to a huge and complex subject. A typical SEO project can involve a multitude of tasks most of which will have to be done on a consistent basis. Pulling up a list of online advertising companies and ultimately investing in the services of one might just be the only way of making sure that you are keeping pace let alone successfully competing with other businesses online.

Only a good online advertising company can offer you a complete and reliable solution for promoting your business online. Such companies offer businesses a conceivable edge against competitors no matter how often the landscape gets redrawn instead of wasting time and money figuring out where and how to begin.

Are you ready to get the ball rolling and looking to get your business a good start in online advertising? We at Think Big Online would certainly love to help! Get in touch with us today and arrange a consultation with a proven and highly reputable online advertising company.

How SEO can grow your business Samuel Junghenn


Tackling SEO with Samuel Junghenn at Sydney Business Month

Sean Grobbelaar: Welcome to Sydney Business Month streaming live. My name is Sean Grobbelaar and thank you for joining our show. In today’s show we’re talking everything about SEO and how you could use it to grow your business. Now joining me is a guy who is everything about SEO in Sydney. He has worked with a lot of mid-sized, small and big companies looking to grow their business through SEO. Samuel thank you for joining our show!

Samuel Junghenn: Thanks for having me! It’s a pleasure to be here and hopefully we can give the guys who are watching something of value that they can take away and implement in their business.

Sean: Absolutely man and I am looking forward to that! Now you are from Think Big Online Marketing and that’s your business. As an internet marketer you help and work with small, big and medium sized businesses to increase sales and position them as market leaders. A lot of this is through online lead generation by SEO, pay-per-clicks, social media, internet marketing and so forth.

Samuel before we get to the amazing content that you’ll be sharing with us today let me just ask you what actually got you into this and how is business at the moment?

Samuel:  Well it’s actually quite an interesting story way back in 1998 and I just finished school and I heard about these guys making money online and thought that’s an amazing concept – you can do business online and reach people around the world or around the country from your laptop or computer.

So after about 3 or 4 months of trying to figure out what to do and where to go – how to make money online? How to drive traffic to websites and even how to google websites? All my family and friends were saying “you’re crazy and you’ll never make money out of that thing! The internet – what’s that?” It was that old story about listening too much to other people and taking that on-board and so eventually I gave up. I had other businesses.

Now after about 10 years I actually went to a business seminar and it was a multi-speaker event and we had people talking about making money online, traffic, SEO and stuff like that. I said to myself that this was the thing that I was interested in years ago. At that time I was battling through business and didn’t really enjoy what I was doing so I took up some courses and started delving into it a little bit more

I actually started off with affiliate marketing wherein you promote other people’s businesses for a profit share. SEO is one of the main things that I use to drive traffic and make money. Once I figured out how to rank websites in Google, I began getting free traffic and sending it off to other people in order to get a commission at the back of it. That was how I really got started.

The first product that I promoted was in the eulogies market believe it or not. It was a little bit different but there were a lot of people out that wanted to know how to present a eulogy so that’s kind of how I got started!

Sean: Excellent and I guess SEO now days have become a lot more prominent and important as internet marketers grow. If you really want to be found on Google and if you really want to be found by people searching online then you really need to sort all that stuff out.

Samuel: Yeah absolutely and we’ll have some very interesting stats soon to show why it’s actually so important to be there. Some people think that they want to be on the first page of Google but they don’t know the stand or the consequences of being there and not being there which is something that we’ll be getting into a little bit more in a moment.

Sean: Cool! Let’s dive into it and we have about 40 minutes left in this show to teach everyone out there how to use SEO to grow their business. Now look we’re not going to be able to cover everything – let’s be honest. It’s a huge and massive topic that businesses need to get their heads around but they often don’t have the time, space, energy and willpower to do so. So what are we going to touch on or learn about today and what do we focus on?

Samuel: So today we are going to run through the core fundamentals of SEO and give you a few things that you can take away and start implementing straight away that will help you boost your rankings and start to help you get a little bit more of that free traffic from Google, Yahoo and Bing as well. Google is the main player.

Sean: Yeah absolutely and it certainly is. I’m looking forward to this Samuel. Take it away man and I own a few websites myself and I know my rankings are not good enough but if you have a website out there then you better stay tuned and watch it because I tell you what – it is going to help you a lot. Take it away Samuel!

Samuel: Alrighty let’s get right into it! Can you see my screen now?

Sean: Absolutely! Search Engine Maximisation!

Samuel: Yup! A lot of people like to call search engine optimisation but I’d like to call it maximization because we want the maximum results from our efforts.


Alright so what we are going to talk about today is the free listings down here when you go to Google and you type something into the search bar you got the listings across the top. Usually they are in yellow, pink or blue with a white shade up here and down the sides. They are all paid listings but what we are talking about today are the listings here that don’t actually cost you any money every time somebody clicks on your ad.


So here are a couple of stats that are important if you are in Google and if you are getting free traffic from there. There are about 18.8 billion searches per month on search engines. That is 18 billion with a “B” which is an absolutely phenomenal number of people out there searching for information about products or services that we may have as a business owner or entrepreneur.

About 96 percent of people don’t look past the first page and we’ve all seen it wherein we go and type something into Google and if we don’t find what we want, we generally don’t think past the first page. Instead what we do is we type in a different search term.

So if someone goes into Google and types in something that you should be searching for and you are not either of two things are going to happen – one is they are going to find your competitor and two is that they are going to do another search and find a different competitor. So it is really a losing situation if you’re not ranking.

One of the most alarming stats though is that about 74 percent of people will actually look you up before doing business. What that means is that if you are doing any type of advertising – radio, TV, newspaper or social media whatever it might be, if people have seen you (they could have had a phone conversation with you before or met you in a networking event), most people would look you up and see what your web presence is before they will actually decide to do business with you.

Obviously you need to appear high for your business at least if you don’t have some good reviews online and a good web presence then people are less likely to do business with you. You’ve may have put in all the hard effort to go through networking events or spent a lot of money on TV, radio advertisements or whatever it might be – it’s not going to be very effective if you don’t have a good web presence.


The reason we talk about Google so much is because it has 85 to 100 percent in Australia. It depends where you get your information but it has majority of the market share. The reason search engines exist is to practically bring chaos to order. Before we had search engines we simply had a lot of files and sites on the internet which made it very hard to find exactly what we want. We had to sift through thousands of websites to try finding what we want.

The whole purpose of search engine is to serve up the most relevant content for searchers and whatever they are typing in the search bar.


So we talked about the relevance of search engines (I don’t know why this photo but I love it and I think it’s cute so I like to show it) but basically we can think about it as an ecosystem where none of these 3 can live without the other.

So we got the user – the person that types into Google in order to find a product or a service, we have you as the publisher and then the search engine. The search engine serves the results to the user when they type something in.  The user then clicks on the website and if they find good information then they are going to use that search engine again. If they don’t then this link will be broken and the user will move on to another website and because they haven’t found what they wanted then they won’t use that search engine anymore.

Someone goes to Google and types in a specific search term and doesn’t find any relevant results out of it then they are not likely to go back and trust the search engine anymore.


It’s important that you publish good quality and relevant content about your product or service that users will like and make them trust the search engine more and come back. Search engines will reward you more by publishing great content. The reason why search engines why they want you to publish great content is because they make money every time somebody clicks on their ads.

Now as mentioned in the previous slide – if people don’t trust the search engine and aren’t coming back then obviously Google would have less people visiting it and even lesser chances of people clicking ads and making money so this is why your content needs to be relevant and useful.


Okay so let’s get a little bit into the technical stuff. The start of your SEO or marketing in general is about thinking like a fish. The best fisherman may go out and think about where all the fish are hanging out, where they eat and what they want to eat. They then set themselves up for success by using the right tackle and the right bait. They go to the right place at the right time to catch the fish.


Thinking like a fish can basically be broken down into 4 steps of the buying cycle. This is where people are going to be at when they go to Google and perform a search. 


The first one is not really important and I just have it in there for awareness so they are not aware and they are not searching for your product or service. Maybe you have a brand new gizmo that you just created or launched so people are not going to be searching for it on Google. Hence you have to do some type of awareness marketing by TV or radio as a part of interruption-based marketing where it’s very different from search and will be much better for you at this stage.


Level two is that they might have heard of it. They might have been walking down the street when they heard somebody talking about holden or a car and they go to Google and type in holden or cars or what is holden? These people have no real commercial intent behind their search and there’s nothing there that would imply that they want to do business with you and that they want to spend money. Now this particular level (level two) is not worth much to us and we don’t want to target really broad keywords.


Level three is that they are aware of it and it could go either way. They could be on the fence and are certainly worth a lot more. They could be searching for stuff like “Green Commodore” which is a lot more specific than holden but still they could be searching for stuff like green commodore paint or green commodore that they saw in a magazine in the news section or they could be looking to purchase commodore but it’s still unclear exactly what they are searching for.


Level four is they want it now! They have their credit card out and are sitting there ready to hand money to whoever provides exactly what they want. So it’s clear that someone who goes to Google and types in “green commodore 99 for sale” has buying intention and is looking to do business with someone. These are the keywords that we want to target. So in thinking like a fish we want to put ourselves in their shoes and imagine what we would be typing in if we want to search for our product or service.



To help us with our research, Google has something called the Google Keyword Planner. Simply go into Google and type it in to find it. It’s a free tool that you can use to come up with ideas for keywords for your products or services that you can use in your marketing. Simply type your keyword on the top and it will give you suggestions. Other tools that you can use to help you in your keyword research and generate some ideas include, Marketing Samurai and Keyword


A lot of people using the Google Keyword Planner often go for the keywords with the most value. The Google Keyword Planner will tell you how many people are searching for each word per month. You can sort the keywords according to country or location as well as a bunch of other filters. Now we don’t have time to go through all of them today but don’t be too greedy and simply think about the keywords with the most value.

 Remember the 4 levels of the buying cycle? Usually the ones in level two have a lot more volume than the ones in level four which are very specific so you’ll have more chances of doing business with those people at a lesser volume.


Now in SEO we have a lot of people say that “content is king”. Once again I just found this photo that I would like to share and with relevance to this presentation – has absolutely no relevance at all.

So how do we create content? This is where most of our students get stuck with the habit of thinking that they can simply go out there and create content and be a market leader as well as provide value to the community but with no ideas for content.

It’s actually really simple and you can get ideas from stuff such as frequently asked questions – as business owners, marketing managers and entrepreneurs, whatever your position is, you get asked a lot of questions every day. People type these questions into Google every day as well. A good example of a frequently asked question for us might be – is SEO worth it? We can create an article with that same title or something similar to it. Once you publish that, you will then have hundreds of visitors per month for that phrase because it’s a question that people are typing into Google.

Another source for content ideas are “Should Ask Questions” which is something that not too many people think about. We know a lot about our business, our market and our products or services but our target market usually doesn’t so you can help them a lot while positioning yourself as an authority by publishing should ask questions. You can do different types of content by simply listing them down for unlimited content.

What you should do with your should ask questions is build a high level of trust with people who haven’t thought of asking such questions. You might be demystifying some truths in the market and opening their eyes to things that they could potentially be burned by. Maybe some of your competitors don’t tell people about these things enabling you to create a big level of trust and rapport.

You can also look at the biggest problems for content ideas – creating content around their biggest problems and helping them solve it. Even if you are providing a service you can still create this type of content. What are their dreams? What do they aspire to and what’s the ultimate outcome in doing business with you?

“How to” type of content are also great sources of ideas. Now some people might say that if you teach your customers how to do it then they are not going to do business with you. Now let’s say you are offering an SEO service and you are teaching your customers how to do it.

What I’ve discovered is that there are generally two types of people in the market – the DIY and the done for you. There’s a big group of people who wants to have things done for them and there’s also a big group of people who wants to do things on their own.

The DIY people usually checks into the done it for you content but those who want things done for them rarely checks into DIY pages. Hence you practically never have customers that come up to you saying that they want you to manage their SEO only to say that they want to manage it themselves later. A lot of the time, we teach people how to do it and they might find it too difficult or they might simply not have the time or whatever it might be then they will go to the done for you side of things.

Don’t be scared to publish how to content and add value to the market while positioning yourself as an authority which will bring you customers regardless of whether you are a done for you or a DIY business.

Rich and Unique Content

Okay so let’s speed through this because we don’t have a lot of time. When it comes to content we need to make it rich and unique. Unique is very important – we don’t have time to go through that in detail but just think that your content needs to be unique which means don’t copy other people.

In terms of types of content you can use text, pdf or images to support your text. Images are big on social media at the moment.

You can have infographics wherein you use images to tell a story and they are very popular for the last 2 years now and people love them – they share them which helps with SEO and brings more traffic to your site for free. You can also do power point presentations and put it up online on your site or thru sharing sites like Slide Share and you can get free traffic back to your website from those as well.

You can also do audio content specially those struggling with creating content. It’s as simple as picking up your phone, hitting record and sharing something of value by recording it and uploading it online. It can be that simple so there’s really no excuse for not creating content!

You can also use videos for your content or rip the audio out of it and use it as content by uploading it to itunes or publishing it on your website. It’s another way to get content out there and duplicate it in another form.


With regards to search engine optimization, we’ve broken it down to 8 easy steps:

  • Heading once
  • Body
  • First and last
  • Bullets
  • Underline, bold, italic
  • Internal linking
  • Images to support
  • Ask for comments


A lot of people say that you need to have as many keywords as you can on your web page and stuff like that and yes it is important to have those keywords in there but the most important thing is that you write for humans rather than for search engines. Google keeps getting smarter every single day and they know what real genuine content looks like. Back in the day, you can do SEO simply by packing as many keywords as you can on your content.

 If you have a cat throwing business then you can simply litter your content with keywords like cat throwing or how to throw a cat and regardless of whether it makes sense or not it will rank. That I certainly no longer the case now days and Google now a lot better at looking for content with proper structure that is grammatically correct. Even spelling is a factor and your content can rank differently depending on whether you use US or Australian spelling.

Let’s go over the SEO steps mentioned above very quickly:

  1. Use the keyword in the heading once. Like the example mentioned before in the article “Is SEO worth the Money?” That was our title and the keyword that we wanted to rank for.
  2. You need to have your keyword on the body – the main part of the text.
  3. If you can, have your keywords on the first and last sentence of your article body. Think of these things afterwards and focus on creating amazing content and fit your keywords afterwards where they make the most sense.
  4. Use bullet points and put your keywords in there
  5. Format your keywords with underline, bold and italic – you don’t have to do every single one of them but this is how genuine content looks like and what search engines are generally looking for.
  6. Internal linking – link your webpages. Let’s say you have a post about “Is SEO worth the Money?” you can link it with other relevant posts on your site perhaps one that is about creating content for SEO. Doing so will help visitors become more engaged and level of engagement is one factor that search engines use to judge whether your page is good or not. It’s one thing to rank for search engines and it’s another thing to have people come into your site and spend a great deal of time there reading, scrolling and clicking on your site’s offerings which will validate site rankings
  7. Use images to support your story
  8. Ask for comments – if you are on your blog, do ask for comments. If you got people commenting on your site that is free content that other people are creating for you with no work on your part not to mention that it is an indicator of site engagement and search engines will certainly reward you for that.




You want to use related keywords in your content. In our example before about Green Commodore, related keywords that you can use in your webpage includes holden, cars, tires, motor and other things that are related to that keyword.

 Google looks for content that have relevance. If you have a whole page that talks about something totally different like cooking and put in keywords like green commodore in order to rank for it, it’s not going to work. Google looks for keywords that support the main keyword that you are trying to rank for.


One of the important things about content creation is that it needs to be consistent. If you came up with 50 articles after this presentation because you it got you so amped up and excited making you ready to publish content on your website and become an authority that will drive you loads of free traffic – you are better off spreading those articles out over the next 6 months.

Google is going to look at your website and how regularly you update it. If you publish all 50 articles today and nothing for the next 6 months, it’ll make the search engine think that you are not updating your website and whatever information you have in there is outdated. If you are publishing something once a week, a couple of times a week or even daily, Google will see that you must be maintaining your website because you are publishing content regularly on a consistent basis.


Social media has been affecting SEO in a big way and it has been for quite some time now. It has become immensely important in recent years so web marketers need to be on social media and integrating them with their website.

The easiest way to do that is to have social media sharing buttons on your website. You’ve probably seen these buttons yourself while looking at a blog or a webpage that say things like “Share this in LinkedIn”, “Tweet this on Twitter”, “Like” or “Share it on Facebook”. All these things send a signal to Google that your content is good because people are sharing it on these other websites.

It’s such an easy thing to do – you can use webmaster to put those buttons up or make use of plugins for WP users.


Google+ is affecting search engine results in a huge way. Now not too many people use Google+ but it’s actually catching up with Facebook. More importantly when it comes to SEO, both Google and Facebook knows that “likes attract likes”. If you are connected to somebody on Google plus and you clicked “+1” on a webpage, that person will most likely see the same webpage if they search for keywords in the future that are related to that webpage.

Indeed It can have that much impact on search results hence you should be using Google+ and connecting with people in your industry as well as sharing content on there and implementing author tags. It’s a fairly simple process and Google webmaster ought to show you exactly how to do it.


Once you get your content out there, you need to promote it on social media. Don’t just leave it to other people to promote it for you. As soon as you publish a new blog post jump in to social media networks like Facebook and share it, post it on your LinkedIn profile, post it in Google+ or your Youtube channel. What you are doing is building links to your site which helps bring in traffic to your site as well.

If you are a member of forums you can post links back to your website or blog on the footer or signature of your forum profile. Every time you make a comment or a post on the forum, you’ll be creating links back to your website which will help boost your rankings.

You can also go out there and post comments on other people’s blogs. Add value to the community so that when people see you out there and they notice you, they are going to keep coming back to your website. Commenting on blogs won’t cost you anything other than time and enable you to put links on other people’s website for people to come through and engage with your site which will ultimately help your rankings.

Ads are also an option in promoting your website especially Facebook ads which are very cheap and particularly useful for promoting content and driving cheap traffic back to your site.


Links essentially connect one webpage to another. Search engines use them as a casting vote for determining search engine rankings. The more quality votes you have, the better your rankings. It’s similar to an election wherein whoever comes out on top with the most votes wins.


Building quality and relevant links is something that I really want to drill in. It used to be that you can build links to website practically from anywhere. You can build links for a site about Green Commodore on a cat throwing or dog grooming website and it will still rank.

Now this is certainly no longer the case now days and Google has become a lot smarter at identifying genuine links from those who are simply trying to manipulate search engine rankings. If you have a site about Green Commodore then you will need to build links from relevant websites that are about cars, tires, motors and other sites related to Green Commodore.


Here is a list of directories that you can build links from:

Free business directories

  • DMOZ
  • Hotfrog
  • Truelocal


Paid business directories



You can submit your website to these directories and get a link back to your site which will help boost your rankings. These are generally business directories but if you have a blog, you can still post your links in there. DMOZ is free but it takes awhile to get approved. Of course free is not always better – paid directories are more powerful and not all links are created equal.

Some links will give you more power and a lot more juice to your site than some of the free ones will. Take that into consideration when attempting to save money when it might actually be costing you more. If you have a link in paid directories then it will greatly help boost your rankings more so compared to links that you might have from free directories like Hotfrog or Truelocal. Of course links from free directories will still help but the paid ones tend to produce better results.


You can create articles and submit them to article websites like Ezine Articles and Article Dashboard. Put a link back to your website on the articles you’ve submitted which search engines will read as a vote of confidence from these sites. You can look into these websites for specific methods on how to create anchor text, place links and all that other stuff which can vary from one article directory to another.


Build links on forums via signature links which will appear every time you make a post or a comment on the forum. Another great way to build links is to reference blog posts – check out the popular questions people are asking on the forum and then create a blog post about it. You can then go back to that forum and drop your link in there directing users to go to your content for the answer to their questions.

You’ll be adding value to the forum community and at the same time, you’ll get more traffic back to your site – everybody wins!

When creating links remember that more is not more – there are places like and others wherein mass links which don’t really work anymore and can get your site penalized by search engines which can be very hard to remove.

Be wary about offers like “5,000 links for $5” and all that other stuff by using automated software to build links – don’t do it and you’ll only regret it especially if you have a website that you’ve worked so hard to build and keep only to end up shooting yourself on the foot. Even worse is that one you get flagged by Google for these activities, you’ll be on Google’s radar for the foreseeable future.

If you choose to hire a company to do SEO for you don’t hire based on price. It’s the easiest mistake that people can make and I’m not saying that because we want them to hire us as their SEO Company – genuinely want people to make that decision based on results and not on price.

You can look for a Bravia TV on the market and buy one from sellers offering the lowest price and that’s fine – the end product is practically the same. You cannot simply say the same thing about SEO and companies can have different case studies and methodologies which yield different results.

The difference in knowledge and skills in SEO is like chalk and cheese hence one really ought to look into the strategies and quality of their work as opposed to simply looking at cost and focus on initially saving as much money as possible only to end up with poor results which can ultimately cost you a lot more. It’s not to say that good SEO companies are always the more expensive ones but rather don’t look at the price first.

I’ve actually written a report about the subject and it covers everything you need to know about hiring an SEO company. You can download it if you want at


  • Think of the users first
  • Mix up the text
  • Don’t overdo it


Now as mentioned earlier, links count as votes from other websites but where we have the most power are the links that are in our own site. Every page on your site has a certain amount of power in it and we obviously have complete control over the pages on our site. Hence we can change the links on our site to yield the best SEO benefit.

Let’s say we have a page about dog grooming and another one about removing fleas on dogs. As long as they are relevant to one another, we can link these pages together. Use keywords to link webpages on your site but always think about your users first – is it logical to link those pages together in the first place? If it’s not then people are not likely to click on it and Google will take that as a poor user experience and while you may rank well for awhile but inevitably those rankings are going to drop as Google sees the way users are interacting with your site.

Mix up your anchor text – we won’t go into the matter too extensively (anchor text importance and percentage) but you need to mix it up and use variations of your keywords. Instead of using the anchor text “how to remove fleas from dogs” and using it as anchor text for your links all the time, you can mix it up by using related terms like “flea removal for dogs” or “how to kill fleas”. Link back to pages on your site using these terms to boost page rankings.

Don’t overdo it – if you have a page with 300 links pointing to other pages on your site, it’s going to provide an extremely bad user experience and we don’t need to tell you that. Again think of your user’s first and only put links where it actually makes sense.

So that’s about it! SEO can be very rewarding and one can make a lot of money out of it not just by providing it as a service but ranking your own websites or leasing it to others. Affiliate marketing and link generation are all valuable skills and there are not too many people out there that can do it well.


If you want to learn more about it, you can check out a course that I just released called Search Fast Start and goes into everything that we covered here with more depth. It’s basically the A to Z of SEO and everything you need to know about search engine optimisation. If you are interested then do check it out.

Let’s switch back to Sean now for any questions?

Sean: Absolutely man and I think you covered a lot of content so thank you very much for that! I think a lot of people are getting confused these days about black hat SEO and white hat SEO. What is right and what is wrong? I guess a good start for these people is to download that book from your website and at least discover what they need to be asking their experts out there in terms of what they need to do and how to get started with their websites.

Samuel: Yeah absolutely and if you are looking to hire someone to do SEO for you then check out that book first. It’s really more of a “How to” guide but going through it should provide you with valuable insights about how the SEO industry works and how SEO companies approach clients when trying to get them on-board. There are some people out there that don’t do the right thing for their customers and unfortunately giving the industry a bad name. The guide is meant to open the kimono on the industry and help people.

Sean: What is that site again? Where do people go if they want to download that eBook?

Samuel: To download the eBook, simply go to or simply go to and you’ll see the report there somewhere since it’s prominently displayed on the site.

Sean: I see and it certainly is a good read and something that people ought to do. Look if somebody wants to get in touch with you or talk to you about doing SEO for them, where do they go and how do they contact you?

Samuel: Again simply go to or send me an email at,au then we can have a chat and see how we can help.

Sean: Very good! I guess these days getting ranked high on Google is very important. I seldom go to page 2 on Google and I’m sure it’s the same for many people.

Samuel: Yeah and it’s all about convenience and time saving these days. Most people are just too busy and don’t have the time to be clicking through the second page. People just want what is easy!

Sean: Samuel thank you so much for being a part of Sydney Business Month once again. You’ve been an absolute star at helping business become a lot more effective online at being found and being relevant. Your suggestions at creating content that is relevant as well as linking it all correctly so that people may find, share and communicate with it are all invaluable. One thing that I took away from it was that being online is a community – we need to be online, talk online or communicate online just as we do in an offline business.

Samuel: Yeah absolutely 100 percent! It’s something that I noticed awhile back is that these businesses that are really good at getting exponential results are those that realize that it’s not a one on one thing anymore with Clients. It’s a circular process of building a community around your business and the internet makes it easy for us to do that these days.

Sean: It sure does! Well thank you so much for your time and that is the end of our show guys. Samuel I really appreciate your involvement and we encourage you guys to hop on to his site and download the eBook and try out his products. Samuel is an easy-going guy and someone who enjoys a good conversation if you are out there and wanting to improve your SEO. Samuel, again thank you very much mate and I look forward to having you again as a part of Sydney Business Month.

Samuel: Thanks for having me!

Sean: Cool! Well that was another episode of Sydney Business Month and it’s been awesome having you as part of the show and we look forward to seeing more of you in our upcoming shows. Head to and you’ll find all of our shows there or the other 120 shows that we are a part of! Samuel is just one of many experts that we have here at Sydney Business Month. This is Sean Grobbelaar bidding you goodbye and see you in our next show!

Samuel: bye!