How to Optimise your Videos for Search Engines Pt. 1

How to optimise your videos for search engines part 1 image by Think Big Online

Hey its Samuel Junghenn here and I just want to share with you today some tips on how to optimise your videos for the search engines. Now I got asked a lot on how to do SEO on videos and so I thought I’d do this quick run through on how to optimise videos.

First thing you want to do is go to Google Keyword and type in a word that you think your prospects might be typing in - let’s just do “SEO video” and you want to use exact match when using the Google keyword tool. So right now we are not getting match, video marketing, so let’s switch it around to “video SEO” and that gives us 2900. Let’s try Youtube – okay so let’s take a look, 1300.

Let’s just go back to video SEO with 2900. Okay so there are more searches for video SEO than there are for Youtube SEO so, yes we have video rankings so that’s good and we got videos here that are ranking a little bit higher for Youtube SEO so you can pick either of these keywords.

Now for this example, let’s just pick Youtube SEO. So what we are going to do is we are going to click on this video and we’re going to pay attention this auto tags here – we got Youtube SEO here, actually let’s just copy the whole thing and he is using Youtube and Google which are good keywords let’s just take it and drop it in here.

We are also going to go down here and the text is something that you would want to pay attention to as well. You want to be putting text there – you want to copy there tags I’ll show you why in a moment.

Pay attention to the text – you want to mention the keywords that you want to rank for so you can see there’s Youtube SEO, video optimization, Youtube videos, Youtube channel and some related keywords and he’s got them all throughout the text there. 

Next we look at the category that he’s got them into – he’s got them to education and let’s just take that as well. You should also name your video with the keywords in it as well. So this video that I’m making right now for Youtube SEO, I’m going to save it as Youtube SEO somewhere in the video file. 

Now in the description of your video you always want to have your link back to your website or your money page somewhere visible within start of the description so when it’s minimized like this you see links right away.

Here we can click it and we’ll go back to your website. Also this will this will fire up your website and give it some more page rank. We can see here that this page is page rank 5 so this guy is getting some pretty good link juice from that backlink there.

Now there are just a few things I just would like to mention about the keywords – in copying the title and copying the tags and the category is going to help us to rank our video here in the related videos once it’s finished playing.

Okay so that’s it for video 1 on SEO video. Let’s take a quick recap:

  • first thing we want to do is go to Google Keyword tool and type in some keywords that people might be searching for and find something that’s got good traffic and use exact match.
  • Step two is look if there are videos actually ranking for those keywords in the search engines then you can select those keywords as the ones you want to look at... You can then select those keywords as the ones you are going to target then go down and click on other people’s videos and lightly rip off their tags.
  • Have a look at which category they have it in and what sort of content they have on their description tags. This will help you get ranked not only on the first pages of Google but also on the related videos.

 

One thing that I did forget to mention actually is with the title tags. You don’t want to light rip off other people’s title tags. You want to look at the very start and see how they are laid out. So with the title tags you want to optimize it for the keywords but you also want to make it sexy to click on.

Now this guy got Youtube SEO – 5 Step Formula to Dominate Youtube and Google which is great because it tells us what it’s all about and here it’s a keyword and it tells us the 5 steps to dominate Youtube and Google which is what we end up with if we watch the video. Last but definitely not least, we talked about putting a link there in the description giving you a nice juicy PR backlink back to your site.

In part 2 we’re going to be talking about 3 other powerful strategies to get your videos ranked in Google and also in Youtube. If this video has been helpful, click the like button below or share it. Always subscribe to our channel because we are consistently putting out good quality tips and info that can help you get a competitive advantage and drive more traffic to your website for free.

How to Optimise your Videos for Search Engine Part 2


Blog marketing – Optimize and Socialize

Blog marketing image by Think Big Online Many online marketing professionals consider business blogs as one of their main strategies for content marketing aimed at engaging and captivating potential clients or buyers and for good reason. Many studies have shown that blogs can prove invaluable for reaching more than half of one’s online consumer base. Unfortunately, many people in the SEO business still tend to overlook two vital tools when it comes to improving reach and website traffic or at  least fail to strike a fine balance with its use– social media and optimizing for search engines.

Now a lot of bloggers and online marketers do have a grasp on creating great business blogs and SEO but many also tend to make the mistake of focusing too much on keywords and ignoring the online users that are likely to search for information online using those ketwords. Everyone in this line of business adds keywords to their blog post as it’s a fairly basic strategy for search engine optimization but that alone is certainly not enough to succeed.

One needs to come up with a plan for their content that not only satisfies their keyword requirement but more importantly, the social topics that their targeted online users actually care about. Doing so would result in a blog content that is inherently a lot more searchable and gains a lot of favor in the social media setting.

Blog marketing and social media optimization

The process of optimizing for social media involves among other thing, coming up with content that generates much interest from the online community. It rides high on the ability of social communities to share links to interesting and engaging online content with one another through social media networking sites like Facebook and Twitter. Success here can help generate needed web traffic for business blogs. As you may already know, search engines also use social media as a signal when assigning website page ranks.

Simply put, blogs that are both SEO and social media optimized are a lot more effective when it comes to driving traffic to your website. Readers of your blog can share your content with others via social media channels essentially giving you an exponential increase in traffic. More importantly, having your blogs shared through social media can significantly affect its visibility in SERPs (Search Engine Results Page) and enable you to get quality traffic from online users who are actively looking for relevant web content.

Optimizing for the search engine and social media

Indeed making your site search engine friendly through a myriad of SEO strategies and methodologies is important. However, making your blogs and websites social media friendly is just as vital to the success of your online marketing efforts. Keep in mind that no matter how good your content is for blog marketing, it won’t do you any good unless it is read, used and shared – a good mindset for social media can help you do just that!

Think about how your targeted online users are seeking out information on the internet or what actually interest them and use it to encourage them to do what you want them to. That is, to read your blogs, share it with others and hopefully engage your business!

Blog marketing strategies

Now in order to actually make the most out of the opportunity that business blogs and social media actually offers you, there are a couple of questions that any online marketing professional needs to ask themselves. The answers to these questions can prove invaluable for coming up with perfect strategy for your blog marketing efforts

  • Who are the people that you intend to convince or influence with your blog? These can be buyers, industry experts, clients, employees or even other bloggers!
  • What content can you provide which will satisfy the needs of your targeted users?
  • How do you plan to go about addressing those needs? Plan your bog content.
  • How does your blog fit in when it comes to a client’s or buyer’s connection with your business?
  • How is your blog going to indirectly or directly influence its readers and lead to results which your business can effectively measure?

Creating interest in your blog marketing efforts – A blog needs to be interested in its users

Creating a lot of interest among readers for your marketing blog is a task that is easier said than done. Truth be told, a lot of online marketing professionals tend to fail in this endeavor and the reason behind it isn’t really at all complicated. You see, a lot of business blogs out there tend to center itself towards branding – that is it talks about their brand and the services or products they offer without even considering the perspective of its readers and potential consumers.

A blog that centers itself too much on branding or even SEO has the tendency to come out as pushy and too aggressive in terms of getting results in search engine rankings.The issue with these kinds of blogs is that it doesn’t really provide the level of engagement that it needs to be shared or directly influence an outcome in the business perspective. Think about it – it’s all about branding in lieu of customer empathy and staying on the same page as your targeted consumers.

The significance of business blog participation

Indeed today’s blog marketing business should not only be SEO optimized but social media focused as well. In order to do this, it must participate with social networking communities extensively in any way it can and social networking communities can provide you with excellent ideas and stories for your business. Business blogs need to reach out to social communities for quality ideas that are customer-focused - engaging people through social media is an excellent way of doing just that! Success there will eventually make the social networking community start talking about you as well as their friends and their friend’s friend which is essentially the power behind optimizing your blog marketing efforts to go beyond SEO and seeing effective use of social media.


SEO Still Number 1

In a recent study by Web Marketing 123 SEO was found to contribute 53% of all leads generated from online marketing ahead of PPC 28% and social media 19%.

Suprisingly the report also cover that 75% of business to consumer businesses actively use Facebook for marketing followed by 8% on Twitter and 6% on Linkedin.

B2B businesses were more evenly spread with their social activities having 34% using facebook, with 26% Twitter and 25% Linkedin.

With only 46% saying that their main objective was to generate more leads online, the question becones to be asked "we the other 54% involved for Branding?".

You can download the full report at http://go.webmarketing123.com/seland-state-of-digital-marketing-report.html


Google Removes Logged In User Data

Yesterday Google announced that they will be removing the keyword data from analytics for logged in users visiting from Googles search engine.

How will this effect you?

This means that the search results in your analytics account are going to be skewed because the number of visitors vs the keywords entered won't match up, making it harder to optimise your website for rankings. Giving webmasters less data (and inaccurate) to base their decisions on.

Oh and what about Adwords?

Google says it won't effect Adwords data, but we suspect they may be optioning down the free version of Google analytics so that they have more to offer with a paid version of the tool in the future. Sneaky Sneaky..

Even after trying to make it seem like a small change "We are still measuring all SEO traffic. You will still be able to see your conversion rates, segmentations, and more. " Google got a massive backlash for this on the analytics blog. http://analytics.blogspot.com/2011/10/making-search-more-secure-accessing.html

If you are looking for a tool that is as good check out www.getclicky.com

 


Search Engine Optimisation – Unique Content is King

How important is content in search engine optimisation?

Search Engine Optimisation – Unique Content is King image by Think Big OnlineIn search engine optimisation, content is king. You may have heard just about every reputable web marketer say it and for good reason. Now when it comes to just about any kind of media may it be music, movies or books, the latest ones packing original and quality content are always favored. The same thing can practically be said about internet marketing. Web marketers and online business owners need to make sure that their website is regularly packing new and unique quality content if they hope to succeed in the highly competitive world of SEO and internet marketing.

 

How content affects search engine optimisation

Had you ever wondered about how major search engines like Google and Yahoo seek out content in response to an online users query? Well these search engines constantly send out “crawlers” to filter and index new and quality web content. Search engines are designed to give out the best possible results and it essentially does this by responding with fresh and quality content.

You’ll see the need for new and quality web content to be most apparent in web marketing blogs ranking high in the eyes of search engines as they seek to increase web traffic. Naturally, their search engine optimization or SEO campaign must be configured properly but that’s another story.

Indeed unique and quality fresh content is crucial for effective search engine optimization. Any site lacking updated content or making due with poorly conceived ones is bound to find itself at the bottom of the competition. Another crucial factor when it comes to SEO if you wish to increase web traffic is how you conduct such optimizations on your web content.

Ideally, your content must not only be unique and provides quality information but must also contain the best possible set of keywords pertaining to the kind of business you are running online. Make sure that those keywords appear several times throughout your web content but not so much that you are sacrificing the quality of your content which is bound to prove detrimental to your search engine optimisation efforts.


A Good Look at Online Reputation Management

What is online reputation management?

Online reputation management for business image by Think Big OnlineWhat exactly is online reputation management or ORM? If you are in the internet marketing business, you’ve surely heard of the term plenty of times. As the term may already imply, internet reputation management is a process aimed at keeping the online reputation of a particular business or company, a positive one by reducing the impact of any negative reviews or feedbacks about them. While the task may seem insurmountable, effectively managing online reputation to the benefit of online businesses is certainly possible with search engine optimisation and is certainly invaluable in social media and web marketing.

The success of any business depends on the reputation it has among clients or consumers. This fact remains true regardless of whether you are running an online business or a brick and mortar one. It takes years to build a favorable online marketing reputation among consumers in any niche market but it can be destroyed and slandered rather easily causing damaging the viability and overall profitability of any online business. As the old saying goes – bad news travels fast and online, it can travel twice as fast. Think about what would happen if search engine page results for your website are full of negative comments and feedbacks about your products or services – do you think people would even consider doing business with you?

 Approaching the subject of online reputation management

When it comes to internet reputation management, many internet marketers tend to overlook the fact that the way in which you go about managing online reputation is reputation in itself. Simply put, whatever you do to protect the reputation of your online business reflects on your reputation as well and the best way to go about doing it is to be humble.

The world of internet marketing is brutally competitive and online business owners must be ready to face not only the negative feedbacks of disappointed clients but the potential slandering of jealous competitors as well. Humbly acknowledge any faults or shortcomings you may have and focus on the positive aspects of running your online business.

Contrary to what a lot of people are lead to believe, accepting faults and shortcomings doesn’t make a business unreliable nor lessen its credibility but rather, it makes you real and more reliable in the eyes of potential consumers. As mentioned earlier, internet marketing is highly competitive regardless of which niche market you are in and customers often find no shortage of options.

Naturally, these people are going to look for reputable and reliable service or product providers and while an online business may occasionally receive negative reviews or criticisms from their clients, seeing that they are responsible enough to take ownership of these issues can inspire confidence among potential consumers that they ought to identify and do business with you. Thus the initiative and ability to bring out advantages from negative comments and publicity can certainly be a part of online reputation management and help turn the tides in your favor.

Lashing out angrily to perpetrators behind negative publicity attacking your business never works. If anything, it will only add fuel to the fire and reinforce the negative reputation already associated with your online business. Addressing such predicaments require the delicate expertise of internet reputation management service providers capable of professionally reputing such negative publicity and rectifying issues as well. They can also implement solutions aimed at distracting most of your targeted consumers from such negative reviews by presenting positive publicity.

As mentioned earlier, SEO or search engine optimisation can be described as a cornerstone in establishing a positive online marketing reputation. It involves among other things, creating quality and relevant content for your site that will certainly help make your site a reputable one in the eyes of search engines and online users.

Creating a positive and trusted reputation online is a difficult and never-ending task, but one that needs to be done properly and proactively at all times. Online reputation management may demand a significant investment in time and money on your part but it’s a cost that is well worth it as it ensures the security of everything you’ve worked so hard to build.


Starting Out with SEO

SEO or Search Engine Optimization

Starting out with SEO image by Think Big OnlineIf you’ve been in the internet marketing business for quite some time then you’ve probably encountered the term SEO hundreds of times already. If you’re taking your first few steps in the internet marketing scene, you should expect to hear of it often simply because SEO or search engine optimization will play a vital role in the success of any online business regardless of type or niche market.

Now the term basically pertains to the strategic usage of keyword phrases aimed at attaining a high PR (Page Rank) in the eyes of major search engines like Google. It all starts by properly selecting the right relevant keywords for whatever business you are running online – search terms that online consumers are likely to use when searching for information about your product or service online. For example, if your online business is about professional painting services, you can use “painters in Sydney” or “Sydney painters” (that is if your business is targeting clients in Sydney).

Having mentioned that SEO starts out with the strategic selection of keywords, internet marketers ought to know that this step can be described as nothing short of crucial when it comes to the success of any online business. Thus it would be in your best interest to pay careful attention to effective keyword research. There are tools online that you can use for keyword research such as the Google Keyword Tool.

This particular tool gives you valuable information about a particular keyword such as how much competition it has and how often it is searched for. Keep in mind that you are not the only one using those keywords and ideally, you should stick with keywords that are not seeing much competition but still give out decent searches.

If you already have your keywords, you’ll then have to embed them throughout the content of your site. Make sure that those keywords appear in the URL, title and text but not so much that you’d end up sacrificing quality. It would also be a good idea to check out forums or blogs relevant to your niche market and set up links directing to your site using your chosen keyword as the anchor text.

This particular process is known as link building and is among the important aspects of effective search engine optimization. Link building can be described as tedious and highly involving but when done right, it will certainly prove invaluable for improving PR which will certainly make your online business more profitable.

 Investing in the services of an SEO company

Truth be told, SEO or search engine optimization is not an easy subject to tackle and effectively implement especially for those who are taking their first few steps in the internet marketing business. If you are not too keen about doing such things yourself, you may want bring in a good and reputable SEO company for the job.

SEO companies offer a wide range of SEO services from keyword research and link building to web design and online reputation management and takes away much of the burden on the part of online business owners enabling them to focus on certain aspects of their online business.

Just as with any other service providers though, one has to be careful about choosing the right and most capable ones. Upfront cost may seem significant when investing in an SEO company, but it can well be worth it if it gives you the assistance and the exact results you need in your SEO campaign.


The Links under Your Control

Making the most out of your links

The links under your control image by Think Big OnlinePeople engaged in the creation of links or link building often put all of their efforts at seeking out and obtaining good backlinks from other sites that are of the same niche or relevant to their own. What many fail to realize is that they already have the top authority and most relevant website for whatever business they are running online – their very own websites! After all, nothing could be more relevant or on-topic than the web pages you have complete control of. Once your web pages have aged and attained a good PR (Page Rank), it can be the sweetest icing on your cake.

The significance of internal links

Search engines like Google put a lot of weight on the power of internal links much more than what a lot of people in the business seem to realize. Effectively structuring your website with internal links would provide you with an opportunity to “vote” for your own website for a higher PR from within the frame work of your own website.

More importantly, you’ll be able to essentially inform search engines which of your web pages are important and what these web pages are all about with descriptive text links. Also known as contextual links, they can prove invaluable for guiding online user to other areas of your website thereby improving its usability and at the same time, gain the favour of major search engines as well as improving flow and page rank.

One thing that you need to be wary about though when it comes to internal links is to make sure that you are making use of keywords that actually exists on a webpage in order to link to another webpage from within your own website. For instance, let’s say you want your Home page to link to another webpage; you need to ensure that the other page features the same anchor text that you’ve used to link to and from the home page.

With this set-up  the other pages will evolve to become the perfect back link as it ages and adds relevance to your site. As you may already know, relevance is essential. Think of it this way, with effective internal links, your link building effort can be seen as a fountain of Champagne. Your Home Page represents the top glass that receives the first pour and enables it to flow down the glasses under it and internal links can be described as the control mechanism governing this flow.

Simply put, internal links can prove invaluable in improving your website with regards to the use of specific keywords and spreading strength throughout the entirety of your website rather than focus on a couple of areas. This perhaps best exhibit the significance of internal links.

Internal links are a leverage that no aspiring web marketer or online business owner should ever overlook. The world of internet marketing can be described as nothing short of brutally competitive and every bit of leverage will certainly help you deal with all that.