It's a challenging task to create and develop a website for your business online. Everything must be planned perfectly including the design, functionality and content. After all the tedious processes of building your website, it's now time to launch it.
Now, what's next? You need to drive a decent amount of visitors and let them know that your site exists. According to various online studies, the best type of traffic comes from Search Engines since these forms of traffic have the great possibilities to convert especially if you are offering products and services.
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How will you be able to drive targeted and high conversion traffic from popular search engines? The key is to build an "SEO Friendly Website" and I have here an Inforgraphic with the list of "Top 10 Free Tools For Building An SEO Friendly Website" which can definitely help you in crafting a website that can be well loved by Google and other major search engines. You can also check out our online SEO Webinar to learn more about Search Engine Optmisation and how it can help you grow your business.
See Infographics below:
Credit to: XHTML Champs
Did you know that by the end of 2017 major part of all the internet traffic would be coming from video ? Today, video marketing is a very decisive tool to ignore.
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Content rich videos can keep the leads captive and drive them go to next step buy or subscribe to your product. Now a days there are many free tools available to create such killer videos. Create such videos along with the background music and optimize the video for search engine to drive more and more traffic.
Infographics credit : weddingwire
You’re probably here because you want your website to rank higher on Google. It’s time to put things in perspective and start doing your keyword research the right way. Effective keyword research can give you great ideas to choose trending topics to keep your audience hooked.
For example, it would make sense to a piano teacher to start a blog about teaching piano to students online, but it would be a disaster if he starts a blog about make up and beauty tips.
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Evaluate and check if you have skipped the most important area of keyword research and get rid of outdated and obsolete tactics. Check out the keyword research walk through below and start showing up on the top rung of the ladder. With a lot of information you can find on the internet; like webinars, infographics, ebooks, blogs and more; you probably need to assess which one is helpful and which is rubbish.
Infographics by OVT Keywords.
Looking to leverage your SEO campaign with the help of content marketing?
Discover the keys to how you can effectively integrate your content Marketing efforts with SEO and gain traction on major search engines for important keywords relating to your business online.
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Check out this interesting Infographic entitled "Smart Ways To Combine Content Marketing With SEO".
You can also take advantage of our FREE SEO E-Book and learn the top secrets to achieving your SEO success!
Credit to: Blogmost
Are your having trouble with generating free traffic from top search engines to your website? Tired of trying and continuously thinking about the right combination of strategies in order to gain search engine traction for your most important keywords?
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Check out the The Killer Onsite And Offsite SEO Checklist below and discover the keys to ranking well on Search Engines and generating high conversion organic traffic to your website. Find 75+ actionable steps which can guide you to success. You can also sign up to our SEO Webinar to learn more about the best SEO practices and the latest trends in the Online Marketing.
Credit to: Capsicum Mediaworks
Have you been searching online about Long Tail SEO? I bet you can find a bunch of information about it and instead of learning; you become more confused about it. Long tail keywords bring in more traffic, easier to rank for and convert more visitors to sales and leads, as compared to head keywords.
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Attending to SEO Webinar helps me a lot to discover and learn more about Online Marketing and improve my skills to catch up with the fast-paced trends and updates in SEO. Check out the hidden value of long tail keywords below and learn the ranking potential and conversion rates for long tail keywords compared to head keywords.
Infographics by Hittail.
In this video, you'll get to learn the most important metrics to effectively utilise Google Analytics and track the development of your site's own metrics. These statistics will give your brand the proper knowledge it needs in order to optimise each metrics, and will empower them to work together to achieve your ultimate goal.
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Now most Business-to-Business (B2B) marketers know that there is a huge opportunity on LinkedIn right now and a lot of people are not taking advantage of it. In this piece, we’ll show you how to set the stage and do your targeting for LinkedIn ads to begin bringing in some leads.
Now there are two types of advertising with LinkedIn - sponsored ads and text ads which appear in different places throughout the website. To start advertising simply look for the “Business Services” tab and click on “Advertise”. Sign in and click on “Manage Ads” and you can then start using LinkedIn to advertise your business.
To begin, you’d want to click on “create campaign” located on the upper right side of the screen which brings you the 2 ads options mentioned previously. Sponsored updates resemble posts or a piece of content while text ads are just that; a few lines of text advertising your business. Choose one depending on the type of marketing that you’re doing. If you want to be recognised as an authority in your market then the sponsored updates will be more useful for you. On the other hand, if you’re trying to drive people from the text ads and onto your landing page to download a report, arrange a consultation or something of that nature then text ads might be better suited for you.
We recommend testing both, depending on the type of offer you have. Fortunately, LinkedIn gives you the option to “Test Ads” simply click on the option and specify a name and language for your campaign. This is where it gets interesting; LinkedIn offers some of the best targeting options for social network advertising. You can target an audience based on location, company name, industry and job title as well as some basic demographics like age and gender. So it’s entirely possible to target people engaged in a specific profession or working for reputable companies like say, Telstra and offer them a job! Joking of course, but this gives you an idea how powerful these ads could be.
As you go through the different options you’ll notice the number of the estimated audience on the right begins to drop, which isn’t necessarily a bad thing. It’s only natural as you start to narrow down your audience to come up with a targeted list of people to market your business to with higher chances of conversions. Say you want to target CEOs, founders or managers of businesses based in Australia with 50 to 10,000 or more employees; it’s certainly possible with LinkedIn ads.
It’s a good idea to be as specific as possible when setting up your LinkedIn ads. Make good use of overlays which allows you to further dissect your target audience based on age. CEOs aged 35 to 55+ think differently than those who are at a much younger age and are bound to have a more stable business. Also split up your campaigns and target them based on age or gender if only to ensure that you get your ads in front of people that are at least remotely interested in what your business has to offer. Note that how specific or general you are in setting up your target audience will mean the difference between failure and success.
Are you wondering about what makes Youtube ads so much better than TV advertising? If you’re not already using Youtube to promote your business on the web then you can bet that you’re leaving a lot of money on the table. Many of the top web marketing professionals in the country recommend Youtube ads and for good reasons. In this article, we’ll tackle a few of the significant benefits of Youtube advertising as opposed to conventional TV ads.
Youtube can deliver ads to as many as 14 million people a month; that’s bigger than all the ads delivered by television networks in Australia. This is hardly surprising since people don’t need to be sitting down in front of their television to see your ads. We know how high the usage is in smartphones these days and Youtube allows you to run advertisements on people’s phones while they are sitting at a bus stop, waiting for a train or wherever it might be.
You don’t need a huge lump sum to get started with Youtube advertising unlike TV, where you’ll typically need $10,000 to $50,000 to get started. You can start using Youtube to promote your products or services for as low as $50 and start displaying your ads to the right audience.
Youtube makes it easy to get people to take action on whatever it is that you need them to do in terms of responding to your ads. Whether it’s buying something, submitting a contact form, downloading a brochure or whatever it might be; it’s easier for people to do that since they can just go ahead and click on a button or a link and accept the action.
Unlike that of TV advertising, you only pay Youtube when someone actually views your ads. Your TV ads might be playing but people may not necessarily be watching as they are free to do other things like go to the bathroom or have a snack. You can get up in the middle of a movie or a show and businesses get charged for the TV ads regardless. In the case of Youtube ads, you only pay when people finish seeing your ads or if it has been shown for at least 30 seconds or longer. This means that if your ad is 35 seconds long and someone watches it for less than 10 seconds before closing it out; you don’t get charged for that ad resulting in free views.
With Youtube ads, you’re not just showing your stuff to random people as you would with TV ads where you’re limited to general demographics about who is watching it. Youtube lets you see who exactly are watching your ads and the actions that they’re taking in response to it. This means that even without an e-commerce website, you can do stuff like track phone calls, email forms and contact requests.
Youtube ads are superior to TV ads in terms of tracking and can give you valuable data that’s just plain impossible to get with the latter. This includes data on who bought your product or service, where they’re from and valuable demographic data such as age, gender and ethnicity. More importantly, you can overlay the data to figure out the profile of customers that are giving your business the most money and target more of those people accordingly.
Put up good ads on Youtube and it doesn’t even have to be a direct “call to action” advertisements and you’ll get social proof. You can put up educational or entertaining videos that are relevant to your ad and people will start sharing it or promoting your ad to their friends resulting to more views with no added cost or effort on your part.
If you’re good at crafting really good or “viral ads”; people talking about viral marketing and how their videos became viral on Facebook or Youtube. Needless to say, you can’t do this with TV; people can’t share your TV ads with other people and such is the power of Youtube advertising.
So there you have it - 7 specific reasons why Youtube ads beat TV advertising. Do you have any questions or do you need help setting up Youtube advertising? Get in touch with us here at https://www.thinkbigonline.com/; we’ll be more than happy to help!
Now we’ve all heard all about how “Content is King” and that you’ve got to put as much content out there, so that people will love you for it and give you lots of money. Well that’s not 100 percent true. First you’ve got to have your content seen and second you need to understand what kind of people love and what they don’t like. After all, you don’t want to be spending all your time creating content that people don’t actually want. This is where Google Analytics comes into play!
In this piece, we’ll show you how to dissect your campaign for content that is profitable and those that aren’t worth spending more of your time creating. Let’s get right to it!
Analysing your content using Google Analytics
The first thing that you need to do is, of course, to log onto your Google Analytics then under “Behaviour” you’d want to click on ‘site content’ then “All Pages”. This will give you data on all the existing web pages on your website. What you’re looking for are pages that you should be spending more of your time and attention on.
At this point you need to have your goals set up in Google Analytics with values attributed to them. We’re not going to tackle how to do the latter in this piece but you can check out this video which should tell you more about it. Once done, you’ll start receiving data on your account and you can use it to figure out which of your pages are most valuable to you. Notice that each page has a corresponding “Page Value”. This means that users have viewed that page and have completed whatever call to action you’ve set in place. It’s a good indication of how effective that particular piece of content is. Even without an e-commerce website, Google Analytics gives you a simple way of measuring how valuable your content is.
Now most people tend to focus on “page views” and while these views might be high the page value of it may not be as good (per visitor). So there’s not much point focusing on that particular metric with all your tracking setup. Note that in some of your pages, the unique pageviews might be low but the page value is high. Let’s say that your “contact” page has around 200 unique views with a page value of $1.67; that doesn’t sound like a lot but it’s not representative of the standard metric of goals you’ve set on Google Analytics. We are not really looking for a massive value under page value but rather the contrast between the different pages. The contact page will naturally have a high page value so you’ll need to take that into consideration when looking for the best content to optimise.
Another page that you need to pay special attention to is the “About Us” or anything along that line. That page will also have a high page value and for good reasons; users check out that page to learn about the people behind the business, engage with them and hopefully move on to become clients or paying customers. It’s worth more of your time getting people to visit these kinds of pages from say a piece of blog content or other service pages. You may have other pages with high page values and Google Analytics gives you a quick and convenient way of determining where you should be devoting more of your time and effort getting more people to visit a particular web page generating more relevant traffic. You’ve got only so many hours in a day and you can’t spread your efforts too thinly trying to work on the different pages all at once. Therefore, it makes sense to focus more on pages that are bringing you the highest page value.
Now if a particular web page has a high page value but low unique page views then you can work on bringing more traffic to that web page and raising the page value even higher. If you’re seeing the opposite (high page views but low page value) then it means that you have to work on getting more people to convert. Of course there are other factors that you need to consider such as the bounce rate which often directly affects page value. A high bounce rate will hurt your page value as this means that not to many people are completing the call to action that you’ve set in place. The same thing can be said about “exit rate” which measures how many people leave your website altogether through that particular web page. Lowering both would enable you to raise page value and it also gives you an idea on which of your pages you should be linking from to improve engagement and get people to stay on your website for much longer.
We hope that you’ve found this article useful and at the very least, it’ll spare you from devoting much of your time and effort working on content that people simply don’t want to see.
Would you like to learn more? Perhaps you’re looking to get started with some professional help in content creation, strategy or designing content then do check out http://thinkbigonline.com/; we’ll be more than happy to help!