Google's Mobile-friendly Search Update Image by Think Big Online

How Will Google’s Mobile-Friendly Search Update Affect You?

Google's Mobile-friendly Search Update Image by Think Big OnlineAround the end of February, Google announced their next big shakeup; incorporating mobile-friendliness as a component of ranking signals when it serves up search results to users. Today is the day Google rolls out their algorithm alteration. It’s being touted as the biggest change to Google’s search algorithms in at least 3 years – but that’s not the important part; the big bit is what this means for you.

It means that not only does your website need to be informative, original, helpful and user-friendly – but, if you want it to show up in searches made by prospects using smartphones, then you need to ensure its mobile-ready as well. This also means you can now look seriously at prospects coming into your sales funnel from mobile phone searches. A market force with enough momentum to induce Google-level changes can also represent an important opportunity for you and your business.

What does making your site mobile-friendly mean exactly? For your website to be considered mobile phone friendly, it must have:

  •  Well spaced tap targets.
  •  Text you can read without needing to zoom in or tap too much.
  •  Easily playable content.
  •  No, or minimal, horizontal scrolling required.

The mobile-friendliness, or otherwise, of your website will only affect your site’s Google rankings for searches made on mobile devices. This means that your website’s rankings will DIFFER depending on the device your prospects are using to find you. If your users search for your business on a laptop, the listed results - and your site's ranking in those listings - will NOT be the same as if they had searched on their iPhone.

While these changes only impact searches made via Smartphones (not tablets – at least, not yet), business owners should be aware that the use of mobile phones to search and locate businesses is on the rise. The number of Smartphone users is set to exceed 2 billion worldwide by next year. These days, hardly anyone is chained to a desk to do business, and commuters especially tend to search for what they want in their ‘downtime’ at bus stops and train stations.

If you’d like to know more about whether or not your website is mobile-friendly – or how to make it more so – contact one of our experts for a consultation today. We’ll tell you how Google’s new changes are likely to impact your site’s search engine rankings – and what you can do to augment your results through the help of effective SEO strategies.

Is your website mobile-ready? How do you think it will be affected by Google’s changes? If you have any questions for our experts, enter them into the Comment Box!

Image of Google mobile update by Think Big Online

On April 21, 2015 Google Dropped Another Bomb.

On website rankings that is…

Specifically on non-mobile friendly websites. Significantly dropping their rankings in organic search or completely removing them if they are were not mobile friendly for the end user.

Some people are calling it Mobilegeddon, because it is one of the biggest updates to Google’s Algorithm since the rollout of Penguin and Panda, that had website owners up in arms (and crying) about the huge loss in traffic, as their rankings plummeted.

So what is Mobilegeddon and how does it affect you and I?

Google is always looking to improve the quality of the internet, so naturally as mobile internet usage aggressively climbs (At the time of writing 75.4% of Australian’s use the internet from their phone daily), Google wants to ensure that any website that is ranking in the top 10 positions is providing the best user experience.

Now, we have all experienced:

  • The website that takes forever to load on a mobile phone and hit the back button.
  • The website that is impossible to click on the navigation, only to leave frustrated, never to return.
  • And we have all experienced the website that you can’t click the phone number to call (mostly likely to go to a competitor because it’s too hard to write down the number then type it again).
So why does Google care so much about the quality of a mobile site?
We all know that Google makes it money by the advertising at the top and on the side when you type in a search on their home page, then click and ad.

So if Google were to send everyone to sites that were providing a poor user experience and/or irrelevant content, then no one would come back and use Google, giving them the $59 Billion dollars they made in 2014.

In a nutshell, if your site isn’t providing a world class experience, don’t expect it to be getting free traffic from Google for much longer.

How do we tell if Google hates us?

Google has a nifty tool that will tell you if your site is in fact mobile-friendly or not.

If the tool says the site is mobile friendly then you you have nothing to worry about. If the tool says your site is not mobile friendly then there you may notice that your rankings on desktop seem to be ok, but on mobile they drop out of existence.

Considering that we are seeing some of our clients with up to 83% (at the time of writing) of their Google traffic coming from a mobile device, it’s worth paying attention now while your competitors are off dozing, because you might just leapfrog them in the rankings.

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What can an Online Advertising Company do for you?

a keyboard button that says online adverting company

The complicated world of advertising on the internet

Are you thinking of advertising your business on the Internet and wondering whether you really need to invest on the services of an online advertising company? Well decades ago people could probably get away with launching a new website and stuffing highlighted keywords unto their web pages then putting a few links from a copied article online – that was it and you can then expect to see organic searches coming in.

Back then advertising on the internet was relatively simple and one can just spend a few hours reading articles on the subject and you’d be very much capable of tackling the job yourself. Needless to say, that is no longer the case now days particularly when Google became the dominant search engine on the Internet and began introducing search algorithm changes named after animals (Penguin, Panda, etc) which rendered many online advertising strategies obsolete.

Suddenly, online advertising wasn’t so simple anymore and businesses looking to take their businesses online now all have a huge challenge in front of them - navigating the complicated world of online advertising! A good online advertising company business plan can help you do just that and more!

What can an online advertising company do for you?

A good and reputable online advertising company can help your business keep pace with all the changes in the online advertising landscape. SEO (Search Engine Optimisation) – a key aspect of effective online advertising, is that much harder and much more complicated than ever before.  Figuring things out on your own can cost businesses precious time and money whereas a good online advertising company can put your business up to speed with the latest and most effective practices of the trade.

Consider this for a moment – since early 2011, Google has taken an aggressive stance in enforcing their guidelines for quality links and web content. This includes facilitating human polls and an ever-growing database for comprehending meaning (Knowledge Vault). As a result, the search engine has become a lot smarter and lot more capable in terms of distinguishing a good web page from bad ones.

Users of the Google search engine now days can expect to see better results for whatever it is that they are searching for online (and a lot faster too). Of course the downside for all businesses is that online advertising quickly evolved to a huge and complex subject. A typical SEO project can involve a multitude of tasks most of which will have to be done on a consistent basis. Pulling up a list of online advertising companies and ultimately investing in the services of one might just be the only way of making sure that you are keeping pace let alone successfully competing with other businesses online.

Only a good online advertising company can offer you a complete and reliable solution for promoting your business online. Such companies offer businesses a conceivable edge against competitors no matter how often the landscape gets redrawn instead of wasting time and money figuring out where and how to begin.

Are you ready to get the ball rolling and looking to get your business a good start in online advertising? We at Think Big Online would certainly love to help! Get in touch with us today and arrange a consultation with a proven and highly reputable online advertising company.

How SEO can grow your business Samuel Junghenn


Tackling SEO with Samuel Junghenn at Sydney Business Month

Sean Grobbelaar: Welcome to Sydney Business Month streaming live. My name is Sean Grobbelaar and thank you for joining our show. In today’s show we’re talking everything about SEO and how you could use it to grow your business. Now joining me is a guy who is everything about SEO in Sydney. He has worked with a lot of mid-sized, small and big companies looking to grow their business through SEO. Samuel thank you for joining our show!

Samuel Junghenn: Thanks for having me! It’s a pleasure to be here and hopefully we can give the guys who are watching something of value that they can take away and implement in their business.

Sean: Absolutely man and I am looking forward to that! Now you are from Think Big Online Marketing and that’s your business. As an internet marketer you help and work with small, big and medium sized businesses to increase sales and position them as market leaders. A lot of this is through online lead generation by SEO, pay-per-clicks, social media, internet marketing and so forth.

Samuel before we get to the amazing content that you’ll be sharing with us today let me just ask you what actually got you into this and how is business at the moment?

Samuel:  Well it’s actually quite an interesting story way back in 1998 and I just finished school and I heard about these guys making money online and thought that’s an amazing concept – you can do business online and reach people around the world or around the country from your laptop or computer.

So after about 3 or 4 months of trying to figure out what to do and where to go - how to make money online? How to drive traffic to websites and even how to google websites? All my family and friends were saying “you’re crazy and you’ll never make money out of that thing! The internet – what’s that?” It was that old story about listening too much to other people and taking that on-board and so eventually I gave up. I had other businesses.

Now after about 10 years I actually went to a business seminar and it was a multi-speaker event and we had people talking about making money online, traffic, SEO and stuff like that. I said to myself that this was the thing that I was interested in years ago. At that time I was battling through business and didn’t really enjoy what I was doing so I took up some courses and started delving into it a little bit more

I actually started off with affiliate marketing wherein you promote other people’s businesses for a profit share. SEO is one of the main things that I use to drive traffic and make money. Once I figured out how to rank websites in Google, I began getting free traffic and sending it off to other people in order to get a commission at the back of it. That was how I really got started.

The first product that I promoted was in the eulogies market believe it or not. It was a little bit different but there were a lot of people out that wanted to know how to present a eulogy so that’s kind of how I got started!

Sean: Excellent and I guess SEO now days have become a lot more prominent and important as internet marketers grow. If you really want to be found on Google and if you really want to be found by people searching online then you really need to sort all that stuff out.

Samuel: Yeah absolutely and we’ll have some very interesting stats soon to show why it’s actually so important to be there. Some people think that they want to be on the first page of Google but they don’t know the stand or the consequences of being there and not being there which is something that we’ll be getting into a little bit more in a moment.

Sean: Cool! Let’s dive into it and we have about 40 minutes left in this show to teach everyone out there how to use SEO to grow their business. Now look we’re not going to be able to cover everything – let’s be honest. It’s a huge and massive topic that businesses need to get their heads around but they often don’t have the time, space, energy and willpower to do so. So what are we going to touch on or learn about today and what do we focus on?

Samuel: So today we are going to run through the core fundamentals of SEO and give you a few things that you can take away and start implementing straight away that will help you boost your rankings and start to help you get a little bit more of that free traffic from Google, Yahoo and Bing as well. Google is the main player.

Sean: Yeah absolutely and it certainly is. I’m looking forward to this Samuel. Take it away man and I own a few websites myself and I know my rankings are not good enough but if you have a website out there then you better stay tuned and watch it because I tell you what – it is going to help you a lot. Take it away Samuel!

Samuel: Alrighty let’s get right into it! Can you see my screen now?

Sean: Absolutely! Search Engine Maximisation!

Samuel: Yup! A lot of people like to call search engine optimisation but I’d like to call it maximization because we want the maximum results from our efforts.


Alright so what we are going to talk about today is the free listings down here when you go to Google and you type something into the search bar you got the listings across the top. Usually they are in yellow, pink or blue with a white shade up here and down the sides. They are all paid listings but what we are talking about today are the listings here that don’t actually cost you any money every time somebody clicks on your ad.


So here are a couple of stats that are important if you are in Google and if you are getting free traffic from there. There are about 18.8 billion searches per month on search engines. That is 18 billion with a “B” which is an absolutely phenomenal number of people out there searching for information about products or services that we may have as a business owner or entrepreneur.

About 96 percent of people don’t look past the first page and we’ve all seen it wherein we go and type something into Google and if we don’t find what we want, we generally don’t think past the first page. Instead what we do is we type in a different search term.

So if someone goes into Google and types in something that you should be searching for and you are not either of two things are going to happen – one is they are going to find your competitor and two is that they are going to do another search and find a different competitor. So it is really a losing situation if you’re not ranking.

One of the most alarming stats though is that about 74 percent of people will actually look you up before doing business. What that means is that if you are doing any type of advertising – radio, TV, newspaper or social media whatever it might be, if people have seen you (they could have had a phone conversation with you before or met you in a networking event), most people would look you up and see what your web presence is before they will actually decide to do business with you.

Obviously you need to appear high for your business at least if you don’t have some good reviews online and a good web presence then people are less likely to do business with you. You’ve may have put in all the hard effort to go through networking events or spent a lot of money on TV, radio advertisements or whatever it might be – it’s not going to be very effective if you don’t have a good web presence.


The reason we talk about Google so much is because it has 85 to 100 percent in Australia. It depends where you get your information but it has majority of the market share. The reason search engines exist is to practically bring chaos to order. Before we had search engines we simply had a lot of files and sites on the internet which made it very hard to find exactly what we want. We had to sift through thousands of websites to try finding what we want.

The whole purpose of search engine is to serve up the most relevant content for searchers and whatever they are typing in the search bar.


So we talked about the relevance of search engines (I don’t know why this photo but I love it and I think it’s cute so I like to show it) but basically we can think about it as an ecosystem where none of these 3 can live without the other.

So we got the user – the person that types into Google in order to find a product or a service, we have you as the publisher and then the search engine. The search engine serves the results to the user when they type something in.  The user then clicks on the website and if they find good information then they are going to use that search engine again. If they don’t then this link will be broken and the user will move on to another website and because they haven’t found what they wanted then they won’t use that search engine anymore.

Someone goes to Google and types in a specific search term and doesn’t find any relevant results out of it then they are not likely to go back and trust the search engine anymore.


It’s important that you publish good quality and relevant content about your product or service that users will like and make them trust the search engine more and come back. Search engines will reward you more by publishing great content. The reason why search engines why they want you to publish great content is because they make money every time somebody clicks on their ads.

Now as mentioned in the previous slide – if people don’t trust the search engine and aren’t coming back then obviously Google would have less people visiting it and even lesser chances of people clicking ads and making money so this is why your content needs to be relevant and useful.


Okay so let’s get a little bit into the technical stuff. The start of your SEO or marketing in general is about thinking like a fish. The best fisherman may go out and think about where all the fish are hanging out, where they eat and what they want to eat. They then set themselves up for success by using the right tackle and the right bait. They go to the right place at the right time to catch the fish.


Thinking like a fish can basically be broken down into 4 steps of the buying cycle. This is where people are going to be at when they go to Google and perform a search. 


The first one is not really important and I just have it in there for awareness so they are not aware and they are not searching for your product or service. Maybe you have a brand new gizmo that you just created or launched so people are not going to be searching for it on Google. Hence you have to do some type of awareness marketing by TV or radio as a part of interruption-based marketing where it’s very different from search and will be much better for you at this stage.


Level two is that they might have heard of it. They might have been walking down the street when they heard somebody talking about holden or a car and they go to Google and type in holden or cars or what is holden? These people have no real commercial intent behind their search and there’s nothing there that would imply that they want to do business with you and that they want to spend money. Now this particular level (level two) is not worth much to us and we don’t want to target really broad keywords.


Level three is that they are aware of it and it could go either way. They could be on the fence and are certainly worth a lot more. They could be searching for stuff like “Green Commodore” which is a lot more specific than holden but still they could be searching for stuff like green commodore paint or green commodore that they saw in a magazine in the news section or they could be looking to purchase commodore but it’s still unclear exactly what they are searching for.


Level four is they want it now! They have their credit card out and are sitting there ready to hand money to whoever provides exactly what they want. So it’s clear that someone who goes to Google and types in “green commodore 99 for sale” has buying intention and is looking to do business with someone. These are the keywords that we want to target. So in thinking like a fish we want to put ourselves in their shoes and imagine what we would be typing in if we want to search for our product or service.



To help us with our research, Google has something called the Google Keyword Planner. Simply go into Google and type it in to find it. It’s a free tool that you can use to come up with ideas for keywords for your products or services that you can use in your marketing. Simply type your keyword on the top and it will give you suggestions. Other tools that you can use to help you in your keyword research and generate some ideas include, Marketing Samurai and Keyword


A lot of people using the Google Keyword Planner often go for the keywords with the most value. The Google Keyword Planner will tell you how many people are searching for each word per month. You can sort the keywords according to country or location as well as a bunch of other filters. Now we don’t have time to go through all of them today but don’t be too greedy and simply think about the keywords with the most value.

 Remember the 4 levels of the buying cycle? Usually the ones in level two have a lot more volume than the ones in level four which are very specific so you’ll have more chances of doing business with those people at a lesser volume.


Now in SEO we have a lot of people say that “content is king”. Once again I just found this photo that I would like to share and with relevance to this presentation – has absolutely no relevance at all.

So how do we create content? This is where most of our students get stuck with the habit of thinking that they can simply go out there and create content and be a market leader as well as provide value to the community but with no ideas for content.

It’s actually really simple and you can get ideas from stuff such as frequently asked questions – as business owners, marketing managers and entrepreneurs, whatever your position is, you get asked a lot of questions every day. People type these questions into Google every day as well. A good example of a frequently asked question for us might be – is SEO worth it? We can create an article with that same title or something similar to it. Once you publish that, you will then have hundreds of visitors per month for that phrase because it’s a question that people are typing into Google.

Another source for content ideas are “Should Ask Questions” which is something that not too many people think about. We know a lot about our business, our market and our products or services but our target market usually doesn’t so you can help them a lot while positioning yourself as an authority by publishing should ask questions. You can do different types of content by simply listing them down for unlimited content.

What you should do with your should ask questions is build a high level of trust with people who haven’t thought of asking such questions. You might be demystifying some truths in the market and opening their eyes to things that they could potentially be burned by. Maybe some of your competitors don’t tell people about these things enabling you to create a big level of trust and rapport.

You can also look at the biggest problems for content ideas – creating content around their biggest problems and helping them solve it. Even if you are providing a service you can still create this type of content. What are their dreams? What do they aspire to and what’s the ultimate outcome in doing business with you?

“How to” type of content are also great sources of ideas. Now some people might say that if you teach your customers how to do it then they are not going to do business with you. Now let’s say you are offering an SEO service and you are teaching your customers how to do it.

What I’ve discovered is that there are generally two types of people in the market – the DIY and the done for you. There’s a big group of people who wants to have things done for them and there’s also a big group of people who wants to do things on their own.

The DIY people usually checks into the done it for you content but those who want things done for them rarely checks into DIY pages. Hence you practically never have customers that come up to you saying that they want you to manage their SEO only to say that they want to manage it themselves later. A lot of the time, we teach people how to do it and they might find it too difficult or they might simply not have the time or whatever it might be then they will go to the done for you side of things.

Don’t be scared to publish how to content and add value to the market while positioning yourself as an authority which will bring you customers regardless of whether you are a done for you or a DIY business.

Rich and Unique Content

Okay so let’s speed through this because we don’t have a lot of time. When it comes to content we need to make it rich and unique. Unique is very important – we don’t have time to go through that in detail but just think that your content needs to be unique which means don’t copy other people.

In terms of types of content you can use text, pdf or images to support your text. Images are big on social media at the moment.

You can have infographics wherein you use images to tell a story and they are very popular for the last 2 years now and people love them – they share them which helps with SEO and brings more traffic to your site for free. You can also do power point presentations and put it up online on your site or thru sharing sites like Slide Share and you can get free traffic back to your website from those as well.

You can also do audio content specially those struggling with creating content. It’s as simple as picking up your phone, hitting record and sharing something of value by recording it and uploading it online. It can be that simple so there’s really no excuse for not creating content!

You can also use videos for your content or rip the audio out of it and use it as content by uploading it to itunes or publishing it on your website. It’s another way to get content out there and duplicate it in another form.


With regards to search engine optimization, we’ve broken it down to 8 easy steps:

  • Heading once
  • Body
  • First and last
  • Bullets
  • Underline, bold, italic
  • Internal linking
  • Images to support
  • Ask for comments


A lot of people say that you need to have as many keywords as you can on your web page and stuff like that and yes it is important to have those keywords in there but the most important thing is that you write for humans rather than for search engines. Google keeps getting smarter every single day and they know what real genuine content looks like. Back in the day, you can do SEO simply by packing as many keywords as you can on your content.

 If you have a cat throwing business then you can simply litter your content with keywords like cat throwing or how to throw a cat and regardless of whether it makes sense or not it will rank. That I certainly no longer the case now days and Google now a lot better at looking for content with proper structure that is grammatically correct. Even spelling is a factor and your content can rank differently depending on whether you use US or Australian spelling.

Let’s go over the SEO steps mentioned above very quickly:

  1. Use the keyword in the heading once. Like the example mentioned before in the article “Is SEO worth the Money?” That was our title and the keyword that we wanted to rank for.
  2. You need to have your keyword on the body – the main part of the text.
  3. If you can, have your keywords on the first and last sentence of your article body. Think of these things afterwards and focus on creating amazing content and fit your keywords afterwards where they make the most sense.
  4. Use bullet points and put your keywords in there
  5. Format your keywords with underline, bold and italic – you don’t have to do every single one of them but this is how genuine content looks like and what search engines are generally looking for.
  6. Internal linking – link your webpages. Let’s say you have a post about “Is SEO worth the Money?” you can link it with other relevant posts on your site perhaps one that is about creating content for SEO. Doing so will help visitors become more engaged and level of engagement is one factor that search engines use to judge whether your page is good or not. It’s one thing to rank for search engines and it’s another thing to have people come into your site and spend a great deal of time there reading, scrolling and clicking on your site’s offerings which will validate site rankings
  7. Use images to support your story
  8. Ask for comments – if you are on your blog, do ask for comments. If you got people commenting on your site that is free content that other people are creating for you with no work on your part not to mention that it is an indicator of site engagement and search engines will certainly reward you for that.




You want to use related keywords in your content. In our example before about Green Commodore, related keywords that you can use in your webpage includes holden, cars, tires, motor and other things that are related to that keyword.

 Google looks for content that have relevance. If you have a whole page that talks about something totally different like cooking and put in keywords like green commodore in order to rank for it, it’s not going to work. Google looks for keywords that support the main keyword that you are trying to rank for.


One of the important things about content creation is that it needs to be consistent. If you came up with 50 articles after this presentation because you it got you so amped up and excited making you ready to publish content on your website and become an authority that will drive you loads of free traffic – you are better off spreading those articles out over the next 6 months.

Google is going to look at your website and how regularly you update it. If you publish all 50 articles today and nothing for the next 6 months, it’ll make the search engine think that you are not updating your website and whatever information you have in there is outdated. If you are publishing something once a week, a couple of times a week or even daily, Google will see that you must be maintaining your website because you are publishing content regularly on a consistent basis.


Social media has been affecting SEO in a big way and it has been for quite some time now. It has become immensely important in recent years so web marketers need to be on social media and integrating them with their website.

The easiest way to do that is to have social media sharing buttons on your website. You’ve probably seen these buttons yourself while looking at a blog or a webpage that say things like “Share this in LinkedIn”, “Tweet this on Twitter”, “Like” or “Share it on Facebook”. All these things send a signal to Google that your content is good because people are sharing it on these other websites.

It’s such an easy thing to do – you can use webmaster to put those buttons up or make use of plugins for WP users.


Google+ is affecting search engine results in a huge way. Now not too many people use Google+ but it’s actually catching up with Facebook. More importantly when it comes to SEO, both Google and Facebook knows that “likes attract likes”. If you are connected to somebody on Google plus and you clicked “+1” on a webpage, that person will most likely see the same webpage if they search for keywords in the future that are related to that webpage.

Indeed It can have that much impact on search results hence you should be using Google+ and connecting with people in your industry as well as sharing content on there and implementing author tags. It’s a fairly simple process and Google webmaster ought to show you exactly how to do it.


Once you get your content out there, you need to promote it on social media. Don’t just leave it to other people to promote it for you. As soon as you publish a new blog post jump in to social media networks like Facebook and share it, post it on your LinkedIn profile, post it in Google+ or your Youtube channel. What you are doing is building links to your site which helps bring in traffic to your site as well.

If you are a member of forums you can post links back to your website or blog on the footer or signature of your forum profile. Every time you make a comment or a post on the forum, you’ll be creating links back to your website which will help boost your rankings.

You can also go out there and post comments on other people’s blogs. Add value to the community so that when people see you out there and they notice you, they are going to keep coming back to your website. Commenting on blogs won’t cost you anything other than time and enable you to put links on other people’s website for people to come through and engage with your site which will ultimately help your rankings.

Ads are also an option in promoting your website especially Facebook ads which are very cheap and particularly useful for promoting content and driving cheap traffic back to your site.


Links essentially connect one webpage to another. Search engines use them as a casting vote for determining search engine rankings. The more quality votes you have, the better your rankings. It’s similar to an election wherein whoever comes out on top with the most votes wins.


Building quality and relevant links is something that I really want to drill in. It used to be that you can build links to website practically from anywhere. You can build links for a site about Green Commodore on a cat throwing or dog grooming website and it will still rank.

Now this is certainly no longer the case now days and Google has become a lot smarter at identifying genuine links from those who are simply trying to manipulate search engine rankings. If you have a site about Green Commodore then you will need to build links from relevant websites that are about cars, tires, motors and other sites related to Green Commodore.


Here is a list of directories that you can build links from:

Free business directories

  • DMOZ
  • Hotfrog
  • Truelocal


Paid business directories



You can submit your website to these directories and get a link back to your site which will help boost your rankings. These are generally business directories but if you have a blog, you can still post your links in there. DMOZ is free but it takes awhile to get approved. Of course free is not always better – paid directories are more powerful and not all links are created equal.

Some links will give you more power and a lot more juice to your site than some of the free ones will. Take that into consideration when attempting to save money when it might actually be costing you more. If you have a link in paid directories then it will greatly help boost your rankings more so compared to links that you might have from free directories like Hotfrog or Truelocal. Of course links from free directories will still help but the paid ones tend to produce better results.


You can create articles and submit them to article websites like Ezine Articles and Article Dashboard. Put a link back to your website on the articles you’ve submitted which search engines will read as a vote of confidence from these sites. You can look into these websites for specific methods on how to create anchor text, place links and all that other stuff which can vary from one article directory to another.


Build links on forums via signature links which will appear every time you make a post or a comment on the forum. Another great way to build links is to reference blog posts – check out the popular questions people are asking on the forum and then create a blog post about it. You can then go back to that forum and drop your link in there directing users to go to your content for the answer to their questions.

You’ll be adding value to the forum community and at the same time, you’ll get more traffic back to your site – everybody wins!

When creating links remember that more is not more – there are places like and others wherein mass links which don’t really work anymore and can get your site penalized by search engines which can be very hard to remove.

Be wary about offers like “5,000 links for $5” and all that other stuff by using automated software to build links – don’t do it and you’ll only regret it especially if you have a website that you’ve worked so hard to build and keep only to end up shooting yourself on the foot. Even worse is that one you get flagged by Google for these activities, you’ll be on Google’s radar for the foreseeable future.

If you choose to hire a company to do SEO for you don’t hire based on price. It’s the easiest mistake that people can make and I’m not saying that because we want them to hire us as their SEO Company – genuinely want people to make that decision based on results and not on price.

You can look for a Bravia TV on the market and buy one from sellers offering the lowest price and that’s fine – the end product is practically the same. You cannot simply say the same thing about SEO and companies can have different case studies and methodologies which yield different results.

The difference in knowledge and skills in SEO is like chalk and cheese hence one really ought to look into the strategies and quality of their work as opposed to simply looking at cost and focus on initially saving as much money as possible only to end up with poor results which can ultimately cost you a lot more. It’s not to say that good SEO companies are always the more expensive ones but rather don’t look at the price first.

I’ve actually written a report about the subject and it covers everything you need to know about hiring an SEO company. You can download it if you want at


  • Think of the users first
  • Mix up the text
  • Don’t overdo it


Now as mentioned earlier, links count as votes from other websites but where we have the most power are the links that are in our own site. Every page on your site has a certain amount of power in it and we obviously have complete control over the pages on our site. Hence we can change the links on our site to yield the best SEO benefit.

Let’s say we have a page about dog grooming and another one about removing fleas on dogs. As long as they are relevant to one another, we can link these pages together. Use keywords to link webpages on your site but always think about your users first – is it logical to link those pages together in the first place? If it’s not then people are not likely to click on it and Google will take that as a poor user experience and while you may rank well for awhile but inevitably those rankings are going to drop as Google sees the way users are interacting with your site.

Mix up your anchor text – we won’t go into the matter too extensively (anchor text importance and percentage) but you need to mix it up and use variations of your keywords. Instead of using the anchor text “how to remove fleas from dogs” and using it as anchor text for your links all the time, you can mix it up by using related terms like “flea removal for dogs” or “how to kill fleas”. Link back to pages on your site using these terms to boost page rankings.

Don’t overdo it – if you have a page with 300 links pointing to other pages on your site, it’s going to provide an extremely bad user experience and we don’t need to tell you that. Again think of your user’s first and only put links where it actually makes sense.

So that’s about it! SEO can be very rewarding and one can make a lot of money out of it not just by providing it as a service but ranking your own websites or leasing it to others. Affiliate marketing and link generation are all valuable skills and there are not too many people out there that can do it well.


If you want to learn more about it, you can check out a course that I just released called Search Fast Start and goes into everything that we covered here with more depth. It’s basically the A to Z of SEO and everything you need to know about search engine optimisation. If you are interested then do check it out.

Let’s switch back to Sean now for any questions?

Sean: Absolutely man and I think you covered a lot of content so thank you very much for that! I think a lot of people are getting confused these days about black hat SEO and white hat SEO. What is right and what is wrong? I guess a good start for these people is to download that book from your website and at least discover what they need to be asking their experts out there in terms of what they need to do and how to get started with their websites.

Samuel: Yeah absolutely and if you are looking to hire someone to do SEO for you then check out that book first. It’s really more of a “How to” guide but going through it should provide you with valuable insights about how the SEO industry works and how SEO companies approach clients when trying to get them on-board. There are some people out there that don’t do the right thing for their customers and unfortunately giving the industry a bad name. The guide is meant to open the kimono on the industry and help people.

Sean: What is that site again? Where do people go if they want to download that eBook?

Samuel: To download the eBook, simply go to or simply go to and you’ll see the report there somewhere since it’s prominently displayed on the site.

Sean: I see and it certainly is a good read and something that people ought to do. Look if somebody wants to get in touch with you or talk to you about doing SEO for them, where do they go and how do they contact you?

Samuel: Again simply go to or send me an email at [email protected],au then we can have a chat and see how we can help.

Sean: Very good! I guess these days getting ranked high on Google is very important. I seldom go to page 2 on Google and I’m sure it’s the same for many people.

Samuel: Yeah and it’s all about convenience and time saving these days. Most people are just too busy and don’t have the time to be clicking through the second page. People just want what is easy!

Sean: Samuel thank you so much for being a part of Sydney Business Month once again. You’ve been an absolute star at helping business become a lot more effective online at being found and being relevant. Your suggestions at creating content that is relevant as well as linking it all correctly so that people may find, share and communicate with it are all invaluable. One thing that I took away from it was that being online is a community – we need to be online, talk online or communicate online just as we do in an offline business.

Samuel: Yeah absolutely 100 percent! It’s something that I noticed awhile back is that these businesses that are really good at getting exponential results are those that realize that it’s not a one on one thing anymore with Clients. It’s a circular process of building a community around your business and the internet makes it easy for us to do that these days.

Sean: It sure does! Well thank you so much for your time and that is the end of our show guys. Samuel I really appreciate your involvement and we encourage you guys to hop on to his site and download the eBook and try out his products. Samuel is an easy-going guy and someone who enjoys a good conversation if you are out there and wanting to improve your SEO. Samuel, again thank you very much mate and I look forward to having you again as a part of Sydney Business Month.

Samuel: Thanks for having me!

Sean: Cool! Well that was another episode of Sydney Business Month and it’s been awesome having you as part of the show and we look forward to seeing more of you in our upcoming shows. Head to and you’ll find all of our shows there or the other 120 shows that we are a part of! Samuel is just one of many experts that we have here at Sydney Business Month. This is Sean Grobbelaar bidding you goodbye and see you in our next show!

Samuel: bye!

Google Algorithmic vs Manual Penalty: How to determine difference?

Google penalties image by Think Big OnlineGoogle has been very active in improving their search results for recent years. Gone are the days where you can rank a website for its competitive keywords within just a month or two though spam tactics which violates Google’s search quality guidelines. In recent years, I had witnessed how Big G strives to clean up its search index by executing proper actions to those who manipulate their search rankings. Many websites have received Google site penalties and lost traction in terms of having decent rankings and sufficient amount of traffic. Most of them tanked on keywords which they normally rank for and experienced a huge decline in search traffic.

Types of Google Penalties

According to Matt Cutts, head of Google’s web spam team, there are two types of site penalties being imposed to Google guidelines violators. It is classified between “Algorithmic” or “Manual” penalty. The formula for ranking and traffic recovery are different for these two types of penalty, so it's essential to understand which type has taken its toll against you.

Algorithmic Penalty

This is the type of penalty that is normally caused by Google algorithm updates. Two major examples of algorithm updates are Google Panda and Google Penguin. You will experience sudden decline in rankings and search traffic once the algorithm update didn’t go in favor of your side. This means that Google has made some algorithm adjustments and triggered some signals which are considered to be spam based on their standards.

For this type of penalty, there are tendencies that only minimal amount of keywords are affected and you still manage to rank on majority of your target keywords.

Algorithmic Penalty Detection

If you experience sudden drop in rankings and traffic, first thing you need to do is check reputable SEO news hubs if Google just rolled out a new algorithm update. There are SEO blogs that tracks every update and has kept the history of Google’s actions in years. Check out this page from for reference: Google Algorithm Change History.

In case there is no fresh algorithm update prior to the day you experienced instant lose in ranks and traffic, then there is a great chance that the other type of penalty has been taken against your website.

Reclaiming Ranks and Traffic after Algorithmic Penalty

After confirming that you’ve been hit by an algorithmic penalty, next thing you need to do is to study what the algorithm update is all about. You will then get an idea on what adjustments to make in order to cope with the algorithm changes and regain what’s lost.

It is also important to track the recent internal changes you made website. If you had edited some parts of your site prior to the day you have been negatively affected, then those changes might have triggered the algorithm to act upon your site. You can also check on the links you build recently since they might also be part of the new algorithm’s criteria. Once you have made the necessary changes in accordance to the recent algorithm update, your rankings and traffic will start to pick up gradually.

Manual Penalty

Manual penalty is an action executed by Google’s web spam team to penalise sites which violates Google’s search terms and conditions. The main targets of this penalty are those who use spam strategies to game the system and attain top rankings on Google’s search engine results page.

One of the most famous manual penalties sent by Google to penalised sites recently is called “Unnatural Links Penalty”. This is triggered by unusual amount of unnatural links pointed to a certain website. The type of unnatural links being filtered may come from sources like Splogs (spam blogs), forum profile links, low quality social bookmarks etc.

Manual Penalty Detection

Google Manual penalty is the type of penalty where you get notified and informed what have caused the said action to be taken against you. The manual penalty message is sent to your Google Webmaster Tool Account’s message section. Be sure to check your Google Webmaster Tool account right away whenever you noticed drastic decrease in ranks and traffic within a short span of time.

Reclaiming Ranks and Traffic after Manual Penalty

Regaining ranks and traffic is a tedious task especially when you were tagged with a Google manual penalty. If you have been hit by “Unnatural Links” penalty, it would require a huge amount of time, effort or even serious amount of money just to be able to bring back your site to norm.

An important key to recovering from this penalty is cleaning up your whole backlinks profile and letting Google know about all your efforts by means of submitting a reconsideration request. Below are helpful tips on how to recover from unnatural links penalty:

1)      Conduct an extensive audit on your website’s backlink profile – This can be done by using a link analysis tool such as Majestic SEO.

2)      Measure the amount of anchor texts linking to your website – Anchor texts links to your site should not exceed by 25%. Diversify your links to have a more natural looking backlink profile.

3)      Analyse bad links and create a list – This can also be done using Majestic SEO. Check high percentage rate anchor texts then scan bad links to be removed.

4)      Remove bad links to your site – Send link removal emails to low quality or spam website owners you listed through Majestic SEO.

5)      Use the Google Disavow Tool – This tool can be found inside your Google Webmaster Tool account and is used to devaluate spam links pointing to your website. Include all the links that you were not able to remove in your email link removal campaign.

When to submit a Google reconsideration request?

Google reconsideration request image by Think Big OnlineHave you noticed significant drop in ranks for the past few days?  Did your traffic suddenly descended from thousands to hundreds, or even lesser? These are some of the indications of a website that has been negatively affected by Google’s recent activities. But is it necessary to submit a reconsideration request to Google right away, especially after experiencing the manifestations which I mentioned above? The answer is a capitalised NO.

Before you submit a reconsideration request to Google, you first need to investigate the cause of the problem. Below are two major reasons why websites experience notable plunge in rankings and traffic in Google:

1)      Algorithmic – This is the type of Google penalty that affect websites once an algorithmic change has been rolled out. The impact implicated by this update is automatic in accordance to the aim of the algorithm. For an algorithm penalty, there is a tendency that only few keywords are affected and you still rank on some of the other terms you optimise for.

Normally, you’ll notice improvement in ranks and traffic once Google re-crawled and re-indexed your site, thus detecting the adjustments you made to fix the issues that might have triggered the penalty.

2)      Manual Penalty or Manual Action – This is what causes devastation to many website owners and webmasters across the globe. In order to know if you were hit by Google’s manual penalty, you need to login to your Google Webmaster Account and check your inbox to find a message informing you that a manual action has been taken against your site.

See sample manual action message from Google below:

Google Webmaster Tools notice of detected unnatural links to

Dear site owner or webmaster of,
We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.
We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.
If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.
If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.
Google Search Quality Team

Getting tagged by this penalty is like going into a jail with arraignments underway and it’s up for you to prove that you’re not guilty to be set free and live a bountiful life once again. During the period of being penalised, you’ll experience visible drought in search traffic and miss out on businesses that usually go your way. Recovering from this penalty is a tedious process and requires a lot of time and patience. 

Get more in-depth explanation about Manual and Algorithmic Google penalties in an article which I had written recently. See article here: Google Algorithmic vs Manual Penalty: How to determine difference?

Keys to getting algorithmic and manual Google site penalty revoked

  • Improve your onsite SEO
  • Build quality links on related sites
  • Publish exceptional, interesting and shareable content on your website
  • Don’t overuse anchor texts for link building and build links naturally
  • Integrate Social Media to your SEO campaign
  • Clean up your website and inform Google about your efforts
  • Disavow bad links to your website (Using Google Disavow Tool)
  • Send a reconsideration request (For manual penalty only)


To sum it all up, you don’t necessarily need to send reconsideration request if you did not receive a manual penalty message via Google Webmaster Tool.  Traffic and rank fluctuations caused by algorithmic updates can be automatically lifted by employing some adjustments and making sure that we follow Google’s quality guidelines.

For those who received manual action from Google, you really need to work hard in reclaiming big G’s trust. Be sure to quarantine your website and document all your efforts for proofs. Include screenshots and supporting data when sending your reconsideration request to have a greater chance of getting the penalty lifted. It’s not going to be easy but it’s all worthwhile especially when you achieved your goal and regain presence in Google’s search results.

OptimisePress 2 Review and Bonus - Webpage Creation Plugin

OptimisePress 2 review – Is it any good?

optimizer press 2Have you ever heard of a great marketing site creation tool called OptimisePress 2 or OP 2? Looking to learn more about it and whether it’s actually worth looking into? Well read on to know more about this particular digital marketing product.

As the name already implies OptimisePress 2 is the second and latest version of Optimize Press – a premium WordPress plugin and theme designed to enable users to easily create high performance landing pages, membership portals and sales pages that convert well. But that’s not all....

Check out the video below for a quick look at some of the great things Optimize Press offers:

With OptimisePress 2, users can easily create:

  • Landing pages
  • Secure membership portals
  • Sales and marketing pages
  • Product launch funnels
  • Training course pages
  • Authority blogs
  • Webinar registration pages
  • Responsive and mobile ready webpages

Is OptimisePress 2 the right webpage creation tool for you?

Now putting all the sales pitch aside, is OptimisePress 2 really worth the hype? Is it the right digital marketing product and WordPress plugin for you?

OP 2 is ideal for just about anybody looking for an easy and cost-effective solution for their webpage marketing needs. It takes the difficulty out of creating just about any kind of online of marketing pages without the high cost that is often associated with hiring professional web designers and web developers which can easily amount to thousands of dollars.

For as low as $97 (Core Package), one can gain access to this one of a kind OP 2 WordPress plugin – that’s a fraction of the price one would otherwise have to spend on professional developers and graphic designers. If you happen to own the previous version of Optimize Press, you’d be glad to know that you are entitled to a special discount.

Now I was initially disappointed to know that owners of the previous version are not entitled to a free upgrade but it was fairly reasonable considering that the latest version was built from scratch and adopts the latest in digital marketing technology.

Some of the features that I particularly loved about OptimisePress 2 and that many users are all bound to appreciate include:

  • The Live Editor which enables users to configure and shape their webpage exactly the way they want it to without having to save or reloading the webpage users are working on. With the live editor, I am easily able to change menus and navigation bar (a feature that the previous version lacked).
  • It is compatible and works flawlessly with various auto responders like Aweber, iContact and Aweber
  • GoToWebinar integration which allows users to automatically register prospects to their webinar and auto responder list
  • Tons of customization options and professional high converting templates that help even the most basic of users to get started! I was able to customize my pages exactly the way I wanted to. One feature that particularly stood out was the Button Optimizer which enabled me to come up with unique buttons, fonts, borders and other webpage elements – the design possibilities are limitless and without the need for any technical and coding knowledge.
  • Clone webpages or save your work as presets. Now webmasters will be able to come up with webpages that are professional and consistent.


The Bottom line

So what’s the verdict on OP 2? Well if you are looking for a simple and highly intuitive way of creating just about any kind of marketing webpage on WordPress without the high cost of professional web and graphic designers/developers, then OptimisePress 2 is certainly worth a look! The customization features that it brings to the table is simply huge and even novice users can now take advantage of all that without the need for in-depth technical knowledge.

OptimisePress 2 practically takes webmasters by the hand and renders the creation of marketing webpages simple and effective. If you are having trouble creating the perfect landing /sales page or just about any kind of marketing webpage for that matter – Optimize Press 2 is certainly a worthwhile and promising investment!

Interested in OptimisePress 2 and benefit from the great features that the tool offers? Purchase this awesome plugin by clicking on the link provided and we’ll throw in a few bonus courses for free to help you make the most out of your web marketing campaign.

So what are you waiting for? Purchase OptimisePress 2 today!

 Are you interested in OptimizePress 2? Purchase through this link and choose one of several great bonuses that we offer at Simply send us the receipt of your purchase at [email protected].

Online Marketing Consultant Samuel Junghenn On Part 2


Online Marketing Consultant Samuel Junghenn On Part 2 image by Think Big OnlinePart 2 of Online Marketing Consultant Samuel Junghenn On! In this episode Samuel reflects on Think Big Online's integrated marketing technique and answers the questions about the "Bigger" picture of Online Marketing.  Additionally Samuel discusses advertising, PPC, SEO, Social Media, Email marketing, auto responders and Video Marketing.  

Internet Marketing Consultant Samuel Junghenn On

 Online Marketing Consultant Samuel Junghenn On image by Think Big Online

Part one of Samuel Junghenn being interviewed by Start Up TV! Samuel discuses the essence of Online Marketing, tips on outsourcing employment and answers the scenarios you need to know for dealing with critical business decisions and those not so easy customers!




Samuel Junghenn: We are Think Big Online – an online marketing agency in Sydney. We currently have about 27 staff and use a hybrid model wherein we have our high level quality control people based in Sydney as well as a number of people overseas so that we can reduce staff cost and provide better value to clients.

Geoff Kwitko: It’s a very efficient model and you mentioned that you have staff from a range of different countries and in some of those countries you have people who are higher skilled for a third of the cost and you can pass that sort of savings on to your clients.

Samuel: That’s exactly right and you can employ people overseas with PhD’s for much less than the standard cost right here and it really makes sense…

Geoff: Now I’m curious because when I hire overseas staff I actually have a feeling of giving back or a feeling of helping. You could donate to World Vision or give to those communities through the traditional channels but I honestly feel that when I hire a Filipino or someone from Kenya or whatever, I actually feel that I am giving back to those local communities and helping to foster positive economies in those areas. Do you feel that as well or is that just me?

Samuel: No and absolutely it’s very fulfilling and they tend to be a lot more grateful for their job and very appreciative of anything that you give. We have instances when we started off and we had this one girl who had her own business which was like one of those carts that you have on the side of the road in the Philippines.

She wasn’t earning very much money and was always doing a little bit of work on the side. She is a very good worker and got good work ethics that I think she works more than I do! She just loves to work and earn money!

Geoff: It’s about providing for the family and giving back. I find with Filipinos in particular that their morality, honesty and dedication – I love Australian culture and I love the country that we are from but we just don’t find that here in Australia. You don’t find people saying “When would you like me to work? I’ll work 3am on a Sunday morning if that’s what it takes to provide the service that you need”. That level of dedication is amazing which is why bringing on overseas people to support you is certainly a great model isn’t it?

Samuel: Yes it’s fantastic! Part of this particular girl’s motivation is to provide more for her parents because her parents can’t work and since she started she has been amazing that we ended up employing her brother as well so now we kind of support the whole family.

Geoff: I often found that as well because I hire a lot of transcriptionist, video editors and I find that there are a certain tasks which are really well suited for the Philippines for example but anything that is high level and strategic has to be handled by someone from Australia. Would you agree with that?

Samuel: Yes absolutely. You can create systems and set procedures in place that can help them become better. There’s so much to learn about internet marketing. If everything stopped today you would never be able to learn everything in a lifetime. It’s pretty hard to expect that from the people that you are working with.

Geoff: One of the things that I’ve learned about outsourcing is to not expect more out of people that what is reasonable. Personally, I’m the kind of person who believes in himself. I believe in myself and my ability to learn, adapt and take on challenges but not everyone is like that and some people like to stick with whatever role that they are trained in. I learned some hard lessons trying to squeeze strategy and strategic thinking, planning and creativity out of people that aren’t necessarily like that.

 How do you interview your people? I know a lot of startup club members are probably thinking about how they like the idea of saving money but are worried that their Filipino staff or someone from Belarus, or Africa – how would I know that these people are really good people with the right skills? What do you say to people that are concerned about that?

Samuel: The first thing is what are you presupposing when you are thinking that they may not be good people? It doesn’t matter if it’s someone from Australia, Philippines, India, and Belarus or wherever – just because they are on the other side of the world doesn’t mean that you can trust them any less. It doesn’t mean that you can trust them more and flip through the hiring process. It’s the first road block that I see people come up against a lot.

When it comes to trusting, there are plenty of fantastic tools that you can use like oDesk. You can hire and monitor what your people are doing from there and that sort of stuff if you want to.

Geoff: I would actually argue that I have a much tighter control and a better understanding as to what my staff are really doing and the quality of the work because I am able to look at what they are doing with screenshots every 15mins. I’m in constant communication through Skype so I’ve hired lots of face to face staff literally in the same office over there.

Samuel: You can see them opening Facebook

Geoff:  Exactly right and you’ll see whether they are billing for time that is not necessarily productive and that kind of thing while on oDesk. You’ll have evidence or proof and you can actually request refunds for time billed. I certainly agree that just because they are on the other side of the world and managed remotely, it doesn’t mean that they are any different and it’s just like they are in the same office!

Samuel: So I guess it’s the question around the hiring process. I’ve coached a lot of people on hiring before and something that comes up a lot is that they try to find exactly the right person through the interview process and they’ll spend countless hours on it.

Now it may kind of go against the grade and against what everyone else teaches out there but we have a very streamlined and fast hiring process. We will put up a job posting whether it’s for web design or coding and put specific things in there such as little tasks for them to do for us to know that they’ve actually read the job post.

Geoff: Yeah you tend to get so many standard responses. I always do an interview question, challenge, find the answer to this question or answer the question because if they are not going to read the job posts then they right from the beginning showing the dedication and respect that you are looking for.

Samuel: Exactly and even if you put your questions in there sometimes you get people to read it but they don’t do what you ask. It might be a simple five minute thing if they are going for a full time job.

Geoff: Yeah and if they are not going to follow those instructions then they are probably not going to follow any instructions.

Samuel: Exactly and sometimes you have people coming back saying if they actually have to do that five minute job and you’ll know straight away that they are probably not the right suit for you.

Geoff: I actually think that you can interview precisely and interview with more practical challenges through outsourcing and oDesk. It can almost be considered rude if you are hiring a local Australian and this applies to most other first world countries as well. It is kind of rude to have someone come to your office saying here’s my resume and you say “Okay, please sit down and do a 15 minute test” or “I want to see how fast you can transcribe this and I want to see what you can do in video editing”.

They would be like – I thought this was an interview? But on oDesk and other sites like Elance and Guru, the culture is that you need to prove to the employer that you can actually do it which actually means showing them what you can do. That’s what an interview should be – it should be practical!

Samuel: Exactly! It’s a good process and it’s not as scary as what most people think. A lot of people are worried about hiring someone and entrusting them with login details for your website or whatever it might be. You got to have a little bit of faith and what you put out there is kind of what comes back to you.

Geoff: And the rating system – I wish there was a “rating system” for traditional face to face office work in Australia. On ODesk, you can see the past 50 employers and what they said about the staff as well as their rating and skills. You don’t have that on a resume and on a resume you’ll find only the stuff that they want you to know about.

On oDesk, they have to preserve their reputation because that is their lifeblood. If they get a bad rating, it will probably make it more difficult for them to get more work.

Samuel: That’s the thing as well and you see a lot of people with new profiles. If you are listening to this and if you are thinking of hiring someone, you have to be a little bit more cautious about people that don’t have any ratings at all because sometimes what they do is if they had a bad profile in the past or bad feedback from the work they’ve done, they ditch that account and build a new one.

Geoff: Yes to try to start fresh. Sometimes it’s a bit of an excuse and you can generally find the ones that aren’t new because they know how it all works. They know all about the technology, software and how the payment works when they are meant to be new.

Now would you say that Think Big is unique in the sense that you are able to give that lower price? Is that one of your main focuses, being able to give that lower price because of outsourcing? How would you define Think Big and what is the unique aspect of Think Big?

Samuel: Our whole intention from the start was to create a fully integrated agency that actually works.

Geoff: As opposed to what? What are you trying to stay away from? What are some bad things or examples that you’ve seen out there with your competitors?

Samuel:  Well we’ve seen a lot of companies that offer SEO, social media, PPC, conversions and that sort of stuff but the way they run them is that they run them totally independent of each other and don’t tire them all together. We look at it more like an ecosystem.

Geoff: So it’s an integrated marketing mix? So your SEO supports and correlates with your pay-per-click and then your social media takes effect from that and you have video marketing to achieve certain goals. It’s all about tying it all together right?

Samuel: Exactly and cross-pollinating it as well. You should be touching people and so you’ve got to touch them everywhere and you got to touch them in multiple places.

Geoff: Yeah and at multiple times and at multiple different ways! I think of Facebook as the Sunday night barbecue. I think of LinkedIn as having orange juice and handing out business cards at the local networking club or whatever. Google Search is the library. People browse and use the internet and different ways and if you have your brand in every single different part of their life, it becomes part of their life!

Samuel: Yeah exactly and we get a lot of compliments or comments for our business with people saying we’ve seen you everywhere. We’ve seen you on Youtube.

Geoff: Is that because of remarketing? I get a lot of comments saying I see your ads absolutely everywhere I go and I was like – that’s the impression I want to give!

Remarketing for the viewers basically means that when someone visits your website, you can essentially follow them with adwords so wherever they go, there could be Adwords following them through the Google display network. You can actually create some fancy rules for example people who visit the checkout page but don’t actually buy so the people you lose through checkout anxiety or maybe they got too busy, you can actually follow them and say hey you didn’t finish your order come back!

Samuel: We are watching

Geoff: Yeah we are watching you. It can be a little scary so you don’t want to take it too far. There’s a lot of amazing features of online marketing like tracking and so on. It’s only possible with online marketing.

Let’s get started with the scenarios? A great way for startup club members to decide whether you are the real deal and whether you should win the deal is to take you to a bit of scenarios. Obviously we vetted for you and we think that you are a high quality company. We will be happy to show you off to our members but our members are probably wondering if this guy suits me.

What I want to do is to tell you a little bit of a story about a hypothetical customer and this customer has been running for two to three years with a face to face sports store. It could be a little bit like Rebel Sports or Powerhouse sports and they sell crickets, tennis balls, tennis rackets, sports shoes and all the traditional stuff.

 In the last two to three years, it became very clear that they just can’t compete with direct china imports and all the online shopping stores these days. So they realized that they have to bite the bullet and we have to go online. They come to you and say that we are thinking of actually shutting down our face to face store or at least minimizing it or complimenting it online. Is this the right choice and are we making the wrong decision? Is online really as powerful as we hear and is retail really as bad as everyone is saying? What advice do you have and what would you say to that person?

Samuel:  The first thing is I would politely let them know that it absolutely works! I can’t remember the exact study but around 50 percent of our sales are coming from overseas at the moment with online shopping because the Australian ecommerce is just not providing it. People are spending their money elsewhere and importing from all over the world.

Geoff: eBay, Alibaba and Amazon. People want to buy Aussie – they generally do but it’s just not price competitive and there’s just not enough options.

Samuel: Yeah and even if you look at something like the Iconic. I think they do around a million dollars a day in sales just from Australia. All their products are here in Australia but people don’t offer them even if the business is importing them through an Australian based online store. There is still massive opportunity there but it’s just not utilized by Australian companies.

I don’t know but I think it’s because we are a little bit behind the US and the UK. People generally haven’t caught on to the fact that online is a real business

Geoff: I think businesses are just starting to really take it seriously because they are seeing it in their bottom line. They are having customers come in to their store and say hey I’ve done a price comparison using an XYZ tool and I can see that I can buy this for 40 percent cheaper than what you are selling it at. The thing is that the local retail store can’t afford to lower their prices and compete with prices online because they have the additional cost of staff, rent, insurance, lighting and a bunch of other things. It’s just not possible. They are seeing it in their bottom line and are starting to catch on I think.

Samuel: Yeah they are indeed starting to and I guess to answer your question, absolutely there is massive opportunity there and it is a real business. So many people spend $500 on a store filler art but they are saying that their budget for a website is around…

Geoff: It’s $2000 for my website! My entire online business spends more on electricity in a few months than their entire online business platform. Yeah very good point!

Samuel: We are still on the gold rush days. The wave is here and before we hit the back of the wave now is the time to be jumping on it but the barrier for entry is too low. There’s a lot people out there putting up websites for under $2000 dollars and expect to earn half a million within the next 3 to 6 months. It’s just all a little bit unrealistic.

Geoff: With the barrier entry being so low – you can achieve a lot with just $2000. Would you agree that you can put up an effective website out there particularly if you are using self make tools life Shopify and set up entire eCommerce platforms for just $50 a month if you have the skills to do it?

Samuel: Yeah absolutely

Geoff: But the fact that you can get it cheap doesn’t mean that is where you should stop.

Samuel: No that is exactly right and I guess when it comes to people wanting to talk to people like yourself or me they often don’t see the value behind in “what they don’t know don’t know” because there is just so much more out there that can be done to improve your business and create this exponential… - I don’t really know what to call it.

Geoff: It’s about getting a quick break-even or return of investment in the initial capital outlay of building your initial site but it’s more about building sustainable revenue streams. It’s not just about doing something that is only good during the gold rush days but as soon as more competitors pop up will no longer be effective. It’s about building a business and a business needs to be sustainable.

Samuel: Absolutely and the world of online businesses is moving very quickly and if you want to stay you have to keep your finger on the pulse and keep adapting. We have an example of a big shoe company that came to us 3 years ago. They were looking to get their business online and already had a shopping cart set up but it was kind of clunky and required a lot of work. They weren’t prepared to invest the time and money required for the resources three years ago which was quite minimal to get them up to speed.

Geoff: You know what I bet they are regretting it now right?

Samuel: You can look at Style Tread for example in the last 2 years started from zero into a million dollar company in 2 years. This is the opportunity cost – it’s a well known brand and shoe company. This is the opportunity missed and it potentially cost them tens of millions of dollars because they didn’t really understand how much opportunity was there.

Geoff: I also feel that it is our responsibility as internet marketers to educate and help people become aware of the risks and the opportunity cost, the opportunities , the risk of not only making the decision but the risk of also making the decision. I get very frustrated when I see internet marketing consultants saying that we guarantee you the number 1 position and you’ll be rolling in money. It’s not that simple and I’ve been through a lot of people to realize that we have to execute effectively, we must have the right strategy and yes there is the opportunity.

Samuel: Yeah and that ties in with what I’ve said before that you have to treat it like a real business. In a real business and when I say real I mean an actual brick and mortar business, you’ll have to set up a retail store front. You don’t setup a retail store front then put these signs and be guaranteed to hit the money straight away. It’s this gradual and progressive thing that you’ve got to have reasonable expectations about.

Geoff: Yeah absolutely. Okay so let’s say that sports Company is convinced and would like to take the next step. They obviously would like to do eCommerce by setting up an online store and put their products on there. That’s a bit of a given but can I ask you what platform would you recommend?  Would you do a software service platform like Shopify or would you install custom software like Magento or something like that? What advice would you give them?

Samuel: Our preference is self-hosted things so it would either be Magento or WordPress. We’ve used Magento for quite awhile but WordPress has caught up in the eCommerce side of things.

Geoff: I completely agree and to be able to integrate like what you mentioned before about integrated marketing. To be able to integrate your website and the content of your site in with your community, eCommerce, video marketing, email marketing, etc. – having that one WordPress platform helps with that integration doesn’t it?

Samuel: Absolutely and WordPress is the most powerful and cost-effective thing out there

Geoff: Most of the plugins are free and WordPress itself is free not to mention that hosting is very cheap yeah?

Samuel: Yeah and we are moving away from Magento and moving more towards WordPress.

Geoff: Yeah me too actually.

Samuel: It’s a very good platform to get started on.

Geoff: Great answer and I agree! So let’s say you’ve chosen one of leading eCommerce plugins and there are a few choices that I’m sure clients would like to speak about according to their needs. Where would you go next? I mean once you’ve built their basic website and got all their basic information in there such as the Company and all the things you would expect in their eCommerce system, what’s next? How would you further create a strong and sustainable marketing platform for them? Where do they get traffic and how else can they take their business to the next level?

Samuel: Yeah well kind of the way we work is that we get into our client’s mind even before we build the website. If they were in this scenario running an offline business and they say that they would like to go online and create a sustainable business out of it, we would look at their end goals and how much money they would like to make in 1, 2 or 5 years. We then work our way back to that and look at the different strategies that we could drive for that particular market and where we would be able to grab that traffic. We then build a massive mind map indicating where to potentially go and where we think would provide the best ROI in the shortest amount of time so that the marketing can become self-funding.

Geoff: Absolutely and that is the eventual goal for clients. The point where in any profit made from the website gets reinvested into marketing and becomes its own self-fulfilling organism I guess.

Samuel: Yeah exactly and we’ve broken it down into two main areas. One is we may want to go aggressively for growth and the other is we want to go for profit. A lot of people say they want both which we try to understand and appreciate but…

Geoff: If you aim for both you’ll get neither?

Samuel: Yeah it’s kind of like that and it’s very hard to balance all the time. You’re not going to hit breakeven every month. You can be either up or down a bit but if you got that bigger picture or bigger plan in mind for actually building a real business in 1 to 5 years then you are going to win in the long run.

Probably half the reason why that’s true is nobody else does it. Most people think they simply have to go out and setup a website, then what?

Geoff: Yeah that is exactly right. I really find what you said about the cultural difference between face to face brick and mortar companies and online companies – the fact that they are willing to spend $500 on a filler art, building an online office, hiring staff and so on but only willing to spend only a couple thousand dollars on a website. The expectation that it’s okay for brick and mortar companies to take 2 to 3 years to break even but no online advertising must break-even in one month. There are different expectations…

Samuel: Yeah and the industry strategy cleaned up a little bit – even 3 or 5 years ago there are still a lot of people out there pushing  ideas like “push a button and you’ll be a millionaire”.

Geoff: Yeah and that stuff just drives me crazy. I call them internet marketing cowboys. They are the ones that generally have long copy websites with big headlines like “We guarantee you this” and “Just push a button and it is a money-making machine”. It’s basically a giant scam and the best rebuttal that I can give for those kinds of claims is that I personally know some of the smartest internet marketing people in the world from Silicon Valley and people who are running some of the world’s best companies. These people are struggling and finding it difficult to gain a competitive edge. If these PHDs who are absolute geniuses with every skill in the book  are finding it difficult and challenging enough to oftentimes fail 9 out of 10 in Silicon Valley – How is it possible for you who have no computer experience whatsoever, let along internet marketing experience can just push a button and make money. It just doesn’t make sense in terms of economics. If it was that easy then everyone would be pushing that button until that button is dead and no longer worked.

Samuel: I think that button died…

Geoff: Yeah it died in 1997 when all we had to do back then was sell pixels. Have you ever heard of that million dollar webpage that sold pixels?

Samuel: No I haven’t.

Geoff: Do you want me to tell you? Well it was basically a website called or something like that. All they did was sell pixels on their website. A pixel is a small dot with a particular color. He would sell 20 x 20 pixels which is a little square that can have your name, logo or whatever in them. He sold each pixel for a dollar and it was a thousand pixels wide by a thousand pixels long.

This was way back in 1997 when everything was like a wow on the internet. He made a million dollars just by selling pixels and it was just a single page picture basically.

Samuel: Wow

Geoff: Yeah and there were a lot of copy cats that tried to it again to no avail because it was a novelty. To have the first mover advantage on the Internet you will have to do something revolutionary to be able to get that fad or novelty.

Samuel: Yeah and bringing up the first mover advantage is a good point as well because we are still in the gold rush days. There are people who might have a sports store online but it doesn’t mean that you can’t do things differently or think creatively and take up a massive amount of market share. We’re moving away from direct selling towards the indirect or peripheral selling.

Geoff: Can you tell the audience more about that? What do you mean by that?

Samuel: Let’s see how to best explain it – the market has a life cycle or start of a new market. Let’s say for example that you decided to put up a sports store online and there are no other sports stores online, you can basically say…

Geoff: We sell sports stuff online and that’s enough to convince them.

Samuel: That is exactly it and then you move through the phases. The next phase is to say something like we sell things that will allow you to go have fun and keep fit.

Geoff: Stating the benefits and getting them more emotionally connected with what you are selling as opposed to just saying we sell shoes and XYZ competitor is just not doing the effective copywriting and selling the indirect benefits.

Samuel: Exactly then as it progresses it becomes important to realize that you are taking to educated people whereas at the start you were talking to less educated people. When it was a brand new thing it was enough to say “we sell sports goods” but when you are talking to more educated people you have to talk to them about…

Geoff: Why they should choose us?

Samuel: Exactly and particularly our market is a good example – everyone out there is saying we sell SEO and put you on the first page of Google blah blah blah. Today you have to go well past that to stand out and be different. Have different conversations with people. Conversations today are not just one on one and you can have conversations online through social media, blogs or a copy on your website. You need to have abstract and high level conversations about why you are different and how you are going to provide them better benefits.

Geoff: I think this is great because it shouldn’t be that easy. You shouldn’t be able to simply say that we sell sports stuff online and people just come to you. I think the fact that competition is forcing people to be more creative and think about things like – Where is the value? What do our customers really want? Asking them questions and actually delivering what they want. What’s your pain and how can I help you? What makes you tick?

I think that’s really good because that’s innovation and what’s out there is going to better serve the business environment, the economy and the community. It’s a good thing.

Samuel: Exactly and we are now moving into what I call the Review Revolution wherein you got 3rd part endorsements coming in more.

Geoff: Coming from your customers and not just newspapers or radios. It’s directly coming from the community of buyers.

Samuel: Exactly and before in the early stages of the market it depends on what market you are in and if you are in a brand new market this is probably not as applicable as opposed to something like a sports store that has been around for awhile or internet marketing that are already well established.

There are some stats released last year wherein something like only 30 percent of people actually believe advertisements seen online.

Geoff: Yeah and there are a lot of interesting analysis on banner blindness and essentially how little people see – not because they block it or they install plugins but because psychologically they’ve been trained. If there’s something that looks like a service type and its blinking at you, don’t look at it. That’s why I really like what you said before about indirect marketing.

My attitude about that is selling online these days isn’t just about saying that we have the best cheapest products and we deliver it faster or whatever. It’s about the experience and relationship that you have with someone. It’s about customers willing to pay 30 percent more if they know that their product comes from a company that they like and respect. Just because you are on the internet doesn’t mean it’s not relationship selling.

Samuel: Exactly and just like what you said it’s a really good point. We definitely don’t recommend that our clients get into bidding wars because you can’t…

Geoff: You can’t win online. There will always be someone who is willing to take less money and cut some corners. We can’t compete with online startups in Asia who are willing to offer their products 30 percent cheaper because they are only paying their staff $2 an hour.

Samuel: Yeah that’s right and as internet marketers we have to be a little bit smarter in how we position ourselves and how we have those conversations as they say – putting in little mechanisms. For example in the case of eCommerce clients, one very simple thing that we can do for them as we rake them in is that part of the buying process. Once someone has actually bought the product they’ll get an email confirming that they’ve bought the product and that sort of stuff but then you send a follow up email saying something like “Hey John, I was just wondering if you got your product and if you’re happy with it? Are the shoes what you’ve expected?”

Geoff: Absolutely or you might say “Hey I noticed that you chose the latest model of Nike, if you want you can get some socks that go with it to complete the package”. Giving that level of personalization that a storekeeper would give and actually being human. It doesn’t take long to send an email and customize a sentence or two but that level of appreciation and relationship that you can build with your customers saying “wow there’s a real person and someone actually cares about my order”. That really stands out in this highly automated world and it doesn’t take much.

Samuel: Exactly and once you open up that conversation they might tell you things like “You told me its 5 days shipping but it actually came at 7” It’s good feedback for your business and tells you that you need to fix this - simple. That person was happy with everything else but disappointed that we weren’t able to deliver on time

Geoff: That’s a really good point.

Samuel: Take that feedback and then use it to improve your business instantly. Going forward you’ll get even more happy people so everything else was good before…

Geoff: That’s right and snow ball of word of mouth and positive relationships just continues to roll down the hill. I think that one of things you mentioned about collecting feedback and asking customers to be a responsive, agile and caring business who actually listens to their customer’s needs. I think the Internet has actually made that a lot easier despite people saying that the Internet is so cold, emotionless and no relationships so I don’t know what my customers are thinking. It’s actually the opposite!

If you look at Google Analytics report and look at the path that users take as they go through your website – Where are they exiting? What search terms are they using? How are they browsing? There are tools like Heat map Analysis where you can see where is the mouse moving and where are they clicking. You can actually watch videos of people interacting with your website and so on. You can’t get any of that in stores.

Samuel: No not at all and that brings up a whole new point if people are not tracking all this sort of stuff because the world of internet marketing is very complex and there is so much to know but it becomes easy if you got the proper metrics tracking in place for you to know exactly what is going on with your business.

Geoff: The challenge is analyzing it though and in my experience I’ve never met a client who could effectively analyze Google Analytics and find actionable conclusions from that.

Samuel: So it needs smart people like you though to translate it into normal world speak. The main point is that all that data is there – age, sex, buying habits, what websites they like, how long they spend on your website, why they left your website. It’s all there for the taking.

Geoff: I think some people might find that a little bit scary but the way I look at it is if you can understand your customers, you can actually give them what they want. Isn’t that what they want? They want to be given what they want. If you understand that if you run a targeted advertising campaign on Facebook for example and you’re specifically targeting female athletes in New Zealand, you know that you can provide them with the landing page and experience that they are looking for which is going to save them time and give them what they want. That is a good business and being a good member of the community by creating more solutions instead of problems.

Samuel: That is exactly right and if someone comes to you with a problem that needs solving, you are doing them a disservice by not solving that problem faster. There was this woman athlete who was having a problem with her legs which affected her running. She might need the exact shoe that you have to help deal with her leg injury or whatever it might be and run at a faster rate and do things better or just spread the love to the world from there. However if you are not advertising specifically to them you are not going to make a sale and her problem is not going to be solved. It’s a lose-lose situation.

Privacy this and privacy that – Google knows all about you anyway…

Geoff: Absolutely. It can be a little scary and yes there is a reason to be concerned and keep those things in balance but the reality is that the end result, you are going to get a personalized service on the Internet. The advertisements that you see are going to be relevant to you and solve your problems.

I don’t want to see advertisements about buying a wedding dress. I want to see advertisements about things that matter to me. I’m glad that you agree and as long as there are people out there who keep that level of awareness but in the end you need to embrace the personalization and embrace the relationships that you are going to have with individual customers on an individual basis. That is where CRM systems come in particularly the rise social CRMs where you can actually understand the psychographic and demographics, learning style, the motivations, rejections and fears of your customers. Amazon and Netflix have been great case studies of that.

Samuel: Yeah cool!

Geoff: So I want to ask you one last question before we wrap up. What would you say to this sports store if they say “Hey, I got a 500 grand budget, it’s all yours” – can you quickly list some of the things that you can quickly offer right off the bat? I guess I’m asking what you can offer or what are the services that you offer at Think Big?

Samuel: Well first as I’ve mentioned before is the whole strategy which understands who the target market is and how you are going to reach them as well as what problems you are going to solve for them. If you don’t do that initially then you are cutting your potential profits dramatically. I can’t stress that enough and there are many people who are in a hurry to get their websites up but that’s not what’s going to make you money. Websites don’t make money.

Geoff: They haven’t even spoken to their customer and asked what they are looking for in a website. What makes a good website? What would our website have to look like to make it a website that you would buy from us? They don’t ask those questions so they are not going to get the right answers and not get the right results.

Samuel: That is exactly it and as I said earlier websites don’t make money. It’s just a conduit for the client to connect to you and give you money for you to solve a problem for them. You know everything in life where there is money or value exchanged; it is exchanged because there is a problem being solved. It doesn’t matter if you give them by charity but basically that’s what it comes down to.

Moving on from the strategy we can then build a website around fulfilling the way that your target market is going to want it.  You want to absolutely run your own website and completely own that space.

Geoff: So you would give that sports store training on how to do blog posts or record their own videos and have control of their message. Is that what you are saying?

Samuel: Yeah exactly and that is something that we strongly believe in so much to the point that we give clients self-host websites which they completely own and they should because they are paying for it whereas a lot of other web design companies out there and this is something that most people don’t know – they build it on their own CMS

Geoff: Yes proprietary systems that they can’t leave and move on to another web designer. The scary thing is that the web designer owns the copyright so you don’t even own your own business. That is scary and I strongly advise proactively stating “I am the client, I pay the bills and I own the copyright. I have complete control of the source code and I can move to other web designers if so choose”. Good point and I couldn’t agree with you more!

Samuel: Yeah and so we have the website and we are looking at where the target marketing market and what to implement

Geoff: So you would do things like search engine optimisation to get people who are searching for Nike boots or whatever and do pay-per-clicks to do more targeted marketing like Facebook. So you do all that advertising stuff including email marketing and reputation management?

Samuel: We absolutely do

Geoff: So I guess Think Big is as you said the integrated kind of solution! So is perfect!

Samuel: Yes!

Geoff: I really enjoyed our chat today Samuel and I think the audience would agree that you are the real deal. Thank you for your time and I’d love to have you back on the show sometime and further chat!

Samuel: Yeah that would be a pleasure and that would be great. Thank you for your time!

Geoff: Cheers! All the best! Goodbye.

Samuel: Bye




internet marketing agency

Tips for Landing at the Right Internet Marketing Agency

Tips for landing at the right internet marketing agency image by Think Big OnlineSince you belong to the age of modern advancement, you need to be at a constant pace with its demands.  Your company will do well if you learn the ins and outs of establishing a good cyber presence.  A mobile web designer Sydney will help you fulfill this goal.

Agencies to Market Your Company

Everything that concerns the growth and development of your company is of great importance.  This is to answer for a good company reputation in the eyes of your existing and prospective clients.  To maximize the solution to this problem, you might want to think of seeking for the valuable services of marketing agencies that are responsible in making your company known online. Yet, how are you supposed to know that the company is really reputable in this field?

Evaluate these agencies according to your standards.  To narrow down your search, take note of the following characters that they should embody.

  1. Good Experience – Above all things, nothing beats an agency with years of experience in the field of internet marketing.  It would be a great idea to do your own research about agencies that do well in this industry for years now and the clients that they have successfully helped.  If there are clients that have a similar business set-up like yours, you could very well ask if they have been fully satisfied with the marketing agency or not.
  2. Credentials - Be keen about the agency’s credentials.  Learn about their connections and memberships. Through these credentials, you will be given an idea if they are eager to learnnew skills in the internet marketing technology. This will greatly benefit your company since their credentials would also mean if they are legally authorized to promote their services.
  3. Clarity –The agency should be skillful enough in explaining every internet marketing technique that they plan of introducing to your company.  They ought to explain it to you clearly without the need for highly technical terms that would only confuse you.  Through this, you are sure that what they are doing are within your own capacity.
  4. Establishing Good Rapport – You have to make sure that the agency treats you with high respects. This agency should learn to treat every client differently and not just an addition to their profit.  Establishing friendly relations to you as their client means a more comfortable and lasting relationship with them.
  5. Goal Oriented - Make sure you are working with professional who are not just IT programmers. They should also have high regards for the marketing principles since this is the basic reason why you are outsourcing their services. While highly technical professionals understand the cyber world perfectly, marketing principles is a completely different field.

 Searching for the right internet marketing agency Sydney might be challenging search.  However, if you land on a credible agency equipped with the mentioned characteristics, you are ensured of a good catch.