Despite all the updates and issues in the past few months on Facebook, one of the most popular and controversial social media platform of the year 2018, it is still pretty clear that people still love using this channel like how they did since day 1 of their registrations.
In fact, according to Statista 2018, there are still over 4.4 million Australian Facebook users who are actively online and scrolling on a daily basis and this statistics is still growing each day which means that there is still a big opportunity for marketers and business owners to get the most out of their Facebook adverts.
Yes, you definitely read it right! Facebook is still one of the best advertising platforms for both B2B and B2C businesses and here are some reasons why:
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These are just the basic features that will help you rethink and make a decision on how your advertising activities should be. There are still some unmentioned reasons for why Facebook Advertising is best for your business.
So let’s be real! Even the most basic features of this advertising platform can help you achieve your goal. That’s why small business owners and marketers are using it all over the world.
And in today’s article, we will help you focus on the 3 Best Writing Tips That Will Help Your Facebook Ads Convert.
Clear, concise, and consistent ad copies are the keys to success. If you keep on feeding your audience with too much information your ad will not convert. Just give them an overview of what your ad is about and let them want more info from it. You cannot expect your audience to read a 500 words copy and click your link for more details because you have already given it. Excite your audience through 160-350 characters of ad copy and let them do the action.
Your target audience may see 3-15 ads daily depending on the number of times they refresh and check their feeds. This is why your visuals should quickly capture their attention.
In fact, according to consumer acquisitions, images are 75%- 90% percent responsible for your ads performance because they are the initial “attention grabbers” for your ad to stand out. This is why business should focus on high-quality image and a straight to the point copy. Give them something to react and click afterward.
One standout image, short but convincing ad copy, and one call-to-action.
Give them something to ‘love’ and ‘wow’ about. If you created a promo that’s unique and stands out from the rest of your competitors. State it. State it clearly and enumerate it. These type of ads will make your target audience click “see more” and once they do, they should be able to see where to get your offer. Direct them to the specific promo link and give them a user-friendly purchase experience. Doing this will ensure that you won’t experience abandoned carts and tabs closed. Doing this will ensure that you will get your goals and make your ads convert.
Just in case you also want to learn the secrets and hacks of advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
by Tricia Canlas
If you spend time researching on how to better market your services and products, you will surely come across content that talks about various advantages of social media. If your search for content related to the usage of social media for your business, it can be off-putting as there seems to be so much information that you may get confused on what content to take into account.
You may also not find time to handle social accounts that are quite active, researching and publishing quality and engaging content, and responding to people online who want to engage with you.
By working with a social media consultant or a social media firm, you can save yourself a lot of time and some headaches, and transform your social presence into an excellent source of new business.
Social media consultant
Let’s talk about social media consultant here. He/she is someone who not only does your pinning, tweeting, sharing, and posting for you, but also will help you in developing a strategy for your social media efforts that ensures your dollars and time are well-spent to grow your business. So, you must be very choosy and careful while hiring your social media consultant.
This article will discuss about few major questions to ask before you hire a social media consultant for your business. Let’s dig deeper into each one of them.
Hire a person you are totally comfortable with
You will be providing your login credentials to the social media consultant for posting in your account. So, you should be 100 percent comfortable with them. You can check up on the person and the organization who will be accessing your account.
You should look for anything that you are not comfortable with, negative and positive reviews of their work, and conflicts of interest. Always remember that this is your social media presence and you must make sure you are hiring the social media consultant you are totally comfortable with.
How to measure success?
Social media isn’t just about numbers. Having a large number of followers on Twitter doesn’t necessarily make your account more popular or successful than someone else’s. In a similar way, having some followers on Facebook who are responsible for driving sales for you might not be hitting your targets for growth. So, how will you track, measure, or even define any social campaign’s success?
It is quite likely that you and the consultant you are going to hire may have a different vision in mind about the results and progress. So it’s better both of you sit and discuss on how to track the success of your social media campaign, like what tools to use, how to integrate data, and so on. There are few tools related to analytics available today to track results. You both can discuss on which one you have to use for your campaign.
Getting to know the contacts of their previous and current clients
The social media consultants who are qualified must share the contacts of their past and existing clients. Usually, social media consultants share the contacts of their clients with whom they had a very good relation. So, you must email or call their past as well as the existing clients to find out if they are pleased with the services of the consultant whom you are going to hire.
Present and past work samples
It is suggested that you request links to present and past online examples, as well as the samples of portfolio. This way, you can evaluate the social media initiatives created by the consultant or where he/she had played a central role. Look for campaigns that are engaging and resulted in a significant increase in sales leads and brand exposure and seem quite suited to your target market.
What will the consultant do if something goes wrong? No matter how experienced the consultant is, marketing campaigns may go wrong in application even if they seem to look really good on paper. So, the question here is, how will the consultant react to this situation? How will they respond to negative comments, tweets, or reviews?
This is one of the most important questions. The questions to be posed here are, do I need to approve the content that is posted on my social account? Do I need to plan it or trust the person or the agency for creating on-the-fly content for me? Does the consultant I am going to hire have the necessary experience to understand the differences between writing content for different platforms?
The content your brand develops needs to be shareable or likeable. An agency or a consultant should be in a position to show you the examples of content that was created previously for other customers.
Hiring a social media consultant will help you in building your author platform. However, you must understand its options, risks, and benefits. So, with the list of questions mentioned above to ask a social media consultant, you can safeguard yourself and your writer brand.
Guest Post Author Bio: Savaram Ravindra was born and raised in Hyderabad, popularly known as the ‘City of Pearls’. He is presently working as a Content Contributor at Mindmajix.com and Tekslate.com. His previous professional experience includes Programmer Analyst at Cognizant Technology Solutions. He holds a Masters degree in Nanotechnology from VIT University. Connect with him also on LinkedIn and Twitter.
Instagram has finally added a new useful feature that we all have been waiting for – you can now tag products in your Instagram Business Profile which will help you sell directly to your Instagram audiences without having to redirect them on your biolink.
Instagram Product Tagging is a new feature for business profile where you can directly tag products on your Instagram post so that IG users can easily shop and view your product details while their scrolling on their news feeds.
If an IG user finds your product interesting, they can conveniently tap the image. Then, the product tag will automatically appear. Once the product tag appears, it will display the price of the item. If your potential buyer chooses to find out more about what you offer. They can tap the link and be brought to a new section where they can purchase the product directly from their smartphone.
Important Fact: According to Statistica Portal, 83.6% of the population in Australia are actively using their smartphone to surf their Instagram feeds. This is why it is important for you to tag your products and include it on your list of best practices.
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Here’s How You Can Tag Your Products on Instagram
First things first – your profile should be approved for Shopping in Instagram, you need to have the latest Instagram App and you need to connect your Facebook product catalog to successfully tag your products.
Is your Instagram Business Profile already setup for this?
Now let’s get started…
Go to your Instagram Profile Section.
Click the post where you want to do the product tag and select the three dots in the upper corner.
Select edit post to proceed with product tagging.
Click the + Tag in the photo. Type the product that you want to tag. Then, click done.
Select Add New Post (+) and choose a photo from your gallery.
Type your post copy and click OK. Then, click Tag Products.
Search for the product that you want to be tagged and click done.
If you have more concerns and questions please do not hesitate to reach us by writing in the comment section below or by getting in touch with us.
Just in case you also want to learn the secrets and hacks of advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
If you still hesitant to make the switch to an Instagram business profile, now is the time for you to discover the important reasons of WHY you need to.
Ready to get started?
You may also like Most Interesting and Useful Facts About Twitter this 2018.
Still not convinced about it yet?
Let’s get into business and talk about the Important Reasons Why You Really Need to Switch to an Instagram Business Profile.
Back then when Instagram for Business does not exist, the only way for your followers to get in touch with your business was to send a direct message of click your website link in your profile.
But now that Instagram for business does exist. Once you switched to a business profile, your customers can now easily get in touch with by clicking the call-to-action that you chose to provide which gives you a better brand exposure, engagement, and reliability.
Having a business profile on Instagram can give your customers an easier business transaction – aside from your website information, they will just have to simply choose whether they want to email, call, or find your local store location.
Instagram Business Analytics section can give a quick summary of relevant information about your followers and their profile activity to yours. You can easily get an overall view of your Instagram account by going to your profile and clicking the insights icon in the top right corner of your screen.
Once you are in this section – you can navigate and explore the information that you want to know about your business profile such as website clicks, new followers, reach, impression, and more within the past few days and week.
Instagram business profiles can make it easier for you to setup and create your ad. Before Instagram for Business came advertisers had to access and setup everything through Facebook advertising tools but now that Instagram has thought things well. You can now easily set up your adjust by clicking promote.
Once you chose to promote – you will then be asked to choose the right call-to-action for your ad, set specific advertising budget, choose your target audience, and choose the date range of how long you want your ad to run.
Having your regular Instagram profile switched to a business profile can definitely help you stay ahead of the competition. But aside from looking like a reachable business on Instagram, there are still several factors to consider that can highly affect your business success such as how branding and profile looks, Instagram profile activities – do you also actively engage to your followers and non-followers, and were you able come up with the right Instagram ad? Just in case you also want to learn the secrets and hacks of advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Facebook is one of the most effective money making platforms for today’s successful business owners. But just like the traditional marketing methods – using Facebook advertising as your primary source of business promotion also involves a lot of trial and error process, especially if your industry is needing a real deal of specific audience targeting.
Where at first it can be really frustrating especially if you are being charged $20 - $30 dollars per link clicks or you have been running a Facebook ad for three days with a lifetime budget of $150 dollars with no single purchase. And there could be even the time where Facebook will make you feel like it is just another social media platform to get more engagement and brand awareness.
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But always remember that above all these trial and error processes where your advertising budget got drained and your hopes went low – Facebook advertising will always be worth the testing process since it is where your potential target audience stay most of the time.
Is your hopes getting high by now? Now without further ado let’s talk about the 3 Most Common Facebook Ad Mistakes That You Are Probably Doing.
Often Facebook Advertisers are too confident with the thought that having a professionally optimised ad is all it takes to get more conversions, site traffic, and leads. Don’t get us wrong there is nothing wrong with this thought. Having a professionally optimised ad is indeed one of the key elements to your Facebook ad campaign success but your optimisation will only deliver average outcomes if you do not pay attention to important details such as your ad copy, ad image, and call-to-action. Take some time and try to add this to your priority list with your campaign optimisation and you would be absolutely surprised about the doubled or tripled outcomes from a simple effort like this.
It is normal to be charged higher on Facebook if your advertising campaigns are new. But, as soon as your ads start getting more engagements and actions Facebook will then decrease its advertising charge to your active campaigns. Since it will assume that your ad is getting interaction to your target audience because it is highly contributing to them.
Do not put all your eggs in one basket. Make sure you have enough data to understand your audience before creating an ad. Maximise Facebook’s functions such as lookalike audience, custom audience and a lot enough time to split test which ad delivers the best result. Doing this will help you see which audience targeting is worth investing.
Always remember that there is no perfect audience targeting. What has worked for you now, may not work for you in the next few months. That is why it is important to keep yourself updated, understand and check your audience insights and keep up with the latest Facebook advertising updates. Just in case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Twitter is one of the most popular online platforms for news, updates, and social networking where users post and interact with one another via trendy status messaging called “Tweet”.
In fact, this platform has become unexpectedly popular that even Jack Dorsey, Twitter’s founder, did not also expect his first Tweet to be a big hit.
And in this year 2018, this social media platform is also turning 12 years old on March 21, 2018, while Twitter users are still growing by numbers.
Amazing isn’t it?
Now, let’s skip through the formalities and let’s talk about the Most Interesting and Useful Facts About Twitter this 2018.
1.Twitter was almost named “Friendstalker” – well it may not be named this way today but don’t you just feel guilty about stalking your friend on Twitter since it has become the world’s second social platform when it comes to sharing their feelings, moods, what they are doing, and more.
2.There is only 330 Million monthly active users in a total of 1.3 Billion accounts created. This number also includes bot accounts, users who created Twitter but wasn’t that into it and accounts that weren’t verified.
3.Most of the Twitter users are from the United States of America (USA). So don’t miss out! If your business is based in the USA – you might as well need to consider creating a Twitter account.
4.707 is the average number of followers on Twitter. If you are below this numbers but would like to start building your following empire. You need to keep applying the best practices of Twitter.
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5.Katy Perry holds the record for the highest number of followers (108 Million) on Twitter.
6.83% of world leaders are active Twitter users.
7.77% of Twitter users feel more positive about a brand when their Tweet has been answered by the brand.
8.76% of consumers are likely to recommend the brand by just experiencing a friendly and witty customer service experience.
With all these interesting and useful facts about Twitter. Choosing a Social Media platform for your business still depends on what niche do you belong to. As the saying goes – “Be where your customers are.” Numbers and statistics can serve as your initial guide to success. But, your decisions and campaigns will still be the main contributing factor to your business success.
In case you are determined to be a successful business owner or an aspiring Facebook advertiser, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Are you new to LinkedIn? Or, do you already have a LinkedIn profile where you want to increase your visibility as one of the real experts in your line of industry? Either way, if you are reading this article. Then, you are probably looking for the best ways on how you can increase your profile visibility through simple profile optimisation.
Now let’s start talking business!
With more than 546 million members in 200 countries, LinkedIn is essentially the world's largest search engine for professionals.
Whether your goal is to increase your business network, find a job, generate leads, and stay updated with the latest industry trends and more. Your profile should be properly optimised.
A well-optimised profile clearly communicates who you are and what you do in a professional and concise manner. Remember, your profile should be the main representation of who you are as a professional individual. It is the key reference to recruiters, potential business partners, clients, and prospective customers – If you are worth doing business with.
And in this article, we are going to talk about How You Can Easily Optimise your LinkedIn Profile and Improve Its Visibility.
Try to put what you mainly do in your LinkedIn’s headline section. This part also affects your profile visibility on LinkedIn. If you want to be included in the search engine for a certain position. Put that in your profile headline.
If you are a Junior Digital Marketer with a major skill in Search Engine Marketing. Then write your headline as Junior Digital Marketer l PPC Specialist. This will make your profile appear more on LinkedIn’s Search Engine when recruiters are looking for a specialist like you.
LinkedIn showcases Top 10 skills in the skills preview section. Make sure your skills are in proper order. Put the ones with the greatest number of endorsements at the top or mix it with the recent skills you added to get more endorsements, profile views and get more professional credibility.
Whether you have a recent publication, small or big project achievement, new certifications, awards, and more. Put them there. List them down. LinkedIn has made a section for each of these individual professional milestones. Don’t miss out! The more you update your LinkedIn profile – the more you’ll appear in a specific search result. Imagine LinkedIn as Google where a recruiter looks for someone who is Facebook Blueprint Certified and more. Aren’t you missing out if you have what it takes but you were too busy thinking your profile is all good even if you don’t add those kinds of kinds of stuff?
Have you ever attended a workshop or a short course that did not provide any certifications? Unfortunately, this normally happens to some people nowadays. Now, if ever you encountered this too. Don’t feel bad about it. Instead, add all the courses you have taken that would add value to your current position in the courses section. Whether it is something about business in general, a specific skill workshop and more. It’s your profile – show them what you got!
In case you belong to any professional organisations in your line of industry. You can also consider adding this to your profile. To increase your profile visibility for the LinkedIn users who are looking for that specific organization.
There are many ways to maximise your business networks. It just depends on how you want to connect and maximise yours. Some people prefer face-to-face business communication while others prefer to start by connecting with a specific person virtually. But if you would like to actively grow yours LinkedIn is definitely one of the best platform and options for you. But in case you also want to find out more about Facebook advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Not all marketers, Facebook users, and business owners are aware that February can be the perfect month for brands to showcase what they got through paid and organic Social Media Marketing efforts.
Because aside from the popular commercialism that February’s main event is Valentine’s Day.
The month of February has actually more opportunities than any other regular months of the year. It may be the shortest month of the year but it is definitely not the most boring one.
Are you curious about what Social Media Marketing Events am I pertaining too?
Keep reading to grab some golden nuggets!
Social Media Marketing Events and Ideas are one of the best ways to increase brand awareness, generate sales and increase more active followers as long as the event and idea you chose to pull off is the one that ‘RESONATES’ your brand and what you offer.
In fact, there are many factors to consider if your brand is fit to join each marketing events but the main factors to consider is the type of marketing event. You need to make sure and ask yourself the following questions.
Bonus Tip: In some cases, it is okay for brands to join events that did not originate in their country as long as it is a generalised event made for the industry that their brands belong to. Joining these events will not only help you create ‘new’ content in the viewer’s eye but will help your brand stand out from your competitors that do not do it.
You may also like 3 Effective Social Media Marketing Tactics for Valentine’s Day 2018.
Now without further ado. Let’s move on to the Complete List of Social Media Marketing Events and Ideas This February 2018.
There you have it!
What’s the overall catch?
Joining and using Social Media Marketing event as an additional tactic to your campaigns can help your brand in both paid and organic reach as these events will definitely be on the list of trending hashtags of the day which will help you get more online exposure and audience participation.
Bonus Tip: Always remember to maximise your Social Media Marketing Campaigns with the right budget allocation and Facebook Advertising. In case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
It’s midmonth of January and Valentine’s Day is just around the corner. Come to think of it – it is another Social Media Marketing Campaign and Competition!
Small and big brands are starting to plan their Social Media Marketing Strategies with loads of creative twisted promos and gimmicks in order to win the hearts of their target consumers this coming Valentine’s Day 2018.
And, beyond the usual gifts every Valentine’s Day. Consumer behaviours have drastically shifted due to digital influences. In fact, based on our Valentine’s Day 2017 campaign observations – they have been willing to pay more just to make their loved ones feel extra special every 14th day of February.
That’s why this is where your clear picture and big opportunity to get more sales for your business opens.
So without further ado let’s start talking about the 3 Effective Social Media Marketing Tactics for Valentine’s Day 2018.
It is important for your brand to show that you care and know what their special loved ones want and need. Write blogs about your products and act as the expert by listing your products as a gift idea mix it up with other brands in a different niche. And, of course, state why your gift idea is something that a receiver will love.
Do not just write about your product like it is a regular product description. Always remember to write about the 3Ws – What will your product solve? What is unique about your product? And, Why will the receiver love it?
Give valuable insights and ideas. Not all people are good with gifts. Guide them and help them realise what is worth giving.
As stated in our introduction – small and big brands are preparing for Valentine’s Day.
That is why it is important for you to stand out!
There are a lot of ways to create catchy promos for Valentine’s Day such as saying – you’re giving away free shipping on the 14th day of February delivered to their loved ones door step while they are busy working in the office, free gift wrap and delivered before the most awaited day, free personalise dedication card, discounts, bundles and more. But, you need to make sure that you can actually deliver what you have promised in your adverts. Since your promo will either make or break your brand.
Bonus Tip: Conceptualise something unique, sweet and realistic. Do not overpromise to get more sales. Create something achievable and deliverable.
We know and we are fully aware that Mark Zuckerberg has announced that there will be certain changes in the newsfeeds. But, of course, that announcement should not stop you from advertising. Facebook was built for both users and businesses. Changes are just being made to create a balance between both and increase the user experience.
Starting your Facebook Adverts as early as now is your advantage of getting more social proofs for your business.
In case you also want to learn the secrets and hacks on Facebook Advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.
Most business owners know that being on Facebook is crucial to their business success especially for local businesses who are wanting to increase their sales and loyal customers.
In fact, a Facebook page is essential for businesses nowadays as without it customers will not be able to easily find your business, check in your business using their Facebook profiles, and interact with your brand.
Your business exposure on Facebook can highly contribute to your success.
Do you want to know deeper why?
Imagine you are ‘friends’ with someone on Facebook who likes to travel a lot. Then, that friend of yours clicks ‘checked in’ into a 5-star hotel as his current Facebook status to let his friends know that he is traveling again and is not just traveling but he is in a 5-star hotel!
Now… This 5-star hotel that your friend has checked into just got a free marketing exposure from your friend who checked into it. Not only did they earn from your Facebook friend who has checked in. They are also now on your friend’s connections hotel considerations in case some of his networks would also like to travel.
Can you now see the BIG opportunity on Facebook and other social media platforms has given to local business owners and aspiring digital marketers?
Actually, this example is not only the reason why Facebook should be used by every business. This is just the beginning for you to realise more opportunities and higher success rate because Facebook can also help you generate a higher volume of sales to help your business grow but only if used properly and wisely.
So without further ado let us talk about the 4 Simple Ways to Increase Your Business Sales on Facebook.
Think of your Facebook page as your second website or better if you think of your Facebook page as another website where you can continuously showcase your products and services. Your Facebook page is your overall business impression on Facebook. This is why your page should have attractive looking posts, banners, high review rates and engaged users. It is where you build your business credibility on a Facebook user’s mind.
So make sure you are a review, engage, tag, and check in worthy!
You may also like A Definitive Guide To A Perfect Facebook Page.
Having a Facebook page setup is just the beginning for you. You need to give them consistent quality contents that will make them unconsciously realise that they want, need, and trust your product. Show off what you got by all means!
There are many ways to show off what you got but one of the most effective ways is to have attractive photos whether it is your actual product photo or an edited one consistently expose what you are selling in a convincing way.
Showing off what you got is a good start to spark your audience interest. That is why it is now the time for you to take advantage of that spark by adding a call-to-action on your post directing them to the specific page where they can get what they clicked for.
In fact, it is very safe to assume that if a Facebook user has clicked it. They are highly interested in it. So consider it as your perfect chance to make some sales, appointments and more.
Mix up your organic post with boosted posts to show your new visitors that you are truly credible. Facebook is also about strengthening your brand through connecting and building your online relationship with the right audience – this can be achieved through Facebook advertising.
There are several kinds of Facebook Ad type objective. You should just need to set your goals right and choose the right objective and audience targeting.
Just in case, you also want to learn more about Facebook advertising, you can also join our Free Facebook Training that can generate leads for as low as $10 per day.