Have you tried logging in to Youtube recently? If so, then you may have noticed that the top video sharing and social network website features some sweet upgrades. In addition to the new sleek design that emphasizes video channels and homepages as one of the main goals of these changes, various features were introduced that are sure to excite a lot of people in the video marketing business. These changes and features are sure to please you especially if you rely on Youtube for your video marketing efforts.
In addition to your Youtube homepage undergoing a new sleek makeover, it also now features a new tab featuring the “Popular” and “Trending” videos. Selecting these tabs will show you the most popular videos in Youtube. This is a dream come true for many social media marketers – just as it is with trending topics on Google+ and Twitter; such features enable viral and successful videos to gain more views. Needless to say, such videos are now shown more prominently and offer much needed encouragement for people striving to come up with quality and useful video content that will benefit not only the Youtube community but their respective businesses as well.
Youtube’s Google+ and Facebook integrations
Another welcomed improvement on Youtube is the addition of Facebook and Google+ integration. These integrations can prove invaluable in increasing one’s reach as you share your Youtube videos to other social media websites. What’s more is that you are also now able to see the videos posted by your contacts from other channels within the Youtube community. How exactly would this benefit you though? If you are a veteran of the video marketing business, the leverage that such features offer should be abundantly clear to you.
Now Google+ and Facebook are both social media networks that like to surround itself with visual content which of course includes videos. With such integrations, video marketing professionals can now effectively extend their video’s reach whenever they share their Google+ or Facebook business page to the Youtube community. Think of it this way – viewers on Youtube may not necessarily subscribe to your Youtube channel but they could be following your Google+ page or they may be fans of your business page on Facebook. With these recent integrations, they can now see your videos simply by clicking on these new tabs which will show them video content from their Google+ and Facebook connections even if they are not actually subscribing to your channel.
The Google+ and Facebook integrations enable video marketers to showcase their video content on 3 major social media channels – Youtube, Google+ and Facebook. This is perhaps the most significant impact that can now be felt by video marketers in the Youtube community as it enables them to maximize their video marketing reach!
In life, we are often told that there are a lot of things we can’t simply take back which includes the things that we said and the things we’ve done or failed to do. The same thing can actually be said about social media marketing and it primarily has something to do with what we do or what information we release on the internet as a part of our internet marketing efforts.
Social marketing has become every bit as important as that of SEO (perhaps it’s even more important) with more than 90 percent of web marketing professionals using social media, running any kind of business online has pretty much become a social business and we need to present our business as well as we do on a personal level, if not better. Coming up with a good internet marketing strategy amidst all the changes brought on by social media does not come easy but being aware of the various common blunders in this particular line of business will certainly help.
This kind of approach to social media is bound to only get you so far. Unfortunately people still tend to make the same mistake. Look at your social marketing strategy as you would a conventional marketing and sales plan. For one thing, here are a couple of questions that one ought to be asking themselves when coming up with a social content web marketing strategy:
One needs to start looking at social media as an effective way to campaign their offsite SEO efforts. What exactly does that mean though? It means among other things, creating content for social marketing in the same way as you would for your business site. This also means making an effort to find out what keywords your targeted users are actually searching for and creating relevant content using these keywords as well as adapting them as needed.
Reacting to negative feedback
You can’t expect everyone out there to like you thus it is far to unrealistic to expect that you will never encounter any negative feedbacks about your business as you go about your SEO or web marketing efforts especially when it comes to social marketing. The World Wide Web is a huge platform for people to voice out their experiences and opinions and many people make good use of it to give praise or criticism as well as giving feedbacks for products or services that you offer. Think of any subject and you’ll find that people always have a couple of things to say about it. Now you certainly can’t expect to control all the aspect of your customer’s experience and who they end up sharing it with but you certainly can control the manner in which your business reacts and responds to negative feedbacks or criticisms.
Failing to properly measure results
You can’t improve something that you aren’t measuring – you’ve probably heard of that before and the same thing holds true when it comes to social media and SEO campaigns. After all, you’ve invested much money, time and resources in establishing an online presence it’s only natural that you know for certain what it is that you’re actually getting out of these investments. Measurement is the key to an effective social marketing program and there are various tools or applications out there that can help you keep track of your progress such as Trackur to Google Analytics. What are some of the things you should be keeping an eye on when measuring results?
Social media now represents an essential aspect to running any kind of online business regardless of size or niche market. Social marketing has become the new norm and it’s easy to see that when you look at recent data and trends in the web marketing business. Are you at all confident in your social media methods and strategies? A crucial step towards the right and prosperous direction is to know which blunders to avoid and how to best steer clear of them.
Many online marketing professionals consider business blogs as one of their main strategies for content marketing aimed at engaging and captivating potential clients or buyers and for good reason. Many studies have shown that blogs can prove invaluable for reaching more than half of one’s online consumer base. Unfortunately, many people in the SEO business still tend to overlook two vital tools when it comes to improving reach and website traffic or at least fail to strike a fine balance with its use– social media and optimizing for search engines.
Now a lot of bloggers and online marketers do have a grasp on creating great business blogs and SEO but many also tend to make the mistake of focusing too much on keywords and ignoring the online users that are likely to search for information online using those ketwords. Everyone in this line of business adds keywords to their blog post as it’s a fairly basic strategy for search engine optimization but that alone is certainly not enough to succeed.
One needs to come up with a plan for their content that not only satisfies their keyword requirement but more importantly, the social topics that their targeted online users actually care about. Doing so would result in a blog content that is inherently a lot more searchable and gains a lot of favor in the social media setting.
The process of optimizing for social media involves among other thing, coming up with content that generates much interest from the online community. It rides high on the ability of social communities to share links to interesting and engaging online content with one another through social media networking sites like Facebook and Twitter. Success here can help generate needed web traffic for business blogs. As you may already know, search engines also use social media as a signal when assigning website page ranks.
Simply put, blogs that are both SEO and social media optimized are a lot more effective when it comes to driving traffic to your website. Readers of your blog can share your content with others via social media channels essentially giving you an exponential increase in traffic. More importantly, having your blogs shared through social media can significantly affect its visibility in SERPs (Search Engine Results Page) and enable you to get quality traffic from online users who are actively looking for relevant web content.
Indeed making your site search engine friendly through a myriad of SEO strategies and methodologies is important. However, making your blogs and websites social media friendly is just as vital to the success of your online marketing efforts. Keep in mind that no matter how good your content is for blog marketing, it won’t do you any good unless it is read, used and shared – a good mindset for social media can help you do just that!
Think about how your targeted online users are seeking out information on the internet or what actually interest them and use it to encourage them to do what you want them to. That is, to read your blogs, share it with others and hopefully engage your business!
Blog marketing strategies
Now in order to actually make the most out of the opportunity that business blogs and social media actually offers you, there are a couple of questions that any online marketing professional needs to ask themselves. The answers to these questions can prove invaluable for coming up with perfect strategy for your blog marketing efforts
Creating interest in your blog marketing efforts – A blog needs to be interested in its users
Creating a lot of interest among readers for your marketing blog is a task that is easier said than done. Truth be told, a lot of online marketing professionals tend to fail in this endeavor and the reason behind it isn’t really at all complicated. You see, a lot of business blogs out there tend to center itself towards branding – that is it talks about their brand and the services or products they offer without even considering the perspective of its readers and potential consumers.
A blog that centers itself too much on branding or even SEO has the tendency to come out as pushy and too aggressive in terms of getting results in search engine rankings.The issue with these kinds of blogs is that it doesn’t really provide the level of engagement that it needs to be shared or directly influence an outcome in the business perspective. Think about it – it’s all about branding in lieu of customer empathy and staying on the same page as your targeted consumers.
The significance of business blog participation
Indeed today’s blog marketing business should not only be SEO optimized but social media focused as well. In order to do this, it must participate with social networking communities extensively in any way it can and social networking communities can provide you with excellent ideas and stories for your business. Business blogs need to reach out to social communities for quality ideas that are customer-focused - engaging people through social media is an excellent way of doing just that! Success there will eventually make the social networking community start talking about you as well as their friends and their friend’s friend which is essentially the power behind optimizing your blog marketing efforts to go beyond SEO and seeing effective use of social media.
We all know that the way people do business online is changing rapidly and in the next 2 years it is going to be make or break time for businesses in Australia.
You see gone are the days when you can have information online and have people naively purchase your products or services at a whim.
Now this isn’t just for businesses that sell online, this is especially relevant to bricks and mortar businesses too and I’m about to share with you what you need to be doing to take advantage of the big shift coming.
Consumers are starting to become more savvy, particularly with business reviews. More people are turning to review sites, social media and forums than ever to find out what businesses are really like before they will make a purchase. This is a critical time for business owners to get a head start or drown.
So even if a consumer has seen your advertising on TV, Print, Radio, Online or Billboards they will still go online and look up your reputation before handing over their credit card.
I recently came across a business that was spending hundreds of thousands of dollars in advertising and yet when you typed their business name into Google there was a slew of damaging reviews all over the first page of Google.
Effectively this business was throwing bucket loads of advertising money down the drain because when people searched online to find their business all they found was bad reviews and it would turn them away.
It is inevitable that as business owners we will all have unhappy customers at some point in time, it’s a fact. Where the big problem with this lays, is that on average for every customer that has a bad experience with your brand, they will tell 5-10 people.
While for every good experience they will tell only 1-2 people. That is multiple of 5 stacked against us as business owners and the most import reason why you need to take action today to make sure you are prepared for what is coming.
Not only do they tell 5-10 people about how you are the worst business in the world but they also let the world know much faster (usually within 48 hours) and with more people having access to social networks and review sites, it is easier than ever to vent frustrations about an experience.
On top of this you have a tsunami of people taking up mobile devices, so they can now share their experience as it happens.
Now to counter a bad review it’s estimated that you will need around 10-15 good reviews to even out the prospective customers perception of your business.
You want to start paddling while we are still in front of the wave and below are some tips that you need to start implementing today:
1) Set up your company profile on the following sites and fill in as much detail as possible –
Then check these on a regular basis for new reviews.
2) Go to http://www.google.com/alerts and set up alerts for your name and your business name. Each time your business is mentioned on the internet Google will send you an alert.
3) Go to http://www.twilert.com and set up alerts for your name and your business name. Each time your business is mentioned on the Twitter Twilert will send you an alert.
4) Respond to any negative reviews in a professional manner and make sure you emotionally dissociate from the complaint before answering it. One of the worst things you could do is respond in a negative manner, this will only back up the customers thoughts and the public will see it.
5) Respond to any positive reviews, thanking them for taking the time to leave a review. Then take the positive reviews and place them in all your marketing material. On your website, in brochures, on sales pages, business cards, flyers, etc.
6) Set up your facebook fan page and reserve your business name with a custom URL so that no one else can take it. Then keep an eye your page for good and bad reviews. Repeat steps 4 and 5.
7) When you have finished the job or the customer has the product ask them about their experience and if it was good then ask them if they would mind taking a moment to leave a leave a short review. If they have a Google account get them to leave a review on Google Places and if they don’t then get them to leave a review on True Local because they can login with their Facebook account.
You may need to incentivise them to leave a review because most people will just say they will get around to it and never will. Now let me be clear about this, we are not bribing people for testimonials, we are mealy rewarding them for taking extra time out of their day to help our business. You never want to bribe someone for a testimonial.
Remember that you need about 10 good reviews to counter 1 bad review. You can minimise the bad reviews by providing the customer with the best experience as possible, but there will come a time when you are faced with bad reviews and this is why it is vitally important to start collecting as many good ones as you can now to manage your reputation.
In a recent study by Web Marketing 123 SEO was found to contribute 53% of all leads generated from online marketing ahead of PPC 28% and social media 19%.
Suprisingly the report also cover that 75% of business to consumer businesses actively use Facebook for marketing followed by 8% on Twitter and 6% on Linkedin.
B2B businesses were more evenly spread with their social activities having 34% using facebook, with 26% Twitter and 25% Linkedin.
With only 46% saying that their main objective was to generate more leads online, the question becones to be asked "we the other 54% involved for Branding?".
You can download the full report at http://go.webmarketing123.com/seland-state-of-digital-marketing-report.html
Here is a great interview I did with Facebook marketing queen Leigh Kostiainen.
Look forward to your thoughts below
If you are looking to succeed in today’s highly competitive world of internet marketing, social media is a resource you simply can’t afford to turn a blind to. Social media marketing may seem rather complicated and isn’t as well documented as other internet marketing solutions but its principles are fairly easy to harness and understand although the skills aren’t exactly a simple matter to obtain.
It’s easy for web marketers to get confused in social media advertising given the fact that there’s just too much options and information out there. Never the less, social media networks are crucial in online marketing and if this sounds a lot like you, it would be in your best interest to opt for a reputable and reliable social media expert such as Think Big Online which will serve as a map to guide you where exactly you need to go and come up with strategies to best leverage your web marketing efforts with social media marketing.
Social media marketing can be described as nothing short of ground-breaking in the world of internet marketing and there’s nothing quite like it when it comes to branding opportunities and forging relationships with customers. There are various forms of social media advertising which includes Twitter, Facebook and Myspace just to mention a few.
Facebook alone is one of the most popular forms of social media network and on average; its users have over a hundred friends on their network. If you can get at least a hundred people to like you business page, it is going to appear on the news feed of hundreds of users enabling you to reach out to thousands of potential buyers.
More importantly, social media marketing enables web marketers and online business owners to engage and target buyers on a whole new level. Most people won’t invest in products or services simply because of a sales pitch. The recommendations and inputs of somebody that they know, is a real user or consumer adds much more weight. Social media advertising provides such a venue enabling potential buyers to identify and check out reviews and recommendations to each other.
Needless to say, this provides abundant opportunities for advertising and much needed publicity and every veteran in the internet marketing business is bound to tell you that every bit of good publicity helps. Social media marketing is an excellent approach to helping web marketers secure the opportunities for promoting their respective businesses and generate all the targeted web traffic they need.
What exactly is online reputation management or ORM? If you are in the internet marketing business, you’ve surely heard of the term plenty of times. As the term may already imply, internet reputation management is a process aimed at keeping the online reputation of a particular business or company, a positive one by reducing the impact of any negative reviews or feedbacks about them. While the task may seem insurmountable, effectively managing online reputation to the benefit of online businesses is certainly possible with search engine optimisation and is certainly invaluable in social media and web marketing.
The success of any business depends on the reputation it has among clients or consumers. This fact remains true regardless of whether you are running an online business or a brick and mortar one. It takes years to build a favorable online marketing reputation among consumers in any niche market but it can be destroyed and slandered rather easily causing damaging the viability and overall profitability of any online business. As the old saying goes – bad news travels fast and online, it can travel twice as fast. Think about what would happen if search engine page results for your website are full of negative comments and feedbacks about your products or services – do you think people would even consider doing business with you?
When it comes to internet reputation management, many internet marketers tend to overlook the fact that the way in which you go about managing online reputation is reputation in itself. Simply put, whatever you do to protect the reputation of your online business reflects on your reputation as well and the best way to go about doing it is to be humble.
The world of internet marketing is brutally competitive and online business owners must be ready to face not only the negative feedbacks of disappointed clients but the potential slandering of jealous competitors as well. Humbly acknowledge any faults or shortcomings you may have and focus on the positive aspects of running your online business.
Contrary to what a lot of people are lead to believe, accepting faults and shortcomings doesn’t make a business unreliable nor lessen its credibility but rather, it makes you real and more reliable in the eyes of potential consumers. As mentioned earlier, internet marketing is highly competitive regardless of which niche market you are in and customers often find no shortage of options.
Naturally, these people are going to look for reputable and reliable service or product providers and while an online business may occasionally receive negative reviews or criticisms from their clients, seeing that they are responsible enough to take ownership of these issues can inspire confidence among potential consumers that they ought to identify and do business with you. Thus the initiative and ability to bring out advantages from negative comments and publicity can certainly be a part of online reputation management and help turn the tides in your favor.
Lashing out angrily to perpetrators behind negative publicity attacking your business never works. If anything, it will only add fuel to the fire and reinforce the negative reputation already associated with your online business. Addressing such predicaments require the delicate expertise of internet reputation management service providers capable of professionally reputing such negative publicity and rectifying issues as well. They can also implement solutions aimed at distracting most of your targeted consumers from such negative reviews by presenting positive publicity.
As mentioned earlier, SEO or search engine optimisation can be described as a cornerstone in establishing a positive online marketing reputation. It involves among other things, creating quality and relevant content for your site that will certainly help make your site a reputable one in the eyes of search engines and online users.
Creating a positive and trusted reputation online is a difficult and never-ending task, but one that needs to be done properly and proactively at all times. Online reputation management may demand a significant investment in time and money on your part but it’s a cost that is well worth it as it ensures the security of everything you’ve worked so hard to build.
When it comes to social media marketing may it be Facebook or Twitter, there is no straightforward approach in proving ROI (Return of Investment). Unlike other forms of marketing investments, social media ROI is often hard to prove with sales and goal conversions alone.
If you are opting for such web marketing solutions such as Facebook marketing, it is important that you understand social media is about so much more.
The value of social media management can be described as multifaceted from the recognition of specific brands to reputation, customer satisfaction and trust. Social media marketing offers online business some notable benefits that can’t easily be quantified. However, there are certainly various factors that you could look into that would help assess social media ROI and come to a decision of whether the investments you’ve been making are actually worthwhile
Indeed there are various ways to assess the value of the investment you’ve made in social media such as Facebook marketing. This includes among other things, sales – measuring and keeping track of sales prior to and after a social network marketing campaign can provide you with a clear indication of ROI. You may also want think about making use of domain tracking tools like Google Analytics to keep track of goal conversions, polling. In the case of Facebook, you can use Facebook Insights which would allow application fans to make purchases directly.
It must be made clear however, that you can miss out on several factors with this particular method. For one thing, the seasonal ups and downs experienced by online business can naturally affect ROI. Same goes for market changes, reputation management problems, technical difficulties and similar issues. Although the figures acquired from keeping track of sales are nowhere near being absolute, an assessment made over long period of time can reveal patterns that contribute to failures and success.
Reach is another benchmark that one could look into to assess the success of your social media marketing efforts. With Facebook marketing and other forms of social networking, online businesses can reach out to a large number of people at the most affordable cost.
If you compare the expenses associated with mass media and catering to a large audience in social network marketing, the latter would certainly cost you a lot less without compromising effectiveness. Thus it can certainly be one of the most cost-effective online marketing solutions you can tap into.
Last but not least is customer retention. Users of social media often end up making use of their personal accounts to complain or give praise to a specific brand, products or services. It is again difficult to quantify such complaints or praises but one way to assess the effectiveness of your social network marketing efforts is to keep track of these sentiments.
Needless to say, it is important to quickly and effectively address any issues and humbly accept mistakes if any which would make you authentic and reliable in the eyes of potential consumers.
Without a doubt, Facebook is the most powerful and influential social network backed by more than 750 million active users all over the world. This makes Facebook Advertising an aspect of your internet marketing strategy you simply can’t afford to ignore. Social media marketing though is not as easy as it may seem. If you’re having trouble with your Facebook marketing tips then check out the following tips that could prove invaluable to your web marketing efforts and take it to a whole new level.
Okay so you’ve got yourself a Facebook page for your business. Should you just lay back and expect the magic to happen? Absolutely not and unfortunately, the magic that internet marketing professionals are looking for here doesn’t just simply happen. You’ve got to give people a reason to actually become fans. For one thing, you can entice Facebook users to “Like” your page in exchange for specialized information, coupons or a free trial. Such measures would enable you to significantly improve your fan conversion rates and giving users real value that they can appreciate.
You also need to be careful about staying on topic when it comes to Facebook web marketing. Users who like your brand or page on Facebook expect posts that are relevant to the industry or the kind of business you are running online. Staying on topic may be somewhat limiting especially when you have to craft your posts yourself on a regular basis. However, you can think of it as a challenge in creativity. For one thing, you can write about a current event elated to your industry or brand and you can also seek out and share videos that are at least loosely relevant to the kind of business you are running online.
You can also leverage your Facebook marketing efforts by asking the right kind of questions. Such questions should be interesting and entertaining as well as relevant to your niche or industry. If done right, this simple act can prove invaluable in building relationships with customers and improving fan engagement. Ask questions that are fairly simple to answer. People love to talk about themselves – make it all about them and you are likely to entice them in joining discussions.
You may also want to think about running a Facebook contest which would add much excitement to your Facebook page. People love a contest and a chance to win something. Running a Facebook contest also gives you the added benefit of getting users to share your activities with their friends. You can run a video, photo or a story contest ad your prizes do not have to be costly to spur the community and attain a lot entries. As long as it’s something that your target users are interested, it will create a lot of buzz for your social media marketing efforts.
Last but not least, Facebook web marketing and the brand you’ve established need to be viewed as a network. Countless brands are now tapping into Facebook marketing in order to acquire quick feedbacks, product concepts , designs or ideas and trending topics to help them market their respective online businesses better. Do more than just react to social media and proactively use it to drive, improve and optimize your business. You'll find that Facebook and other forms of social media networks can certainly prove invaluable to your web marketing efforts.