Advanced Strategy for Getting More Qualified Leads from Google and Facebook

In this video, we will show you an advanced strategy in segmenting and filtering your leads out. So you'll only targeting your ideal prospects and addition to that we've also included some business automation to streamline process setting and maximise your time.

You might also like this: How To Get Leads Using Facebook Lead Ads Webinar


How To Get Leads Using Facebook Lead Ads Webinar

In this video, you will learn how to increase registrations for your upcoming webinar by using the most powerful tool Facebook Lead Ads. Sounds interesting, right? This will help you promote your webinar and reach prospects with just one click!

You might also like: How to Use Facebook Ads for Lead Generation


How To Get Real Followers On Twitter Without Doing Paid Ads

Have you ever wanted to organically grow your Twitter followers without paying for any ads? Been seeing your competitors profile and you’ve been wanting tie the score and soon to be more than that?

Well, in reality, Twitter has no magic trick to get you more followers when you just created a new account or reactivating your old account. Investing in organic growth takes big time effort and consistency but when you eventually get the hang of it. You’ll see that it’s worth the effort you have been pulling out. It will serve as the support of your business’ credibility and endless doors of opportunities.

Now, let’s move on to the most interesting parts of Twitter for your Business with the proper detailed guide in growing your followers without trying to buy followers by ads or fake followers by unsafe websites.




Growing your relationship and audience on Twitter takes time and effort. That’s why it is understandable that some business owners are looking for shortcuts. However, taking the short run will put your Twitter account on a big risk and may result to user suspension.

Looking into your Twitter Fan Growth journey, there are helpful tools that are friendly with Twitter’s terms and conditions. These tools have free trial and you can also consistently use them with some standard features such as seeing engaging hashtags, new followers, unfollowers, refollowers and the inactive users on your following list.

If you really want to get more followers, you better hire social media experts to get the job done for you or you can simply follow the simple tips and tricks we have provided.

For detailed enquiries, you may simply fill up our form or reach or directly reach us on Facebook @TBOMarketing and one of our experts will answer your questions and other relevant concerns.

How To Set Up Facebook Conversion Pixels

How To Set Up Facebook Conversion Pixels

Why you should use Facebook Conversion Pixels? In this piece, we will explain to you three things: How to choose the right Conversion Pixel, how to install the Conversion Pixel and how to check if the Conversion Pixel is installed properly.

Facebook gives the option to create different types of Conversion Pixels. These conversion pixels are pieces of code which you can install in specific pages of a website. For example, you have a landing page and you are collecting name, email ID and phone number of the visitors. Once someone clicks on the Submit button, they will be taken to a Thank You page. In that “Thank You” page you need to have a Facebook Conversion Code which captures leads.

Each time someone reaches that page, Facebook counts that visitor as a lead. In order to make Facebook do this, all you have to do is to go to the Facebook Ads Manager, click the Tools tab on the top bar and then click Pixels in the drop down after this you will be taken to the Conversion Tracking Pixel page. Next, you will get the option to ‘Create Pixel’. You will be presented with various options of different types of Conversion Pixels like ‘checkouts’, ‘leads’, ‘registrations’, etc. Select the ‘leads’ option, give it a name and then click on the ‘Create Pixel’ button.

Once this pixel is created, it will show up in the list of pixels created. You can then click on the ‘View Code’ icon next to the name of the pixel and a box will pop up which will contain the pixel code. Copy and paste this code in the page you want to track, which is the Thank You page in this case. Once the code is installed in the page, the status of the Pixel in the Ads Manager will turn into ‘Active’ and the circle icon below it will turn green.

Once this is done, go back to your Facebook Ads Manager or ‘Power Editor’.  Select the relevant ad set from there. You will then find in the set up an option to Optimize for a Conversion. Let’s say it is for ‘Registration for Facebook Profits Webinar’. So when we are optimizing here, we’re telling Facebook that we want our ads to be optimized and target the people who will most likely register for this event. So this becomes your conversion code.

Next step is to go back to the Ad Level. After scrolling down a bit you will find a list of different types of Conversion Tracking Pixels. Here you can check confirm that you are using the conversion pixel for ‘Registration for Facebook Profits Webinar’.  So this is how you set up Conversion Pixels and that’s how you set up Facebook Conversion Tracking Pixel.

So there you have it - setting up Facebook conversion pixels. If you’ve found this useful then we encourage you to visit to learn more!

How to Use Facebook Ad Objectives?

13 Types of Facebook Ad Objectives on Facebook

Did you know that there are 13 kinds of Facebook ad objectives that you can use? On top of that, there are also 3 types of ad placement where you can put your ads. If this is news to you and would like to learn more about this then we encourage you to read on; you’re definitely in the right place!

In this piece we’re going to show you how to make use of each ad objective and make good use of so called ad placement.  Let’s get started!

The different types of ad objectives

Now before you setup your Facebook ad campaign, you need to make sure that you’ve determined your objectives. When running these kind of ads, you’ll naturally have different objectives in the platform. To check your objectives, all you have to do is go to your Power Editor and click create campaign and on the new window you can check out the different objectives available.

These objectives include:

  1. Clicks to website - you want people on Facebook to click on the ad and take them to your website
  2. Desktop app engagement  - you want people to use your app
  3. Desktop app install - you want people to install your app
  4. Event responses - if you’re running an event; you can run an ad to get people to register for the event
  5. Lead Generation - collect leads on Facebook without the need for an external landing page
  6. Local awareness - for local businesses looking to use their Facebook ads to inform nearby users about the existence of the business and what they have to offer
  7. Mobile app installs/engagement - for businesses looking to promote their app on Facebook
  8. Offer claims - get people to claim specific offers like discount vouchers, free tickets or whatever.
  9. Page Likes - Run Facebook ads to get people to “like” your business page
  10. Page Post Engagement - A type of ad designed to get people to engage or interact with your posts. This can be in the form of a “like”, comment or a share. Keep in mind that with this ad objective, you aren’t sending people to your website but instead you are paying to get people to interact with your post as they normally would within the platform.  Nevertheless, it can be a powerful ad objective; it all depends on the call to action and the corresponding offers.
  11. Product catalog sales - upload a catalogue of your product or service on Facebook and promote that on the social network
  12. Video views - upload your marketing videos on Facebook and promote that via Facebook ads
  13. Website conversion - similar to a “click to website” ad with the exception that you are specifically asking Facebook to direct users to sign up on a Registration or Lead Capture Form

Types of ad placement:

Now that we’ve tackled the different types of ad objectives, now is a good time to delve into the different kinds of ad placements. At this point you ought to have already specified your ad name and objective.  Under “Ad Sets”, you’ll find an option to choose a placement.  These options include:

  • Mobile news feed -ads will be shown on phones and tablet computers. Clicking on this will automatically enable “audience network” although we recommend disabling that as we’ve found that it generally doesn’t provide a good return on investment.
  • Desktop news feed- ads will be shown to desktop users as well as that in Mac and laptop computers. Under that, you’ll have an option that says “Desktop right column” which the option already suggests; instructs Facebook to display the ads on the right hand side of the news feed.

For a good idea on how these ads will look like, you can go to “Manage Ads” and check out a preview of the ad as it’ll appear on Facebook. You can also simply log on to your Facebook account and take note of the different ads that you can find on your newsfeed specifically the ones under “Sponsored Ads”.

So there you have it - the different types of ad objectives and ad placements that you can use on Facebook! Would you like to learn more? Perhaps you’ve got a few more questions about the matter? Check out today get all the professional help you need to make good use of ad objectives and ad placements that’ll yield optimal results for your business.

Facebook Ads Manager - Experienced


Are you a Superstar with Facebook Ad's and want to be recognised and rewarded for your brilliance? If so this is you, keep reading.

Due to rapid growth and success we are currently looking for a highly motivated Facebook campaign manager to join our amazing online marketing team.

The ideal candidate will play an integral part of our young dynamic online team and its ongoing strategy.

It's a given that you must be results driven and have a passion for conversions to excel in this rare role.

Working closely with our fantastic clients and project manager, your day-to-day tasks will vary in size and complexity. Your typical week will include:

  - On site analysis
  - Strategy development
  - Target research and analysis
  -  Reverse engineering competitors
  - Ad creation backed up by our design team
  - Result analysis
  - Continual research and development to stay the forefront of Facebook Campaigns
  - System development
  - Running reports and ensuring clients get them

You will be able to work autonomously and be happy to deal direct with clients and convey confidence. Apart from being self-motivated, in order to manage each clients project you will also be excellent in communication.

The right candidate will have at least 3 years Facebook Ad's experience or spent over $2 Million on ads, either at an agency or in house.

This is a diverse role that will involve diligent management of both campaigns and time.

You will need to posses:

  - High attention to detail
  - Take pride in your work
  - Basic copywriting skills
  - Workflow, time management and budgeting skills
  - Experience optimising e-commerce and or conversion focused sites
  - Experience with industry reporting tools
  - Experience managing multiple projects and working to deadlines
  - A solid understanding of Google analytics
  - Understanding of cross channel integration

While this role is mainly focused on Facebook campaigns, it is a bonus if you have experience with Google Adwords as well.

Being a privately owned and rapidly expanding agency this opportunity offers fantastic career development. Most notably we have a fantastic, outstanding family feel and fun working environment.

It goes without saying that you will have a strong command of English and have a decent understand about the psychology of copywriting.

Please apply with a short intro and the results you have achieved/campaigns you have run.

Please send a cover letter and CV through to [email protected] or call 02 8413 6409 for any questions.


Smash It Social Review and Bonus – Facebook Reviews App

Smash It Social

A good look at “Smash It Social” Facebook fan review app

Are you struggling to produce any good results in social marketing? Want to make the most out of your social media marketing campaigns? Well you might have heard of a popular fan review facebook app called “Smash It Social”? Is it really any good though and how can it actually benefit your business?

As a social media app, Smash It Social was created for the purpose of helping web marketers and online businesses of any scale or type to benefit from the power of social media – the most powerful marketing resource on the web and perhaps the best way of getting more referrals and leads with minimal cost, effort and time.

Smash It Social - how does it work?

Smash It Social essentially works by facilitating and automating the referrals and review process which are at the very core of any effective social media marketing strategy. Simply put, SIS’s Fan review app automatically asks and generates testimonials from people under your network of influence in order to create more posts, likes, shares and more importantly – bring in new business on Facebook.

Now perhaps the best thing about SIS is that enables social media marketers to accomplish their marketing goals all the while coming up with fresh content for your social media pages and get your business in front of prospects.

Check out Smash It Social’s Facebook Reviews App:

Smash It Social2

In addition the Facebook App, SIS also offers a unique and effective training and coaching program for effective social media tracking designed to enable social media marketers keep their fingers on the trigger and keep pace with the latest developments in the social media marketing landscape as well as keep track of results. All that for as low $27 per month for a basic subscription – most marketers spends a lot more on coffee in a month!

Smash It Social Price Plans:

Smash It Social3

Are you interested in Smash It Social? Purchase SIS through this link and choose one of several great bonuses that we offer at Simply send us the receipt of your purchase at [email protected].


Can Social Media swing votes this election?


Some may think that this election has been a bore but social media users beg to differ and instead have been illuminating Facebook and Twitter with Rudd and Abbott banter. As soon as you log into Facebook you are faced with direct advertising by the Labor party. Does this influence your vote, or do you simply sign in and ignore the advertising?

 Social media impact on election image by Think Big Online






In Australia’s compulsory voting setting, politicians must show they are at least keeping up with the normality of social media, but instead have been largely using it as a broadcast channel. Instead of maximising the intimacy one can create with personal messaging and retweets, both parties have stuck to a compulsory one post a day.

Due to social media platforms high frequency of users and content turn over, this is simply not enough to capture the public’s vote, so how much is social media really contributing to voting this election?

According to research conducted by Social Media Analytics ‘NetBase’, quantified data from the 25th of August until the 1th of September, pulling data from multiple platforms, including Twitter, Facebook, comments from news sites and online forums all having mentioned either Tony Abbott or Kevin Rudd, have indefinably been influencing the public. As you can see below is a table that calculated the amount of mentions pulled from social media platforms.

Candidate No. Posts Positive Mentions Negative Mentions
Kevin Rudd 35,253 7,380 9,200
Tony Abbott 38,364 6,722 8,020

This analysis into the Australian Election showed that although Tony Abbott had more mentions overall online, Kevin Rudd in this sample time period generated more negative and more positive comments, and overall was creating 11% more of an online presence and potentially influencing Australian voters decisions compared to Tony Abbott.

Despite revealing fewer positive and negative posts about Tony Abbott, results of social media analysis suggest that the online Australian public is more passionate about their views on the candidate. This is demonstrated by the larger amount of posts which mention Abbott, giving the candidate a much higher ‘passion intensity’ score by the Australian public and their discussions online.

The analysis also highlighted differing perceptions of the candidates as they relate to key election topics. For example, while Abbott outscored Rudd in net sentiment (the clean sentiment value of a brand digitally) in “leadership” and “trust” Rudd rated higher in relation to “vote” and “asylum seekers”.

Topic Candidate Net Sentiment


Kevin Rudd -13%
Tony Abbott 20%
Trust Kevin Rudd -39%
Tony Abbott 26%
Same-sex marriage Kevin Rudd -25%
Tony Abbott 4%
Carbon Tax Kevin Rudd -48%
Tony Abbott -10%
Asylum seekers Kevin Rudd -6%
Tony Abbott -69%
Vote Kevin Rudd -6%
Tony Abbott 9%


Sky News political social media specialist, Thomas Tudehope, commented that Tony Abbott had made few mistakes on the campaign trail, and that was reflective in his social media rating as seen above.

Likewise Kevin Rudd, as noted by journalism professor David Maguire, has had limited time in which to develop a social media strategy and that he requested guidance from Barack Obama’s successful digital campaign advisers.








Rudd’s campaign will not compare to the forceful nature of Obama’s purely due to time and Australia’s temperament to swing votes in the compulsory electoral system.

 Thomas Tudehope stated that, “It’s not unusual to see this level of negativity surrounding politicians and online commentary”.  Especially as using social media as a tool to leverage political campaigns is still a very new strategy.

Additionally, social media may not be able to compete with the influence of mainstream mass media for political messaging. Television and print media will and has been more powerful due to the already high association of Television to provide news to the masses.

According to statistics late last year, 65 per cent of online Australians use social networks and log on for an average 9 – 18 minutes a day. So how do we account for the other 35 per cent who use other traditional media outlets like Television and print media? We simply can’t. 








However we can say from judging each Official Facebook Fan Page, based on pure numbers Liberal is a sure winner with a fan base of 198,151 likes with 60,157 people sharing and having activity associated with the page, whilst Labor comes up short with 151,039 likes and 86,856 people having discussions on the page.

Has social media influenced your vote?




The New and frightening threat for posting online, a must read for all parents!

You wouldn't post your residential address on your Facebook profile, so why allow your photographs to?

Russ Ptacek from NBC reports of a new threat, where criminals can now cherry pick from online pictures to find out your location, where you work, where your children go to school and even your favorite hang out from a simple picture you have posted online.

NBC Conducted a case study with NBC action staffer Susan McDonald and her daughter Lani. She was given  a smart phone just to see how easy it is for someone to find your location after posting a photo online.

NBC then uploaded these photos onto Twitter, Facebook, Craig’s list & Photo bucket. Just by searching for locals, hundreds of pictures of children uploaded simply by their parents to share with family and friends were visible and so was their location. With just a right click of the mouse to access the data file, there was a selection of children and their location ready to be used by criminals.

This is a full threat and although it is unknown whether criminals are already using this technique, it was not even known to crime experts!  Office Mark Chudik of Leawood Police stated that this is the “biggest threat online” to parents and the safety of their children.

When tested, this technique enabled NBC investigation team to find “Lani’s” bed room location, her primary school, her favorite fast food restaurant and even her local park!

So, just how does this invasion of privacy come about? According to Deep Medhi, a  Computer scientist at UMKC, smart phones leave a high tech invisible trail using the same Geo- tracking software used by the social media platform “four square” and used by hand held map applications. Additionally you can simply download this applications for free to easily upload data about someone’s location.

Raising awareness about inadvertent information sharing is the site “I can” which re-posts pictures of unknowing users and tracks their location in real time just to demonstrate how easy of a threat it is to people. The site also has a section on how to deactivate Geo – technology on your smart phone.

Online posting threat image by Think Big Online

I followed these actions on my Samsung Galaxy 2 very easily as you can see in the picture on your left. If you have another smart phone model, click here to view more instructions.

It is an easy fix, however please share this with your friends and especially family members with children, it is a simple privacy issue and it must be known to protect the safety of our children and our private location.


Facebook rolls out "Embedded" posts.

Recently Facebook rolled out embedded posts to make it easier for people to share posts from their Facebook page to other users of the web. Soon you will be able to add public posts from Facebook to your blog or Website through this neat social plugin.

When you have chosen the content to embed it can include anything from pictures, hastatgs, videos and other various forms. The benefit of embedding your content gives people the option to like or share the post directly from the embed.

Facebook embedded post image by Think Big Online









 For example, after the royal baby was born The Official British Monarchy Page published this post. Despite the content being embedded, users can still click to either “Like” the page or can still click on the #RoyalBabyBoy hashtag directly from the embedded post to discover similar content on Facebook.









 Now have a look at this picture Andy Murray shared after winning the 2013 Wimbledon Championships.  Because the picture was embedded, and as his fan page is on “public” people could directly like his fan page simply by clicking the “Like Page” button in the upper right hand corner.  







Lastly this new installment is optimal for journalists, news reporter’s and of course bloggers. Now when you wish to post detailed commentary about world events, fashion, sports or any news to your timeline you can present it in a neat embedded post. Simply click “See more” to expand the embedded post to read the full story. Conveniently if you enjoy what you read you can also click “Follow” to subscribe to more posts from the author.

Firstly this tool is not readily available as yet; however it is in the pipe line and will be available for users who have "open" profiles. To embed a post, firstly check if the post is public by hovering over the audience selector in the top right hand corner of the box. Let me remind you only public posts from Pages and Facebook users can be embedded. If so, click the "Embed Post" option in the drop down menu.





Then copy and paste the code into your website... 





And now you can like and share the Embedded Post directly from your web page!

Now you will be able to interact with people with Embedded Posts by:

  • Liking or sharing the post directly from your web page
  • Liking the Page or following other posts from the author using the top right button
  • Visiting the post's comments, photos, hashtags and other content on Facebook

If you’re running a Fan page on Facebook then this is ideal to draw traffic from your page to your site and visa versa. These new features will optimize your share ability and help you to share the ground breaking news important to your viewers. Facebook is now working with CNN, PEOPLE and Mashable to master this new tool.

What opportunities does this new tool hold for your business? Are you excited or does this feel like just another pointless update? Tell us what you think!

Click here to view the original story Facebook software Engineers Dave Capra & Ray He.