The craft of copywriting has evolved considerably over the past few decades. Consumers have access to in-depth information on almost any topic at the tip of their fingers.
According to a research study conducted by Microsoft, consumers are exposed to 600 advertising messages a day.
They’re also constantly distracted by messaging apps, especially on their phones.
This makes the task of copywriting difficult for marketers seeking to get prospects to respond to their messages.
Marketers rely heavily on human psychology when writing persuasive copy.
What’s important to know is that the purpose of copywriting is not to get people to do something they don’t want to.
It’s also not to create a desire for a product or service they have no interest in.
Effective copywriting helps in creating marketing messages which relate to a problem or desire in a prospect’s life.
Ads are then created to offer a solution to overcoming the problem or a means to satisfy the desire.
You may also like: The 5 Step Headline Formula for High Converting Ads and Blog Posts (Infographic)
Although there are many copywriting courses which teach you how to write like a pro copywriter, the fundamental rules of persuasive copywriting remain the same.
David Ogilvy, considered by many as the Father of Advertising and one of the pioneers of Direct Response Copywriting, has put together 10 timeless copywriting rules, which can be used as a checklist when crafting your marketing messages.
The timeless copywriting tips apply whether you are writing long-form copy, landing page copy, video sales letters, Facebook ads or any other sales copy.
I’ve seen many of these tips missed when conducting a copywriting audit for clients seeking to significantly improve response rates for their marketing messages.
The 10 tips shown in this infographic will help you get the perfect start to writing persuasive sales copy and have you writing like a professional in no time.
Infographic Courtesy: Prezly
by Farhad Khurshed
An expansion is one of the primary goals of every business. It is a fact that for businesses, profitability should be present in order for that goal to be met. There are two essential things to attain a high level of business competency. They are marketing and advertising. These two are vital and critical to success. However, they have big differences that will either make or break a business if they are not properly balanced. Let’s take a look at the roles of Marketing and Advertising.
Advertising is a way of communication of the business to its consumers. Its main role is to drive more consumption of the business’ products and services to generate more profit and income. The most popular way of advertising is through branding. This is achieved by making the consumers associate the qualities, traits and characteristics of the products and services into their minds. The key to branding is persuasion and education, making the consumers more aware that the product or service exists.
There are different forms of advertising. Let me show you a list of traditional forms:
There are also new forms of advertising which are infomercials, combining traditional commercial and consumer education and street advertising which is about promoting awareness on the streets. Another new form is online advertising. This online advertising is all about placing banners, text ads, and video ads on different websites. There are also many other new forms of advertising. This includes mobile ads, personalized shirt and jacket prints and much other more.
In advertising, businesses can devise a lot of creative ways to catch customer attention and brand retention. Practically, every form of media can be used to increase product and service awareness.
As opposed to advertising, marketing is very different on a lot of terms. Marketing is a more scientific approach. It involves a lot of experimentation and analysis. It includes ongoing improvement of methods of increasing product sales and profitability while keeping the costs low. In addition, it also studies on what keeps the consumers satisfied with the products and services.
Marketing is also constantly changing. Examples of early approach would be production orientation, product and selling orientation to the more complex contemporary marketing which includes online marketing. It is always changing adapting to different consumer needs and technological advancements.
There is a story between marketing and advertising. Advertising is like throwing all the bait in the river while waiting for the catch to arrive. On the other hand, marketing is testing different baits, checking the temperature of the water to get more catch. This logic is true. Marketing is all about measuring out which works and eliminating which does not, while advertising relies more on the blanket approach and does not necessarily have the numbers to explain its effectiveness. Constructively, businesses can use a good balance of the two functions to measure profitability and success.
It does not mean that the blanket approach of advertising is not always working and the logical and analytical approach to marketing is the other way around. Remember, advertising works to educate the consumers and embed in their minds that the product is existing and what it is all about. Marketing measures out if this advertising is effective and move on to methods on how to improve consumer satisfaction and improvement of the return-of-investment. Balance is always the key to achieve a long-term business growth.
Digital Marketing Account/Project Manager
Are you looking for a career, where you wake up every morning and you can honestly say, hand on heart, I love my job?
A place that is filled with passion, laughs and good times and a team focussed on whatever it takes to get the client results.
Where the people are professional and don’t take themselves seriously but value (like our clients do) the down to earth, open and genuinely caring environment.
A place where all your teammates will drop what they are doing to help you and kick you in the butt if you’re not paying attention.
The work is diverse and interesting with local business, corporate, national and global ecommerce clients we work with closely to deliver tangible results they can bank on.
A place that understands clients, staff and the company all need each other to prosper. There are no one-way streets, or even two-way streets. The place is built on the idea of an abundant ecosystem to help everyone get what they want.
A place that is big enough to deliver results through a complete suite of digital marketing services, yet small enough to keep all feet planted firmly on the ground.
It’s located in North Sydney, called Think Big Online and we have an opening for someone…
Not just anyone, but someone who has experience with developing digital marketing strategy while managing the execution of many projects simultaneously.
Someone who has clear communication skills (both written and verbally) and will thrive on being the primary liaison between the head strategist, each specialist in the team and most importantly, the clients.
Someone who knows that organisation and resourcefulness are superpowers of their own, because they come easily. They may have even been told they are obsessive about structure and systems.
A generalist that knows they can’t know it all and who loves being the glue that brings the specialist Adwords, SEO, Facebook Ads, Automation, Web Design/Development, Copywriting and CRO team members together.
Someone that loves the tech and loves people even more.
Someone that has at least 4 years full time client facing experience and still has an unquenchable thirst for learning more about our ever changing landscape.
Someone with a high attention to detail and integrity so great that a bullet couldn’t pierce it.
While writing this career description we asked some of the team what they think about working here and this is what they said:
“No Politics, No Blame. No endless meetings. No Corporate Formalities. Your success is measured by the results you achieve.” – Copywriter
“No days are the same. I deal with different challenges everyday. I have the opportunity to develop my marketing skills and build a relationship with my clients.” – Facebook Ads Manager
“Really friendly team, fast paced but comfortable environment, great challenge with a lot of learnings” – Adwords Specialist
“Great diverse team, always respectful of each other’s persona and get back to me promptly” – Accounts
“It’s working in a supportive environment with no judgement. Endless possibilities to grow your existing skills and take up new and exciting challenges.” – Manager
If you think “that place” is somewhere your superpowers can add value and where your ambition and drive will be rewarded, then we would love to hear from you.
Please submit your resume and cover letter detailing why you are the one for this role to firstname.lastname@example.org
About Think Big Online
Think Big Online (TBO) provides online marketing services to businesses all over Australia. Our services include website, mobile, SEM, Conversion Rate Optimisation (CRO) & SEO. We also set up and manage paid search campaigns via Google Adwords & Facebook to drive calls and emails to landing pages to increase both lead generation and sales.
Based in our Sydney office in North Sydney, we boast many satisfied clients from all over Australia and the United States.
About the role
As Account Manager you will be the primary liaison for the day-to-day execution of web production and full-service online marketing products. Along with this, you will be responsible for collaborating with customers preparing briefs and working with various departments for all matters relating to project execution.
You love dealing with a broad range of businesses, and working with founders, CEO’s and business leaders to achieve their goals.
You will be required to help manage a large and diverse range of projects, and liaise with all stakeholders to ensure the delivery of each project is successful.
Primary tasks & Responsibilities:
Skills & Qualifications:
We don’t believe in qualifications. We believe in good people that deliver tangible results for clients, based on their experience and ongoing commitment to learn.
If you think you meet these requirements and you’re inspired to join a dynamic company that is growing rapidly, we’d love to see your application letter and resume.
We don’t let just anyone in our tight knit family, so if you think you have what it takes and your values are aligned with our, then we would love to hear from you.
What the family says about working here:
“Really friendly team, fast paces but comfortable environment, great challenge with a lot of learnings” – Adwords Specialist
“It’s working in a supportive environment with no judgement and endless possibilities to grow your existing skills and take up new and exciting challenges.“ – Manager
Please send your cover letter and resume to email@example.com
by Web Department
Are you wondering about what makes Youtube ads so much better than TV advertising? If you’re not already using Youtube to promote your business on the web then you can bet that you’re leaving a lot of money on the table. Many of the top web marketing professionals in the country recommend Youtube ads and for good reasons. In this article, we’ll tackle a few of the significant benefits of Youtube advertising as opposed to conventional TV ads.
Youtube can deliver ads to as many as 14 million people a month; that’s bigger than all the ads delivered by television networks in Australia. This is hardly surprising since people don’t need to be sitting down in front of their television to see your ads. We know how high the usage is in smartphones these days and Youtube allows you to run advertisements on people’s phones while they are sitting at a bus stop, waiting for a train or wherever it might be.
You don’t need a huge lump sum to get started with Youtube advertising unlike TV, where you’ll typically need $10,000 to $50,000 to get started. You can start using Youtube to promote your products or services for as low as $50 and start displaying your ads to the right audience.
Youtube makes it easy to get people to take action on whatever it is that you need them to do in terms of responding to your ads. Whether it’s buying something, submitting a contact form, downloading a brochure or whatever it might be; it’s easier for people to do that since they can just go ahead and click on a button or a link and accept the action.
Unlike that of TV advertising, you only pay Youtube when someone actually views your ads. Your TV ads might be playing but people may not necessarily be watching as they are free to do other things like go to the bathroom or have a snack. You can get up in the middle of a movie or a show and businesses get charged for the TV ads regardless. In the case of Youtube ads, you only pay when people finish seeing your ads or if it has been shown for at least 30 seconds or longer. This means that if your ad is 35 seconds long and someone watches it for less than 10 seconds before closing it out; you don’t get charged for that ad resulting in free views.
With Youtube ads, you’re not just showing your stuff to random people as you would with TV ads where you’re limited to general demographics about who is watching it. Youtube lets you see who exactly are watching your ads and the actions that they’re taking in response to it. This means that even without an e-commerce website, you can do stuff like track phone calls, email forms and contact requests.
Youtube ads are superior to TV ads in terms of tracking and can give you valuable data that’s just plain impossible to get with the latter. This includes data on who bought your product or service, where they’re from and valuable demographic data such as age, gender and ethnicity. More importantly, you can overlay the data to figure out the profile of customers that are giving your business the most money and target more of those people accordingly.
Put up good ads on Youtube and it doesn’t even have to be a direct “call to action” advertisements and you’ll get social proof. You can put up educational or entertaining videos that are relevant to your ad and people will start sharing it or promoting your ad to their friends resulting to more views with no added cost or effort on your part.
If you’re good at crafting really good or “viral ads”; people talking about viral marketing and how their videos became viral on Facebook or Youtube. Needless to say, you can’t do this with TV; people can’t share your TV ads with other people and such is the power of Youtube advertising.
So there you have it – 7 specific reasons why Youtube ads beat TV advertising. Do you have any questions or do you need help setting up Youtube advertising? Get in touch with us here at https://www.thinkbigonline.com/; we’ll be more than happy to help!
Avoid becoming a Marketing Dinosaur and digest these valuable tips from top online marketers on how to stay relevant and keep up with the rapid development of the Internet Marketing industry.