Everyone knows how important branding is for an ecommerce business now days. One of the best and most cost-effective ways of branding your business online is “remarketing”. Google Adwords present some of the best platforms to conduct a remarketing campaign. How does retargeting actually work though?
Retargeting or stalking your prospects in the ecommerce business essentially revolves around tagging website visitors with banner ads to “follow” them around with offers regarding the products or services that you are selling.
The goal here is twofold – one is that you want to target the people that visited your website but haven’t bought anything from you. You can target them with specific ads built around certain web pages that they’ve visited. You need to bring these people back and re-engage them with your brand as soon as possible
How do you re-engage website visitors that didn’t actually make a purchase from you? Well you can start by setting up an e-mail captcha wherein you drive them to a certain page asking them for their e-mail address in exchange for something of value to them which could be a discount coupon or a gift voucher. After getting their e-mail address, you can then market to them on a consistent basis in addition to following them around with banner advertisements.
Banner advertisements can be made to appear on various websites online including news sites, forums and even high traffic websites like Youtube.
The second goal is to of course run a remarketing campaign for people that had actually bought something from you. These people are far more valuable than their counterpart and you need to properly reinforce your brand as well as the rewards of continuing to do business with you specifically for people who’ve bought something from your in the past.
To further improve your retargeting campaign for your buyers, you might also want to think about providing special and exclusive offers that are not available to your general market. You can simply send them back to pages within your website create especially for them which clients are sure to appreciate!
These strategies for running a retargeting campaign will go a long way in helping you effectively brand your business online and maximize profits. If you found this useful please subscribe to our channel, share the video and leave a comment below. I’ll be seeing you in the next video!
Did you know that roughly 74 percent of your target prospects are bound to look you up online before doing any business with you? It doesn’t matter if they saw you on TV, radio, catalogs or maybe your business was referred by friends or family. People will look up your business online and what they see there will give them the perception of how successful or reliable your business is.
Needless to say, your business needs to look its best throughout these online searches. Hence your business needs to own a good portion of that online space by owning as many listings that cats your business in a good light. Such listings can come from a number of sources which includes:
The main point that ecommerce business today should all keep in mind is that they need to do whatever they can to be seen everywhere online so that wherever they may look, they see your brand. Doing so will help reinforce your brand in the mind of your targeted prospects ultimately enabling you to sell more and acquire a larger market share.
One other great tactic that you can use to make your ecommerce business appear nearly everywhere online is retargeting with Google Adwords. You can learn more about that by checking out our next video – “Stalking your Prospects”.
If you found this useful please subscribe to our channel, share the video and leave a comment below. I’ll be seeing you in the next video!
In the ecommerce business, we all want to maximize our profits. The latter is true regardless of what stage we are in our business may we be proven veterans or complete beginners. Thus many often presume that they’ll be saving a lot of money if they only put in the time and effort to do everything themselves. However, many often find that such a course of action can easily yield the opposite effect.
In the real world, ecommerce businesses often stand to lose more by attempting to tackle everything themselves instead of employing the services of proven and reputable experts. Adwords is one classic example of this – Running an Adwords campaign is not at all as easy as it may seem and its many layers of complexities often demand the expertise of an experienced and reputable professional in order to navigate effectively and profitably.
Think about it – Google has made it so easy for ecommerce businesses to lose money with Adwords. There are stories of people delving into it only to lose thousands of dollars in just a few days. Hence the cliché “Just because you can doesn’t mean you should”. Anyone can set up an Adwords account and manage it themselves but should you? Most probably not!
Of course the mentioned cliché is not only applicable to Google Adwords but in truth, it can apply to any aspect of running an ecommerce marketing campaign as well. For one thing, you’ll easily find business pages on Facebook with thousands of fans but just because they have a huge following doesn’t mean they are profitable.
There may be no interactions to the content that they’ve shared on their Facebook page which only shows that they don’t really know how to effectively and properly market on Facebook and a lot of people are doing it simply because they can.
Ecommerce businesses need to focus on what they are good at and often these people have a lot on their plate already. It would be best to seek out experts to tackle areas outside your knowledge and expertise. Doing so would help you grow your business that much faster and prevent losses due to poor and uninformed attempts at tackling everything on your own.
One of the worse mistakes one can make in the ecommerce business is to put off their marketing strategy to the very end. Many look to ecommerce as an easy and convenient way to make money and jump into it eager to get their business websites designed and hosted as well as finding great deals in products or services to sell and setting payment or shipping options. The truth is that all these things don’t actually matter squat unless you approach ecommerce with a plan right from the start!
Think about it – if you had a plan right from the start and understood who your target is right off the bat with actionable items prior to the launch of your ecommerce website, your chances of success at success is that much higher compared to those who delve into the ecommerce business unprepared and haven’t thought about their marketing.
Regardless of what stage you are in your ecommerce whether you are a complete beginner or an a well established one backed by a large market share, you need to consistently think about your marketing strategy and plan how to effectively and profitably go about it in the months to come.
Too often in building an ecommerce website, designers go at lengths to convince you that you need something that looks fantastic and comes with all sorts of bells and whistles which if fine and does have some truth into it. However these people often don’t have a clue about the marketing aspect of running an ecommerce business such as:
More importantly, these people often don’t have a clue about good search functions. It can be one of the most profitable elements on an ecommerce website and if you are not already implementing such a function right from the start, you could be losing out on a lot of money by failing to set it up in the first place.
Indeed no matter what level you are at, think about your marketing approach and your overall strategy! If you found this useful please subscribe to our channel, share the video and leave a comment below. I’ll be seeing you in the next video!
Modeling competitors with common sense
All too often we see a lot of ecommerce businesses keeping an eye on their competitors and literally mirroring their every single move from the addition of new widgets to completely changing how their website works simply because the competition are doing it. Now that’s fine if your competitors turn out to be doing the right thing but what if they’re not? The last thing you need is to end up shooting yourself in the foot and implementing wrong solutions that can certainly cost you dearly.
Now instead of simply copying what your competitors are doing, it would be best to look at your closest competitors as a source of inspiration. Take cues from successful businesses in other markets and what they are doing on their ecommerce website. You can then implement them on your own website and track whatever difference it makes. Needless to say if you can associate an increase in sales due to those changes then you can keep it and promptly discard or modify changes that yield the opposite result.
It’s not prudent for ecommerce business to reinvent the wheel and it’s better to see what other people are doing right and implement those things ourselves for our respective businesses. The important thing is that you always track and split-test any additions or changes you make. Take the time to test different elements from at least two of your best competitors and determine which ones actually yield the best results.
Don’t just blindly copy what your competitors are doing no matter how good it looks. Just because something looks good doesn’t mean it works!
Among the most significant metric that all ecommerce businesses need to focus on these days is “per visit value”. Such a value represents the ratio between the total number of website visitors and amount of sales. Let’s say you had a 100 people go to your website and you’ve made a sale worth $300, your per visit value would then be $3.
So what makes this value so important? Well ecommerce businesses made aware of such values can use it as a base line for the amount that they can afford to spend buying valuable traffic for their website. If your per visit value is $3, this would mean that you can afford to spend a dollar acquiring traffic and net a sale of $2. Of course you also have to consider cost of goods and other expenses but that’s how it essentially works.
The simplest way to determine per visit value is through Google Analytics. Different traffic sources come with various per visit values so you need to find the source that yields the most per visit value and build your marketing strategy around them simply because that is where a bulk of your sales is going to be.
Aside from traffic sources, per visit value can also differ greatly in terms of the relevant keywords used for your ecommerce website. It’s important to keep such a fact in mind because you may have keywords driving tons of traffic to your website but unless the keyword’s per visit value is higher; your business is going to be at a total loss. Thus you need to look deep into the keyword level of your ecommerce strategy to see if they are actually making you money.
Increasing per visit value
Looking for ways to improve your per visit value? Strategies such as up sells, split testing price points and increasing sales conversion present some of the best ways of doing just that. Just make sure that you are looking at your per visit value based on a sufficient amount of data in order to draw out an accurate conclusion. If you are only looking at a limited amount of data taken from a small number of inconsistent sales that likely won’t happen in the next couple of months, you won’t get an accurate reflection on your per visit value and draw your business to a false sense of urgency or security.
Leveraging social proof for ecommerce success
Now let’s say you are walking down the street looking for a good place to eat. You will likely walk past restaurants that hardly have any people in them and go somewhere jam packed with happy people having great time thinking that it’s got to be the place to be. As consumers, people are instantly led to believe there must be something great about such a place that it draws in so many people when there are hardly any of them in others.
The same thing can practically be said about running any kind of business online. You can’t expect visitors on your ecommerce website to feel confident about doing any kind of business with you if they don’t see a lot of people talking about, sharing or liking the products or services that you offer. Not surprisingly, such prospects are likely to move on and take their business elsewhere assuming that your business isn’t any good.
So what are some of the best ways to leverage social proof and attract the interest and confidence of prospects in your ecommerce business? Well for one thing you would want to make sure that you actually have social media sharing buttons on your website. Such buttons would make it more likely for website visitors to pin, like, tweet and share your website dramatically increasing social proof and buyer confidence.
Now it’s all about making visitors as comfortable as possible with your ecommerce website. The more comfortable they are, the longer that they are likely to stay on your website and actually purchase something.
Indeed it’s important to have social media sharing buttons on your website as soon as possible. It won’t cost you much and are relatively simple for web designers to install and integrate. The main social media sharing buttons that come highly recommended for an ecommerce store includes:
The social media sharing buttons mentioned above need to be present on every product or service pages on your ecommerce website. These sharing icons will help people spread the word about your business and the products or services that you offer. You might also want to consider implementing social media sharing buttons on your entire website for an even more effective strategy for leveraging social proof in your ecommerce business.
Hi this is Samuel Junghenn and today I want to talk with you about getting more Facebook likes. Now I’m going to share with you a secret – the same secret I shared with one client and they managed to get 5000 likes on their fan page within two weeks. Now I guess the first thing we need to do is determine what actually determines the success of a Facebook fan page campaign.
Most people think that it’s just simply the amount of likes you get on a page when in fact it really comes down to the amount of likes on the page versus the amount of engagement on the page. So if you have a fan page with 10,000 fans but every time you put out a new post on your wall, you only get one like or one comment or something like that – it’s not a very successful fan page.
What might be better is if you have a fan page with say a hundred fans and you get 10 likes or 10 comments every time you make a new post. So that really is the definition of what is a successful fan page. We all know that it’s fantastic to have more likes on your fan page and its really good for boosting your ego and say “ Hey mom check that out, I got a heap of likes on my fan page” but it doesn’t have any inherent value to it.
The value comes from the engagement and the interaction you have with people on your page. So to make it easy for you I've devised a 4 step strategy you can use to create a more successful fan page. The first thing is to start by focusing on the value you can provide to the fans of your page or potential fans of your page. Don't focus on what you can get from your fans, or how you can force them to like your page.
Instead why don’t you focus on what they actually want and what they are going to enjoy seeing from you every day that will provide value to their lives? You’ll earn likes naturally doing that. The thing with earned likes is that people are going to stick around a lot longer and they are going to enjoy what you have to say more.
Whereas the people you pushed to your page and you forced them to like your page to get something for free or to enter a competition, they are not going to stick around as long because there is no value to them afterwards. They were just looking for that quick win.
So really think about what is it that your target market really wants to see and create content and discussions around what your market wants every day. This is what’s going to draw people into your page and they are going to share your page with their friends and they are going to like and comment on your posts. Remember, every single time they do that, it’s going to show up on their time line so their friends and family can see that as well.
Now the second step to really supercharging your fan page is to run promoted posts – for the posts that you are putting up on your page, you can run Facebook ads and promote your best posts so that friends of friends will see your content.
So for example if 10 people have liked your page and you select in Facebook ads to run ads only to friends of those 10 people then you are going to attract similar minded people because like attracts like. These 10 people probably have friends and family who like what you have to offer as well.
Running Facebook promoted posts will help bring in new people and you don’t have to spend thousands of dollars. You can start your campaign at $5 a day and you’ll start seeing these likes coming in and start seeing people engaging with your page as the likes grow.
Step three is to monitor the content that you put out there so if you find you put out images of a certain type and you get more likes on those then obviously you want to find more content related to those images. If you find that asking specific types of questions get more likes, comments and shares then you will want to do more of that.
It’s something that I know seems simple but a lot of people overlook and they just put out whatever they want to see hoping to get some result. You may get some result however, what you want to focus on are the things that really spread. Maybe your audience wants some video there and when you put a video up you get more engagement on that. Just be aware of the different content types and use that more strategically in your posts on your fan page.
Step number four is to repeat the process – focusing on value, putting out content and running ads to your friend’s friends. You want to keep doing more of these on a consistent basis monitoring the results and it’s a continuous process of refinement and you’ll end up with an amazing fan page that you’ll start to grow and get people posting.
What your ultimate goal should be is to provide so much value that people just want to come there naturally and share content on your page growing your page naturally without you having to put so much effort into it.
If you like these tips then subscribe to the video. Like it, share it and spread the word. It is my intention to put out as much value and content as possible but if no one ever sees it then it’s not providing much value. It helps me to keep providing good value by seeing people like you liking it and sharing it! Subscribe to the channel and share it around and I’ll see you in the next video!
Hi! This is Samuel Junghenn and today I want to talk to you about setting your pricing if you are a consultant or a service provider. In this video I’m going to show you the number one mistake consultants make when deciding on the price for their product or service.
I’m also going to share with you how you can avoid this and set your prices correctly so you’ll have a well-structured proitable business.
Let's start off with the mistake – probably the biggest mistake we see with people when setting their prices is they look at the competition and they see how much the competition is charging and then they decide “okay we think we are probably better than them so let’s charge a little bit more” or “we think we are on par so we charge the same thing” or “we’ll try to undercut the competition so we’ll get more clients”.
The inherent problem with creating your products or your services around the price is you are trying to fit inside this little box the experience and the value you want to provide your clients and so most people think “how much is a client willing to pay for my services”.
Now instead of going that route what would happen if you ask the question – “what needs to happen so that the client gets an amazing result and an amazing experience with my business?’. If you come from this perspective, you’ll have a much larger playing field to fit in and design your service or your consultation within so you can deliver the best value to your clients.
What you can then do is wrap the price around it and say – “Okay, how much am I willing to do this for? “. It’s a much better place to come from because anyone who purchases your service is now going to have an amazing experience and they are going to get phenomenal results for whatever price they pay.
Obviously if they are happy with the results, they are going to tell their friends and they are going to tell their family and they are going to spread the word bringing you more business. However if you look at the other model where you are trying to create something to fit within the price range, you are not going to be happy.
You probably are not going to be as motivated, you are not going to give as good service and you’re not going to get your clients the results they desire. You get people to come in and they might purchase the package and maybe it’s a little bit cheaper than doing it the other way however, if you are not completely happy with the interaction and they are not completely happy with the interaction then you both lose out.
In your business you also have what is called opportunity cost and basically it goes something along the line of if you accept this deal with someone- let’s just say this is a cheaper deal, let’s just say it’s $2000 for examples sake. If you accept this $2000 deal with someone, you only have so much time in the day and so much time in your life and if you accept this $2000 deal it means you cannot accept this $4000 deal.
So you are cheating yourself out of potentially $2000 there or whatever price you want to put on it based off the time you are willing to invest to provide that service to your clients!
Now there is nothing to say that you can’t set the price low to start with so you defined your ultimate service offering or the experience and results you want to give your clients based on these packages you’re going to give them and then you wrap the price around it.
There is nothing to say once you’ve figured out how to provide this amazing experience and these amazing results for someone that you can’t start off with the price a little lower to test the water. What that does is it allows people to come in and purchase the service at a lower price if you are having trouble selling it at a higher price and you then do some case studies once you’ve filled your business.
Basically with consulting you are selling your time and once you’ve fulfilled your goals at the low price you can then start putting your price back up to the normal price you were willing to do the service for in the first place.
The end result is the clients are going to be much happier and you are going to be much happier and you are going to get more referral business, testimonials and everything that will help you grow your business to greater heights!
I hope you’ve enjoyed this video and I hope you got some value from it. If you have, please subscribe to the channel and share the video to other people. The motivation for making these videos is to help more people and the more I see it being shared, the more I want to make more quality videos for you. Thanks for watching and I’ll see you in the next video!
Hi! Samuel Junghenn here and today I want to share with you how to legally stalk your prospects. It’s particularly good if you want some cheap branding and it’s also fantastic for targeting those people that came to your website but didn’t actually make a purchase.
Now I’m going to be sharing with you 3 powerful tips at the end of this presentation to help you maximize your campaign effectiveness.
So the first thing that we need to do is to decide on what the purpose of our retargeting campaign is and now you are probably wondering, what is retargeting. Retargeting is offered by a number of providers and Google is probably the main one that we know of and the most common that we use.
So what they allow you to do is put a tracking code on your webpage which then tags people that comes to the page and then it allows you to advertise to just those people and no one else.
So this is obviously very targeted because people already know about the brand and they might have hopped on there and then the computer might have crashed and they forgot about you or they were going to purchase something and the cat ran on the keyboard and they lost the site.
There are a number of reasons that people might have been to your site but then gone away or it wasn’t the right time for them to purchase. What this tracking code allows you to do is tag people so we can bring people back to your business and its very cost-effective compared to normal Pay-per-Click advertising such as the normal Google Adwords.
So the first step is you got to think about what’s the purpose of it - would you like more branding? In this case you have banner advertising with your logo or your slogan and have your business name on it in order to have it continually imprinted in people’s minds and so this is not to just to any other random people but this is for very specific people that already had some interaction with your business so it’s very powerful.
The second purpose that you might use this for is if you have an e-commerce site and you are selling something online and people came to your shop but they didn’t buy. So what you can do is you can actually tag people that don’t buy your products and services and then show ads to them to bring them back for a second bite at the cherry.
Now this can be particularly powerful if you have a sale on and you would like to run advertising on a specific page say for example you are selling women’s shoes and you might have some targeting on that specific page to bring back people with interests in women’s shoes.
Now this brings me to the first tip – now the first tip is you can have one-time offers for people. So if you know that people had been to your e-commerce site and then visited a particular page, you can tag them for that particular page and you can serve ads to them for that related part. What you do is that you don’t drive them back to the same page that you tagged them on but you drive them back to a separate page with the one-time offer.
So say for example over here when they visited the page for the first time, these women’s shoes were $150 and they then don’t buy and you tag them and they go away and they are doing their business. They might be on Youtube or surfing somewhere else and they might see your ads for the same women’s shoes and you bring them back to the other page that has the one-time offer that says something along the line of get these fantastic shoes with all the bells and whistles but today’s only price is for $130.
You can explain to them briefly and simply that if they leave the page the offer would not be valid anymore. Because this is a hidden page on your website, it’s a very powerful technique and maybe they really love the shoes but it’s a little bit too expensive or they had other things that they committed to buy but they see that its now reduced just for them, you’ll get extremely good conversions with this technique.
The second tip is to always split test. Whenever you are running any sort of advertisement you need to be split testing. So what you would do in this case if you are running for the ads for the shoes you might have one ad that says “limited time offer, only $130 for this pair of shoes”. The other ad you might show might say nothing about the price but it might have pictures of the shoes and your branding and bring them back to that same specific page.
So what Google will do is serve up one ad to the first person and one ad to the next – A B, A B. What you can do over time is track which ads actually convert better and then you just start serving that ad to obviously increase your profit.
Now third and final tip that I have for you with running a retargeting campaign is you want to limit the amount of impressions that people will see once you tag them because you don’t want people going out there being tagged by your retargeting code and they are then seeing your ads like 50 times a day.
One, it’s very annoying for them and they’ll probably end up hating your brand but two is it will actually hurt your Adwords campaign and lower the quality score of your ads and so Google will make you pay more for those ads.
If you like these tips and this video then please share it and subscribe to the channel and get it out there as much as possible. My motivation for making these videos is seeing people engage with it and like or share it enabling me to add value to the community. So if you can help me by sharing it, it will motivate me to make more videos for you. Okay thanks!