All about search engine optimisation
Okay so you got your website online and are now waiting for the sales to come in. Problem is all those sales don’t just magically come in do they? If you’ve been in the web marketing business for quite some time, you would know all too well the importance of web traffic and search engine optimization.
You see, no matter how wiz bang and fantastic your website is you can’t make sales without traffic. Traffic is like blood and if you don’t have any, you’re dead – the same thing can practically be said about web traffic and any business looking to establish a profitable presence online.
Don’t worry though because, you’ve just discovered the company that can help you get to number one in the search engines, make more sales and more profit even if you have no idea where to start. Yes you too can be driving thousands of visitors to your website every month like our other clients here at Think Big Online.
Now you don’t really have to be a geek or anything like that to succeed in search engine optimisation and effectively generate the web traffic you need. Think Big Online can help you rank high in the eyes of major search engines – imagine getting ranked at the top and getting 5, 10 or even 50 sales or phone calls per day and you can’t keep up with the orders. That would be a good problem to have.
Just before making the video posted above, one of our SEO clients called us up and said that they are going to have to put on more staff because of the amount of new businesses his site is generating!
Make no mistake though – we are not offering a push button BS system that will make you millions of dollars while you sleep. There is simply no such thing because SEO takes consistent sustained effort to get your rankings and sales up and your investments down.
With Think Big Online you get genuine solid guidance and a done for you proven SEO strategy that will get you ranking faster and higher than ever before. Think about what it will be like when you shoot past your competition in the rankings and get the phone ringing off the hook.
As a full-service internet marketing company, our search engine optimisation services here at Think Big Online include:
Some of the great things that can be said about our SEO services is that unlike many of our competitors we don’t charge any setup fees. We don’t confuse our clients with big stupid technical terms either and offer any false promises like a sleazy salesman - only more leads for less, more sales, higher returns on investment and more money in your pocket.
Many of our clients benefit in the hundreds of thousands of dollars per year from the same exact service we are offering. So why not get in touch with us today and one of our SEO consultants will give you a call straight back.
You may be a bit skeptical because we know there are some other companies out there that promise the world and don’t deliver results. Get in touch with us today and we assure you that you won’t have to worry about any of that. We guarantee results and if we don’t think we can help you get to position 1 and drive floods of traffic to your website, we’ll let you know right away no hard feelings.
With Think Big Online, you can be sure about getting every bit your money’s worth in effective and highly profitable results in search engine optimisation!
Measure twice, cut once.
This is not for carpenters. It’s for business owners and actually anyone that wants to be more successful than they are right now, when I come to think of it.
In this video I share the most compelling way of business planning I have ever seen and I'm sure you will agree.
Share the love to watch this million dollar business changing video.
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Hi this is Samuel Junghenn and I just want to show you in this video, how I map out my goals and business plan for the coming year. Now I got this great little tool here called mind map and it basically helps you map out things in terms or in form of like a tree would map out I guess. Here’s the trunk, here’s one of the big branches and here’s some smaller branches and as we go out it becomes more miniscule or smaller. So you imagine here’s the highest level objective and that’s where we want to get to.
It’s a big goal there – it might be to make a certain amount of money. It might be to travel to a certain place. It might be to buy something or to meet someone or whatever it might be. That’s our highest level target there and from that we get it broken down to smaller chunk sizes.
In this example, I’ve broken it down to four quarters of the year. I like to break things down into 4 quarters as it makes things more manageable and then what you can do is to put up a big goal here. Now this might be to let’s say – make a million dollars! Okay so we got our big goal and what we want to do is break it down into our four quarters and then we want to work backwards from the quarter closest to the end goal which is going to be the fourth quarter in this case.
So let’s say for example our big goal is to make a million dollars. Let’s say our 4th quarter goal was to have made $300,000 for example. For three, let’s say we need to make $300,000 as well and let’s say for quarter 2 we need to make $250,000 and that leaves us with quarter 1 make $150,000.
So we’re just assuming that business is building up over the year and you don’t have to do it this way. You could have had 250,250,250 and 250. I like to always expand things and improve and grow and so this is the way I like to set it out. So you set out a bigger chunk because hopefully you would have more money in quarter 3 and 4 than you would in 1 and 2.
Now from here we got our month 12 goal which might be to make $100,000 and month 11 might be to make a $100,000 etc. etc. So now we got a map with all our goals for each quarter and all our goals for each month. Now once we got it broken down, we can see that its more manageable chunk sizes out here. Now what we can start to do is look at each month.
So now we can work clockwise before we work counter-clockwise to break down and give us our goals. Now for each one of these we want to put:
What are you going to do for fun? It’s not really in relation to getting your goal but just to make sure that you are doing something. It keeps you punctual, it keeps you happy, it keeps you motivated and on track which indirectly will help you reach your goal here.
Now under each one of these we can branch out again. So need to do – need to find 5 new clients. Under 5 new clients we can put what you need to do to get those 5 clients. Need to run adwords. Let’s say, need to – say for example if your conversion rate per clients was 50 percent. That means you need to have 10 meetings with prospects.
So you can just keep breaking it down and breaking it down and so from here – you can go, what do you need to do to run the adwords? So you can have, need to setup campaign, need to split test ads, setup conversion tracking and so on. You can just keep going breaking this down until we got really measurable chunk sizes and got all the steps laid out.
This might take you time and it might take you a day or two to mind map all these but once you got these you got every single task and goal laid out that you need to do to get to your big goal at the end of the year.
The main thing to keep in mind with all of these things is that they need to be pointing at the same direction of the big goal. For example if your big goal was to remove yourself from the business at the end of the 12 months while reaching your financial targets then you wouldn’t be creating more jobs for yourself here. You wouldn’t be:
Sales? Absolutely no matter what level you are at, you need to understand about selling but your goals will be different along the way if your big goal was to exit the business and be able to work on the business externally as opposed to working in the business. So think about your big goals and your big objectives and everything needs to align. Your monthly goals and your quarterly goals need to align with your big goal and every to do or every task needs to align with your monthly goals, your quarterly goals and your big goal.
Need to meet – I put this in here because this is overlooked by so many people that as they say in old age, your network is your network. It couldn’t be more true – hanging out with like-minded amazing people achieving things and continually expanding and growing the businesses and pushing their boundaries. That’s exactly who I want to be around and so I surround myself with those sort of people and I keep them motivated and on track.
They also have a lot of great contacts. They know things that I might not have learned. They had problems that I might have not come across yet and know how to avoid them. They’ve had different mistakes than I have and so I highly suggest you have a need to meet section so that you can start surrounding yourself with people that are ultimately going to help you get what you want.
Now it’s not a one-sided thing obviously, you know you want to provide value to them as well but you have to have a need to meet and say “I’m here”. It could be mentors or it could be an offer. It could be a particular joint venture partner that can introduce you to a heap of other business prospects and so under your need to meet under each person you can put what you need to do to meet that person.
Does someone you already know, know that person? Can you find them on LinkedIn, Facebook, and Twitter wherever it might be?
Okay start doing is quite self-explanatory; things that you need to start doing on a consistent basis to get your goals. Need to stop; same thing, things that you need to stop doing. What are you wasting time on? What is not producing results now or what is not going to help you produce results to reach your monthly, quarterly and your big goal?
What do you need to continue doing? What has been working for you previously and what’s been getting you results that you need to continue doing to support your progress and support your goals and then what do you need to do for fun? As I said before it’s very important to keep your glass full. Keep happy feet motivated and keep on top of things so that you can get to where you want to go.
So that’s pretty much it. This is how I map my year and my success and I suggest you do the same. You don’t have to use the mind map if you don’t want to. I just prefer the mind map because as you can see here you can just keep breaking it down, breaking it down into small chunk sizes and you know absolutely everything you need to do to get what you want.
You can do this on a word document or something and break it down and put it under each sub-heading. However I suggest you start with the mind map and break all it down like this and then you can take the information and put it into a different format, like a text format if that’s the way you prefer to weigh things.
Go out there and take action. Use what you’ve just learned and have fun with it. If you feel that this video has been useful subscribe to the channel, hit like or share so that you can get the information out there and help people. I’ll see you in the next video!
Welcome to the second part of defining your target market:
Now we certainly covered a heap here but we’re going to make this pdf available for you to download. Just click the link below and then you can go and download the pfd just as a reminder or if you don’t want to go through the whole video. If you found this useful please subscribe to our channel. Like this and share the video and help get this information out there to help many business owners.
See Part 1 of Defining Your Target Market
The very first thing that you need to know when running a business or looking to start a business is who your target market is. Now some of you people go out there setup a business or open up shop start selling things on the internet but they don’t know who they are actually selling to.
So people who are out there and already selling things, this may not seem like a problem and If you are out there and you are selling things on a consistent basis, you may think that you are doing pretty well when in fact it couldn’t be farther from the truth.
Now I can guarantee you that a massive portion of your advertising or your marketing budget is going to waste because you are not effectively targeting the people that are going to purchase your product. If you are out there and your marketing is soft already but you don’t know who your target market is, a good portion of your ad spend or your marketing spend is going to be going to waste and the problem is that you don’t know which portion is actually losing you money.
Some of it will be losing you money and some of it will be making you money and so if you knew exactly who you were targeting, you would know which set of marketing is going to be more successful and you can cut the stuff that isn’t going to be successful before you even start marketing and just focus on the things that are going to improve your business and continue to grow your business.
So I’ve put together a pretty short and sharp checklist for you to run through to get clear on who your target market is so that you can go out there and be more effective with your marketing. It’s kind of like fishing – you need to know where they are, what time they are there, when they bite, what sort of bait you should be using, what sort of rod you should be using and once you know this it’s going to be a lot easier to hook the prospects that you want.
You’ll be able to target your marketing messages a lot clearer which will in turn increase your conversion rates and make your whole marketing channel a lot more effective.
Okay so let’s start off with demographics:
Check out Part 2 of Defining Your Target Market
How to Optimise your Videos for Search Engines Part 1
This article aims to discuss the second part of our Youtube Video – optimising your videos for the search engines found above. Let’s go ahead and check out some good tips on how to get your videos ranked on both Google and Youtube.
Moving on from first part of the video about optimising your videos, one of the best things that you can do to help your video rank better in Google and Youtube is to add annotations. It had been proven that if you add annotations that link to other videos within Youtube, it will help your videos rank better.
All you have to do is click on the “speech bubble” button and put in links for your other videos. You can say “check out my other videos by clicking here” or something to that effect.
The transcript file is another leverage being underutilised majorly by a lot of video marketers. It generally involves transcribing your entire video and uploading it as a text. You need to make sure that you have your keywords within your transcript though. This will help boost your visibility and secure more views.
Another thing that both search engines (Google and Youtube) looks for when ranking videos is how many people liked it and how many people have shared it. You need to keep track of how many people have subscribed to your channel and also how many have commented on it. So in your videos, it’s always a good idea to ask people to comment or leave feedbacks and let people know if it has good content that they can share it.
Most people are not consciously aware of these things all the time once they watch a video and by simply asking politely, your video will spread a lot faster and help your video rank better.
Last but not least is to get backlinks to your videos. You can go to link building services like I Got Link, get your links from there and get all types of backlinks – link wheels, web directories and lots of other stuff. I Got Link does a really good job of optimising not just videos but websites as well. Either way, whether you get it from I Got Link or you don’t, you need back links to your videos to help them rank in search engines.
Have no doubt that if your cover everything from the first and second part of the video mentioned above, you will start outranking all of your competitors and start driving lots and lots of free traffic!
Hey its Samuel Junghenn here and I just want to share with you today some tips on how to optimise your videos for the search engines. Now I got asked a lot on how to do SEO on videos and so I thought I’d do this quick run through on how to optimise videos.
First thing you want to do is go to Google Keyword and type in a word that you think your prospects might be typing in - let’s just do “SEO video” and you want to use exact match when using the Google keyword tool. So right now we are not getting match, video marketing, so let’s switch it around to “video SEO” and that gives us 2900. Let’s try Youtube – okay so let’s take a look, 1300.
Let’s just go back to video SEO with 2900. Okay so there are more searches for video SEO than there are for Youtube SEO so, yes we have video rankings so that’s good and we got videos here that are ranking a little bit higher for Youtube SEO so you can pick either of these keywords.
Now for this example, let’s just pick Youtube SEO. So what we are going to do is we are going to click on this video and we’re going to pay attention this auto tags here – we got Youtube SEO here, actually let’s just copy the whole thing and he is using Youtube and Google which are good keywords let’s just take it and drop it in here.
We are also going to go down here and the text is something that you would want to pay attention to as well. You want to be putting text there – you want to copy there tags I’ll show you why in a moment.
Pay attention to the text – you want to mention the keywords that you want to rank for so you can see there’s Youtube SEO, video optimization, Youtube videos, Youtube channel and some related keywords and he’s got them all throughout the text there.
Next we look at the category that he’s got them into – he’s got them to education and let’s just take that as well. You should also name your video with the keywords in it as well. So this video that I’m making right now for Youtube SEO, I’m going to save it as Youtube SEO somewhere in the video file.
Now in the description of your video you always want to have your link back to your website or your money page somewhere visible within start of the description so when it’s minimized like this you see links right away.
Here we can click it and we’ll go back to your website. Also this will this will fire up your website and give it some more page rank. We can see here that this page is page rank 5 so this guy is getting some pretty good link juice from that backlink there.
Now there are just a few things I just would like to mention about the keywords – in copying the title and copying the tags and the category is going to help us to rank our video here in the related videos once it’s finished playing.
Okay so that’s it for video 1 on SEO video. Let’s take a quick recap:
One thing that I did forget to mention actually is with the title tags. You don’t want to light rip off other people’s title tags. You want to look at the very start and see how they are laid out. So with the title tags you want to optimize it for the keywords but you also want to make it sexy to click on.
Now this guy got Youtube SEO – 5 Step Formula to Dominate Youtube and Google which is great because it tells us what it’s all about and here it’s a keyword and it tells us the 5 steps to dominate Youtube and Google which is what we end up with if we watch the video. Last but definitely not least, we talked about putting a link there in the description giving you a nice juicy PR backlink back to your site.
In part 2 we’re going to be talking about 3 other powerful strategies to get your videos ranked in Google and also in Youtube. If this video has been helpful, click the like button below or share it. Always subscribe to our channel because we are consistently putting out good quality tips and info that can help you get a competitive advantage and drive more traffic to your website for free.
How to Optimise your Videos for Search Engine Part 2
What exactly is video marketing and how can you use it as leverage for success in running a business online? Well before we get to that, did you know that Youtube gets around 48 hours worth of videos uploaded to it every single minute? Now that’s just out there and most people would find it unimaginable – that’s equal to approximately 8 years of content every day. That’s 8 years worth of video playback uploaded to Youtube every day which translates to around 1.4 million videos which is just crazy.
That’s certainly a massive amount of new video content and that’s not all there is to it. Think of all the viewers of these videos which numbers to around 3 billion views in a single day. Yes, that’s billion with a B. Huge number of videos uploaded every single day and massive amount of views on Youtube.
Now Youtube is actually the second biggest search engine in the world next to Google. More and more people are starting to use it in order to find out information on how to do things and not just entertain themselves with music videos or funny video content. Indeed more and more people are using Youtube especially in countries like Australia which is all set to roll out its national broadband network within a year or two which would literally make watching television shows a thing of the past. Developments such as these will encourage people to watch more and more videos online and not just on their computers.
Now just to show you how easily this can be done, think about this for a moment – there are over 1.4 million videos being uploaded to Youtube against 3 billion views every single days. What this tells us is that there is a massive opportunity for us as business owners to become an authority and be noticed or seen as an expert in our market. It doesn’t really matter if you are a massive multi-national company or just a one man operation catering locally to surrounding suburbs.
As a matter of fact, we’ve often seen people become very successful just by putting up videos talking about makeup or how to trim your hedges.Mobile videos are also making an appearance as well. Online videos are now very accessible on iphones, HTCs and other kind of mobile devices like Ipads that enable people to stream videos online faster than ever.
Now you may be wondering why all these things had to be mentioned. Well these current realities are aimed at making people realize that there’s actually a huge opportunity for online business owners to go out there and create valuable video content that people can use and enable them to place themselves as an authority in their market quite easily.
Regardless of what kind of business you are running online, you too can provide valuable targeted traffic for your business. Even if you are actually not using it to drive traffic to your website, you should at least be using it to stand out from the crowd. Newton accountants for example are not at all fond of using videos for the services that they are offering online. There are presently no websites for Newton accountants making use of videos because they probably believe it shouldn’t be done that way or they simply don’t believe in it but other accountants that do use videos online are getting massive results simply because they stand out from the crowd and are not the same old boring accountants (no offense meant if you are an accountant and reading this).
The main point is that you shouldn’t miss out on video marketing as a means of standing out and be recognized in your market. After all, marketing is all about standing out and being recognized. It’s not about doing the same thing that everyone else does. There is an old saying that goes – if you do the same thing that everyone else does then you get the same thing that everyone else gets.
Now what exactly are some of the things that video marketing offers your online business? Well as mentioned earlier, it’s an easy and effective way to create authority especially if you are publishing videos online on a regular basis contributing value to the market and solving people’s problems. If you can succeed in all these, you will automatically be assumed as authority in market which is a great place to be for many reasons. What exactly are these reasons though?
Now for one thing, being a market authority gets you more business. It also puts you in the position to charge more for your products and services. More importantly, being an authority in your market opens up a whole of other opportunities for you in terms of joint ventures and speaking engagements. When Justin Bieber first started out, he started out with a few videos on Youtube of himself which enabled some very influential people in the entertainment business to see his talent and pick him up. Today he is a young multimillionaire and found much success in the opportunity that his first few videos on Youtube had brought him.
Another good reason to invest in video marketing is that it builds trust – with videos people can see that there’s a lot more depth to whatever business you are running online. There’s a lot more transparency and people are more likely to understand and engage your business if they like you. Of course not everyone out there is going to like you and they are probably people that you wouldn’t want to deal with anyway. However for those people that you are looking to deal with, videos can prove invaluable in helping them better understand your business and create trust which would go a long way in encouraging them to actually make purchases from you as well as invite you to events and specific gigs.
Some of the great things that can be said about video marketing is that it’s very leveraged – you only need to do a particular video once and you can keep using or re-purposing it. If you have them on Youtube or any other video sharing sites (Youtube is the biggest among video sharing sites), you can continue to get views indefinitely. The Youtube algorithm actually works in such a way that that the more views, likes or comments you have on your videos, the more likely it is to show your videos whenever people are making relevant search terms for it. It’s an exponential process and what’s more is that you can rip the audios off it and re-purpose them as podcasts.
Another good reason to do video marketing is that fact that it’s very shareable. Videos a lot more shareable compared to other kinds of media. People love to share videos! It might be something or something useful, whatever the case; people are more likely to share videos quickly compared to most other things.
Doing Video Marketing
Now how exactly do you go about doing video marketing? Well it doesn’t need to be complicated in fact it’s actually lot easier than most people think. For one thing, you can do a talking head video and for this you can use your mobile phone or a flip camera. A good flip camera will typically cost you no more than 150 dollars.
You can do a video of yourself talking about important subject matters in your market. If you are not too keen about getting yourself in front of the camera then there are other types of videos that you can come up with.For one thing, you can do interviews and take a video of somebody else asking them questions to create quality content that you can publish online. If you are both in front of the camera though it’d be much better as it will grant you a lot more authority if you are say, sitting next to an expert in the field and being seen as somebody of equal stature.
You can also have yourself interviewed by other people (that is if you don’t mind getting in front of the camera) or come up with slideshows using Power Point presentations. You can go for animations with your voice or any type of robotic voice. There are websites like www.goanimate.com that can make the process a lot quicker and easier. Indeed there are a lot of simple yet effective ways to do video marketing and these are but a few of them.
Content ideas for video marketing
Alright so you’ve decided to invest in video marketing seeing the massive opportunity that it offers for your business, but what type of video content should you put out there? Well for one thing, you can give comments about what is going on in your market. If someone has just released a news or press release concerning your market, you can talk about what you do and how it all ties to your business. You can comment on recent events or somebody else’s videos or blog posts. Take a commentary position or acts as a reporter taking a journalist's perspective and use it to go out there and create the video content you need.
You could also use frequently asked questions or FAQs to generate great video content. Look for FAQs being asked in forums relevant to your business or on other people’s blogs that are on the same niche market as yours. What are the FAQs that your business encounters on a regular basis from potential customers? Take note of all of them and create video content addressing each and every one of them because by answering all of these questions or concerns in your videos, you instantly build rapport with viewers adding value and touching their lives in a manner that you wouldn’t be able to do any other way.
Another great idea for creating quality video content is to go for “Should Ask Questions”. Simply put, what are some of the questions that people should be asking you about your business that they aren’t? What are some of the hidden truths in your market that no one else seems to be talking about? If you succeed in putting them out there as your video content, it will provide you and your business massive credibility and trust among your prospects.
3 Steps to video marketing
Now that we’ve established the significance of video marketing and some great ideas for quality video content that you can put out there, let’s tackle the important steps that you need to take in order to succeed in video marketing. First off, you need to be consistent in your video marketing efforts. Consistently put out videos out there and It doesn’t matter if you are putting out one a week or one a month, just commit and have it done on a consistent basis in order to gain some momentum. If you become too lax and inconsistent in your efforts, you’ll likely end up losing your moment and motivation as well as your Youtube channelsubscribers as they become bored and eventually unsubscribe to your channel.
Think about it – if you are putting out new videos online once every two weeks, that will leave you with 26 videos by the end of the year which is pretty good having 26 videos out there that will stay out there being seen by viewers and bringing you business as well as adding credibility and authority. Let’s say you increase that to just one video per week, now that’s 52 videos at the end of the year. 26 compared to 52 is a huge difference and it’s not that much work on your part. You don’t really need to spend countless hours creating videos for your marketing efforts and as a matter of fact, 5 minute videos would do just as well.
Step two, do it consistently. Make sure that you are putting out new video content for your web marketing efforts on a consistent basis as mentioned earlier. Step three, I bet you can’t guess – do it consistently. Its importance cannot be emphasized enough and well you probably get the point by now.
Some closing remarks in video marketing
Now let us leave you some important questions that you can ponder about as you go about your web marketing efforts:
We are seriously in the gold rush days of video marketing. It’s now more important than ever, for online business owners to go out there and implement video marketing for their business if they are to succeed in the highly competitive world of internet marketing or web marketing. Investing in video marketing doesn’t have to cost you much and as a matter of fact, you can set up your own Youtube channel for free. Video marketing can provide tremendous results for your business - leverage in online marketing that you can have fun with and no online business owner should miss out on!
Market research is probably one of the most crucial process that people tend to overlook when they start out in the business or when they go to branch out with new products or services. There’s really no excuse for this though and you can check out this video where I will show you two tools that you can use to find out what’s actually going on in your market.
Now one of the first tools that you can use to check out what is actually going on in your market is the Google Keyword Tool. Most people are probably aware of it by now but if you are not, you can just do a search in Google for “keyword tool” and you should come across the Google Keyword Tool webpage. To use it, what we want to do is type in a word that we think is related to our market. It could be a product or a service, something that describes what you do.
For example in the case of Think Big Online, we are an online marketing agency so we can use the words “online marketing”. Click on the search button and you’ll get two columns – global monthly searches and local monthly searches. This is going to depend on where you are and where your market is. If you are trading globally, then you can look at the figures under global monthly searches. If you are trading locally say for example we are in Australia, you have the option to set the location to Australia.
You can change options on the Google Keyword Tool to a country specific to yourself and check out the information under local monthly searches. An important thing to add for all these is that you want to be looking at exact match and avoid using broad ones. Phrases are okay but it would be best to use exact match because it gives you a better idea about what people are actually looking for. Now for the terms “online marketing”, we can see 74,000 monthly global searches and 3600 local ones at the time writing. Based on the said results, we found that there are more people looking for the term “marketing” compared to internet marketing.
Now as an online marketing agency, we can also use other terms that’s relevant to the product or service that we offer such as online marketing, search engine marketing and search engine optimization. The Google Keyword Tool can provide you these terms as well. Social media marketing is also of course in there as well as small business marketing. There are quite a number of people searching for small business marketing as well. All these information are aimed at giving us a good idea of what people are actually keying in when using search engines. We can use these keywords and put them in to Google Insights.
Google Insights is actually another free tool by Google. You can look it up in the Google search engine by simply searching for Google Insights. At a glance, it’s fairly similar to that of the Google Keyword Tool. To use it, you simply come to the page and type in a keyword that’s relevant to the kind of business that you are running online. In the case of Think Big Online, we can use the same keyword we first used in the Google Keyword tool – online marketing.
Now we can either search worldwide or limit search results to a specific country. After clicking on search, it will give you a graph telling you how many people are searching for it online and the trends that are happening in the market. Search results indicate the trend concerning online marketing to be relatively flat. Google Insights can also tell you which countries your keywords are popular in or where you are getting the most searches from. You can also check out some related terms and of course the “Rising Search” which is what you ought to really pay attention to.
Rising Searches and terms to use for market research online
As the term may already imply, rising searches refer to search terms that are rising in popularity among online users. If you see an incline there, it means that a particular keyword is becoming popular for whatever reason. You may also see little drop points which indicates that some news has been put up about it. When news comes up about certain things, you’ll often see a huge spike in traffic for all relevant keywords pertaining to it.
In Google Insights, you’ll also encounter the term “Breakout” which basically means that the popularity of a particular search term has rapidly taken off – more and more people online are searching for that particular term. Think Big Online offers internet marketing blogs so we target the keyword “online marketing” to attract people searching for blogs featuring information about online marketing.
The term “social media marketing” is an excellent example of breakout keywords. As an online marketing agency, it is certainly one of the services that we offer. We also offer search engine optimization, pay-per-click advertising, video and e-mail marketing. It’s certainly important for us to know what social media marketing is and the trends that its generating in the market. Try keying it in on Google Insights and you’ll see how rapidly its taking off.
This would let us know that there is a huge growing demand for social media marketing as opposed to most of the other relevant search terms pertaining to the services that we offer like online marketing which was relatively flat. We want a hungry growing market and for online marketing agencies, that’s exactly what social media marketing offers with all the huge inclines presented by graphs on Google Insights. Needless to say, this would enable us to figure out which market to go after.
Likewise, Google Insights can also tell us which terms had dropped off in popularity. For example, e-mail marketing is another service that we offer here at Think Big Online. You can put in e-mail marketing on Google Insights and you’ll find that its popularity has become relatively flat line. This is because e-mail marketing had dropped off quite a bit over the years. This tells us as an online marketing agency that we shouldn’t invest much effort and money on promoting such services because it’s a fairly static market. Another quick search on the services that we offer – pay-per-click advertising reveals that it is also a term that’s trending downwards.
Market Research – In Conclusion
Now we’ve gone through a couple of services that we at Think Big Online offer which include pay-per-click marketing and e-mail marketing which we found to be a fairly static market and identified social media marketing as among the market that’s generating massive inquiry at the moment. This should give you a general idea of how to do market research online and its significance. Business owners often have multiple categories to focus on as they run their online business.
Market Research enables you to identify verticals that we should be focusing more of our attention to on the growing marketing. In our case here at Think Big Online, these tools for market research tells us that we should be spending more time on targeting social media and SEO clients. All the things mentioned above was but a brief overview of market research and tools that you can use to effectively do market research. Go ahead and have a look at your market and see what you can do to better market your business online with valuable research or data that only effective online market research can give you!
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