Have you ever heard of a great marketing site creation tool called OptimisePress 2 or OP 2? Looking to learn more about it and whether it’s actually worth looking into? Well read on to know more about this particular digital marketing product.
As the name already implies OptimisePress 2 is the second and latest version of Optimize Press – a premium WordPress plugin and theme designed to enable users to easily create high performance landing pages, membership portals and sales pages that convert well. But that’s not all....
Check out the video below for a quick look at some of the great things Optimize Press offers:
With OptimisePress 2, users can easily create:
Now putting all the sales pitch aside, is OptimisePress 2 really worth the hype? Is it the right digital marketing product and WordPress plugin for you?
OP 2 is ideal for just about anybody looking for an easy and cost-effective solution for their webpage marketing needs. It takes the difficulty out of creating just about any kind of online of marketing pages without the high cost that is often associated with hiring professional web designers and web developers which can easily amount to thousands of dollars.
For as low as $97 (Core Package), one can gain access to this one of a kind OP 2 WordPress plugin – that’s a fraction of the price one would otherwise have to spend on professional developers and graphic designers. If you happen to own the previous version of Optimize Press, you’d be glad to know that you are entitled to a special discount.
Now I was initially disappointed to know that owners of the previous version are not entitled to a free upgrade but it was fairly reasonable considering that the latest version was built from scratch and adopts the latest in digital marketing technology.
Some of the features that I particularly loved about OptimisePress 2 and that many users are all bound to appreciate include:
The Bottom line
So what’s the verdict on OP 2? Well if you are looking for a simple and highly intuitive way of creating just about any kind of marketing webpage on WordPress without the high cost of professional web and graphic designers/developers, then OptimisePress 2 is certainly worth a look! The customization features that it brings to the table is simply huge and even novice users can now take advantage of all that without the need for in-depth technical knowledge.
OptimisePress 2 practically takes webmasters by the hand and renders the creation of marketing webpages simple and effective. If you are having trouble creating the perfect landing /sales page or just about any kind of marketing webpage for that matter – Optimize Press 2 is certainly a worthwhile and promising investment!
Interested in OptimisePress 2 and benefit from the great features that the tool offers? Purchase this awesome plugin by clicking on the link provided and we’ll throw in a few bonus courses for free to help you make the most out of your web marketing campaign.
So what are you waiting for? Purchase OptimisePress 2 today!
Are you interested in OptimizePress 2? Purchase through this link and choose one of several great bonuses that we offer at www.thinkbigonline.com/bonuses. Simply send us the receipt of your purchase at [email protected].
Split testing is the ability to create a test where you show half of your visitors version A of your website and the other half of your visitors version B. By doing this you can test which version converts best and then use those learns to increase your return on advertising investment.
Unfortunately though most small to medium sized businesses do split testing wrong, they end up with results which are not statistically significant and almost impossible to interpret.
Let me explain, a true split test should be a test where you change a single element on a page. You change the size of the headline, or the color of the call to action, or the price of the offer. That test is then ran to a statistically significant audience size and the results used to decipher the best version. This is a best practices scenario but usually doesn’t actually get used.
What many small to medium business owners do is instead of testing just one element they test multiple elements. Not only do they change headline size but they also change color, they change layout and they change wording. By changing more than one element they cant actually decide which change resulted in the increased or decreased conversion. As a result the test is worthless and unable to help them move to a better advertising ROI.
The second big mistake that business owners make is they don’t run the test to enough visitors. They see 100 or 200 visitors come through a page; see no conversions and then say “it’s not working”. You need to have a test shown to a minimum of 1000 unique visitors before you can even come close to a statistically significant decision.
Ultimately the more visitors you can have go through a split test the better results you can generate from the test. So don’t be in a rush to close the test, run it as long as you can to ensure you have a true result. Don’t make the mistake of making serious business decisions on poorly ran tests!
One of the biggest problems we see with websites as we browse the web is they are just not compatible with multiple browsers. It should be your website developers responsibility to ensure browser compatibility but unfortunately this doesn’t happen all the time.
In most cases developers are not browser testing as it takes time and often you’ll need specific code to make it appear correctly in certain browsers. Instead, developers are just browser testing to the browser of the website owner. This is a big mistake, especially as the usage of the Internet increases and people start to choose more diverse browsers.
Let me give you an example, recently a client asked for us to develop a website on a very specific code base. The code base was only compatible with HTML5 browsers which means that unless a visitor had upgraded to the latest browser (which many don’t) the website would not display.
This is a major problem when it comes to sales, conversion and search rankings as if your website isn’t compatible visitors can’t buy and search engines won’t rank you appropriately. It’s important to understand a search engine wants to present to it’s visitors sites that are compatible, functional and user friendly, so it’s your job to ensure your website meets these requirements.
How Do You Check Your Website For Browser Compatibility?
Now don’t worry, we’re not going to recommend that you download every single browser and all the back dated versions, there are easier ways. One of the best multi-browser testers is Adobe’s Browser Testing application which is currently available FREE of charge.
To use Adobe’s Browser Testing application all you need is an Adobe ID and you can log in and use its complete functionality. It allows you to test on multiple browsers and also check for other website optimization issues. Which means you don’t have to download multiple browsers for testing you can do it all via this application.
We strongly recommend you do this on all your websites and all pages of your website to ensure that the reason why you’re not getting great results isn’t a simple Browser Compatibility issue. You would be amazed at how many websites we’ve consulted on where this simple issue was losing traffic and income for the owner.
In fact we challenge you now, to go and use this tool to test your site and then come back and report how many issues you found in the comments. It would be great to see how many of our readers are facing this problem!
Recently we were designing a landing page for a client, the landing page was to promote a particular software service. In the design process one of our website designers got a little bit extravagant with color usage and as a result we had to give him some guidance on how to “design for conversion”.
One of the major principles that we taught him was the “One Color Principle.” The one color principle is where the only use of strong color on a page is in the call to action area. By limiting color use to just the call to action you will immediately attract the visitor to the call to action.
The major mistake many designers make is they try to include too much imagery and too much color into their design. They get caught up in making the design pretty rather than making the design convert.
Let me give you an example:
This is a sentence with lots of color and lots of distractions
This is a sentence with one color and minimal distractions.
If you look at these two sentences you’ll notice that the second sentence portrays just one important message and is actually easier to decipher. The same principle can be used with your landing page design, use minimal color, best practice is one color, to achieve optimal conversion.
Now this can be a problem for designers as it’s not what they perceive as being pretty, but it’s what works. Take a look at some of the leading brands, brands who are spending thousands on “smart agencies” and you’ll see the same principle being used.
Try it out, we’re sure you’ll be pleasantly surprised by the results it generates for you.
One of the pet hates we have here at Think Big Online is when we visit websites and find images placed across the site, which are not relevant. Not only that, but images which have no intended purpose, they don’t communicate a message, they don’t build brand and they just seem “out of place”.
It’s important to understand that your whole website, every page is part of your marketing message and you should be ensuring all content and images are working together to generate your result. Now this is also an important part of your site, if you don’t know what the purpose or “desired result” is from your site it’s almost impossible to design images and text that drive your results.
Creating A Site With Purpose
To ensure that your images have purpose the first step is to create a site with purpose. Now for an ecommerce the purpose is obviously sales, but this is not the only style of site, you may have sites generating leads, building user engagement or even developing your brand.
Once you’ve defined your sites purpose then you need to define the purpose of each page and how that helps to build to your sites overall purpose. For example, an about us page can help build credibility and build trust with your potential buyer therefore increasing buying behavior.
Creating Images With Purpose
Now that you’ve got your sites purpose defined it’s important now to use images with purpose. Let me give you a few examples:
Example #1: If you’re selling physical goods online and you have a warehouse, then including an image of your warehouse is a great idea. By including this image you can prove you are a real business with a real warehouse and you’re ready to ship the product.
Example #2: If you’re accepting credit cards and you have security encryption on your page then including an image that represents this security encryption adds confidence to the buyers.
Example #3: If you’re inviting the visitor to register for a consultation with you then an image of you in your work environment is important. This allows them to visualize who they are working with and creates a greater connection with your customers.
As you can see just from these 3 examples, using images can help to build trust, confidence and connection with your customers. Not only that but it can help to illustrate the point you are making to your customers as well.
When creating images for your site make sure they have a purpose, don’t just add them because they “look pretty”. To help you out, I’d suggest you leave a comment below with a link to your site, so our readers can do a review of the images on your site and tell you what they convey to them.
This may sound a little bit weird, but the color of your website will have a direct impact on your ability to sell and generate leads. It’s important to understand that you have a very limited time to convince a visitor to stay on your website.
Unfortunately the saying “don’t judge a book by it’s cover” has no place in website design. Your customers are purely making a decision on whether to stay on your site based on its initial color and layout.
When choosing a color scheme for your website you need to understand what that color is communicating to your visitor and whether the color will positively effect your customers. Now don’t worry, if you’ve got no idea on what colors work best for your industry or your site, we’re here to help. In fact here’s a great graphic from Color Matters, which shows what types of colors are good for different sites:
As you can see each color has it’s own “emotion” and also best practice use so when choosing colors for your site generally you need a combination. For example you may use green as your major color, yellow to highlight key points and red to mark up discounted items.
By combining these different colors you are creating a mix of emotions and mix of colors to help you achieve the goals of your site. Now from a personal point of view, the most underused color we see on websites is white!
It’s amazing what a little bit of white space can do for increasing conversions. Leave a comment below and let us know what colors you use on your site!
We’re not the only one’s saying that most websites suck. In fact there’s an online award dedicated to the worst website of the year. Some designers even pride themselves in getting listed in the running for this award.
Now if that’s not enough to convince you, Avinash Kaushik who spent a year studying websites and analytics for Google even says that Most Websites Suck. Avinash in a recent speech to some highly paid executives said the reason why Most Websites Suck is the decision on how to design and layout a website ultimately rests with the highest paid person – not the highest qualified.
This is a very important distinction to understand, the highest paid person may have great ideas, but if they are not based on proven facts, statistics and previous experience then they’re likely to fail. Ultimately the decision on whether a website design sucks or not should initially rest with the design, development and marketing team. The people who are employed to understand the market, understand the customer and leverage latest technology to achieve goals. But unfortunately in most cases this doesn’t happen.
If the decision can’t rest with these people, then the decision certainly shouldn’t go back up to these highly paid executives, some that have very little internet based knowledge. The reason being the executives will generally just look at the core statistics and choose the one with the best numbers. Now while at face value this makes sense, their not also assessing the SEO value, the brand value, the user experience and the WHY.
Let me explain, sometimes a design will get a stronger Return On Investment statistically but it may cause a negative market perception. So initially while the return is strong over time it will diminish as the negative market perception takes over.
This can’t be seen in statistics and this is where we end up with the websites that suck, because highly paid executives are making “money decisions” based on incomplete facts. If you really want to find out whether your website is good or bad then ask your visitors.
Surveying your visitors and soliciting direct feedback from them is the only way to work out whether your website sucks or not! Don’t let highly paid executives make the decisions, let the users!
Ok you can probably tell we get a little heated there towards the end, but we’re frustrated with seeing so many websites that suck…It’s time someone took a stand!
As technology continues to evolve, the way websites are built and presented will change. Already video is fast becoming the chosen method for conveying a sales message with 68% of visitors more likely to watch a video then read text on a page. But if you really want to impress your visitors video just isn’t enough, you need to be looking at the next “big idea”.
Just the other day we stumbled across this new technology called “impress.js” which takes a bland looking website and using some very funky coding makes it into a complete interactive presentation. Now we’re not saying that every website should transform to this “new” idea, but it does help to accentuate our point:
By Doing The Same Old Thing You Get The Same Old Results
By Doing Something Different You Get Different Results
This simple website, using this simple “impress” style has had over 8699 people watch it, 15,000 tweet about it and about 1000 bloggers write about it. By being different they attracted attention that otherwise they would never have received. So here’s what I recommend, if you’re looking to impress your visitors then instead of just “putting together a site” sit down and put together a “strategy”.
There’s a big difference in these two mindsets, a business owner who’s putting together a site is generally in a rush to “just get live”. When the sites go live they then have to worry about generating traffic, searching for keywords and integrating social media.
While the business owner who’s putting together a strategy uses the elements of their site to generate traffic, generate social buzz and invite user engagement. You see, the major different between these two type’s of business owners “is their mindset”.
By looking at the process as “strategy development” rather than “website development” you can ensure you build something that works for your business. We know this sounds very “corporate” and “expensive” but in our experience people who develop a strategy spend less in the long run.
By developing a strategy you know how to build your site to:
By planning this from the start as part of your "strategy" you'll need to spend less down the track on "revisions" to your site as it was built initially with it's purpose in mind. And that's really the key point, once you can identify the purpose of your site, and then build a strategy to achieve that purpose, you're on the track to internet success.
Don't be in a rush to just "build the site" because ultimately that's just going to lead to heartache. Take some time out today, whether you have a site or not, and think about the "purpose" of your site and the "strategy" you're using to achieve that purpose.
Leave your site URL below with your purpose and strategy, we'd love to see what you're doing!
When it comes to getting your website designed, there’s a lot of options available to you. You can choose a freelance designer, you can choose a website development company or you could even give it a try yourself. The hardest part is choosing the right option…
…Let me put it this way, have you ever been to a food court before where there’s 10 or even 20 options to choose from? It can be overwhelming and often you go with the “easiest” choice rather then the one you really wanted or the one you actually needed.
The same can be said about website design, with so many options it’s too easy to choose the cheapest or the quickest, rather than choosing the option that’s right for you.
How Do You Choose The Right Website Designer?
Unfortunately there’s no “one way” to ensure you choose the right website designer, but there is a single step you can take right now to ensure your decision is more likely to be the right one…
We know, it sounds corny but ultimately this is the biggest mistake clients make when they first see us. They have an idea of what they want but they haven’t expressed that idea in writing or in a sketch. You see, by not expressing their idea previously they haven't really invested the time and energy they need into planning. What generally happens is as the first design for the website is created you start to think more about what you want, and one design turns into 2, and then into 10 as your idea on what your site should do evolves...
The best way to ensure that you have the “right website designer” is to ensure that you have the "right idea" before you even see one website designer. Don’t decide half way through you want a flash video, because quite possibly your designer’s not going to be able to do this for you.
Which means you then have to search for another designer, who can integrate with your current site, this takes time and resources. Now there are tools that make it easy for you to “get your ideas on paper”, tools which help you to visually plan your website and your ideas.
Obviously these ideas don’t need to be your “final ideas” but by mapping it out you will stimulate thought and planning which will result in you getting clearer on your end website product.
What Tools Can I Use To “Get My Ideas On Paper?
As we mentioned earlier there are tools that help you to “mock up” how you want your website to look. The one that we recommend (and is free) is called Mockingbird. You can create a simple “picture” of what you want your website to look like and then use this with your designer.
Very simply, using a drag and drop interface you can drag in menus, images, videos, buttons, text areas and search boxes to create a mock design of how you want your website to look. Your designer can use this as a guide to build a site, which suits your requirements.
The old saying of “A Picture Speaks A Thousand Words” is true when it comes to website design, and this one website “mock up” you create could eliminate hundreds of headaches down the track.
The best part, once you’ve got your one mock up, you can show it to multiple designers and get quotes almost instantly!
Now it's important to note that Mockingbird isn't the only tool which you can use, if you're not confident on a computer then feel free to just get out a piece of paper and a pencil...You'll be amazed how quickly your website starts to take shape in front of you...You'll also be amazed by how much time and money you save on your website design because your more organized!
If you've had experience with other website Mock Up tools leave a comment below, so others can also learn from your experience!
Today's Image Is From www.andertoons.com
The last thing that you want to do in website design is to annoy people and yet why is it that you’ll still find a lot of websites out there packed with elements that users can’t help but hate? Maybe it has something to do with the demands and strain of having to design your own website (or the excitement of it depending on how you look at it), its easy to overlook the quirks that you've actually experienced as a website user. Unfortunately the poor user experience that such web design quirks provide can lead to poor lead conversions, high web page abandonment, poor reputations and low search engine listing positions. Do you suspect that you could somehow be annoying your web marketing prospects – why not check out some of the top things people can possibly hate about your website?
Using a “Contact Us” form as only means of contact – Put yourself in the shoes of your website visitors. You are interested and in need of the products or services offered, or you need assistance and dealing with problems following your investment, but all you have is an online form after which you'll have no other choice but to wait for a response and left wondering if you will ever get one. There’s nothing wrong with having a “Contact Us” form and it’s a great way to come up with a great opt-in email list but it is no substitute for clear and reliable contact information.
Pop-up advertisements – This one is a no brainer and probably the most apparent. Never the less, it's important to get it out of the way in online marketing – pop-ups are downright annoying and yes it may help you acquire a couple of subscribers for your mailing list but is it a good trade-off when it annoys so many of your website visitors, causing them to leave without even looking at what you have to offer? Turn website traffic into profitable leads with quality content and interesting offers. Call to actions instead of annoying tricks!
Web page automatically plays multimedia content - never force anything on your website visitors because that would just be plain rude. Let them decide which multimedia content to play and be considerate. Some people may be checking your website at their workplace or prefers to browse in silence – what do you suppose is going to happen if you impose your multimedia content on them? They will likely look for the “Back” button and press it without even looking at what you have to offer!
Unnecessary animations – it typically takes 3 seconds for users to orient themselves on any given web page and decide whether to stay or leave. Wasting this time with irrelevant animation, flashy advertisements and interactive media that has nothing to do with your business is a bad idea. The whole thing detracts from the focus of internet marketing so its often better to not have those things and approach website design with quality and relevant content and clearly feature the things that they can do on the website.
Incomprehensible “About Us” Page - Is your "About Us" page something that your general audience will easily understand or is it full of fancy and unintelligible terms? Your “About Us” page is typically where website visitors go if they are looking to know more about your business and its not going to do you any good if the content appears unintelligible for them.
Titles do not match the content – When creating content for internet marketing, you may already know the importance of coming up with great and enticing titles. Good titles bring in traffic from search engines, emails and RSS feeds as they check out the things that you have to offer. But wait – what happens when titles lead them to something totally unrelated? Don’t be at all surprised if they quickly abandon your website in disappointment. While great titles are important – it’s a different story when you are misleading people with it.
Sliders that take a long time to load – If you want to feature various images effectively in a limited space then sliders are a great way to do that but only if it is done correctly! Sliders that take too long to load and opens up a new page every time someone clicks on it is an annoying feature.
Flash – Many businesses use flash on their website design which can present some significant problems in the web marketing perspective. The issue with flash is not in its limitations and you’ll see a lot of websites out there with stunning visuals because of it. It’s just that search engines are unable to read it so it’s not going to get indexed. Flash animations also typically take too long to load and would certainly annoy people looking for specific information on your website.
Misleading CTA (Call to Action) – CTAs should always be truthful and perfectly suit the expectation of your website visitors as they complete checkout and redeem your offers. How would you feel if a CTA on a business website promised you a 25 percent discount but then you found out that you can only redeem if you’ve spent $500 and more. How frustrating is that? Well certainly frustrating enough to destroy your business reputation along with conversions and what little hope there is for making a profit!
SEO Driven Content – If you’ve been in web design and web marketing for quite some time, you may recall that there was a time when it was good practice to flood your website with paragraphs filled with keyword dense content that don’t really make sense. Such content are solely meant for bots or search engine crawlers and even though search engine algorithms had become far more sophisticated than they were a decade ago, a lot of people in the online marketing business are still doing the same thing – creating content for search engine crawlers instead of actual users who are bound to doubt the reputation of your website (not to mention the fact that major search engines like Google will actually flag you for such a thing. Invest in quality and useful content that your users will actually find helpful and valuable!