Not all marketers, Facebook users, and business owners are aware that February can be the perfect month for brands to showcase what they got through paid and organic Social Media Marketing efforts.
Because aside from the popular commercialism that February’s main event is Valentine’s Day.
The month of February has actually more opportunities than any other regular months of the year. It may be the shortest month of the year but it is definitely not the most boring one.
Are you curious about what Social Media Marketing Events am I pertaining too?
Keep reading to grab some golden nuggets!
Social Media Marketing Events and Ideas are one of the best ways to increase brand awareness, generate sales and increase more active followers as long as the event and idea you chose to pull off is the one that ‘RESONATES’ your brand and what you offer.
In fact, there are many factors to consider if your brand is fit to join each marketing events but the main factors to consider is the type of marketing event. You need to make sure and ask yourself the following questions.
Is the event made for all categories in the business industry?
Is it an event made for a specific industry?
Is the event worth participating?
If you are the Head of Socials of a Facebook Ads Manager – bring this idea to your client and personally ask them if they comfortable and willing to spend a specific amount of advertising budget for the said event?
Bonus Tip: In some cases, it is okay for brands to join events that did not originate in their country as long as it is a generalised event made for the industry that their brands belong to. Joining these events will not only help you create ‘new’ content in the viewer’s eye but will help your brand stand out from your competitors that do not do it.
Now without further ado. Let’s move on to the Complete List of Social Media Marketing Events and Ideas This February 2018.
February Marketing Event Dates
February 2, 2018 – National Groundhog’s Day
February 2, 2018 – National Wear Red Day (If you are an eCommerce business who sells something red that can be worn. This is the perfect day for you to post something about it.)
February 4, 2018 – Super Bowl
February 7, 2018 – Rose Day
February 8, 2018 – Laugh and Get Rich Day (A perfect event for positive and business coaches)
February 8, 2018 – Propose Day
February 9, 2018 – Valentine’s Chocolate Day
February 10, 2018 – Teddy Day
February 11, 2018 – Promise Day
February 12, 2018 – Hug Day
February 13, 2018 – Kiss Day
February 14, 2018 – Valentine’s Day
February 15, 2018 – Single Awareness Day
February 16, 2018 – Innovation Day
February 17, 2018 – My Way Day
February 18, 2018 – Wine Drinking Day
February 19, 2018 – US President’s Day
February 20, 2018 – Love Your Pet Day
February 21, 2018 – Single Tasking Day
February 22, 2018 – Be Humble Day
February 23, 2018 – Play Tennis Day
February 27, 2018 – No Brainer Day
February 28, 2018 – Pink Shirt Day
Additional February Marketing Event in Weeks
February 1–7, 2018 is Women’s Heart Week
February 1–7, 2018 is Publicity for Profit Week
February 5–9, 2018 is International Networking Week®
February 7–14, 2018 is National Marriage Week
There you have it!
What’s the overall catch?
Joining and using Social Media Marketing event as an additional tactic to your campaigns can help your brand in both paid and organic reach as these events will definitely be on the list of trending hashtags of the day which will help you get more online exposure and audience participation.
Tricia Nichole Canlas is a Certified Digital Marketer who specialises in Social Media Marketing. She is also Google Adwords, Twitter Flight School, and Facebook Blueprint Certified. When she's not hustling enthusiastically with content plans and deadlines, she loves to keep up to date with the latest social media trends.