While more business owners are turning to content marketing to drive traffic to their website, the challenge they face is in creating content which isn’t just keyword rich, but is relevant, topical and of value to the reader.
The enormous volume of content being uploaded on the internet every second of the day makes it increasingly difficult for business owners to think of original and insightful content which engrosses readers.
As a result, a huge gap is created between planning an content marketing campaign and implementing it successfully, making it increasingly important for business owners to develop and create a results-focused content marketing campaign.
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Although there are several ideas you can think of to deliver content, emotionally driven content is consumed the most by viewers, and when supported by a strong proof element becomes even more valuable.
To make the task of content creation simple and time efficient, it’s important to know what your audience craves for.
In fact, quality content is one of the important aspects a Digital Marketing Agency will look for when conducting an SEO Audit.
To help you create an effective content marketing campaign, check out the infographic below which reveals the 21 content ideas you can use to create content which your target audience will be eager to consume.
Infographic Courtesy: Content Marketing Institute
Farhad Khurshed is Think Big Online’s Content Marketing and Direct Response Copywriting specialist. He creates copy for websites, sales letters, video sales letters, landing pages, blogs and other marketing content. A strategic thinker, Farhad has a highly developed skill of uncovering a prospect’s fears, frustrations and desires to craft persuasive and compelling copy. He has worked on copywriting projects in a number of industries ranging from finance and I.T. to health and beauty.