If you’re investing money in Facebook Ads to generate leads, appointments or sales, but aren’t getting the results you expect, you may want to review your Facebook Ad copy, especially the headline of the ad.
The headline for your Facebook Ad is one of the first things your target audience will look at when the ad is presented to them. You have a precious few seconds to grab attention and failing to do so could mean your prospect, however, qualified will gloss over the ad, never to return.
When crafting headlines and copy for your Facebook Ads, keep in mind that it’s not just other ads which are fighting for your prospect’s attention.
There are also thousands of other posts, images, videos and Live broadcasts which populate their Facebook feed.
When auditing Facebook ads and other ad copy for clients, it’s quite common to find headlines which aren’t compelling enough to attract the reader.
You may also like: Key Elements of Successful Facebook Ads
Without the right training and experience, it can be difficult to write compelling Facebook ad headlines.
However, by following a few simple time-tested principles it can get easier to craft headlines which arrest the attention of your target audience.
The following infographic presents 5keys to writing headlines for Facebook ads which will compel your target audience to stop and check out the ad.
Get into the habit of writing several headlines and then split-testing a few to see which one gets the most attention.
With patience and practice, following these principles helps in sharpening the skill of writing Facebook Ad headlines which will
lead to higher conversions for your Facebook ads and deliver higher returns on your investment.
Infographic: Social Media Genius
Farhad Khurshed is Think Big Online’s Content Marketing and Direct Response Copywriting specialist. He creates copy for websites, sales letters, video sales letters, landing pages, blogs and other marketing content. A strategic thinker, Farhad has a highly developed skill of uncovering a prospect’s fears, frustrations and desires to craft persuasive and compelling copy. He has worked on copywriting projects in a number of industries ranging from finance and I.T. to health and beauty.