Although there are many copywriting courses which teach you how to write like a pro copywriter, the fundamental rules of persuasive copywriting remain the same.
David Ogilvy, considered by many as the Father of Advertising and one of the pioneers of Direct Response Copywriting, has put together 10 timeless copywriting rules, which can be used as a checklist when crafting your marketing messages.
The timeless copywriting tips apply whether you are writing long-form copy, landing page copy, video sales letters, Facebook ads or any other sales copy.
I’ve seen many of these tips missed when conducting a copywriting audit for clients seeking to significantly improve response rates for their marketing messages.
The 10 tips shown in this infographic will help you get the perfect start to writing persuasive sales copy and have you writing like a professional in no time.
Farhad Khurshed is Think Big Online’s Content Marketing and Direct Response Copywriting specialist. He creates copy for websites, sales letters, video sales letters, landing pages, blogs and other marketing content. A strategic thinker, Farhad has a highly developed skill of uncovering a prospect’s fears, frustrations and desires to craft persuasive and compelling copy. He has worked on copywriting projects in a number of industries ranging from finance and I.T. to health and beauty.