Your digital marketing and business journey for 2017 is about to end while 2018 is just around the corner. And, you are probably having mix thoughts and feelings between trying to celebrate the holidays or wisely use your time in planning for your Social Media Marketing (SMM) campaigns while searching for practical and effective ways to achieve success.
Well, if you are reading this blog article. You may have decided to wisely use your time to plan ahead of your competitors.
Great decision! Because, in this article, we are going to talk about the Most Effective Social Media Marketing Strategies that You can Include this 2018.
Define Your Goals
Let’s talk about the most important thing first.
Do you already have a goal in mind? Or your goal is broad as the sea? Identifying your goal for your Social Media Advertising campaigns is one of the most crucial part of your success.
You need to have a clear goal in mind whether you want to increase your sales, increase your online fans, improve your branding, support your paid advertising campaigns, and more. You need to stay focus and clear of what you really want to achieve. Because you will have to align your next strategies based on your main goal.
And, the most effective way to do this is to break down your thoughts with S.M.A.R.T.
Your goal should be….
S – pecific
M – easurable
A – chievable
R – ealistic
T – imely
By setting your goals before you begin to strategise in depth, it will be easier for you to align the right content, channels and advertising budget. Your goal should also depend on what your brand is currently missing. It shouldn’t be focused on money alone. It should be focused on your weakness or your strengths to better your brand in all aspects.
Create a Content Calendar
Once you are clear and confident with what the type of goal that you want to achieve. You should also consider creating your own content calendar to be more organise and to achieve a consistent brand voice.
Having a content calendar can also help you stay ahead of your competitors, be in line with upcoming marketing events and it can also unconsciously calm your mind to help you focus on your bigger picture.
Paid social advertising can incredibly deliver and support your organic efforts and vice-versa. Your scheduled contents and paid Facebook Adverts support each other to help you achieve your defined goal.
This is why you need to allocate and invest in Facebook Advertising. Not only does Facebook Advertising support your organic social contents, as having a consistent Facebook Advertising campaign also contributes to your long-term SEO results, accelerate your search engine cycle, and discover more about your customer’s preferences.
Tricia Nichole Canlas is a Certified Digital Marketer who specialises in Social Media Marketing. She is also Google Adwords, Twitter Flight School, and Facebook Blueprint Certified. When she's not hustling enthusiastically with content plans and deadlines, she loves to keep up to date with the latest social media trends.