Did you know that Facebook video ads are way better than TV advertising? How exactly is this so? It’s a good question especially when you’ve never had to deal with Facebook ads in the past and have long relied on more conventional solutions for advertising your product or service.
Now, the first and perhaps most obvious reason why Facebook ad videos tend to perform better than conventional TV ads is that Facebook has a much larger reach than TV. Imagine being able to show your ads to people holding their smartphone and consistently doing it 24/7! Did you know that there are over 14 million active Facebook users in Australia alone? How much money can you potentially make if you’re able to show your ads to just a fraction of those users?
The second good thing about Facebook video ads is that you don’t need a large budget to get started. Compared to TV advertising which on average costs about $40,000 to $50,000, you can start running your ads on Facebook for as low as $5 a day.
More reasons why Facebook video ads are better than that of television ads
It’s easier to get people to buy online
Think about it – if someone is watching your Facebook video ad on their mobile phone, you place a “call to action” at the end of the video to encourage people to go to your website and make the purchase. Compare that to TV advertising; people interested in your product or service will have to get off the couch and get into their computer to browse your website and look for your products.
Pay only for actual views
Another good reason why Facebook video ads are better than TV advertising is that you only have to pay for actual views. That means Facebook only charges you for the ad when a user views your video. Compare that to TV advertising, you are charged the full amount regardless if your audience is actually watching your videos or doing something else.
Did you know that 74 percent of Australian Internet users are on their mobile phones? So why not opt for the cheaper and more effective option for marketing and promoting your business?
With Facebook ad videos, you’ll get interaction and results that you can clearly measure. Compared to TV ads, you have no way of knowing whether the person viewing your ad is a male or female, their age, location and other useful demographics like hobbies and Interest. Facebook ads supply you with all the information you need through reports that enable you to clearly measure results.
Imagine getting tons of free traffic because your ad video on Facebook has gone viral! People can interact with your videos in ways that are immensely beneficial to your business. They can like your video, write a comment or share them with friends on their respective social networks. At that point, you’re not really being charged for those views anymore as it is driven on purely by social proof.
So there you have it – 7 perfectly good reasons why Facebook video ads are way better than TV ads! Found this piece useful? Perhaps you’ve got a few more questions in mind about the matter? Check out Think Big Online to learn more!
Samuel Junghenn is the Managing Director of Think Big Online and has over 12 years experience in Online Marketing. He is passionate about building businesses using the power of automation and the Internet along with the thrill of motor racing.