Facebook is at it again, looking for more ways to increase their revenue, this time they’re releasing a new advertising unit which allows businesses to promote to users who aren’t fans of their page. Facebook announced they are releasing a new test advertising platform where businesses can use promoted posts to get to people who are not fans of their page.
Traditionally promoted posts were shown to fans only, this change is another one in a recent spade of changes by the social media giant. Read more about it here: https://mashable.com/2012/08/15/facebook-promoted-post/
